IBM Rational Software

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1 IBM Rtionl Softwre Development Conference 2008 Build better softwre nd systems nd improve business processes with Enterprise Lifecycle Mngement Udy Rvi Business Development Director - Telelogic Enterprise LifeCycle Mngement 2007 IBM Corportion

2 IBM Rtionl Softwre Development Conference 2008 Top 20 Innovtions Chnging Our World Softwre is the enbler behind these significnt innovtions Enterprise LifeCycle Mngement 2

3 IBM Rtionl Softwre Development Conference 2008 The Defining Chllenge in Innovtion Delivery Softwre is becoming the force behind product Innovtion Expnded use of softwre in consumer electronics products Ultr-Lrge Scle (ULS) Systems, next genertion defense systems Medicl technology to guide complex medicl procedures Softwre filures directly impct the bottom line Non-comptible softwre cost lrge erospce compny $6.1b profit hit A softwre bug forced the recll of 75k crs tht stlled t high speeds Medicl device compny reclled 42K defibrilltor devices due to poor softwre Softwre relted downtimes cost the industry nerly $300 billion nnully. Only 34% of softwre projects re deemed successful. Softwre delivery is criticl in mnging the systems lifecycle. Sources: Stndish CHAOS Report, Comprtive Economic Normliztion Technology Study, Business Week, CEO Mgzine, Computerworld, InfoWeek, Fortune, The New York Times, Time, The Wll Street Journl, Boston Globe. Enterprise LifeCycle Mngement 3

4 IBM Rtionl Softwre Development Conference 2008 Key Chllenges in the Mrketplce Top CIO Priorities Aligning IT nd business gols IT-enbled process improvement Business continuity/risk mngement Improving internl user stisfction IT stff development Mesuring nd communicting IT vlue Improving project mngement discipline Controlling IT costs Regultory complince Revenue-generting services/products Source: CIO Mgzine Stte of the CIO N/A Enterprise LifeCycle Mngement 4

5 IBM Rtionl Softwre Development Conference 2008 Keys to Success in Tody s Environment While reducing cost of development is importnt Optimizing business processes is criticl While meeting regultory complince is necessry Delivering products nd services tht meet the needs of the customer is vitl While mnging chnge to existing systems is given Mnging complexity to rect quickly to mrket demnds with innovtion is mndtory Enterprise LifeCycle Mngement 5

6 IBM Rtionl Softwre Development Conference 2008 Enterprise Lifecycle Mngement (ELM) Delivering Proven Customer Vlue In Productivity, Innovtion, Governnce Enterprise LifeCycle Mngement 6

7 IBM Rtionl Softwre Development Conference 2008 Wht is Enterprise Lifecycle Mngement? Telelogic s Product Vision To enble our customers to lign their enterprise objectives with technology investment by utomting nd integrting: Business Process Optimiztion (BPO) Appliction Lifecycle Mngement (ALM) Model-Driven Development (MDD) Enterprise Processes BPO ALM MDD nd Development Enterprise LifeCycle Mngement 7

8 IBM Rtionl Softwre Development Conference 2008 Wht re the Benefits of ELM? Productivity & Efficiency Survive Governnce & Complince Sustin Innovtion & Agility Succeed Enterprise Processes BPO ALM MDD nd Development Enterprise LifeCycle Mngement 8

9 IBM Rtionl Softwre Development Conference 2008 Wht is Unique About ELM? Mrket Leding Products nd Prtner Ecosystem Process Support for Enterprise Adoption Bredth nd Coverge of Solutions Integrtes Business Processes with Systems nd Softwre Delivery Enterprise Processes BPO ALM MDD nd Development Enterprise LifeCycle Mngement 9

10 IBM Rtionl Softwre Development Conference 2008 Enterprise Lifecycle Mngement In Action Connecting Business with Systems nd Softwre Delivery Business Domin Delivery Domin EA nd Business Process Anlysis & Design Product Portfolio Mngement Requirements Configurtion & Chnge Mgmt Implementtion Mesurement Relese Mngement Production Test Enterprise LifeCycle Mngement 10

11 IBM Rtionl Softwre Development Conference 2008 Enterprise Lifecycle Mngement in Action Business Process Optimiztion Business Domin Delivery Domin EA nd Business Process Anlysis & Design Product Portfolio Mngement Requirements Configurtion & Chnge Mgmt Implementtion Mesurement Relese Mngement Production Test BPO Enterprise LifeCycle Mngement 11

12 IBM Rtionl Softwre Development Conference 2008 Business Process Optimiztion (BPO) Mximize the performnce of your orgniztion Develop Enterprise Architecture integrting four domins: Business Process, Informtion, Systems, nd Technology Align your technology investments with your business objectives BPO Mnge your portfolio of products Mximize vlue, improve decision mking nd support your enterprise strtegy Enterprise LifeCycle Mngement 12

13 IBM Rtionl Softwre Development Conference 2008 XO Communictions Applying EA Prctices For SOA Adoption Success Is leding provider of 21st century communictions services for businesses nd communictions services providers, including 50 percent of the Fortune 500 nd leding cble compnies, crriers, content providers, nd mobile opertors. Business Chllenge How cn we position IT s strtegic sset for XO? How cn we fulfill XO s business objectives of reducing risk nd identifying reuse? Difficulty in fcilitting n rchitecture-centric pproch to projects Customer Success Reduced Costs by leverging wht ws lredy estblished Reduced Risk by plnning chnges without ctully interfering with rel time Business Activity Removed the Shock Fctor by pproching the SOA project in Proven Increments. Increse Vlue of IT Increse Agility Reduce Risk Enterprise LifeCycle Mngement 13

14 IBM Rtionl Softwre Development Conference 2008 Enterprise Lifecycle Mngement in Action Connecting BPO nd ALM Business Domin Delivery Domin EA nd Business Process Anlysis & Design Product Portfolio Mngement Requirements Configurtion & Chnge Mgmt Implementtion Mesurement Relese Mngement Production Test BPO ALM Enterprise LifeCycle Mngement 14

15 IBM Rtionl Softwre Development Conference 2008 Appliction Lifecycle Mngement (ALM) Improve your entire development lifecycle Ensure the voice of the customer remins persistent throughout development process Deliver innovtive products nd services tht generte mx vlue ALM Round-trip trcebility cross the entire development lifecycle Understnd impct of chnge nd demonstrte complince Improve collbortion cross globlly distributed tems Increse productivity Enterprise LifeCycle Mngement 15

16 IBM Rtionl Softwre Development Conference 2008 Advnced Info Service Public Compny Limited (AIS) Mnging Rpid Service Growth nd Complexity with Telelogic DOORS nd Synergy Advnced Info Service Public Compny Limited (AIS), subsidiry of Shin Corportion Public Compny Limited, is the lrgest wireless service provider in Thilnd. Business Chllenge Mintin its ledership position Increse time to mrket for new products nd services Prevent missed requirements Lcked properly mnged systems development lifecycle Customer Success Incresed employees nd services over the lst four yers by more thn 100 percent A single repository for ll project nd product informtion tht is both trceble nd ccessible The tem is now ble to function s cohesive unit within the development lifecycle Improved time-to-mrket Mnge growth nd complexity Prove complince to requirements Enterprise LifeCycle Mngement 16

17 IBM Rtionl Softwre Development Conference 2008 Enterprise Lifecycle Mngement in Action Connecting BPO, ALM, nd MDD Business Domin Delivery Domin EA nd Business Process Anlysis & Design Product Portfolio Mngement Requirements Configurtion & Chnge Mgmt Implementtion Mesurement Relese Mngement Production Test BPO ALM MDD Enterprise LifeCycle Mngement 17

18 IBM Rtionl Softwre Development Conference 2008 Model Driven Development (MDD) Mnge development complexity Visully design systems nd softwre Improve gility nd reuse MDD Automticlly generte pplictions, documenttion nd tests Improve productivity nd qulity Optimize productivity through itertive development Lower project risk Enterprise LifeCycle Mngement 18

19 IBM Rtionl Softwre Development Conference 2008 Vltech Indi Systems Improve Productivity nd Lower Development Costs with Telelogic Rhpsody Vltech Indi Systems, the globl development rm of Vltech, leding embedded systems softwre developer. Business Chllenge Need new object-oriented process for globl development in response to n vionics customer s request Inbility to reuse requirements on multiple projects with similr components Reduce the cost of offshore development for customer Customer Success 40% increse in productivity 75% reduction in defects Lower development costs for the customer Achieved six-week Agile time-boxed development process while mintining CMM level five Estblished concurrent engineering environment Achieved Agile processes nd CMM level 5 Reuse of rchitectures nd components Improved communiction Enterprise LifeCycle Mngement 19

20 IBM Rtionl Softwre Development Conference 2008 Enterprise Lifecycle Mngement in Action Comprehensive Solution EA nd Business Process Anlysis & Design Product Portfolio Mngement Requirements Configurtion & Chnge Mgmt Implementtion Mesurement Relese Mgmt Production Test Process nd Integrtion Frmework BPO ALM MDD Enterprise LifeCycle Mngement 20

21 IBM Rtionl Softwre Development Conference 2008 Telelogic Hrmony Process Support for Enterprise Adoption Exemplry processes for development of IT nd embedded softwre nd systems Communicte best prctices cross the orgniztion Guidnce on using Telelogic tools to utomte your process Provide sustinble trining Connect people, process, nd tools Avilble s Eclipse Process Frmework plug-ins Esy to dpt processes for individul orgniztion Telelogic Hrmony Fmily of domin-specific processes OpenUP RMC or EPF Composer Enterprise LifeCycle Mngement 21

22 IBM Rtionl Softwre Development Conference 2008 ELM Continuous Investment Investment in Stndrds Ongoing contributions to criticl stndrds bodies including: OMG, INCOSE, AUTOSAR, nd more. Investment in Ecosystem Open source, Eclipse Co-development with prtners Investment in Products New corporte integrtion rchitecture Enterprise LifeCycle Mngement 22

23 IBM Rtionl Softwre Development Conference 2008 Wht do Our Customers Think? Customer Rections t the ELM Ledership Council I hve users tht don t know wht to do or when to do it. We hve CMMI, Six Sigm, people get confused. This bridges the gp, bsolutely! I hve lot of users tht hve DOORS, Synergy, Chnge, etc. open, this should help with their workflow We re relly interested in the reviewing cpbility, we don t wnt to expose these users to the tools. If you hd this now we would roll it out tody! Enterprise LifeCycle Mngement 23

24 IBM Rtionl Softwre Development Conference 2008 The Best is Yet to Come + Enterprise LifeCycle Mngement 24

25 IBM Rtionl Softwre Development Conference 2008 Rtionl nd Telelogic Together the Customer Vlue Eqution Primry strength in IT Development Mrket Leding products Verticl industry penetrtion Investment power Globl ledership in Reserch & Development Orgniztionl trnsformtion expertise Geogrphicl rech nd orgniztionl ccess Primry strength in Systems Development Mrket Leding products: Requirements Mngement Enterprise Architecture Systems nd embedded softwre Development Industry specific solutions including: Aerospce & Defense Automotive Telecomm Enterprise LifeCycle Mngement 25

26 IBM Rtionl Softwre Development Conference 2008 Expnded Customer Vlue from Rtionl nd Telelogic Productivity nd Efficiency Through integrted industry-leding products delivered by specilized field force Innovtion nd Agility Through incresed collbortion cross processes nd domins Governnce nd Complince Through end-to-end visibility nd industry frmework support Enterprise LifeCycle Mngement 26

27 IBM Rtionl Softwre Development Conference 2008 How Are We Unique? Integrted Pltform for Systems through Softwre Delivery Process nd Best Prctices support for enterprise wide doption Specilized globl development, sles, services nd support tems nd prtner ecosystem Integrting Systems domin with IT domin Industry thought ledership nd community innovtion Open stndrds Industry specific stndrd bodies Enterprise LifeCycle Mngement 27

28 IBM Rtionl Softwre Development Conference 2008 The Wy Forwrd Protect customer investment in existing products: Mintin ll current products nd no forced migrtion Ly the foundtion for trnsforming the mrket to ddress unmet nd evolving customer needs Continuing with existing customer interfce from Rtionl nd Telelogic orgniztions Enterprise LifeCycle Mngement 28

29 IBM Rtionl Softwre Development Conference 2008 Lern more t: IBM Rtionl softwre Telelogic Copyright IBM Corportion All rights reserved. The informtion contined in these mterils is provided for informtionl purposes only, nd is provided AS IS without wrrnty of ny kind, express or implied. IBM shll not be responsible for ny dmges rising out of the use of, or otherwise relted to, these mterils. Nothing contined in these mterils is intended to, nor shll hve the effect of, creting ny wrrnties or representtions from IBM or its suppliers or licensors, or ltering the terms nd conditions of the pplicble license greement governing the use of IBM softwre. References in these mterils to IBM products, progrms, or services do not imply tht they will be vilble in ll countries in which IBM opertes. Product plns, relese dtes nd/or cpbilities referenced in these mterils my chnge t ny time t IBM s sole discretion bsed on mrket opportunities or other fctors, nd re not intended to be commitment to future product or feture vilbility in ny wy. All sttements regrding IBM future direction or intent re subject to chnge or withdrwl without notice nd represent gols nd objectives only. IBM, the IBM logo, the on-demnd business logo, Rtionl, the Rtionl logo, nd other IBM products nd services re trdemrks of the Interntionl Business Mchines Corportion, in the United Sttes, other countries or both. Other compny, product, or service nmes my be trdemrks or service mrks of others. Enterprise LifeCycle Mngement 29