C L A R I D E N June 2016

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1 Gain up to 32 CPD hours in 4 days! C L A R I D E N June 2016 Knowledge for the world business leaders Marriott County Hall, London Business Analysis, Financial Modeling and Financial Dashboard Week This Program Has Been Independently Certified and Accredited by CPD, an Internationally Recognized Certification Board 2 Separately Bookable Seminars in 1 Location Program A: Analyzing Business Performance to Drive Strategic Growth, Operational Efficiencies and Cost Savings Finance Professionals Guide on Strategic Decision Making and Continuous Improvement June 2016 (Monday & Tuesday) Program B: Advanced Financial Modeling for Business Performance Analysis and Financial Dashboards Comprehensive Guide on Financial Modeling as a Value-adding Management Tool June 2016 (Wednesday & Thursday) FACULTY DIRECTOR Jack Avon Principal Consultant - Financial Modeling Isys Systems (Ringwood) Ltd Achieved significant cost savings for National Grid Information System through customized cost analysis which extended total cost savings from 1m to 15m over a short period of 3 years International Author of The Basics of Financial Modelling and The Handbook of Financial Modelling 25 years of experience consulting for major organizations including HSBC, Lloyds Bank, Dresdner Kleinwort, Virgin Media, British Telecom, Huawei, National Grid, Crossrail, Transport for London (TFL), Fujitsu Services, AOL Time Warner, Visa, Deutsche Bank, Thompson Reuters, British American Tobacco (BAT) and Sony Ericsson Faculty leader at the London Business School s MBA financial modeling program

2 2016 Clariden Global Executive Education Business Analysis, Financial Modeling and Financial Dashboard Week June 2016, Marriott County Hall, London Jack Avon Principal Consultant - Financial Modeling Isys Systems (Ringwood) Ltd Achieved significant cost savings for National Grid Information System through customized cost analysis which extended total cost savings from 1m to 15m over a short period of 3 years International Author of The Basics of Financial Modelling and The Handbook of Financial Modelling 25 years of experience consulting for major organizations including HSBC, Lloyds Bank, Dresdner Kleinwort, Virgin Media, British Telecom, Huawei, National Grid, Crossrail, Transport for London (TFL), Fujitsu Services, AOL Time Warner, Visa, Deutsche Bank, Thompson Reuters, British American Tobacco (BAT) and Sony Ericsson Faculty leader at the London Business School s MBA financial modeling program Jack Avon is an international author, trainer and consultant with more than 25 years of experience in financial modeling and business analysis. He has published two definitive books on how to develop and build best practice financial models, The Basics of Financial Modelling and The Handbook of Financial Modelling. As a consultant, Jack has worked with a range of major clients in various industries, such as HSBC, Lloyds, Dresner, Telewest, British Telecom, Hauwei, National Grid, Crossrail, Transport for London, Fujitsu Services, Integrated Pathology Partnerships, The Pension Regulator, GMC, The Electoral Commission, AOL UK, Augusta Westland Helicopters, Serco defence and Shaw Trust. Jack has assisted several clients to achieve significant costs savings and revenue maximization using cost analysis and performance expertise and financial modeling tools. One such project was to deliver a cost analysis suite for the National Grid s Information System, which extended the total cost savings from 1m to 15m over a short period of 3 years. He also provided one of the large UK banks with critical information during the 2008 financial crisis which helped the bank to avoid an imminent crash. In addition, while working with the Electoral Commission, Jack took on a major role in UK Voting National ID Card project, in which he was in-charge of creating solution, costing and cost modeling as well as managed the project delivery with key stakeholders. Passionate to share his expertise and knowledge, Jack has delivered numerous training courses in the UK, Dubai, Netherlands, Malaysia, the USA and worked with renowned institutions such as the London Business School. He is currently the Principal Consultant in Financial Modeling at Isys Systems (Ringwood) Ltd and works on a Certified Financial Modelling Program for the organization. BOOK REVIEW The book is very well-written and the author has real command over the subject. I have read more than a dozen good books on Financial Modeling and this one will definitely rate among one of the best. - Amazon Buyer I love this book. I currently work in a modeling firm but I can tell from experience that this book is more than the skills I have acquired for the past nine months. Best modeling book so far... - Amazon Buyer l like the book. It is written in simple and concise language. - N. Sharipova, Amazon Buyer 2

3 Analyzing Business Performance to Drive Strategic Growth, Operational Efficiencies and Cost Savings Program A: June 2016, Marriott County Hall, London CPD Certified EXECUTIVE SUMMARY Program: Dates & Locations: Analyzing Business Performance to Drive Strategic Growth, Operational Efficiencies and Cost Savings June 2016 (2 days program) Marriott County Hall, London Early Bird 1 (Register & pay by 25 April 2016): Early Bird 2 (Register & pay by 23 May 2016): Regular Tuition Fee: 1,695 1,895 1,995 Group discount of 10% for 2nd participant from the same organization. For limited time only by 23 May 2016 register 3 participants and the 4th participant will receive a complimentary seat (One discount scheme applies). Program Essence: According to a survey by the Association of Accountants and Financial Professionals in Business, nearly 80% of respondents indicated that senior financial professionals have been assuming more direct involvement in strategic analysis and decision-making. Yet, many are challenged with the lack of appropriate tools to connect financial analysis with operational efficiency and cost structure to reveal important opportunities. Designed for financial leaders, this 2-day intensive executive program will help you discover new opportunities to accelerate revenue growth, improve financial and operational performance by using effective financial and business performance analysis tools. You will learn how to identify the key drivers for your company s growth and costs centres, enhance operational efficiencies and ultimately improve your company s cost structure. Coupled with benchmarking strategy and tools against your key competitors, you will be able to identify the gaps within your company s performance and explore ways to realize cost savings opportunities, hence increasing your company s financial and operational performance. Led by Jack Avon, an international author and consultant on Financial Modeling, this program will discuss comprehensive balanced scorecard, KPIs and performance metrics that will help your organization to strengthen its strategy execution, align your company s strategic visions to operational targets as well as facilitate your senior management in making better decisions. Through the program, Jack will also show you how to deep-dive into your company s cost centres, uncover the inefficiencies and ultimately improve your company s cost position. 3

4 Analyzing Business Performance to Drive Strategic Growth, Operational Efficiencies and Cost Savings Program A: June 2016, Marriott County Hall, London CPD Certified PROGRAM INTRODUCTION According to a survey by the Association of Accountants and Financial Professionals in Business, nearly 80% of respondents indicate that senior financial professionals have been assuming more direct involvement in strategic analysis and decision-making. Yet, many are challenged with the lack of appropriate tools and frameworks to analyze business performance on a holistic basis that incorporates finance, strategy and operations. Finance professionals are also facing difficulties developing greater understanding of operational performance and other supporting functions as well as gauging the performance of their industry and competitors. Designed for financial leaders, this 2-day intensive executive program will help you discover new opportunities to accelerate revenue growth, improve financial and operational performance by using effective financial and business performance analysis tools. You will learn how to identify the key drivers for your company s growth and costs centres, enhance operational efficiencies and ultimately improve your company s cost structure. Coupled with benchmarking strategy and tools against your key competitors, you will be able to identify the gaps within your company s performance and explore ways to realize cost savings opportunities, hence increasing your company s financial and operational performance. Led by Jack Avon, an international author and consultant on Financial Modeling, this program will discuss comprehensive balanced scorecard, KPIs and performance metrics that will help your organization to strengthen its strategy execution, align your company s strategic visions to operational targets as well as facilitate your senior management in making better decisions. Through the program, Jack will also show you how to deep-dive into your company s cost centres, uncover the inefficiencies and ultimately improve your company s cost position. WHO WILL BENEFIT THE MOST This program is designed for middle to senior level Financial Planning and Analysis (FP&A) professionals, including but not limited to: Chief Finance Officer Chief Business Analyst Global/Regional/ Financial Controller Senior Accounting Manager/ Accountants Senior Financial Analysis Manager Senior Financial Analyst/Financial Modelers Senior Business Performance Manager/ Analyst Senior Finance Manager Business & Finance Analysts Investment Managers/Analysts Project Managers Project Accountants LEARNING OBJECTIVES Understand best practices of business performance analysis Benchmark key performance metrics against competitors Acquire effective tools to analyze financial and operational performance, such as Variance Analysis, Activity-based Costing etc. Identify cost and revenue drivers by analyzing critical items in the financial statements Valuing strategic opportunities through real options for decision-making Align strategic goals with KPIs by adopting the Balanced Scorecard approach CPD CERTIFICATION DETAILS This course has been independently certified as conforming to accepted CPD guidelines. On average, this executive program contributes 16 hours towards your CPD. Delegates must register at the start and close of each workshop to be awarded a certificate of completion. 4

5 Analyzing Business Performance to Drive Strategic Growth, Operational Efficiencies and Cost Savings Program A: June 2016, Marriott County Hall, London PROGRAM AGENDA DAY ONE Setting the Scene for Business Performance Analysis Business Performance Analysis Best Practice The Role of Strategy and Goals in Business Performance Management Effective Tools and Frameworks Linking Finance, Strategy and Operations e.g. Balanced Scorecard Fundamentals of Benchmarking and Base-lining Business Performance Analysis to Identify Strategic Growth Opportunities Case Study I - Introducing the case for further discussion for the rest of the program Key Financial Statement Analysis to Identify Growth Identifying Profit and Revenue Drivers EVA - Profitable vs Unprofitable Growth Benchmarking Against Competitors - Growth Rate & Revenue Optimization Case Study I - Uncovering Growth Opportunities Valuing Growth Opportunities using Real Options What are Real Options When can Real Options Valuation be Applied Valuation Inputs & Valuation Models Operational Performance and Evaluation: Business Performance Analysis to Identify Operational Efficiencies Key Operational Metrics Dissecting the Income Statement, Balance Sheet and Cash Flow Statement to Uncover Operations Efficiencies Variance Analysis Benchmarking against Competitors - Operational Efficiencies Case Study I - Uncovering Operational Improvement Opportunities DAY TWO Review of Day 1 Cost Performance and Evaluation: Business Performance Analysis to Identify Cost Improvement Opportunities Key Cost Operational Metrics Dissecting the Income Statement, Balance Sheet and Cash Flow Statement to Uncover Cost Improvements Identifying Cost Drivers and Their Relationship to Cost Centres Margin Analysis Benchmarking against Competitors - Cost Efficiency Case Study I - Uncovering Cost Improvement Opportunities Financial Planning & Control Challenging the Assumptions of Your Budget Identifying Cost Centres through Activity-based Costing (ABC) Identifying Inefficiencies through Variance Analysis Identifying Strategic Business Units with Boston-Consulting-Group (BCG) Matrix Value Chain Analysis & Process Based Costing Balanced Scorecard (BSC) Approach Why the BSC Approach Gathering Inputs Selecting the Critical KPIs o Financial o Customer o Internal Business Process Case Study II - Connecting the Dots with BSC Approach 5

6 Advanced Financial Modeling for Business Performance Analysis and Financial Dashboards Program B: June 2016, Marriott County Hall, London CPD Certified EXECUTIVE SUMMARY Program: Dates & Locations: Advanced Financial Modeling for Business Performance Analysis and Financial Dashboards June 2016 (2 days program) Marriott County Hall, London Early Bird 1 (Register & pay by 25 April 2016): Early Bird 2 (Register & pay by 23 May 2016): Regular Tuition Fee: 1,695 1,895 1,995 Group discount of 10% for 2nd participant from the same organization. For limited time only by 23 May 2016 register 3 participants and the 4th participant will receive a complimentary seat (One discount scheme applies). Program Essence: According to Accounting and Tax advisory WeiserMazars, 87% of the CFOs surveyed relied heavily on Excel spreadsheets in their financial close, FP&A activities, budgeting and reporting. Yet, many modeling professionals face challenges in leveraging their Excel expertise beyond the reporting purposes and use it to help advance business performance analysis and decision making. This intensive 2-day program is designed for Financial Planning and Analysis (FP&A) professionals to help improve their use of financial modeling as a value-adding tool for strategic decision-making. Led by Col Werner, an experienced financial modeling professional, this program will help you learn to use advanced modeling tools and techniques, such as Goal Seek, Solver, iterative calculation and VBA to build customized financial models. With these enhanced skills, you will be able to perform advanced business performance analysis that identify key drivers for revenue growth, cost reduction and strategic opportunities and improve your organization s overall efficiency and profitability. You will also learn the techniques of using dynamic charts to visualize model outputs and build financial dashboards for different audiences, so as to gain buy-in from senior management and line managers on strategic decisions and improvement projects. Through insightful hands-on exercises, you will learn to value your business using different valuation models and identify business value drivers so as to grow your business entity s value continuously and maximize Return on Equity. Last but not least, you will use different approaches to audit financial models and learn to troubleshoot models systematically to ensure the validity of your analysis and eliminate potential errors that may undermine your organization s performance. At the end of the program, you will walk away with a complete set of knowledge on how to build and use financial models to solve business problems and improve your organization s financial and operational performance. 6

7 CPD Certified Advanced Financial Modeling for Business Performance Analysis and Financial Dashboards Program B: June 2016, Marriott County Hall, London PROGRAM INTRODUCTION Nearly 80% of respondents in a study by the Association of Accountants and Financial Professionals in Business indicated that senior financial professionals have been assuming more direct involvement in strategic analysis and decision making. However, many face challenges in using financial modeling, the most widely used tool by finance professionals to help advance business performance analysis and decision making. In a 2011 study, accounting and tax advisory WeiserMazars found that 87% of the CFOs surveyed relied heavily on Excel spreadsheets yet, 64% of respondents indicated that time spent identifying and correcting reporting errors was among their top concerns. The consequences of having errors in financial modeling can be costly to organizations. Companies may face fines for non-compliant financial reporting or make wrong decisions that lead to poor financial and operational performance. Hence, building error-free financial models and applying them to the strategic decision-making process is crucial to finance professionals and businesses. This intensive 2-day program is designed for Financial Planning and Analysis (FP&A) professionals to help improve their use of financial modeling as a value-adding tool for strategic decision-making. Led by Col Werner, an experienced financial modeling professional, this program will help you learn to use advanced modeling tools and techniques, such as Goal Seek, Solver, iterative calculation and VBA to build customized financial models. With these enhanced skills, you will be able to perform advanced business performance analysis that identify key drivers for revenue growth, cost reduction and strategic opportunities and improve your organization s overall efficiency and profitability. You will also learn the techniques of using dynamic charts to visualize model outputs and build financial dashboards for different audiences, so as to gain buy-in from senior management and line managers on strategic decisions and improvement projects. Through insightful hands-on exercises, you will learn to value your business using different valuation models and identify business value drivers so as to grow your business entity s value continuously and maximize Return on Equity. Last but not least, you will use different approaches to audit financial models and learn to troubleshoot models systematically to ensure the validity of your analysis and eliminate potential errors that may undermine your organization s performance. At the end of the program, you will walk away with a complete set of knowledge on how to build and use financial models to solve business problems and improve your organization s financial and operational performance. WHO WILL BENEFIT THE MOST This program is designed for middle to senior level Financial Planning and Analysis (FP&A) professionals, including but not limited to: Chief Finance Officer EVP/ SVP/ VP of Finance Chief Business Analyst Global/Regional/ Financial Controller Senior Accounting Manager/ Accountants Senior Financial Planning& Analysis Manager Senior Financial Analyst/ Financial Modelers Senior Business Performance Manager/ Analyst Senior Finance Manager Business & Finance Analysts Investment Managers/Analysts Project Managers Project Accountants Investment & Corporate Bankers LEARNING OBJECTIVES Recap on financial modeling basics and model construction/development processes Different approaches to model audits and their respective pros & cons to develop error free models Systematic way of auditing and troubleshooting a model Understanding advanced modeling techniques including Goal Seek, Solver, iterative calculation and VBA Use financial models as a tool for making strategic decisions in revenue and cost improvement Learn to conduct scenario analysis and how to manage scenarios for effective and easy use of the model Learn to value your business using different valuation methods and identify the business value driver Understand how to use dynamic charts to visualize different kinds of model outputs Build user-friendly financial model with effective dashboard that summarizes key model outputs 7

8 Advanced Financial Modeling for Business Performance Analysis and Financial Dashboards Program B: June 2016, Marriott County Hall, London CPD Certified CPD CERTIFICATION DETAILS This course has been independently certified as conforming to accepted CPD guidelines. On average, this executive program contributes 16 hours towards your CPD. Delegates must register at the start and close of each workshop to be awarded a certificate of completion. PROGRAM AGENDA DAY ONE Advanced Financial Modelling Functions, Tools and Techniques Recap on Modelling Basics Essential Formula (Date, Logical Nested Functions, Referencing & Range Functions, Finance Functions) Best Practices of Financial Modelling Introduction to Advance Excel Tools o The Lookup School of Functions o Array Formulae o Iterative Calculation o Goal Seek o Solver o Form Controls o VBA/ Macro Understand Your Overall Financial Position to Identify Critical Issues Critical Line Items to Look Out for In Your Financial Statements Income Statement and Balance Sheet Modelling Identifying Strategic Business Units Breakeven Analysis using Goal Seek, Buttons and VBA - Exercise Cash Flow/ Waterfall Modeling - Exercise Financial Ratios Analysis o Profitability and Margin Analysis - Exercise o Solvency, Leverage and Liquidity Ratios and Covenants o ROA and ROE Benchmarking o Against Industry Standard/ Leader o Against Close Competitors Analyze Core Operational Activities to Identify Revenue Drivers Forecasting using Scenario Analysis o When to Use Scenario Analysis o Building a Data Table o Setting Up Scenarios & Drop-downs o Show multiple scenario outcomes simultaneously o Evaluating Various Scenarios Track Growth with Time Series Analysis Activity Ratios and Operational Efficiency DuPont Analysis to Identify Driver of Superior Return Analyze Cost Activities and Processes to Drive Cost Savings Use Activity-based Costing to o Identify Cost Drivers o Compare Costs & Margins of Different Products o Identify Non-Value Add Activities Process Based Cost Modelling - Exercise Determine Optimal Capital Structure and Remaining Debt Capacity using Goal Seek Tax/ Timing Difference Modelling - Exercise 8

9 Advanced Financial Modeling for Business Performance Analysis and Financial Dashboards Program B: June 2016, Marriott County Hall, London DAY TWO Review of Day 1 Analyze Areas of Improvement to Plan for Corrective Actions Variance Analysis - Exercise Sensitivity Analysis - Exercise o with One Variable o with Two Variables o Going Beyond Two-variable Analysis o How to Use the Camera Tool Value Your Business Income Approach: DCF Model - Exercise Market Approach: Relative Valuation Asset Approach: Adjusted Net Asset Pro s and Con s of Each Approach Understand and Grow Your Business s Value Drivers Model Review and Audit to Ensure the Validity of Your Analysis Top-Down & Bottom-up Approach of Model Audit Eliminating Low-Level Errors (Referencing, Formula Arguments, Consistency of Units & Measure, etc.) Resolving Circularity & Troubleshooting - Exercise Build In-built Error Alerts - Exercise Ensuring High-level Compliance (GAAP, Logic, Debt & Asset amortization, etc.) Protecting Your Financial Model - Exercise Model Documentation (Assumptions, Reference Sources, Operating Instructions) Financial Dashboards to Present Key Model Outcomes Creating Fit-For-Purpose Dashboards by Identifying Relevant Metrics and Drivers for Different Target Audiences - Exercise Presenting and Visualizing Model Outputs o Dynamic Dashboard Options o Conditional Formatting - Exercise o Hiding and Grouping - Exercise o Using Appropriate Charts, Diagrams and a Summary Page - Exercise Case Study Summarizing the course using a case study to tie up all relevant theories 9

10 BUSINESS ANALYSIS, FINANCIAL MODELING AND FINANCIAL DASHBOARD WEEK June 2016 Marriott County Hall, London REGISTRATION PAGE C L A R I D E N Knowledge for the world business leaders PROGRAM FEES Program Program A: Analyzing Business Performance to Drive Strategic Growth, Operational Efficiencies and Cost Savings (20-21 June 2016) Program B: Advanced Financial Modeling for Business Performance Analysis and Financial Dashboards (22-23 June 2016) GROUP DISCOUNTS 1st Early Bird Fee Per Participant (If payments & registrations are received by 25 April 2016) 1,695 1,695 2nd Early Bird Fee Per Participant (If payments & registrations are received by 23 May 2016) 1,895 1,895 Regular Fee 1,995 1,995 Group discount of 10% for 2nd participant from the same organization. For limited time only by 23 May 2016 register 3 participants and the 4th participant will receive a complimentary seat (One discount scheme applies). Booking Contact (Approving Manager) Mr/Mrs/Ms: Job Title: Department: Telephone: Fax: Organization: Address: Postal Code: I would like to receive more information on hotel accommodation using Clariden Global coporate rate. Please register the following participant for this seminar. (Please tick to select your seminar(s). You may tick more than one.) 1st Participant Name (Mr/Mrs/Ms): Job Title: Department: Telephone: Fax: Date of Birth: Program(s): A B 2nd Participant Name (Mr/Mrs/Ms): Job Title: Department: Telephone: Fax: Date of Birth: Program(s): A B 3rd Participant Name (Mr/Mrs/Ms): Job Title: Department: Telephone: Fax: Date of Birth: Program(s): A B 4th Participant Name (Mr/Mrs/Ms): Job Title: Department: Telephone: Fax: Date of Birth: Program(s): A VENUE AND ACCOMMODATION INFORMATION Marriott County Hall, London June 2016 Westminster Bridge Road London SE1 7PB, United Kingdom Tel: Website: B 4 WAYS TO REGISTER admissions@claridenglobal.com Fax: +44 (0) Call: +44 (0) Website: PAYMENT METHODS BY CHEQUE / BANK DRAFT : Made payable to CLARIDEN GLOBAL INTERNATIONAL LIMITED and mail to: 3 International Business Park, #04-29, Nordic European Centre, Singapore BY TELEGRAPHIC TRANSFER TO: Bank Name: Standard Chartered Bank Bank code: 7144 Bank Branch code: 001 Bank Address: 6 Battery Road, #01-01 Singapore Bank Account No: Bank Account name: CLARIDEN GLOBAL INTERNATIONAL LIMITED SWIFT Code: SCBLSG22 Please note that all bank charges are to be borne by participants. Please ensure Clariden Global International Limited receives the full invoiced amount. Note: Please include invoice number on all payment types and your company s name in your payment instructions for our reference. CREDIT CARD: To make payment by credit card, please call our client services hotline at +44 (0) HOW TO REGISTER AND PAY An invoice and registration confirmation will be sent within 7 days, please contact us if you have not heard from us within 7 days. Payment can be made by credit card, by bank transfer or by cheque. ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT. ACCOMMODATION Accommodation is not included in the program fee but you will be entitled to use our corporate rate for your accommodation. Information will be sent along with your registration confirmation. EARN CPD HOURS CANCELLATIONS AND SUBSTITUTIONS Once we have received your booking, the place(s) are confirmed. No refunds will be made for any cancellations, however, program credits of equivalent value only applicable for Clariden Global events will be provided. Credits can only be redeemed for 1 program and is valid for only one (1) year from date of issue. Substitution with a qualified candidate is allowed by providing at least 5 working days of advance notice to Clariden Global. One time substitution is allowed with no charges. Subsequent substitutions will be charged 10% admin fee. ALL CANCELLATIONS MUST BE RECEIVED IN WRITTEN FORM PLEASE NOTE: Clariden Global International Limited reserves the right to change the content and timing of the programme, the speakers and the date and venue due to reasons beyond their control. If in the unlikely event that the course is cancelled, Clariden Global International Limited will refund the full amount and disclaim any further liability. ENQUIRIES: If you have any queries about registration or payment please do not hesitate to contact our client services department on +44 (0) PRIVATE DISCLOSURE STATEMENT: Any information provided by you in relation to this event is being collected by Clariden Global International Limited and will be held in the strictest confidence. It will be added to our database for the primary purpose of providing you with information about future events and services. Visit us at for upcoming events FOR OFFICIAL USE FEE RECEIVED Both courses have been independently certified as conforming to accepted CPD guidelines. Delegates must register at the start and close of each workshop to be awarded a certificate of attendance. Participants may earn up to 32 CPD hours after attending both executive programs L6160_L6161/ZY/KH