IBM Bluemix IBM Cognitive services

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1 IBM Bluemix IBM Cognitive services Laszlo Boa Laszlo Boa Cloud Architect Cloud Architect Central Eastern Europe

2 Content What is IBM Bluemix? What is IBM Watson? Live demos Lessons learned / experiences in CEE

3 What is IBM Bluemix?

4 World has changed... Business is fluid Technology has to be Integrated, Flexible, Ready for rapid change... all at once Old legacy IT + New developments must work together immediately Developer s access they need simple easy way to connect existing systems and new (cloud) technology to work effectively No place for silos consistent services, APIs, increased end user experience expectations, enterprises need to innovate both sides of the firewall

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6 Hybrid Cloud Deployment Models Customer Managed Service Provider Managed IBM Cloud Traditional IT Code Infrastructure as a Service Code Platform as a Service Code Software as a Service Code Data Data Data Data Runtime Runtime Runtime Runtime Middleware Middleware Middleware Middleware OS OS OS OS Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking

7 virtual servers public cloud

8 bare metal dedicated servers

9 Access more ways to accommodate your unique latency, data location, and regulatory requirements Access to 48 data centers First, & only in key markets Move data across IBM DCs 1 at no cost Never across the public internet 2 Secure high speed network Direct integration to on-premises All Bluemix compute / storage Includes 24 x7 Phone Support 1 Applies to Bluemix data centers 2 For data moving between Bluemix data centers

10 Total access, control and transparency Bluemix Infrastructure Over 48 global cloud centers connected by secure, high-speed network for seamless communication and performance Choice of server environments for flexibility and control Open APIs with single pane customer portal Secure integration to on-premises

11 Develop, test & deploy with a consistent experience across public, dedicated, and private on your terms Public Managed Multi-tenant on IBM Cloud Dedicated Managed Single-tenant on IBM Cloud Local Managed Single-tenant on-premises Meet security and regulatory requirements Borderless Experience Single catalog of services, management and operations.

12 Innovate with speed, inside and outside of the firewall, while maintaining freedom and lower TCO End-to-end application lifecycle mgmt. from mobile, to mainframe. DevOps Tooling Your Own Hosted Apps / Services Integration and API Management Move workloads & data across our DCs, yours, or 3 rd party w/o surprises Consistent DevOps experience across public, dedicated, and private Rich Catalog of Application & Data Services Web Data Mobile Cognitive Analytics IoT Security + Scale your business and innovate without adding IT Accommodate unique latency, data location, & regulatory reqs More compute options and better price /performance than other clouds + Managed Services OS Database/Middleware SAP Oracle Choice of Run-Time Environments Instant Runtimes Containers Virtual Machines Choice of Infrastructure SoftLayer Infrastructure & Data Centers Blue Box Client Data Center

13 Get the performance, control and speed you need with more compute options Bare Metal Virtual Server or VMware Containers Cloud Foundry OpenWhisk Maximum performance and control Leverage existing languages and tools Maximum portability Open PaaS environment Maximum speed with serviceless apps PERFORMANCE & CONTROL PORTABILITY DEVELOPMENT SPEED 13 IBM Bare Metal Servers = 3x Faster than AWS For Second Year in a Row, Cloud Benchmark Reveals IBM Bluemix Infrastructure (formerly Softlayer) Nearly Three Times Faster than Amazon Web Services VoltDB, Jan 2016

14 Security and compliance IBM Cloud Platform Services Services, e.g. Cloud Managed Services, GTS Cognitive Discovery Conversation Natural language Speech and vision Tradeoff analytics Retrieve and rank Data and analytics Ingestion Storage Analytics Deployment Governance Developer tools Messaging Load balancer App security API and integration DevOps Containers IoT Blockchain Event-driven Run-times Compute Storage Network Infrastructure Virtual servers Bare metal Public VMware Block Object File Public Private VPN CDN Dedicated Multi-tenant Single-tenant 14

15 What is IBM Watson?

16 Customers are No Longer on Traditional Channels Customer Customer

17 Meeting Higher Expectations Multiple social profiles Less loyal to singular brand Have omni-channel expectations...

18 What is Watson? Watson is a technology that understands all forms of data and reasons and learns at scale.

19 A New Partnership Between Humans and Technology Human: Common Sense Morals Imagination Compassion Abstraction Dreaming Generalization Cognitive Systems: Locating Knowledge Pattern Identification Natural Language Machine Learning Without Preconceptions Endless Capacity

20 What Watson can do for you?

21 Watson as the Center of Customer Engagement Watson offers better user experience Able to resolve calls through integrated actions Minimizes call deflections Allows you to build a single application across multiple platforms...

22 Watson Services catalog

23 The Watson platform is growing Retrieve and Rank Watson s APIs are the cognitive building blocks that harness our data. Message Resonance Personality Insights Concept Expansion Taxonomy Face Detection Author Extraction Natural Language Classifier Speech to Text Concept Tagging Relationship Extraction Text to Speech Concept Insights Language Translation Language Detection Sentiment Analysis Dialog Retrieve and Rank Image Link Extraction Tradeoff Analytics Entity Extraction Relationship Extraction Question & Answer Feed Detection Keyword Extraction Visual Recognition Image Tagging Text Extraction Natural Language Classifi er Tone Analyzer Tone Analyzer

24 How to Use IBM Cloud - Types of Use Cases Extend existing applications - Extend user interactions with cognitive services (chat bot, discovery,...) - Add new capabilities integrating other services/apis - Rapid experimentation for new capabilities API enable applications - Scalable API layer on top of existing services - Simplify how composite service capabilities are exposed via APIs New applications - Systems of Engagement - Different state management models - "12-factor applications

25 Live demo

26 cognitive-event-bulgaria.mybluemix.net

27 IBM Bluemix Garage Method

28 Lessons learned Hackatons Conversation Open source Mobile (Swift) AdTech / FinTech new business models...

29 Questions?

30 Thank YOU! Laszlo Boa Cloud Architect

31 Backup

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33 News explorer: Watson starters: Visual recognition: Tradeoff analytics: Conversation: Real-time tone analysis: Sentiment and emotions: Personality Insights: Smart Travel: Get me to London: Elections insight: Investment advisor: Social customer care: Celebrity match: IoT demo:

34 Bluemix Weather Company Data Insights for weather demo app: Source:

35 Windfarm: +1 m/s = +10% effectiveness Operation scheduling Electricity generation (up/down controls,... Telco radio towers, IoT sources