Overview of the Hyperion Solution

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1 Overview of the Hyperion Solution

2 Hyperion is helping organizations manage their businesses in ways they never previously imagined. By optimizing company resources, Hyperion products extend corporate capabilities to the highest level possible.

3 Hunches turn to revelations, supposition becomes quantifiable knowledge, and information becomes advantage. Hyperion s customers are doing something more than just collecting information about their enterprises. They are uncovering answers to complex problems, finding new efficiencies, and capitalizing on opportunities. In more quantifiable terms, Hyperion helps more than 5,500 organizations worldwide and more than 2 million individuals: save millions of person-hours per year capitalize on billion-dollar opportunities drive and measure qualitative and quantitative strategic and monetary initiatives increase profits increase earnings per share With Hyperion, organizations can take bold steps based on precise information. Confidence in organizational knowledge systems removes informational risk, while accurate and rapid collaboration within the corporate ranks ensures that everyone is on the same page. Employees model potential scenarios and choose optimal outcomes, understanding the future far ahead of the competition. Overview of the Hyperion Solution 3

4 The ability to accomplish so much, all at once, is here. With Hyperion, companies have moved beyond the narrow scope of transaction processing software. Instead of merely capturing transactional data, Hyperion helps companies better understand and optimize their business through the implementation of analytic application software solutions. The strategic, integrated nature of these Hyperion solutions enable profound leaps in business performance. Hyperion and more than 300 Hyperion Alliance Partners deliver the best, most complete integrated suite of flexible, scalable, open analytic application software. With custom built or packaged solutions, Hyperion allows organizations to take existing computing infrastructure web data; data warehouses; enterprise resource planning (ERP), customer relationship management (CRM), human resources management (HRM), and supply chain systems; information purchased from third parties; and information shared with business partners and leverage it all as one integrated framework. Without such an integrated framework, existing infrastructures provide only basic reporting. Intellectual assets, which include the combined resources of employees and information, remain isolated and strategically impotent. A comprehensive strategy and an integrated, reusable analytic platform is necessary to unlock those assets. Only then do companies have the ability to examine complex, critical business information across all their systems. Hyperion solutions put the mechanisms in place to coordinate information, analyze trends, predict changes and create comprehensive strategies. Organizations can then move forward into new frontiers while outflanking competitors on past, present, and future battlegrounds. Organizations that fail to take advantage of integrated analytic application software spend too much money and time finding out too little about their customers, products, competition, and marketplaces. They typically try twice as hard to understand a fraction of the details, and they only see a narrow, obscured view of the big picture. 4 Overview of the Hyperion Solution

5 Hyperion has developed tremendous market penetration across all industries because its solutions deliver tangible results to both top and bottom lines. Thousands of the world s leading organizations have enthusiastically adopted Hyperion solutions. For most companies, IT infrastructures, relational database management systems (RDBMS), business management systems, enterprise applications and custom software are already in place. In fact, according to industry research performed by META Group, Inc., the average corporation runs its business on 49 different transaction-processing systems. For sheer magnitude and complexity, these systems appear comprehensive and capable. Yet, from an enterprise-wide perspective, they fail to successfully coordinate and strategically integrate their collective potential. These systems capture transactions and provide adequate data management but do not provide even basic analytical capabilities, let alone a comprehensive picture of organizational performance. Those types of functions require specific analytic application software that interfaces with existing systems. Such analytic software is the next logical step in the evolution of corporate IT strategy. Earlier steps included client/server systems, relational databases, and ERP software. Today s organizations have already embraced those for significant strategic advantage. In many cases, those historic leaps in strategic advantage shifted the balance of power across industries. Another of these shifts is occurring today. Analytic software can offer an additional strategic framework for the information technology structure, rather than an isolated application that fulfills a specific operational requirement. Such a broad analytic framework will galvanize business processes and analysis, incorporating the entire range of IT resources, data, relational database technology, and ERP solutions, while delivering truly strategic end-user capabilities. Hence, organizations need to make strategic moves to optimize and integrate all their IT and transactional investments within such a framework. They need to make consistent data available to decision-makers who can then examine the numbers, calculate new scenarios on the fly, drill down to granular detail, examine all possible strategies, model a variety of assumptions, plan for the future, and strategize for the long term. Hyperion s solutions are the key to making this happen. They are the next strategic leap. Overview of the Hyperion Solution 5

6 Hyperion: An Integrated Framework for Analytic Applications During a typical year, the corporate management cycle includes processes of reporting, analysis, modeling and planning. Is Your Management Cycle Integrated? Are your systems for each phase of the management cycle integrated into a single interoperable platform? Can you share common information from each process across departments? Hyperion and Hyperion Alliance Partners provide a dynamic solution of best of breed, packaged analytic applications, custom analytic applications, leading technology, and comprehensive support and services to leverage an organization s intellectual assets for competitive advantage. Solutions from Hyperion are the next logical step in strategic investment to build on past investments in client/server technology, RDBMS, and ERP systems. Typically, the average organization employs a mix of strategic and non-strategic systems. These companies employ a variety of makeshift, short-term solutions which, for lack of a better alternative, fulfill particular needs on a case-by-case basis. For example, large numbers of employees, in various locations throughout the enterprise, conduct analyses with spreadsheets isolated from any system of shared data. Consequently, their ability to report accurately and make decisions based on timely, consistent information lags behind. For these organizations, the potential profit from integrating analytic systems across the entire management cycle is tremendous. With Hyperion s Analytic Platform, all their previously uncoordinated and isolated processes become integrated as a strategic whole. By incorporating common desktop tools and existing strategic software investments, the Hyperion Analytic Platform takes organizations one step further. The entire management cycle becomes infused with a new dimension of capability and possibility. Statutory, tax, and legal reporting processes become automated and integrated across the enterprise. Complex requirements, such as accounting laws and euro currency conversions, are met with ease. Sophisticated querying capability is available to anyone who needs consistent, clean, timely, updated views of information. How easily and effectively are you executing each process in your ERP system and data warehouse? Do you need to use data from multiple sources to meet your information requirements? Do you use various tools that match the needs of different users including the Web? 6 Hyperion Strategic Product Overview

7 Without this global view, the analysis portion of the management cycle also suffers from a disjointed, reactive approach. Very few organizations have put into place a strategic platform that combines reporting, analysis, modeling, and planning. As a result, their employees spend countless hours gathering and manually inputting data. With Hyperion s Analytic Platform, seamless integration of reporting, analysis, modeling, and planning provides users with great power and flexibility. Users can easily drill into reports and investigate data, create ranked and sorted views of key indicators, and leverage advanced analytics such as statistics, visualization, and data mining. Managers can analyze profitability by individual customer and product and analyze company performance using balanced scorecards, key performance indicators, and benchmarks. Users from all departments can share analyses and work with consistent information using standard, popular desktop tools and the Web. With complete modeling and planning integration, Hyperion s Analytic Platform extends an organization s investment beyond analysis and reporting. Users can run what if scenarios using product/cost sensitivities, perform complex modeling calculations, and employ activity-based management or shareholder value/economic value-added (EVA) methodologies. They can model the impact of a merger or restructuring on results and model the impact of retiring or introducing new products on business performance. Users can also collaborate on new plans with field staff and management, collect new budgets or forecasts from the field, and make plans that include all levels of collected information. In the process, they can do away with elaborate spreadsheet macros for budgeting and free up more time for analysis. From reporting and analysis to modeling and planning, organizations can take advantage of integrated solutions and existing investments to improve the management cycle. Hyperion Strategic Product Overview 7

8 Hyperion Analytic Platform Visually, the comprehensive analytic platform delivered by Hyperion and Hyperion Alliance Partners is a framework that encompasses and provides structure for the entire management cycle across all company departments. At every level of the organization, Hyperion and partner solutions enable coordination, collaboration, and analysis. For instance, Hyperion s data and application integration server products and industry-leading OLAP server, Hyperion Essbase, link the lower levels of strategic infrastructure. Hyperion s Analytic Platform integrates with and builds upon standard relational databases such as IBM DB2, Oracle, Sybase, Informix, and SQL Server. Hyperion Essbase scales from the desktop to the largest corporate data center, enabling thousands of users to analyze hundreds of gigabytes of information. Hyperion s solution runs on Windows 95, Windows 98, Windows NT, Windows 2000, OS/2, AS/400, Linux, HP-UX, IBM-AIX, and Sun Solaris servers and leverages Windows, Macintosh, UNIX, and web clients, as well as more than 50 best-in-class third-party tools and more than 60 packaged 8 Overview of the Hyperion Solution Bookings Billings Defect Analysis Labor Costing Capacity Optimization Mfg. Analytics Analytics Demand Mgt. Training, Technical Support, Impleme Integrated Solutions From Hyper Web Traffic Trade Funds Management Trade Promotion Execution Trade Promotion Analysis Sales Forecasting Segmentation Personalization Media Effectiveness e-business Analytics Build Custom Applications or Pu Statistics, GIS, Data Mining, Age Spreadsheets, Reporting, Query, Port ERP/CRM Systems Comprehens Financial Con Budgeting/Planning P Benchmarking Strateg Enterprise P Manag Client/Server, Web Data and A Integra Hyperion Essbase and In Data Warehouse/Mart

9 analytic applications. Hyperion s Analytic Platform also integrates with ERP and CRM software from leading vendors such as Baan, J.D. Edwards, Lawson, Oracle, PeopleSoft, SAP, Siebel, Vantive, and many others. The ability to incorporate client/server, web and Internet tools brings Hyperion s Analytic Platform to the entire enterprise anywhere, anytime. Specific integrated tools for reporting, querying, and visualizing information provide extended utility. Thousands of custom-built analytic applications have been deployed and more than 60 packaged analytic applications are available across a variety of markets, including manufacturing analytics, supply-chain analytics, e-business analytics, enterprise performance management, CRM analytics, HRM analytics, and specific vertical-industry solutions. These are the areas where extensive information locked in web data; data warehouses; ERP, CRM, HRM, and supply chain systems; information purchased from third parties; and information from business partners is transformed into power and intelligence. Hyperion Enterprise Performance Management is the most complete, open, and integrated suite of packaged analytic applications for creating sustainable shareholder value through improved business performance. In particular, it brings together budgeting with profitability and benchmarking analysis, making high-level decision-making much more precise, reliable, and insightful. ion and Hyperion Alliance Partners ntation, Consulting, Benchmarking ive Services solidation rofitability Perf. Meas. Call Center ic Planning/EVA ABM Campaign Mgt. Customer Profitability erformance ement CRM Analytics Customer Churn Labor Utilization Compensation Planning rchase Packaged Applications al, EIS, Broadcasting, Visualization, nts, Application Development and HRM Analytics Workforce Optimization pplication tion Custom/ Legacy Apps. Internet Tools dustry Standard RDBMS Web/External Data Solutions Financial Services Retail Industry CPG Government Telocommunications Overview of the Hyperion Solution 9

10 Hyperion and Hyperion Alliance Partners offer a comprehensive suite of worldwide consulting, training, and technical support services that help customers implement, customize, enhance, support and extend the Hyperion Analytic Platform, Together, Hyperion services and products bring organizations security, investment protection, and quick deployment. Tight integration with partner products and a commitment to open development provides customers with tremendous flexibility, as well. Customers can build their own solutions or buy packaged analytic applications that are ready to implement. Customization can fit the broadest or most specific need. The entire Hyperion solution offers best of breed, industry-leading analytic applications that weave together a wide range of important strategic business functions. 10 Overview of the Hyperion Solution

11 Hyperion Leadership Only one combined source for analytics, Hyperion and Hyperion Alliance Partners, has developed the market, led the market and supported the market with comprehensive solutions over the past two decades. No other vendor comes close to offering the extent of best-of-breed solutions offered by Hyperion and partners. Hyperion and partner solutions are being utilized to great advantage in 50 percent of the Fortune 500, 60 of the Fortune 100, and more than 40 of the Financial Times European Top 100. More than 5,500 worldwide organizations prefer Hyperion and Hyperion Alliance Partner solutions because they perform the best, accomplish the most, integrate into existing enterprises the easiest (i.e., with existing people, hardware, and software), and integrate with the greatest number of third-party solutions. With a unique combination of expertise, extended experience, strategic partnerships, and market leadership, only Hyperion and partners are positioned to deliver true analytics on an enterprise-wide scale usable for virtually every business need. Hyperion strives to develop scalable, reliable, flexible tools and applications that mesh with leading enterprise applications. The company s strategy is to focus on analytics, leverage partner solutions, and offer open solutions that integrate with the best-of-breed applications and systems on the market and in the field. Hyperion and Hyperion Alliance Partner customers enjoy comprehensive investment protection and security because they can choose from an extensive array of industry-leading partner solutions which already integrate into the Hyperion analytic framework. Industry-specific and specialized solutions from Hyperion Alliance Partners ensure that customers have the ability and flexibility to build their own particular comprehensive solution. From banking and manufacturing verticals to retail-churn analysis applications and best of breed planning systems, a wide variety of customer needs are served by Hyperion Alliance Partner solutions. Third-party vendors greatly extend the solutions available to Hyperion customers, speeding the proliferation and increasing the utility of Hyperion's analytic platform. Hyperion and Hyperion Alliance Partner solutions benefit all kinds of organizations, permeating all levels of strategic analysis. Hyperion's open connectivity with operating systems, ERP vendors, and hardware platforms allows applications, technologies, and tools to be deployed and integrated with existing customers' enterprise infrastructures. Overview of the Hyperion Solution 11

12 Industry Leaders Trust Hyperion Hyperion allows operations, finance, sales, marketing and all other departments to collaborate and leverage their abilities for competitive advantage. With the business processes unified within the analytic software structure, startling real-world breakthroughs occur. Consider the fact that just one of the benefits Nabisco has seen using Hyperion Essbase OLAP Server is savings of $1 million by identifying a particular product that was losing money. By giving people the power to do their own thing, we re seeing a lot of talent being realized in the financial and IT departments that might otherwise have gone untapped, said Michael Hearn, Nabisco s director of financial and administrative systems. Duke University Medical Center uses Hyperion Enterprise for forward-thinking analysis and modeling. More than 1,000 Xerox employees use numerous analytic applications built with Hyperion Essbase to track and adjust to strategies in light of constantly changing business and industry conditions. American-Multi Cinema uses Hyperion Enterprise to get critical business information to theatre managers daily so they can plan accordingly for the weekend rush. UPS uses Hyperion Pillar for its entire expense budgeting process, allowing managers to plan and control costs from the bottom up. Hyperion has revolutionized our entire expense budgeting process, said Ron Shaw, UPS s corporate cost planning coordinator. At Adobe Systems, sales and finance managers have a better view of the business at all levels. Hyperion s single, enterprise-wide structure for planning and reporting translates into easier, more efficient IT system management. The bottom line is that we access more data faster and have the industry s leading planning and analysis tools at our fingertips, said David Ashe, manager of application development at Adobe. Using Hyperion Enterprise, BancorpSouth cut its financial closing cycle from about two weeks to just five days. Hyperion Enterprise also enables the company to comply with the Financial Accounting Standards Board s new FAS 131 segment reporting requirements. 12 Hyperion Strategic Product Overview

13 Hyperion Pillar helped First Union Direct cut its reporting cycle in half, allowing users to be more analytical. Being more analytical means we can provide value-added data for making sound business decisions, said David Vonk, First Union Direct s financial consolidations manager. At Foundation Health Systems, our divisions use both J.D Edwards and SAP enterprise resource planning systems, said Perry Sticca, systems technical consultant. Before Hyperion Application Link, we needed programmers to create a data extraction file for financial consolidation and reporting. With Hyperion Application Link, for J.D. Edwards and SAP, we will be able to eliminate extraction file programming, allowing us to spend more time on analysis and drive strategic business decisions. Each of these companies tied together its existing data infrastructures and IT systems with Hyperion and Hyperion Alliance Partner solutions. Partners such as Ernst & Young implement Hyperion solutions quickly and easily. The combination of Hyperion's technology platform and Ernst & Young's focus on data warehousing, decision support, and ERP will help our clients achieve a higher ROI, increase the effectiveness and value of operational systems, and accelerate the time to deploy critical decision support applications, said Mark Zozulia, senior manager, Ernst & Young. Organizations can install comprehensive analytic solutions in a matter of weeks and empower thousands of users across the enterprise, taking advantage of data warehouses, relational databases, and transaction-processing systems already in place. IS THE E&Y QUOTE APPROVED FOR USE? Hyperion's analytic application software has already helped Sea-Land drive several million dollars in savings, by enabling managers and analysts across the company to uncover vast new insights into our business. Jack Heilpern Director of Cost and Profitability Analysis Sea-Land Overview of the Hyperion Solution 13

14 Realize Substantial Returns Hyperion offers the only seamlessly integrated framework for understanding, optimizing and operating businesses better. The framework ensures that an organization s business systems will always grow and coordinate together, protecting IT investments while delivering immense power and flexibility for business decisions. The value of the Hyperion approach quickly covers customers initial software investments with business breakthroughs measured in millions of dollars of profit and productivity savings measured in the millions of dollars and thousands of person-hours. 14 Overview of the Hyperion Solution

15 Other vendors can deliver individual point solutions on a piecemeal basis, but none comes close to matching the superb integration and enterprise-wide coverage that Hyperion and more than 300 Hyperion Alliance Partners offer. To take a closer look at the Hyperion solution, visit

16 Hyperion Headquarters Hyperion Solutions Corporation 1344 Crossman Avenue Sunnyvale, CA tel: fax: European Headquarters Hyperion Solutions Europe Enterprise House Greencourts Business Park 333 Styal Road Manchester M22 5HY United Kingdom tel: fax: Asia-Pacific Headquarters Hyperion Solutions Asia Pte. Ltd. #24-01 IBM Towers 80 Anson Road Singapore tel: fax: Hyperion Solutions Corporation. All rights reserved. Hyperion, Essbase, Hyperion Pillar, Hyperion Reporting, LedgerLink, and Pillar are registered trademarks and the Hyperion Logo, Essbase-Ready, Hyperion Solutions, Hyperion Activity Based Management, Hyperion Enterprise, Hyperion Essbase, Hyperion Objects, Hyperion Integration Server, Hyperion Performance Measurement, HyperionReady, Hyperion Web Gateway, and See the Future First are trademarks of Hyperion Solutions Corporation. Wired for OLAP is a trademark of Appsource Corporation, a subsidiary of Hyperion Solutions Corporation. All other trademarks and company names mentioned are the property of their respective owners KS-25KAG