Synaptic Commerce Nutzung der API Economy zur kreativen Gestaltung von Geschäftsprozessen

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1 INTERSHOP JULY, 2018 Synaptic Commerce Nutzung der API Economy zur kreativen Gestaltung von Geschäftsprozessen Nils Breitmann Principal Enterprise Architect Intershop Communications

2 Global Partner Network & Subsidiaries Europe, North America, APAC Leader in B2B Commerce Forrester Wave B2B Commerce Suites, Q Intershop Leader in digital B2B Commerce ISV Independent Software Vendor 350+ Global Customers with 100% digital-commerce focus 25 Years of Competence Founded 1992 Prime Standard, ISH2 >330 Employees

3 INTERSHOP Global B2B companies mirror complex business scenarios with Intershop s Commerce Suite >$12 Billion B2B revenue per year in 51 countries and 17 languages Information portal and shop in 85 countries Multilevel authorization processes and price negotiations Corporate Digital Customer Portal Complex SAP and Liferay integration for the world wide BeAT-Platform Bosch China AA on Intershop 7 B2B platform for EMEA, Asia, Americas Simple self-service order workflows Worldwide B2C and B2B Platform for devices and spare parts ~ articles ~ active buying organizations ~ users ~2.500 orders per day ~ per day Buying platform for SMB and enterprise customers >350 clients, 1500 sites, 90 countries, 50 languages, 250M products, 715M page views, 1,3M orders and $250M revenue per day

4 So kauft man Brillen heute! - Pure Player goes Omni-Channel OMNI-CHANNEL From pure Online Player to Omni-Channel Player Mio. +100% Revenue 100 Mio Mio. +100% Customers 2 Mio

5 Nutzung der API Economy zur kreativen Gestaltung von Geschäftsprozessen Why? 5

6 Disrupt or Be Disrupted 6

7 Disrupt or Be Disrupted Source: gartner 7

8 Start from the Customer Perspective Outside-in Personas Replace inside-out with outside-in thinking Journeys Touchpoints Processes Systems Technology Inside-out 8

9 Start from the Customer Perspective WEB IoT KIOSK STORES Product details Ordering Extend contract Community Education Solutions MOBILE Smart Shelf Patricia Miller (Customer) Accessories Spare parts Self-service Communication Personalized Information CAR COMMERCE CUSTOMER SERVICE VOICE / CHAT Order history / status Inventory Transmission of biometry data Change order Customer assistance Cortana Alexa Google Home

10 INTERSHOP Synaptic Commerce Architecture

11 FEEDS / OCI / EDI INTERSHOP Synaptic Commerce Architecture VOICE / CHAT MOBILE WEB IoT CAR DEVICES STORES SERVICE TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP MICROSERVICES TAXATION ADDRESS VALIDATION PAYMENT WAREHOUSE / SUPPLIER MARKETING AUTOMATION 11

12 What are APIs and what is the API Economy? 12

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19 Source: programmableweb.com 19

20 What can I do with APIs? 20

21 FEEDS / OCI / EDI INTERSHOP Synaptic Commerce Architecture ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 21

22 FEEDS / OCI / EDI Native App ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 22

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24 FEEDS / OCI / EDI Angular Progressive Web App ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 24

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26 FEEDS / OCI / EDI Alexa / Cortana ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 26

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28 FEEDS / OCI / EDI Smart Shelf ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 28

29 Live sensor data On demand replenishment IoT Hub Live Inventory Logic Order Placement Live inventory data IOT -enabled Smart Shelf Intershop Replenishment Commerce Supplier/Logistics Intershop Order Order Routing Goods On demand delivery data 29

30 FEEDS / OCI / EDI Hololens ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 30

31 Integrated 3D Configurator 31

32 Interaction of Virtual and Real Objects with MS Hololens 32

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34 FEEDS / OCI / EDI Chat Bot ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 34

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36 FEEDS / OCI / EDI Smart Watch ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 36

37 Smart Watch 37

38 FEEDS / OCI / EDI Smart Drill ALEXA ANDROID APP ANGULAR SMART SHELF SKYPE BOT SMART DRILL HOLOLENS SMART WATCH TOUCHPOINT MANAGEMENT PRICE COMPARISON Product Information Content -/ Experience Commerce Order MICROSERVICE MANAGEMENT MARKET PLACES E-PROCUREMENT CRM ERP AZURE IOT HUB CRYPTO MICRO MICROSOFT AI WAREHOUSE / CURRENCY SERVICE SUPPLIER MARKETING AUTOMATION 38

39 Product as a Service ETHEREUM BLOCKCHAIN BEN BOYLE (B2B CUSTOMER) MICROSOFT AZURE SEND SENSOR DATA COMMERCE MANAGEMENT RECEIVE CONTROL DATA SMART DEVICE (SIMULATED BY BANANA PI) IOT HUB DEVICE MANAGEMENT API APP BATTERY- POWERED HAMMER DRILL

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41 It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change - Charles Darwin 41

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48 INTERSHOP Synaptic Commerce Architecture

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52 Intershop MailChimp Integration - Microsoft Flow

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54 REST API / WEB HOOKS REST API / WEB HOOKS REST API / WEB HOOKS REST API / WEB HOOKS Order Approval with Biztera and Zapier order approve Patricia Miller Andrew Adams WEB WEB INTERSHOP REST API Product Information Content Commerce Order Standard Adapter Standard Adapter REST API / WEB HOOKS / EVENTS

55 Citizen Developers Citizen Developers are non-it professionals that take business application development in their own hands. 55

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59 The world of commerce is changing. Unlock your potential with the exciting possibilities of Intershop omni-channel commerce. Jena, Germany San Francisco, USA Melbourne, Australia Hong Kong, China Amsterdam, Netherlands Berlin, Germany Frankfurt, Germany Hamburg, Germany London, UK Nuremberg, Germany Paris, France Rio de Janeiro, Brazil Rochester, NY, USA Sofia, Bulgaria Stuttgart, Germany Furthermore Intershop is represented in Austria, Belgium, China, Denmark, Finland, India, Italy, Norway, Russian Federation, Spain, Sweden, Switzerland, and Turkey. For a full overview, as well as for contact details please consult our website: intershop.com info@intershop.com 59