IBM United States Software Announcement , dated September 29, 2015

Transcription

1 IBM United States Software Announcement , dated September 29, 2015 IBM Social Merchandising V1.0 is a business analysis solution that helps retailers and consumer products companies activate the power of insights from social data and online product reviews for use in deciding important merchandising and marketing strategies Table of contents 1 Overview 4 Publications 2 Key prerequisites 4 Technical information 2 Planned availability date 5 Ordering information 2 Description 6 Terms and conditions 3 Program number 9 Prices 10 Corrections At a glance IBM Social Merchandising V1.0 delivers powerful social and online product review insights to retail and consumer products leaders to improve merchandising and marketing decision making. Social Merchandising applies advanced analytics to a vast amount of unstructured social and online product review data to surface key consumer attitudes that impact customer satisfaction and loyalty. The solution: Presents social sentiment learnings, trends, and other metrics from selected sources such as Twitter or online product reviews Provides a robust picture of customer perceptions related to attributes such as quality, convenience, and price Uncovers changes in consumer sentiment to help discover and prioritize emerging insights Helps identify what consumers are saying about items in the existing product offering Overview IBM (R) Social Merchandising Version 1.0 offers Social Merchandising for Retail or Social Merchandising for Consumer Products. Both extract actionable insights from social data and online product reviews and deliver them through merchantoriented dashboards. These insights help uncover how products are being perceived by target customers, which in turn helps enhance merchandising and marketing decisions. Users will see new trends emerge and can more quickly resolve issues such as promotional or product quality to help improve customer satisfaction and drive more loyalty. With Social Merchandising, retail merchants and consumer products leaders can answer critical questions with more applied science rather than just anecdotally, deriving insights to questions such as: What is the social sentiment for the products I manage? IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 1

2 How do shoppers perceive the quality, value, and convenience of my offering? What is being said about my products and how often is it being said? What are reviews from influential shoppers broadcasting? What has been said about my favorite topics? Is a new topic trending? What makes Social Merchandising different? Unlike other solutions in the market, Social Merchandising: Helps merchants, marketers, and planners to understand by aggregating, analyzing, and synthesizing the wealth of data that today is often unmanageable or inaccessible Presents sentiment trends and metrics based upon scientific analysis rather than anecdotal evidence alone Provides a deeper level of analysis and insight that extends beyond the corporate brand level to category and item levels Social Merchandising V1.0 delivers: A set of curated dashboards for merchants to track changes in perception about brands and products Social insights to contribute to price, promotion, and assortment decision making A view into high-priority quality and value assessments to help improve customer satisfaction and loyalty The ability to filter views to top contributing authors to provide perspective on more influential comments Insight-driven report functionality, such as the ability to drill into word clouds, which helps gain speed in identifying new consumer sentiments Social Merchandising V1.0 helps leaders in retailer and consumer products obtain the following benefits from their selected data sets: Capture shifts in social sentiment Prioritize emerging customer issues Key prerequisites Social Merchandising requires an Internet connection and a workstation that are capable of supporting one of the following browsers: Microsoft TM Internet Explorer V8, or later Mozilla Firefox V24, or later Google Chrome V30 Planned availability date September 29, 2105 Description Social Merchandising V1.0 helps retail merchants, consumer products leaders, marketers, and planners better understand what is on their consumers' minds through sentiment analysis on key attributes such as value delivered, quality, and ease of use. IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 2

3 With these insights, retail merchants and consumer products leaders can decide their customer engagement and marketing priorities to optimize their offerings to help accelerate business growth. Social Merchandising for Retail and Social Merchandising for Consumer Products offer the following capabilities. Prebuilt industry-specific use cases and features: Presents purchased social data sources such as Twitter and online product reviews Enables the ability to drill and analyze insights through multiple product hierarchy levels Provides the flexibility to focus on key contributors' reviews Provides out-of-the-box analytics such as: Sentiment trend Top comments Word cloud Top influencers and more Accelerated time to value: A cloud-based solution that is ready to use with prebuilt industry-specific features Always available social media and online product review analysis aligned to your high-priority needs Reference information For information on IBM industry-specific analytic solutions, refer to Software Announcement , dated June 23, Program number Program number VRM Program name 5725-Y12 V1.0 IBM Social Merchandising Education support IBM training provides education to support many IBM offerings. Descriptions of courses for IT professionals and managers are on the IBM training website Call IBM training at 800-IBM-TEACH ( ) for catalogs, schedules, and enrollments. Offering Information Product information is available via the Offering Information website Also, visit the Passport Advantage (R) website IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 3

4 Publications No publications are shipped with IBM Social Merchandising. The latest product documentation for Analytics Industry Solutions is found in IBM Knowledge Center on com.ibm.swg.ba.cognos.pci.doc/w elcome.html IBM Knowledge Center is the home for IBM product documentation as it brings IBM's technical publications together in a single location. IBM Knowledge Center simplifies the user experience, improves search, and refines the overall experience with other enhancements. Services Software Services IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based Software Services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. Also, we extend our IBM Software Services reach through IBM Business Partners to provide an extensive portfolio of capabilities. Together, we provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs. To learn more about IBM Software Services or to contact a Software Services sales specialist, go to Technical information Specified operating environment Software requirements IBM Social Merchandising requires one of the following supported web browsers: Microsoft Internet Explorer V8, or later Mozilla Firefox V24, or later Google Chrome V30 The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a readme file, or other information published by IBM, such as an announcement letter. Documentation and other program content may be supplied only in the English language. IBM Cloud and Smarter Infrastructure SaaS Support Portal The IBM Cloud and Smarter Infrastructure SaaS Support Portal is your gateway to technical support. This includes access to forums, wikis, blogs, and resources for running and managing software in the SaaS offering. To help save time and simplify support, the SaaS Support Portal can help you find answers to questions, troubleshoot, automate data collection, and submit and track problems through the Service Request and Chat tools. All these tools are made available through your IBM support agreement, at no additional charge. Read about the IBM Cloud and Smarter Infrastructure SaaS Support portfolio at the IBM Service Engage Support page IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 4

5 Planning information Packaging This offering is delivered through the Internet. There is no physical media. Ordering information This product is available only via Passport Advantage. It is not available as shrinkwrap. These products may only be sold directly by IBM or by authorized IBM Business Partners for Software Value Plus. For more information about IBM Software Value Plus, go to To locate IBM Business Partners for Software Value Plus in your geography for a specific Software Value Plus portfolio, go to Product Group: Business Analytics Product: IBM Social Merchandizing (5725-W60) Product Category: Predictive Customer Intelligence Passport Advantage Program name/description IBM Social Merchandising for Retail Authorized User per Month IBM Social Merchandising for Retail Engagement One-Time Set Up IBM Social Merchandising for Retail for Other Online Sources Document per Annum IBM Social Merchandising for Retail Twitter Document per Annum IBM Social Merchandising for Retail Service Level Agreement IBM Social Merchandising for Consumer Products Authorized User per Month IBM Social Merchandising for Consumer Products Engagement One-Time Set Up IBM Social Merchandising for Consumer Products for Other Online Sources Document per Annum IBM Social Merchandising for Consumer Products Twitter Document per Annum IBM Social Merchandising for Consumer Products Service Level Agreement Part number D1JHHLL D1JHILL D1JHJLL D1JHKLL D1JHMLL D1JHNLL D1JHPLL D1JHQLL D1JHRLL D1JHTLL IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 5

6 Charge metric Program name Part number or PID number Charge metric IBM Social Merchandising 5725-Y12 Authorized User per Month Authorized User Engagement One-Time Set Up Other Online Sources Document per Annum Twitter Document per Annum Service Level Agreement Authorized User is a unit of measure by which the program can be licensed. An Authorized User is a unique person who is given access to the program. The program may be installed on any number of computers or servers and each Authorized User may have simultaneous access to any number of instances of the program at one time. Licensee must obtain separate, dedicated entitlements for each Authorized User given access to the program in any manner directly or indirectly (for example, via a multiplexing program, device, or application server) through any means. An entitlement for an Authorized User is unique to that Authorized User and may not be shared, nor may it be reassigned other than for the permanent transfer of the Authorized User entitlement to another person. Note: Some programs may be licensed where devices are considered users. In that case, the following applies. Any computing device that requests the execution of or receives for execution a set of commands, procedures, or applications from the program or that is otherwise managed by the program is considered a separate user of the program and requires an entitlement as if that device were a person. Engagement Engagement is a unit of measure by which the services can be obtained. An Engagement consists of professional and/or training services related to the IBM SaaS. Sufficient entitlements must be obtained to cover each Engagement. Document Document is a unit of measure by which the IBM SaaS can be obtained. A Document is a finite volume of data that is enveloped within a document header and trailer record that marks its beginning and end or any electronic representation of a physical document. Sufficient entitlements must be obtained to cover the total number of Documents processed by the IBM SaaS during the measurement period specified in Customer's Proof of Entitlement (PoE) or Transaction Document. Terms and conditions The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents such as the IBM International Passport Advantage Agreement, the International Passport Advantage Express (R) Agreement, the Cloud Services Agreement and associated Service Descriptions, or the IBM SaaS Terms of Use. This product is available only via Passport Advantage. It is not available as shrinkwrap. IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 6

7 Subscription The IBM International Passport Advantage Agreement and the IBM SaaS Terms of Use or the IBM Cloud Services Agreement (CSA) and the Service Description govern your use of this offering. Technical support Technical support is provided for IBM SaaS and enabling software, as applicable, during the subscription period. Any enhancements, updates, and other materials provided by IBM as part of any such technical support are considered to be part of IBM SaaS or enabling software, as applicable, and therefore governed by the SaaS Terms of Use or the CSA and associated Service Description. Technical support is included with IBM SaaS and is not available as a separate offering. Refer to additional technical support information in the IBM Software as a Service Terms of Use document for the program. Terms of use The program's Terms of Use and CSA Service Description document is available on the IBM Software as a Service Agreements website Limited warranty If warranted, refer to the warranty as stated in the Terms of Use document or the Cloud Services Agreement for this offering. Money-back guarantee No Volume orders (IVO) No Passport Advantage applies Yes, and through the Passport Advantage website at Software Subscription and Support applies No System i Software Maintenance applies No Variable charges apply No IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 7

8 Educational allowance available Not applicable Statement of good security practices IT system security involves protecting systems and information through prevention, detection, and response to improper access from within and outside your enterprise. Improper access can result in information being altered, destroyed, or misappropriated or can result in misuse of your systems to attack others. Without a comprehensive approach to security, no IT system or product should be considered completely secure and no single product or security measure can be completely effective in preventing improper access. IBM systems and products are designed to be part of a comprehensive security approach, which will necessarily involve additional operational procedures, and may require other systems, products, or services to be most effective. IBM does not warrant that systems and products are immune from the malicious or illegal conduct of any party. IBM Electronic Services Electronic Service Agent TM and the IBM Electronic Support web portal are dedicated to providing fast, exceptional support to IBM Systems customers. The IBM Electronic Service Agent tool is a no-additional-charge tool that proactively monitors and reports hardware events, such as system errors, performance issues, and inventory. The Electronic Service Agent tool can help you stay focused on your company's strategic business initiatives, save time, and spend less effort managing day-to-day IT maintenance issues. Servers enabled with this tool can be monitored remotely around the clock by IBM Support, all at no additional cost to you. Now integrated into the base operating system of AIX (R) V5.3, AIX V6.1, and AIX V7.1, Electronic Service Agent is designed to automatically and electronically report system failures and utilization issues to IBM, which can result in faster problem resolution and increased availability. System configuration and inventory information collected by the Electronic Service Agent tool also can be viewed on the secure Electronic Support web portal, and used to improve problem determination and resolution by you and the IBM support team. To access the tool main menu, simply type smitty esa_main, and select Configure Electronic Service Agent. In addition, ESA now includes a powerful web user interface, giving the administrator easy access to status, tool settings, problem information, and filters. For more information and documentation on how to configure and use Electronic Service Agent, refer to The IBM Electronic Support portal is a single Internet entry point that replaces the multiple entry points traditionally used to access IBM Internet services and support. This portal enables you to gain easier access to IBM resources for assistance in resolving technical problems. The My Systems and Premium Search functions make it even easier for Electronic Service Agent tool-enabled customers to track system inventory and find pertinent fixes. Benefits Increased uptime: The Electronic Service Agent TM tool is designed to enhance the Warranty or Maintenance Agreement by providing faster hardware error reporting and uploading system information to IBM Support. This can translate to less wasted time monitoring the symptoms, diagnosing the error, and manually calling IBM Support to open a problem record. Its 24x7 monitoring and reporting mean no more dependence on human intervention or off-hours customer personnel when errors are encountered in the middle of the night. IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 8

9 Security: The Electronic Service Agent tool is designed to be secure in monitoring, reporting, and storing the data at IBM. The Electronic Service Agent tool is designed to securely transmit via either the Internet (HTTPS or VPN) or modem to provide customers a single point of exit from their site. Communication is one way. Activating Electronic Service Agent does not enable IBM to call into a customer's system. For additional information, refer to IBM Electronic Service Agent More accurate reporting: Because system information and error logs are automatically uploaded to the IBM Support center in conjunction with the service request, you are not required to find and send system information, decreasing the risk of misreported or misdiagnosed errors. Once inside IBM, problem error data is run through a data knowledge management system and knowledge articles are appended to the problem record. Customized support: Using the IBM ID entered during activation, you can view system and support information in the My Systems and Premium Search sections of the Electronic Support website at My Systems provides valuable reports of installed hardware and software using information collected from the systems by Electronic Service Agent. Reports are available for any system associated with your IBM ID. Premium Search combines the function of search and the value of Electronic Service Agent information, providing advanced search of the technical support knowledgebase. Using Premium Search and the Electronic Service Agent information that has been collected from your system, you are able to see search results that apply specifically to your system. For more information on how to utilize the power of IBM Electronic Services, contact your IBM Systems Services Representative, or go to Prices Business Partner information If you are an IBM Business Partner -- Distributor for Workstation Software acquiring products from IBM, you may link to Passport Advantage Online for resellers where you can obtain Business Partner pricing information. An IBM ID and password are required. Passport Advantage For Passport Advantage information and charges, contact your IBM representative or authorized IBM Business Partner for Software Value Plus. Additional information is also available on IBM Global Financing IBM Global Financing offers competitive financing to credit-qualified customers to assist them in acquiring IT solutions. Offerings include financing for IT acquisition, including hardware, software, and services, from both IBM and other manufacturers or vendors. Offerings (for all customer segments: small, medium, and large enterprise), rates, terms, and availability can vary by country. Contact your local IBM Global Financing organization or go to IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 9

10 IBM Global Financing offerings are provided through IBM Credit LLC in the United States, and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type, and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension, or withdrawal without notice. Financing from IBM Global Financing helps you preserve cash and credit lines, enables more technology acquisition within current budget limits, permits accelerated implementation of economically attractive new technologies, offers payment and term flexibility, and can help match project costs to projected benefits. Financing is available worldwide for credit-qualified customers. Trademarks Electronic Service Agent is a trademark of IBM Corporation in the United States, other countries, or both. IBM, Passport Advantage, System i, Express and AIX are registered trademarks of IBM Corporation in the United States, other countries, or both. Microsoft is a trademark of Microsoft Corporation in the United States, other countries, or both. Other company, product, and service names may be trademarks or service marks of others. Terms of use IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only.additional terms of use are located on Terms of use For the most current information regarding IBM products, consult your IBM representative or reseller, or visit the IBM worldwide contacts page Corrections (Corrected on October 1, 2015) The "At a glance," "Overview," and "Description" sections were revised. IBM United States Software Announcement IBM is a registered trademark of International Business Machines Corporation 10