Business Analytics. Intelligence Unleashed, Smarter Decisions, Optimised Outcomes. Charles Manuel

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1 Intelligence Unleashed, Smarter Decisions, Optimised Outcomes Charles Manuel 1

2 Our world is becoming INSTRUMENTED Our world is becoming INTERCONNECTED Virtually all things, processes and ways of working are becoming INTELLIGENT to help build a Smarter Planet Slide 2

With this change comes an explosion in information Yet organizations are operating with

critical decisions without the information they need Inefficient Access 1 in 2 don t

of Information Velocity of Decision Making Inability to Predict 3 in 4 business leaders

3 With this change comes an explosion in information Yet organizations are operating with blind spots Volume of Digital Data Lack of Insight 1 in 3 managers frequently make critical decisions without the information they need Inefficient Access 1 in 2 don t have access to the information across their organization needed to do their jobs Variety of Information Velocity of Decision Making Inability to Predict 3 in 4 business leaders say more predictive information would drive better decisions Source: IBM Institute for Business Value

4 Transforming Business through Analytics Business Analytics 2X Client Investment in Business Analytics Projects is Growing over Twice as Fast as Business Automation Automation 4

5 Optimizing Business Performance MARKETING FINANCE SALES Decide HR & Act OPERATIONS CUSTOMER SERVICE IT PRODUCT DEVELOPMENT 5

6 How are we doing? MARKETING FINANCE SALES How are we doing? Why? HR What should we be doing? OPERATIONS CUSTOMER SERVICE IT PRODUCT DEVELOPMENT 6

7 How are we doing? Decide & Act How are we doing?

8 Why? Decide & Act Why? How are we doing?

9 What should we be doing? Decide & Act What should we be doing? Why? How are we doing?

10 Informed, Aligned Decisions and Actions FINANCE MARKETING HR SALES Decide & Act OPERATIONS What should we be doing? CUSTOMER SERVICE Why? How are we doing? PRODUCT DEVELOPMENT IT

11 IBM Business Analytics Value Proposition IBM Business Analytics delivers actionable insights for decision makers at all levels of your organization, enabling them to optimize business performance

12 For Example. Scorecards & Dashboards Decide & Act How are we doing? Immediate Insights to Business Performance 12

13 For Example. Scorecards & Dashboards Reports How are we doing? Decide & Act Immediate Insights Immediate to Business InsightsPerformance 13

14 For Example. Scorecards & Dashboards Reports Real Time Monitoring How are we doing? Decide & Act Immediate Insights Immediate to Business InsightsPerformance 14

15 For Example. Scorecards Ad Hoc & Query Dashboards Decide & Act Why? Deeper Analysis of Trends & Patterns 15

16 For Example. Ad Hoc Query Trend & Statistical Analysis Decide & Act Why? Deeper Analysis of Trends & Patterns 16

17 For Example. Ad Hoc Query Trend & Statistical Analysis Content Analytics Decide & Act Why? Deeper Analysis of Trends & Patterns 17

18 For Example. How are we doing? What if Decide & Act What should we be doing? Foresight to Plan & Allocate Resources 18

19 For Example. How are we doing? What if Predictive Modeling Decide & Act What should we be doing? Foresight to Plan & Allocate Resources 19

20 For Example. How are we doing? What if Predictive Modeling Planning & Budgeting Decide & Act What should we be doing? Foresight to Plan & Allocate Resources 20

21 Better Outcomes Smarter Decisions Actionable Insights Relevant Information

22 Analytics Drives Better Business Outcomes Source: IBM IBV and MIT Sloan Management Review. Groupings based upon respondent self-assessment for enterprise relative to industry peer group; top and lower performers were upper and lower 18%, respectively. N=2535. Full preview available at:

23 Analytics Driven Organizations Business Outcomes

24 The Journey Better Business Outcomes Business Analytics & Optimization Business Intelligence Performance Management

25 Continued Innovation Better Business Outcomes Cognos TM1 Cognos Cognos 8 Express Mashup Service Massive scale analytics System z support New Analytic Applications Smart Analytics System Many Eyes

26 Helping you optimize your business