IBM Big Data Summit 2012

Transcription

1 IBM Big Data Summit

2 Big Data Search Made Simple Giancarlo SASSI

3 Agenda Vivisimo: the company Vivisimo solutions Search Engine Search Based Application Search Based Application with Big Data sources Use Cases and measurable results Q&A 3

4 Vivisimo Overview Pittsburgh Headquarters, Washington DC, Global Offices Founded in 2000 by a trio of computer science researchers at Carnegie Mellon University (CMU) 12+ years of driving business value with Enterprise Search Acquisition by IBM: 29 May

5 Vivisimo is a key piece of IBM s Business-Centric Big Data Approach Analytic Applications InfoSphere Data Explorer (formerly known as Vivisimo Velocity) BI / Exploration / Functional Industry Predictive Reporting Visualization App App Analytics IBM Big Data Platform Content Analytics Discover, visualize, and navigate federated data and content Index and view data across the Big Data platform Visualization & Discovery Hadoop System Application Development Accelerators Stream Computing Systems Management Data Warehouse Information Integration & Governance

6 Easy search or Information Optimization? Mission: To help organizations discover, organize, analyze and navigate vast amounts of dynamic heterogeneous data, both structured and unstructured, regardless of where it is managed or stored, to drive efficiencies and value in business processes. Customer Need Understand existing data sources Expose the data within existing content management and file systems for new uses, without copying the data to a central location Search and navigate big data from federated sources Value Statement 6 Get up and running quickly and discover and retrieve relevant big data Use big data sources in new information-centric applications

7 Primary Market Opportunities and Sales Plays Sales Play: Navigating Enterprise Content Applications Improved access of structured/unstructured info for: Knowledge workers R&D Professionals General users 360 Information Applications Targeted information delivery (push) for a full view of all facets (customer, product, partner, etc) for: Customer-facing professionals Other LOB functions Big Data Applications Leveraging big data in-place (structured/unstructured). Robust analytics required for: Data scientists Business analysts Marketers CIOs Product: Data Explorer (Formerly known as Velocity) Data Explorer, with AppBuilder (Formerly known as CXO) Big Insights Enterprise Edition (including Data Explorer) Example: 7

8 Where we need an Optimized Desktop? Focus on Key Solution Areas Information Optimization / Intranet / Internet / Extranet Provide easy access to information across the enterprise. Customer Service / Call Center Leverage Corporate Information to Improve Customer Experience. Sales Teams Leverage All Available Information to Boost Sales. 8 Supply Chain/R&D Improve Information Share and Collaboration Across all Touch Points Within the Supply Chain or R&D. Expert Location Disparate Data Find the experts Business Problem related to INFORMATION ACCESS

9 Value Proposition & Differentiators Accuracy more relevant results due to position-based indexing Security respects the security rights of underlying systems Scalability scales to trillions of records Easy to use and adopt 9 Differentiators Unique Federated Discovery and Navigation Technology Position-based vs. vector-based index Clustering and faceting to navigate data results Scalable Architecture Fully distributed, fault-tolerant, unlimited scalability Advanced On-the-Fly Analytics State-of-the-art real-time text and meta-data analytics Secure Connectivity Secure data integration of multiple repositories in complex IT environments Powerful Development Tools Easy-to-deploy applications across varied and large data sets & sources Fast Time to Value Rapid deployments from POCs to production

10 Navigating Enterprise Content Data Relational Data Application/ Users Commenting Tagging Rating Shared Folders Social Tools Data Explorer Platform File Systems Content Management CRM Supply Chain ERP RSS Feeds Cloud Custom Sources External Sources Secure for access to large number of applications and data stores Discovery and navigation across the entire enterprise Fusion of structured and unstructured information to drive: Better decisions Better use and re-use of information More efficient operations Better understanding of customers Innovation Employee engagement Social tools for collaboration and reuse

11 Access across many sources Dynamic categorization Leveraging structured and unstructured content Highly relevant, personalized results Enhanced by social collaboration Refinements based on structured information

12 Search-Based Applications(SBA) Applying search and navigation to targeted business issues Enterprise Search Search Based App Target user All employees Specific job functions Target activity All functions Purpose-built for specific business function Search model Query and response Information pushed to user based on context Search scope Comprehensive Targeted to user s function ROI Strong ROI but sometimes difficult to prove Strong ROI, easy to prove 12 Vivisimo has an Application Framework to build SBA: AppBuilder (aka CXO)

13 Other systems only provide one part of the picture 13 AppBuilder combines information from all of these systems to give the whole picture 360 View

14 Vivisimo s search-based application 360 degree view for the customer-facing professional AppBuilder provides a single view of all of the information and tools CFPs need to be successful. Value proposition financial services example True 360 degree view of the customer Enables CFP to engage high value customers through direct, high-touch interactions Promotes up-selling and crossselling Helps CFPs to become trusted advisors Improves customer engagement, retention and lifetime value Improves retention of top CFPs

15 Customer transactional information Analytics and structured information Unstructured content based on context Activity feed displaying changes in real time

16 Dashboard / 360 degree View of Customer Benefits Account view Contact view Reduce average handle time Increase first-call resolution and reduce escalation Reduce time to on-board new agents Improve customer satisfaction and loyalty Increase opportunities for crossselling and up-selling Improve retention of top talent Improve use of existing data sources, materials and expertise Improve consistency Lower overall cost of customer support

17 New classes of Big Data Application for End Users Streams Computing Internet Scale Computing Content Discovery Analytics Public/Private Cloud Application Framework 17

18 Fusion of Enterprise Content with Big Data Analytics Sentiment analysis 18

19 Forrester Enterprise Search Market Overview September 2011 Translation to Grades Four points per dot Perfect score is 40 Vivisimo scored 38, which is 95% of a perfect score, equating to an A grade. Report Card Vendor Score Pct. Grade Vivisimo 38 95% A Endeca 34 85% B Autonomy 32 80% B- Coveo 31 77% C Exalead 30 75% C Google 27 67% D Microsoft 23 57% F 19

20 : References 250+ Customers Worldwide 20

21 Airbus: Enterprise Search Solution 21

22 Airbus Supplier Portal Search made simple and powerful 18,000 Engineers 36 Data Sources SAP KM, FileNet, Sharepoint... Single entry point for all Customer Services documentation 5,000 Service Reps 22 Data Sources SAP DMS, Siebel, Confluence, XML, SGML... Customer Airbus Portal World 30,000 Airline Users 27 Data Sources Lesson Learned Knowledge Mgmt HR, Social, Networking, Expertise, Tribal Knowledge 80,000+ Airbus Internal 40,000+ External Users Dozens of Data Sources+

23 RESULTS SOLUTION CHALLENGES Airbus: Enterprise Search solution Raise Customer satisfaction which is critical to growth Automate and create visibility into the supply chain Lower cost of 24x7 aircraft-on-ground (AOG) Minimize down-time & reduce fines Simplify complex diverse compliance (100 countries) Deliver airplanes without adding FTEs Securely leverage web-based supply-chain visibility Securely access repositories across the enterprise Increase equipment uptime performance Simplify complex global compliance Airbus Technical Aircraft-on-ground Centre AOG: Fines (penalties) 2000 $ / min 1% increase in customer satisfaction generates over $1B in revenue Cross-functional supply chain application creates visibility saving $30M+ Reduce average resolution time from 50 min to 15 min Cost avoidance in 24x7 program savings of $36m/year Compliance regs in 150 countries. Reduced compliance costs globally 5-25% Airbus put 50 new planes in the air and didn t add a single additional 24x7 support person annually saving over $36m.

24 Measurable Success World s largest airplane manufacturer World s 8 th largest corporation (CPG company) Across all global operations, expertise location to speed decision making 15K people utilized the solution in the first week Received 2009 KMWorld Reality award for Vivisimo implementation $10.3B global provider of engineered electronic components Global Research reduce time to market for new products New product engineers reduce rework & improve time to ramp new hires Deployed in less than 60 days $18.5 B pharmaceutical company 5,000 people supporting 900+ Airplanes worldwide (~60,000 calls annually) Average customer interaction went from 45 minutes to 15 minutes Efficiency = additional planes deployed without increasing headcount Identify under utilized systems and eliminated duplicate effort Merger occurred between two large pharma companies, executives needed visibility into global information to make more informed decisions

25 Vivisimo creates Value Increase Revenue and Market Visibility Up-sell/Cross-sell increasing revenue low.5% to best practice 12.1% Increase leads driving revenue low.002% to best practice.95% Improve Knowledge, Discovery, Retention, and Application Requiring fewer FTEs low 1.2% to best practice 9% reduction Reduce training costs low 11% to best practice 51% Gain Greater Leverage from Existing Investments Cost reduction (repurpose, reuse) low of.6% to 15 % Eliminate Redundant Systems from a low of $50k to a best practice of $3M+/yr Improve Compliance to Reduce Risk Meet Industry, State, and Federal Compliance Requirements and save as low as 7% of the cost of compliance

26 Wrapping up Unlock big data, enabling organizations to quickly navigate all types of data to discover high value sources Create applications that combine in a single interface, structured, semi-structured and unstructured information 360º view of any topic or entity (customers, products, employees, projects, etc.) Combine enterprise information with unique big data sources for unique insights Push important and relevant content to users based on their role, needs and interest Use accelerators to build applications for delivering analytics and new insights across massive and diverse data sources 26

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