SAP HANA Stephan Elster April SAP AG. All rights reserved. 1

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1 SAP HANA Stephan Elster April SAP AG. All rights reserved. 1

2 Convergence of Information + Timeliness + Place Connectivity Big Data Cloud Social Media SAP provides the best balance between business and IT SAP HELPS YOU RUN LIKE NEVER BEFORE 2013 SAP AG. All rights reserved. 2

3 Innovation and new Business Models SAP HELPS YOU RUN BETTER Collaborate Better Decide Better Adapt Better Operate Better SAP Innovation mobile analytics applications database & technology cloud powered by SAP HANA 2013 SAP AG. All rights reserved. 3

4 SAP s In-Memory Data innovation A Promise delivered A common Database Approach for analytical and transactional processing using an In-Memory Column Database Hasso Plattner, SAPPHIRE 2010 VS Transact Analyze Accelerate Transactions + Analysis directly in-memory Transforming through innovation and customer focus 2013 SAP AG. All rights reserved. 4

5 HANA Innovation Overview HANA Accelerators/ Apps HANA Analytics (Content & Virtual Data Layer) BW on HANA HANA Apps (CDP) (Next Generation & Strategic Investments) Business Suite on HANA Client Client Client SAP Business Suite BW Apps SAP Business Suite AnyDB HANA DB SAP Business Suite / non-sap AnyDB (VDL) HANA DB SAP Business Suite AnyDB BW HANA DB Any Data Apps (CDP) HANA DB ERP CRM HANA DB SCM SRM PLM VDL Side-by-side scenarios Integrated scenario In seconds: Accelerating existing transactions of the Business Suite Live Customers: Ferrero S.p.A. COPA RDS Colgate-Palmolive COPA Custom Solution; TPM on HANA Ypsomed COPA RDS More Insight: Exploring data loaded from Business Suite on any level of detail Live Customers: Adobe Systems Inc. Ops. Reporting RDS Yoke Industrial Ops. Reporting RDS Panalpina Supercharged BW : Fasten up your BW without disruption Live Customers: Hapimag BW on HANA Hilti BW on HANA Winnovation- BW on HANA Migros BW on HANA Innovation: Functional applications natively built on HANA, with an without Business Suite integration Live Customers: Givaudan All in One Ultimate: Business Suite solution fully integrated with and optimized for HANA as database Live Customers: Manufacturing Customer Business Suite on HANA Primary Metals Customer Business Suite on HANA Ferrero S.p.A. Würth AG 2013 SAP AG. All rights reserved. 5

6 SAP In-Memory Appliance (SAP HANA ) SAP BusinessObjects tools Other query tools SQL BICS SQL MDX SAP HANA SAP In-Memory Computing Studio SAP In-Memory Database Calculation and Planning Engine Row & Column Storage Real-Time Data Replication SAP Business Objects Data Services SAP Business Suite SAP NetWeaver Business Warehouse Other data sources 2013 SAP AG. All rights reserved. 6

7 2013 SAP AG. All rights reserved. 7

8 The Reality of the New Normal for Finance Professionals Volatility in economic conditions Increasing globalization Increased focus on risk Pressure on margins On-going changes to regulatory requirements Ability to Make Sound Decisions to Benefit the Organization Innovative business models 2013 SAP AG. All rights reserved. 8

9 A Greater Role for Finance in Creating Value Challenges for Finance Professionals Maximize Profitability vs. Minimize Time for Analysis Minimize Time for the Financial Close vs. Maximize Accuracy and Auditability Maximize Return on Investment vs. Minimize Revenue at Risk Profitable Growth at Reduced Cost Maximize Quality of Service Minimize Risk of Non-Compliance vs. vs. Minimize Cost of Finance Maximize Shareholder Value 2013 SAP AG. All rights reserved. 9

10 SAP Business Suite Now Powered by SAP HANA Real-Time Interactions Real-Time Planning Real-Time Execution Real-Time Reporting and Analysis Real-Time Platform The Most Modern Business Platform for Innovation Without Disruption 2013 SAP AG. All rights reserved. 10

11 Unlock New Growth Opportunities Enable market differentiation by inventing business models INSIGHT-DRIVEN MARKETING Increase Market Share Make smarter decisions with predictive analysis and simulation on Big Data INSIGHT-DRIVEN SERVICE Improve Customer Satisfaction Smarter Business Innovations Transform business processes as needed with embedded intelligence into transactions WORKING CAPITAL OPTIMIZATION Amplify Top-Line Growth 2013 SAP AG. All rights reserved. 11

12 Drive Your Business at Market Speed Discover new opportunities with powerful insights gleaned from all data CUSTOMER SEGMENTATION Open New Revenue Streams React more quickly and precisely to changes with real real-time information REAL-TIME MRP Provide Superior Customer Service Faster Business Processes Speed up core business processes with the best performing suite FINANCIAL CLOSE Reduce Cost of Operations 2013 SAP AG. All rights reserved. 12

13 Empower People to Decide and Act Simplify business processes with immediate insight to action RECEIVABLES MANAGEMENT Improve Effectiveness Simplify IT by bringing together analytics and transactions OPERATIONAL REPORTING Maximize Employee Productivity Simpler Business Interactions Interact in real time via user driven experience MAINTENANCE SCHEDULE OPTIMIZATION Increase Asset Utilization 2013 SAP AG. All rights reserved. 13

14 Delivering Real-Time Value to Your Business SAP Business Suite, powered by SAP HANA Smarter Business Innovations Unlock new growth opportunities before your competitors do Faster Business Processes Drive your business at the speed of the market Simpler Business Interactions Empower people to decide and act in the business moment 2013 SAP AG. All rights reserved. 14

15 Achieve Financial Excellence With Financial End-to-End Processes Manage Financial Performance Accounting and Financial Close Treasury and Financial Risk Collaborative Finance Operations Manage Enterprise Risk and Compliance Outperform corporate financial objectives and create sustainable value Provide timely and accurate financial and regulatory reporting Seize and fund business opportunities as they arise, while avoiding financial risks Improve finance efficiency and deliver superior service at reduced cost Proactively manage enterprise risk and compliance at reduced cost Improve Financial, Operational and Managerial Processes while Driving Profitability & Growth 2013 SAP AG. All rights reserved. 15

16 Achieve Financial Excellence SAP Solutions Address Key Requirements Manage Financial Performance Accounting and Financial Close Treasury and Financial Risk Collaborative Finance Operations Manage Enterprise Risk and Compliance Develop and Translate Strategy Financial Accounting Payments and Bank Communications Receivables Enterprise Governance, Risk and Compliance Planning, Budgeting and Forecasting Entity Close Cash and Liquidity Collaborative Invoice to Pay Access Risk Profitability and Cost Analysis Corporate Close Debt and Investments Strategies Travel Global Trade Compliance Monitoring and Reporting Reporting and Disclosure Financial Risk Shared Services Framework Sustainability Reporting Financial Close Governance Commodity Risk 2013 SAP AG. All rights reserved. 16

17 Empowering More Efficient Finance with SAP HANA Real-Time Performance Real-Time Finance Operations Real-Time Financial Close Real-Time Treasury Real-Time Compliance The Most Modern Platform for Real-Time Financial Excellence 2013 SAP AG. All rights reserved. 17

18 Impacting The New Business Environment Accelerating Finance with SAP HANA Manage Financial Performance Accounting and Financial Close Treasury and Financial Risk Collaborative Finance Operations Manage Enterprise Risk and Compliance Develop and Translate Strategy Financial Accounting Payments and Bank Communications Receivables Enterprise Governance, Risk and Compliance Planning, Budgeting and Forecasting Entity Close Cash and Liquidity Collaborative Invoice to Pay Access Risk Profitability and Cost Analysis Corporate Close Debt and Investments Strategies Travel Global Trade Compliance Monitoring and Reporting Reporting and Disclosure Financial Risk Shared Services Framework Sustainability Reporting Financial Close Governance Commodity Risk Powered by SAP HANA 2013 SAP AG. All rights reserved. 18

19 Common operational reporting requests Typical but challenging questions from business departments: Sales order return analysis: How can I trace customer returns in wholesale? How can I join CO and PP data to do production cost analysis? How to do multidimensional sales reporting without using CO PA? How to do cross analyses like order-delivery-invoicebooking etc. or amount matching in purchasing, production, loss, sales, warehouse stock? These requests are: Operational Decision-related Possibly cross modules 2013 SAP AG. All rights reserved. 19

20 Common operational reporting requests Typical but disillusioning answers for business departments: You need to go to IT with this request they can write an ABAP for this request! We cannot solve the problem without a dedicated reporting solution, so latency will be unavoidable! You do not need this! We cannot afford this! 2013 SAP AG. All rights reserved. 20

21 Legacy of stove-piped fragmented operational data views Vision across entire business process is a must Customer Service Risk Team Finance and Operations Account Administration Executive SAP HANA SAP HANA Live Customers Inventory Channel Products Suppliers Pricing Accounting Planning Forecasting * SAP HANA Live is a separate package for SAP Business Suite 2013 SAP AG. All rights reserved. 22

22 SAP NetWeaver BW New SAP Apps Partner Apps SAP HANA Live Unified view of business processes across organizational functions Multi-channel Unified User Experience SAP Business Suite SAPdelivered Query Views Personalized Views Personalized Views Customer Extensions Personalized Views Custom-built Open Interface SAP NetWeaver SAP HANA PLATFORM Reuse Views Application Services Database Services Operational Reporting Private Views Out-of-the-Box Synchronizations Services Physical Tables SAP HANA Live (VDM) Instantaneous transactions - results-toactions Unified view of operations without delay Empowerment for front-line employees * SAP HANA Live is a separate package for SAP Business Suite 2013 SAP AG. All rights reserved. 23

23 Virtual Data Model example for Sales area 2013 SAP AG. All rights reserved. 24

24 Pre-configured SAP BusinessObjects BI content SAP-certified best practices from transactions to analytics out-of-the-box SAP BusinessObjects BI SAPdelivered Query Views Personalized Views Personalized Views Customer Extensions Personalized Views Reuse Views Private Views Physical Tables SAP HANA Live (VDM) Immediate rollout with no integration challenges Easy extension and customization Rapid Deployment Solutions 2013 SAP AG. All rights reserved. 25

25 SAP NetWeaver BW New SAP Apps Partner Apps SAP HANA Live + SAP NW BW Most comprehensive reporting platform powered by SAP HANA Multi-channel Unified User Experience SAP BW on HANA Strategic and tactical Preconfigured content SAP Business Suite SAP NetWeaver Integration, harmonization, cross-system consistency Consumption Planning Data lifecycle Data governance Full-blown analytical suite SAP HANA PLATFORM Database Services Application Services SAP HANA Live (Virtual Data Model) SAP HANA Live Synchronizations Services Both solutions fulfill their specific purposes, overlaps exist but synergies are key, there is no black and white positioning requested Operational data Real-time Lightweight modeling and consumption Extensible Uniform Deployment model Model reuse in analytical applications All analytics requirements fulfilled with one unified solution 2013 SAP AG. All rights reserved. 26

26 Do I still need BW with a Suite on HANA? YES absolutely because they complement each other together providing a comprehensive reporting platform Suite on HANA Analytics focuses on: Real-time reporting on data from one single Business Suite component Example: Having the «blocked sales order list» directly in the ERP system, instead of data loaded into BW Replacement of legacy reporting within ERP, e.g. Report Writer, SAP query-based reporting and ABAP Reports of various kinds BW continues to provide value for: Consolidated, de-normalized reporting on data collected from several SAP / non-sap applications and for data governance Aggregated and historic reporting for data that might not be online anymore in the underlying Business Suite system 2013 SAP AG. All rights reserved. 27

27 SAP HANA Live for SAP Business Suite and SAP BW powered by SAP HANA SAP HANA Live Getting real-time analytics back to where it belongs: Into the operational system! Operational reporting: Analytics directly on the original transactional data Real-time: Zero latency of data Lightweight modeling and consumption: Modeling and access based on open standards (SQL, MDX, ODATA) including SAP Business Objects clients Extensible: Easily extend SAP s model Uniform: All models across SAP Business Suite are built according to the same guidelines. Deployment model: Models come as part of the SAP Business Suite powered by SAP HANA. Model reuse in analytical applications: Analytical models will be used to build new analytical applications for the Business Suite powered by SAP HANA SAP NetWeaver Business Warehouse Performing strategic and tactical reporting in an Enterprise Data Warehouse: Strategic and Tactical: Analytical scenarios with complex logic, sophisticated KPIs, benchmarking Integration, Harmonization, Cross-System Consistency of enterprise systems incl. third party data Consumption through SAP Business Objects BI clients and certified 3 rd party clients Planning: modeled, and on aggregated levels. Preconfigured content, extensible by customers Persistence of historical data: long time-series, compliance, data lifecycle (incl. archiving) Governance: Providing a mature environment for Enterprise Data Warehousing (EDW) Full-blown analytical suite: including e.g. hierarchy processing or complex analytical calculations SAP AG. All rights reserved. 28

28 Key Takeaways: SAP HANA Live for SAP Business Suite and SAP NW BW powered by SAP HANA complement each other can cover all analytic use cases on one data source together provide a comprehensive reporting platform 2013 SAP AG. All rights reserved. 29

29 Synergy by tight Integration Huge Synergy Potential Integration-Point: BW SAP HANA Live From SAP BW InfoProvider SAP HANA Live views can be generated and consumed already available with HANA SP5 / SAP BW on HANA 7.30 SP8. Integration-Point: SAP HANA Live BW SAP HANA Live views can be consumed by SAP BW as data sources available with HANA SP5 / SAP BW 7.30 Benefits for our Customers Reuse of analytic content among both products is supported Customer s investments in content is protected Customers can implement mixed scenarios leveraging strength from both products 2013 SAP AG. All rights reserved. 30

30 23 Business Value Scenarios Line of Business Solution Area / Business Scenario Finance Accounting and Financial Close Fast Financial Close Real-Time Financial Performance Receivables and Payables Efficient Receivables (*Working Capital, scope DSO) Efficient Payables Treasury and Financial Risk Central Treasury Exposure Enterprise Risk and Compliance Access Control Role Analytics (*GRC Role Analytics) Automated Cross-System Process Control Marketing, Sales, Service (*SAP 360 Customer) Sales: Order and Contract Optimized Quote Sales: Partner/Channel Sales; Sales Support Insight-Driven Sales Marketing Planning and Resource Insight-Driven Marketing Customer Service Efficient Contact Center Insight-Driven Service Supply Chain / Procurement Warehouse and Operational Procurement Real-Time Inventory Efficient Procurement Strategic Purchase Optimization Manufacturing and Supply Planning Insight-Driven Supply Chain Planning (*Supply Chain Info Center) Enterprise Asset management Maintenance Operations Maximized Asset Utilization and Uptime Human Resources Core HR and Payroll Accelerated Organizational Changes Publishing Insight-Driven Workforce Cost Manufacturing Production Planning Real-Time Material Planning Instant Material Flow Control Research and Development Enterprise Portfolio and Project End-to-End Engineer to Order Project Maximized Productivity and Profitability For Complex Projects *Additional Licences needed Please find the detailed Value Proposition here 2013 SAP AG. All rights reserved. 31

31 SAP Business Suite powered by SAP HANA Business scenario recommendations Systematic approach to drive demand generation on SAP Installed Base Tailored recommendations based on current customer production usage data Addresses most relevant customer questions in one simple source: Order Information scenarios for my landscape current performance relevance test drive / demos realization / requirements Implementation tools & services 2013 SAP AG. All rights reserved. 32

32 Thank You! Contact: Stephan Wronkowski-Elster, MBA Business Development Manager Real Time Data Platform SAP (Schweiz) AG M * stephan.elster@sap.com