SAP API Management Power Digital Acceleration with APIs. Saad Syed

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1 SAP API Management Power Digital Acceleration with APIs Saad Syed

2 new demands of the digital economy bigger scale broader range of devices more data faster speed 2

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4 $7bn worth of items on ebay through APIs Mark Carges (Ebay CTO) Google processes around 5 billion transac@ons a day through its APIs. Roberto Medrano (Forbes) Grow revenues TwiJer processes 13 billion transac@ons a day through its APIs. Roberto Medrano (Forbes) 75% of Fortune 1,000 enterprises will offer Web APIs by end of By 2016, 50% of B2B collabora@on will take place through Web APIs. Reduce costs By 2018, the 10 largest B2B networks will have evolved into API networks. (Gartner) 4

5 Facade API Services App Developer Internal or External DevOps APIs ESB, SOA, App Servers, Databases Security Extension Traffic Management Mediation API Developer 5 5

6 API Services API Managemnt Security Flows and Policies BaaS API Programmibility Analytics Developer Portal Developer Portal API Documentation Monetization Self Service Custom Theming Ops Metrics Business Metrics Developer Metrics App Performance 6

7 Aspects SOA and ESB Apps and APIs Core Goal Enable Internal developers and systems to connect, while complying with IT department standards Enable developers, either external or internal, to build nifty, compelling apps, and allow users to run them Network Low-latency, trusted High-latency, untrusted (Mobile wireless network) Technologies SOAP, XML, proprietary Web technologies, REST, JSON, Javascript Authentication and Authorization Internal mechanisms, WS-Security, LDAP Internet standards including oauth and OpenID Analytics Limited use, secondary importance Of primary importance 7

8 Web Enterprise SoMware Devices Social Speed of Change Systems of Innovation Digital Business Platform layer Days Systems of Differentiation SOA Middleware layer Months Systems of Record 3rd Party Backend Database Years 8

9 Partners External Clients Internal Clients Digital Business Platform SAP API Management API Platform Developer Portal API Analytics SOA Middleware Platform SAP Process Orchestration SOA Services SOA Middleware SOA Management Systems of Record API API Adapter Backend Backend Backend (3rd Party) (Cloud) (Cloud) Backend (On Premise) 9

10 Transform: SOAP REST Transform: XML JSON Secure: OAuth weeks! 8 weeks! 4 weeks! 3 days! 2 days! Build! apigee Optimize: Caching Build! apigee Versioning 2 days! Build! apigee Secure: OAuth weeks! 3 weeks! 2 weeks! 1 day! Build! apigee 3 days! <1 day! Build! apigee Build! apigee 10

11 APIs Digital has been the catalyst for everything in the company. $2.9Bil Premium retailer 500+ stores globally A fully personalized experience created the need Apigee + HANA work together to deliver API strategy SAP Gateway receives Apigee API requests for data not living in HANA Angela, Ahrendts, CEO 11

12 APIs Established digital ecosystem with Fuelband hardware Using Nike+ Fuel Labs to drive growth #1 Most Innovative Company, 2013 Largest running community with over 28M members Partner Apps Nike+ Revenue up 60% Profits up 57% Market cap 2X MAPMYFITNESS LIVESTRONG MYFITNESSPAL 12

13 APIs Guests enjoy a connected, purposeful and streamlined brand experience on their preferred digital platforms. Digital Lobby with echeck-in, floor plan APIs; Content API for Offers and Alerts API management layer with legacy Reservation Management System Digital services for over 650,000 rooms at >4,000 hotels across 11 brands Increased agility and reuse of functionality through APIs and removed critical dependency on web site The new experience drives loyalty, which in turn encourages repeat stays The tremendous scale of our world-class operating platform enables us to quickly and nimbly introduce exciting enhancements for our guests at all of our hotels worldwide. Christopher J. Nassetta, President and CEO 13

14 APIs Largest construction and engineering company in the US BYOD created the need. APIs accelerated app development >25 apps in production Millions of dollars of cost savings in a few dozen construction projects We're using APIs at Bechtel as part of our strategy to make information valuable. Using APIs is a cornerstone of our strategy. Christian Reilly, Mgr. Demand Management 14

15 B2B, B2C World s 18th largest BFSI corporation, largest conglomerate (BFSI) by revenue 85M+ individual and institutional clients in 45+ countries 100K+ worldwide workforce #1 AU mobile banking app 280% growth in mobile traffic YOY Our approach is to use social media to brand our company and create an honest, transparent dialogue around personal finance. Mark Nicholson, Head of Digital and Interactive 15

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