State of the Cloud in Industrial Software Dr. Josef Waltl, Global Segment Lead Industrial Software, Amazon Web Services

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1 State of the Cloud in Industrial Software Dr. Josef Waltl, Global Segment Lead Industrial Software, Amazon Web Services

2 Why was and is Amazon successfull? We have had three big ideas at Amazon that we have stuck for 18 years, and they are the reason we are successful: put the customer first, invent and be patient. Jeff Bezos CEO Amazon.com Don t be worried about our competitors because they re never going to send us any money anyway. Let s be worried about our customers and stay heads-down focused Jeff Bezos CEO Amazon.com

3 Cloud eliminates major pain points in IT O ld World L arg e upfront c apital inves tment B a sic c o m p u te and s tora g e only R es ponsible for feature upgrades S low to g et new capabilities M a n a g e i t y o u r s e l f L o w, o p e r a t i n g c o s t B r o a d a n d d e e p p l a t f o r m N e w f e a t u r e s a r r i v e r e g u l a r l y R e a d y t o u s e W o r l d c l a s s t e a m m a n a g i n g i t f o r y o u

4 What sets AWS apart? Experience Building and managing cloud since 2006 Service Breadth & Depth 70+ services to support any cloud workload Pace of Innovation History of rapid, customer-driven releases Global Footprint 16 regions, 42 availability zones, 68 edge locations Pricing Philosophy 51 proactive price reductions to date Ecosystem Thousands of partners; 2,700+ Marketplace products

5 AWS History of Innovation AWS has been continually expanding its services to support virtually any cloud workload and now has more than 90 services that range from compute, storage, networking, database, analytics, application services, deployment, management and mobile * As of 1 July 2016

6 Deploy faster wherever you like 16 Regions 44 Availability Zones 74 Edge Locations Region & Number of Availability Zones AWS GovCloud (2) EU Ireland (3) US West Frankfurt (2) Oregon (3) London (2) Northern California (3) Asia Pacific US East Singapore (2) N. Virginia (5), Ohio (3) Sydney (3), Tokyo (3), Seoul (2), Mumbai (2) Canada Central (2) China Beijing (2) South America São Paulo (3) Announced Regions Paris, Ningxia, Stockholm, Hong Kong, AWS Gov Cloud East, Bahrain

7 Experience with Cloud Security AWS provides the same, familiar approaches to security that companies have been using for decades with increased visibility, control, and auditability. Visibility Control Auditability View your entire infrastructure with a click Deep insight with AWS CloudTrail We work closely with AWS to develop a security model, which we believe enables us to operate more securely in the public cloud than we can in our own data centers. Rob Alexander - CIO, Capital One You have sole authority on where data is stored Shared responsibility model 3 rd party validation SOC 1 / ISAE 3402 SOC 2 / SOC 3 PCI DSS Level 1 DIACAP, RMF, FISMA Section 508 / VRAP FedRAMP (SM) DoD SRG Levels 2 & 4 MTCS Tier 3 ISO 9001, 27001, 27017, Cyber Essentials Plus IT-Grundschutz NIST HIPAA GxP ITAR MPAA CSA FIPS FERPA CJIS IRAP G-Cloud

8 The AWS Platform Marketplace Business Applications DevOps Tools Mgmt. Tools Monitoring Auditing Analytics Query Large Data Sets Elasticsearch Dev Tools Artificial Intelligence IoT Mobile Enterprise Applications Game Development Account Support Support Business Intelligence Security Networking Service Catalog Server Management Configuration Tracking Business Analytics Hadoop/Spark Real-time Data Streaming Private Git Repositories Deep Learning Voice & Text Chatbots Rules Engine Local Compute and Sync Build, Test, Monitor Apps Push Notifications Messaging Service Document Sharing & Calendaring Managed Services Database & Storage Optimization Orchestration Workflows Continuous Delivery Machine Learning Device Shadows Build, Deploy, Manage APIs Hosted Desktops Professional Services SaaS Subscriptions Resource Templates Managed Search Build, Test, and Debug Text-to-Speech Device Gateway Device Testing Application Streaming 3D Game Engine Partner Ecosystem Operating Systems Automation Managed ETL Deployment Image Analysis Registry Identity Backup Multi-player Backends Training & Certification Migration Application Discovery Application Migration Data Migration Database Migration Server Migration Solution Architects Account Management Security & Pricing Reports Technical Acct. Management Hybrid Application Services Security Database Data Integration Integrated Networking Identity Federation Transcoding Step Functions Messaging Identity & Access Key Storage & Management Active Directory Resource Management DDoS Protection VMware on AWS Application Analysis Aurora MySQL PostgreSQL Oracle SQL Server Devices & Edge Systems Certificate Management MariaDB Web App. Firewall Data Warehousing NoSQL Exabyte-scale Storage Object Storage Archive Block Storage Data Transport Managed File Storage Compute Web Virtual Machines Simple Servers Auto Scaling Batch Applications Containers Event-driven Computing Networking Isolated Resources Dedicated Connections Global CDN Load Balancing Scalable DNS Infrastructure Regions Availability Zones Points of Presence

9 Increased market dynamics imply challenges for manufacturers Market observations Implications for manufacturers Customization Sophisticated customers demanding products that are customized to meet their needs Speed New products need to immediately hit the market Volatility Increased market dynamics lead to fluctuation in production demands All digital product designs (closed loop engineering) Data centric production innovation along the full lifecycle On-demand manufacturing and supplier collaboration

10 Cloud is the key enabler of future manufacturing Big Data and Analytics Cloud Simulation Augmented reality Horizontal and vertical system integration Additive manufacturing The Industrial Internet of Things Autonomous robots Cybersecurity Source: McKinsey Company, Boston Consulting Group

11 Industrial software needs integration with the field level to maximize value Digital twin with Bill of Material / Bill of Processes Digital twin of status of assets Manufacturing Optimization Management, Industrial IoT

12 Next step will be IT/OT integration via edge computing Operation Technology Digital twin of status of assets Manufacturing Optimization Management, Industrial IoT High lead time to value digital twin for production code Time critical processes real time control Mass data, low bandwidth pre processing Limited compute on field level use of unlimited cloud resources

13 Siemens and AWS cloud journey Thomas Jones, Global Tech Lead Industrial Software Amazon Web Services

14 DF PL Cloud Journey 2012 June Begin Cloud Journey 2013 February NextGENBP Initiated SE Online Store 2014 Apirli/May Executive Awareness and M70 initiated 2015 July Cloudstart Project & Omneo on AWS 2016 November Siemens PLM Appstream 2.0 Launch 2012 December Certifcation complete and first enablement kicked off, followed by global training Begin relationship 2013 August/October Cross BU Established First SaaS application s launched Intosite and NX CAE (Rescale) 2015 January Cloud Services Established Omneo Acquired Sales support/ product development / education / Siemens Feedback for engineering / best practices 2016 September Executive Commitment & Siemens PLM Business Ready Cloud Solutions Launch Growth Certification Training Region Input Exec Workspaces Appstream Engineering Nice QBR Partnering Joint sales Education Acquisition Education

15 Selected Enterprise References

16 Q&A Questions As such, presentations help define the company s reputation and provide both internal and external orientation. Answers Page 17 Dr. Josef Waltl, Amazon Web Services