Unified Endpoint Management in Europe: Enterprise Mobility Management Evolved

Transcription

1 Unified Endpoint Management in Europe: Enterprise Mobility Management Evolved A continental study of the adoption, drivers and challenges from the tools used to automate, regulate and simplify the implementation and management of endpoints PAC Multi-client study 2016

2 Reasons to Sponsor the Proposed Study Smartphones, tablets in addition to PCs / Macs are the norm in workplaces. Organisations do not function properly without them. Companies depend on these connected endpoints and cloud-based applications, which makes it imperative that secure and predictable IT services are offered to customers, business partners and employees consistently. However, the inefficiencies of maintaining separate endpoint management tools for mobile and PC platforms are increasingly apparent as these devices are often managed separately to the detriment of the business and its imperatives. A more holistic view is necessary and possible with unified endpoint management but a strategic commitment to viewing all connecting endpoints from laptops to devices that fit in an employee s pocket has to be made. As such, enterprise mobility management (EMM) vendors have developed or are developing next-generation unified endpoint management (UEM) solutions. The IT department needs to think about these solutions to manage personal and corporate-liable devices. Therefore the implementation of tools and processes that can automate, regulate and simplify the management of endpoints and accompanying software is logical given the development of UEM solutions. Companies are likelier to spend on UEM tools now more than ever given the noted business benefits. Endpoint-agnostic capabilities, along with the ability to aggregate data from disparate sources such as and web gateways, mobile devices, software and applications, virtual environments, and the cloud, are crucial to effective central management of endpoints. As such, a good unified endpoint management strategy exceeds sheer device management or even enterprise mobility management more holistically. Instead, it goes beyond the devices themselves and incorporates the security and management of applications, content and data. Kevin Restivo, Lead Analyst for the study Research Director k.restivo@pac-online.com 2

3 Key Questions the Study Will Address Awareness and Salience Do European companies incorporate endpoint management with a larger business strategy in mind? Do companies have separate IT personnel for managing desktops, laptops, mobile devices, networking and security? What is the state of mobile device management, mobile application management and mobile content management solutions within European companies? How does endpoint management differ between SMBs and large organizations? Drivers and Inhibitors of Change Are employees using approved apps predominantly? What other apps are being used that aren t approved? (i.e. Shadow IT) How is employee usage of PCs and mobile devices within businesses changing? How do European enterprises plan to leverage endpoint management technology to meet goals and address challenges? Opportunities and Challenges Are end users in need of / demanding access to data anywhere, at any time and from any device? How is the Internet of Things (IoT) going to change management and support responsibilities if at all? What are the barriers potentially restraining European enterprises regarding UEM / EMM? (e.g. lack of skills, budget) Investment Plans & Roadmaps To what extent do European enterprises plan to spend more on enterprise mobility facets including but not limited to mobile device management, mobile application management and mobile content management? What is the length of the UEM purchasing cycle? Who are the key decision makers in the buying process? Who influences it? What capabilities will be needed to compile data from disparate sources such as mobile devices, software and applications, virtual environments, and the cloud, to centrally managing different endpoints? 3

4 Random sample & method Surveyed companies and targets Survey of 200 medium-sized and large companies operating / based in major European countries (e.g.) UK, Germany, France will be undertaken. A more precise definition of the random sample can be determined based upon input from the sponsors target customers. Targeted titles: CIOs, CxOs, IT Managers as examples of titles. Those in charge of or leading enterprise mobility software purchases on behalf of enterprises generally speaking. Various size categories are taken into account by layering the random sample. The final determination and layering of the random sample are undertaken in consultation with the sponsors. CATI survey: computer-assisted telephone interview; length: approx. 15 minutes Project start and publication Q4 2016: Project start Q1 2017: Publication The detailed schedule is given to the sponsors when the project begins. 4

5 Concept & distribution Survey in IT buyer companies CATI survey in IT buyer companies on the status quo and potential of technology and market trends. The determination and layering of the random sample are undertaken in close consultation with the sponsors. Study results The central results of the survey are processed in a user-oriented study with concrete recommendations for action. In addition, the sponsors receive exclusive, detailed results for their own market intelligence and business development. Publication and distribution by PAC PAC publishes a press release and an infographic on the study. PAC provides a neutral version of the executive summary on its website. Publication and distribution by the sponsors Depending on the sponsorship level, the sponsors have the right to publish the results of the study and can use this exclusive content for marketing and sales purposes without any limitations (see pages 10-11). The infographic and the study are distributed along with a range of PAC marketing and PR measures. 5

6 Added value for sponsors Thought leadership & branding Positioning among IT and business decision-makers as relevant provider and thought leader in the topic area Trust and credibility through well-founded recommendations for action and strategy from independent market analysts Awareness among customers, partners and investors and in the press Marketing & sales support Exclusive content for target group-specific content marketing Independent, well-founded sales arguments Market intelligence & strategy Up-to-date and reliable information on investment plans and the use of selected technologies in IT buyer companies Dedicated recommendations for your product and market strategy Exclusive detailed results and special assessments relating to your specific questions 6

7 Contact Founded in 1976, Pierre Audoin Consultants (PAC) is part of CXP Group, the leading independent European research and consulting firm for the software, IT services and digital transformation industry. CXP Group offers its customers comprehensive support services for the evaluation, selection and optimization of their software solutions and for the evaluation and selection of IT services providers, and accompanies them in optimizing their sourcing and investment strategies. As such, CXP Group supports ICT decision makers in their digital transformation journey. Further, CXP Group assists software and IT services providers in optimizing their strategies and go-to-market approaches with quantitative and qualitative analyses as well as consulting services. Public organizations and institutions equally base the development of their IT policies on our reports. Capitalizing on 40 years of experience, based in 8 countries (with 17 offices worldwide) and with 140 employees, CXP Group provides its expertise every year to more than 1,500 ICT decision makers and the operational divisions of large enterprises as well as mid-market companies and their providers. CXP Group consists of three branches: Le CXP, BARC (Business Application Research Center) and Pierre Audoin Consultants (PAC). For more information please visit: PAC s latest news: Follow us on Got questions on the study? Contact us! Matthieu Page Account Manager, PAC UK +44 (0) m.page@pac-online.com Joe Jassal Account Manager, PAC UK +44 (0) j.jassal@pac-online.com 7