Accelerate OSS/BSS Agility Using XML and Web Services

Transcription

1 Accelerate OSS/BSS Agility Using XML and Web Services Pieter Knook Senior Vice President Microsoft Corporation 2002 Microsoft. All rights reserved.

2 The Roles of a Service Provider Before Network Focus Abundant in Resources Reactive to Customers Relatively Simple Product Mix General Marketing Simple Partner Management Chain Now Services Focus Limited in Resources Proactive to Customers Increasingly Complex Product Mix Target Marketing Complex Partner Management Chain

3 The Reality of Change Business Success is a Moving Target Customer Expectations Technology Globalization Macroeconomics Extend Existing Assets Reduce Capital investment Reduce Operational Costs Grow Market Share Increase ARPU Launch New Services Leverage New Channels Competition Marketplace Regulation/ Deregulation Agility is the Critical Success Metric

4 The Service Provider Environment Customers Customer Service Partners Partners OSS Employees BSS LOB Applications

5 The Agile Service Provider Enterprises Empower User Consumer LOB Empower LOB IT The Agile Service Provider Partners Beyond EDI Empower Customers Unified experience Personalize Connecting Customers Rapid response Increase productivity Internal Connecting Operations and LOB Empower Partners Enhance relationships Time-to to-market Connecting Partners

6 OSS/BSS Challenges System isolation lack of interface standards Delivering services requires integration Traditionally with LOTS of code (slow, very complex) Quest for operational efficiency Increase automation Loosely coupled systems, rapid integration Need for agility Faster time to money Enable rapid change and fine-tuning of services and processes

7 An Agile OSS/BSS Model is Needed Next generation services demands: Best of breed client devices Killer applications and services Effective operations environment Flexible and robust support infrastructure Efficient integration and development tools A Vision to succeed

8 The Dream Infrastructure Customers Partners Employees Commerce Cust Service Marketing Procurement OSS/BSS Infrastructure Supply Chain Mgmt Employee Portals Collaborative Apps Biz Intelligence Common Application Services Common Data Model

9 Realizing The Dream Customers Partners XML Employees XML

10 Advantages of XML Web Services Reusability Openness Interoperability = Integration

11 Microsoft.NET Your World Connected Consistent programming model Includes clients, servers, services Development tools

12 .NET for OSS/BSS Integrations Distributed network and service operations environment, using XML Web Services based on open standards such as XML, SOAP and UDDI. XML Web Services can effectively bridge the communication between operation support systems, resellers and partners.

13 An XML Web Service Is Discoverable, self-describing and programmable Accessible via Internet protocols Able to be aggregated with other XML Web services Loosely coupled for scalability Agnostic of operating system, programming model and language

14 Gartner s s Magic Quadrant.NET is a brilliant strategy that enables Microsoft to define the next shift in the software business. - Gartner Group Everyone should build on the XML/SOAP foundation. - Meta Group Gartner Magic Quadrant: Major Vendor Web Services Platform Influence Gartner believes Microsoft is now providing more vision and influence regarding this shift than any other vendor. - Gartner Group Ability to Execute.NET is a leading example of what we believe will be the dominant architectural model for the third generation of Internet applications. - Patricia Seybold Group Sun Microsystems Oracle IBM Hewlett- Packard *Source: Gartner Research, 9/13/2003 Completeness of Vision Microsoft

15 The Vision of Microsoft.NET Windows Provisioning System Network Provisioning Billing Customer Care Order Management

16 Microsoft OSS/BSS ISV Partners Customers Customer Interface Management Business Support Processes Sales Service Planning and Development Network Planning and Development Order Handling Customer Care Processes Problem Handling Customer QoS Management Service/Product Development and Maintenance Processes Service Configuration Service Problem Resolution Service Quality Management Network and Systems Management Processes Network Provisioning Network Inventory Management Network Maintenance & Restoration Invoicing and Collection Rating and Discounting Network Data Management Information Systems Management Physical Network and Information Technology Telecom Operations Model TMF Adaptation by LTC International

17 Microsoft OSS/BSS ISV Partners Customers Customer Interface Management Business Support Processes Sales Service Planning and Development Network Planning and Development Order Handling Clarify Customer Care Processes Problem Handling Customer QoS Management Service/Product Development and Maintenance Processes Service Configuration Service Problem Resolution Service Quality Management Network and Systems Management Processes Network Provisioning Network Inventory Management Network Maintenance & Restoration Invoicing and Collection Rating and Discounting Network Data Management Information Systems Management Physical Network and Information Technology Telecom Operations Model TMF Adaptation by LTC International

18 Reduce Time to Market BillingAgility Reduction in Time to Market BillingAgility Accelerates Time to Market by 58% Competitor Solution: GPRS Implementation and 37 Major Interfaces 7 Months Portal BillingAgility 3 Months 58% Savings Time to Market (months) Key Elements of Savings: Preconfigured Solution Templates designed for reuse and fast tailoring to customer requirements Open APIs based on Web Services standards combined with Microsoft.NET rapid implementation toolkits deliver high quality, durable integrations Highest degree of out of the box functionality delivers a better solution with dramatically lower customization requirements Remarkable reusability of functionality and services make subsequent service launches dramatically faster yet

19 BillingAgility Tier-1 1 Performance 25 Million Subscriber Benchmark Portal solution on SQL Server GSM CDR and Price Plan live data from Tier-1 Customer HP-Intel Servers and HP Storage Billing of 25 million subscribers in 18h17m Real time Event Rating and Recording of 109 million billable events a day

20 Case Study: Korea Telecom NeOSS Next Generation OSS with Web Services Pain points in Legacy OSS 57 separate systems for whole OSS Integrated into 12 systems in NeOSS 6 Operating Systems, 13 development languages, 8 databases and 7 GUIs Consolidated with Windows/SQL server and Visual Studio.Net Project done in CY2003 Built using the.net Framework Service Order, Service Assurance, Work Force Management, Facility Management, Access Domain Management, and EAI (Enterprise Application Integration) Interfaces for Legacy Network Management for IP, ATM, Leased Line Lessons learned Web Service enables easier integration and inter-connection between applications and systems Seamless environment for development tool, platform and framework is key to success

21 Key takeaways The Microsoft platform is proven to be scalable and reliable in production environments Many leading ISVs provide OSS solutions on the Microsoft platform We do not expect the solution to be Microsoft only The Microsoft strategy is about integration at all levels

22 Key takeaways There are pros & cons of buy vs. build we ll help you make the right decisions Rapid delivery best of breed integration and development tools and methods Agility is the key to being successful in today s telecom environment, and the Microsoft platform with XML Web Services can help you get there.

23 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.