How the High-Tech Industry is Accelerating Innovation Through Pervasive Engineering Simulation

Transcription

1 How the High-Tech Industry is Accelerating Innovation Through Pervasive Engineering Simulation 1

2 Market Trends Drive the High-Tech Design Process Customer demand for affordable smart products is driving high-tech companies to continually focus on delivering lower cost, lower power, and higher performance through the integration of discrete functions. Additionally, the Internet of Things (IoT) mega-trend is driving convergence between industries as automotive, healthcare, and others embed more technology, such as communication, sensors, and software into their products. In this context, mobility and connectivity through faster networks, such as the emerging 5G technology, will play a big role. All this is leading to more data that will drive business outcomes for enterprises. Shifting Market Trends Are Driving Key Business Initiatives Miniaturization Improve Power, Performance, Cost Energy Efficiency Initiate Green Product Development Internet of Things Cross Industry Convergence, ADAS, Digital Twin Mobility & Connectivity Design Reliable Communication Systems, 5G Increasing Data Volume, Velocity, Variety Deliver Business Outcomes, AI, Autonomy High-Tech Competitive Pressures Shortened product development schedules 69% Need to differentiate products from competitors (quality, reliability, smart features) 50% Customer demand for lower-cost products 39% Need for greater innovation to create new market opportunities 27% Shortened development Customer/regulation demand for more environmentally friendly and safer products Regulation compliance 4% 8% schedules; differentiated product innovations with better quality/reliability/ smart features; and lowercost products are key high- Aberdeen Group, February 2017 tech industry pressures 2

3 High-Tech Industry Product Challenges Limited development resources 46% Products are becoming more complex 42% Limited resources; Need to reduce lifecycle costs (warranty, recalls, etc.) 39% product and operating Competitive differentiation is more difficult 31% environment complexity; need to reduce Products operate in varying & complex environments 23% lifecycle costs; and competitive Increasing cost of raw material 8% differentiation are key high-tech Lack of tolerance for design flaws 4% industry product challenges Aberdeen Group, February 2017 To address these design challenges, research shows that Best-in-Class companies invest in a broad portfolio of engineering simulation tools. The use of engineering simulation in the high-tech industry is pervasive from the component to the system level. Engineering Simulation Investments by High-Tech Firms 75% 71% 50% 46% 42% 38% Multiphysics Simulation System Simulation Aberdeen Group June 2016 Signal and Embedded Power Integrity Software Analysis Design, Verification, & Validation Thermal Analysis RF & Microwave Simulation 3

4 Pervasive Engineering Simulation from the Component to the System SYSTEMS ELECTROMAGNETICS STRUCTURES ELECTRONICS FLUIDS EMBEDDED SOFTWARE The benefits of engineering simulation are significant. What percentage of your company s products CURRENTLY meet your targets for the following? Product Launch Date Target Product Cost Target NON-SIMULATION USERS 50% 45% SIMULATION USERS 71% 67% Simulation users are better at meeting their product launch date, cost, and quality targets Quality Target 60% 77% 4

5 High-Tech Companies Extend Their Market Leadership Using a Consolidated Engineering Simulation Platform The Best-in-Class maximize their advantage by performing all engineering simulation within a common simulation platform. By doing so, they can further improve engineering productivity and the quality of their engineering design and analysis. This enables them to further reduce development time to deliver projects on time and under budget, all while reducing the total cost of ownership by consolidating their engineering simulation tools. The Additional Benefits of a Consolidated Simulation Platform 24% 37% 50% more likely to meet more likely to decrease more likely to see a product launch dates length of decrease in simulation development time TCO (past 12 months) Using a Consolidated Engineering Simulation Platform, the Best-in- Class are even more likely to meet launch date and cost targets while reducing the total cost of ownership of their engineering simulation tools ANSYS provides the most widely adopted engineering simulation platform that enables comprehensive simulation of complete digital prototypes that are both scalable and extensible ANSYS Consolidated Engineering Simulation Platform COMPREHENSIVE SIMULATION SCALABLE SOLUTIONS EXTENSIBLE ECOSYSTEM Systems & Multiphysics Digital Twin & Big Data Process & Data Mgmt Desktop to Cloud Partner Networks Customizable Apps ANSYS provides the most widely adopted engineering simulation platform 5

6 Industry Leaders Acknowledge the Power of the ANSYS Consolidated Engineering Simulation Platform Case in Point: Clariphy LightSpeed-II Optical Communications Chip Wins 2016 Lightwave Innovation Award Using ANSYS chip-package-system workflow enabled Clariphy engineers to better understand the complex interactions between the chip, package and PCB, and address these issues early in the design cycle. Nariman Yousefi, Chief Executive Officer, ClariPhy READ ARTICLE Complete High-Tech Digital Prototypes From ANSYS ANTENNA DESIGN PCB DESIGN IC DESIGN DISPLAY DESIGN IMPACT TESTING THERMAL ANALYSIS EMI / EMC ANALYSIS SIGNAL INTEGRITY ANALYSIS POWER MANAGEMENT 6