MOBILE POS: IMPLEMENTATION OPTIONS FOR RESTAURANTS AND RETAILERS

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1 MOBILE POS: IMPLEMENTATION OPTIONS FOR RESTAURANTS AND RETAILERS

2 1 INTRODUCTION NFC MOBILE PAYMENTS MOBILE POS EXTENSIONS AND LINE BUSTING PAY-AT-THE-TABLE DIRECT-TO-POS CHOOSING AN MPOS SOLUTION

3 INTRODUCTION A RECENT REPORT FROM BRG CONSULTING FOUND 84% OF RETAILERS PLAN TO IMPLEMENT MOBILE POINT-OF-SALE SOLUTIONS WITHIN THE NEXT THREE YEARS. ANOTHER 44% LISTED MOBILE POS INTEGRATION AS A TOP PRIORITY FOR Each retailer and restaurateur has their own distinctive set of pain points that mobile payments aims to solve. Because each merchant s needs are unique, Datacap has created a menu of mobility options to cover a wide range of use cases. This allows Datacap partners to tailor a solution to the specific requirements of each merchant customer. Depending on the developer s verticals and merchant needs, certain methods may be more appealing than others. In this ebook, we ll review four mobile payment integration use cases and describe how they impact the customer experience.

4 NFC MOBILE PAYMENTS Over the next three years, NFC mobile payment transactions are expected to grow 80% annually, reaching $503 billion by 2020, according to BI Intelligence s 2016 Mobile Payments Report. All EMV-enabled PIN pads supported by Datacap today are compatible with contactless payments, allowing customers to pay with Apple Pay, Samsung Pay, Android Pay or other mobile payment wallets. CONSUMERS SIMPLY NEED TO ACTIVATE THEIR MOBILE WALLET OF CHOICE ON THEIR SMARTPHONES OR WEARABLES TO PAY WITH THEIR DEVICES ON ANY EMV-ENABLED PIN PAD USING DATACAP S PAYMENT SOLUTIONS. CNBC noted that, in the dining industry, mobile payment users actually tip more than those who pay by traditional cards or cash. So servers benefit from NFC technology as much as the restaurants which employ them.

5 MOBILE POS EXTENSIONS AND LINE BUSTING In the world of payments, Line Busting is an effort to reduce customer friction by shortening or eliminating the tiresome checkout line. Retailers employ mobile POS extensions to bring the Point of Sale and payments functionality to the customer wherever they are in the store. PAIRED WITH BLUETOOTH OR WI-FI CONNECTED CARD ENTRY DEVICES, TABLETS CAN OPERATE AS A FULL-BLOWN PORTABLE POS STATION. RETAIL ASSOCIATES CAN TAKE PAYMENTS AND CHECK OUT CUSTOMERS ON THE SALES FLOOR, LINING UP THE POINT OF SALE WITH THE CUSTOMER S POINT OF DECISION. Restaurateurs can employ a similar strategy that allows servers to carry a mobile POS extension with a connected payments device to expedite and improve the customer experience.

6 PAY-AT-THE-TABLE PAY-AT-THE-TABLE ENABLES RESTAURANTS TO PLACE EMV- ENABLED PAYMENT DEVICES AT INDIVIDUAL TABLES, ELIMINATING THE NEED FOR WAIT STAFF TO HANDLE PAYMENT CARDS. The EMV PIN pads process NFC, EMV, PIN and magstripe payments, allowing guests to use whichever payment method is most convenient for them. Servers have the ability to split checks and queue transactions so each customer can individually follow the prompts on the PIN pad to add gratuity and complete payment. Rather than waiting for the server to present the check, new ecommerce tie-ins now allow for app or web integration so customers can use their smartphones to pay directly at their convenience. More ideal than any other mobile option, direct payment leads to faster checkout for the customer and better table turnover for the merchant. Stay tuned for upcoming releases that expand on this functionality!

7 DIRECT-TO-POS According to BRG Consulting, 71% of merchants want to implement unified commerce, also known as omni-channel customer experiences. Payment integration technology is helping them do just that by connecting online activity with in-store behavior. IN RETAIL OPERATIONS, IN-STORE BEACONS CONNECT TO CUSTOMERS SMARTPHONES AND REFERENCE THEIR E-COMMERCE HISTORY TO RECOMMEND PRODUCTS, OFFER DISCOUNTS, INITIATE PAYMENT, FOLLOW-UP ON AFTER-SALES REVIEWS, ETC. Suppose a customer searched for a pair of shoes on a retailer s mobile app. He visits the retailer s store, and a beacon sends him a notification through the app that says the same shoes are available in the store. He pays for the shoes through the app, and is ed the receipt. This eliminates the need for the customer to wait in line and provides a unique customer experience that will leave a lasting impression.

8 CHOOSING AN MPOS SOLUTION Each of the mobile payments solutions we ve discussed has its own set of merits and limitations. Some, like NFC-based mobile payments and mobile extensions are compatible with existing EMV integrations, while others like pay-at-table and direct-to-pos require an integration update to function. CHOOSING THE RIGHT SOLUTION OR RANGE OF SOLUTIONS FOR YOUR CUSTOMERS CAN MAKE THE DIFFERENCE BETWEEN A MOBILE OFFERING THAT PROVIDES REAL VALUE AND ONE THAT QUICKLY LOSES NOVELTY AND GETS TOSSED ASIDE. Datacap s one-to-many array of payments solutions supports virtually all North American payment processors and an ever-evolving list of compatible plug and play hardware through a single payments integration. Get in touch with Datacap today to move your payments offering forward!

9 DATACAPSYSTEMS.COM SOURCES: 2017 POS/CUSTOMER ENGAGEMENT SURVEY. REP. BRP CONSULTING, N.D. WEB.