What Oracle E-Business Suite Customers Can Do with Oracle Fusion Middleware Today

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2 What Oracle E-Business Suite Customers Can Do with Oracle Fusion Middleware Today Nadia Bendjedou Director Product Strategy Applications Development Oracle Corporation Hannes Smit Enterprise Architect Alticor Incorporated Markus Zirn VP Product Management Fusion Middleware Development Oracle Corporation

3 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

4 10 Things You Can Do Today to Prepare for Oracle Fusion Applications Follow Enterprise Application Best Practices Move to the Latest Applications Releases Prepare a Roadmap to Evolve to Oracle Fusion Applications Inventory your Enterprise Assets Leverage the Next Generation Technology Today Extend the Value of Oracle Applications Unlimited Rethink your Customization Strategy Consolidate your Master Data Embrace SOA-Based Integration Extend your Business Intelligence Applications Portfolio Adopt Enterprise Reporting & Publishing Secure your Global Enterprise Centralize your Applications Lifecycle Management

5 10 Things You Can Do Today to Prepare for Oracle Fusion Applications Best Practices & Common Sense Move to the Latest Applications Releases Prepare a Roadmap to Evolve to Oracle Fusion Applications Inventory your Enterprise Assets Leverage the Next Generation Technology Today Extend the Value of Oracle Applications Unlimited Rethink your Customization Strategy Consolidate your Master Data Embrace SOA-Based Integration Extend your Business Intelligence Applications Portfolio Adopt Enterprise Reporting & Publishing Secure your Global Enterprise Centralize your Applications Lifecycle Management

6 Embrace SOA-Based Integration Oracle Fusion Middleware

7 <Insert Picture Here> Rethink your Customization Strategy Leverage Next Generation Technology Today

8 Rethink Your Customization Strategy Oracle Principles Profile Options User-defined fields (Flexfield) Function Security Setup Data Security Setup Changes the order in which table columns are displayed Tailor a query result Change the color scheme of the UI Add attributes on the display Folder Forms Forms Personalization Oracle Application Framework (OAF) Personalization Add new functional flows Extend or override existing business logic

9 Rethink your Extension Strategy Business Requirements Extending the functionality (composite applications) Self-Service functionality Larger user population Empowering information workers through advanced user interfaces Ajax-style UI to enable autosuggest capability Expose flows, cross apps, through a single UI Business users dashboards, real-time gauges of transactional systems and business processes

10 Rethink your Extension Strategy Composite Applications Example and Need: Solution that would allow to monitor and manage warrantee claims Manual process that is error prone and open to fraud Need for a secure web based method for registering warrantee claims into the Oracle Financial Application Customers need to submit claims through the web Need to check claim status online Solution: Oracle ADF with WebCenter Front end to interact with E-Business Suite Financials via Web services In addition, it provides a claims workflow user interface for caseworkers Leverage the human workflow capabilities of Oracle BPEL PM, while interacting directly with Oracle E-Business Suite at the back end

11 Rethink your Extension Strategy Composite Applications Enterprise Data Layer fully decoupled from both business process and the user experience based on existing enterprise wide strategic solutions that are appropriate to business functionality required. Enterprise Database Layer Oracle 10g Single DB Schema for all business processes supported Includes meta layer User Experience Layer this includes the decoupled user interface and business intelligence layer. ApEx Enterprise Workflow layer, standard re-useable business tool for the construction and orchestration of Business Process. Enterprise Business Process Layer Oracle BPEL British Telecommunications plc User - Workflow Interaction Oracle WebCentre (ADF) Enterprise Document Management UCM Enterprise Data Archive OWB EMP Integration Architecture BAM Business Reporting Enterprise Business Intelligence Oracle BIEE Draft Business Issue: EBS assessed at 35% fit for BT Real Estate needs Need platform for matching needs of today 5,000 apps With FMW: Plan to reduce apps footprint by 90% Implement loosely coupled SOA WebCenter, ADF, BPEL for niche functionality Also use BI EE, ECM

12 Business Issue: Expensive, manual warranty mgmt. process (fax, phone) Error / fraud prone and relied heavily on several FTEs to manage the system With FMW: 3 months implementation of online selfservice The system processes ~5000 claims per month Maintainable application Saved $2M annually Re-assigned 3 FTEs

13 Rethink your Extension Strategy Self-Service Functionality - Larger User Population Examples: Develop a unified, single Web-Interface, Infrastructure and a Collection of Services Providing Access to News, Information, and Content And Corporate Self-Service Functionality to Employees Consolidate Intranet Sites Single Point of Entry Improved & Consistent User Experience Reduced Sign-Ons Personalized Content & Services Solution: Oracle ADF (Struts and EJB 2.0) + Oracle Portal +Oracle SSO etc Front-end UI to interact with E-Business Suite HR Data using Web Services Oracle SSO

14 Rethink your Extension Strategy Self-Service Functionality - Empowering Information Workers Examples and Business Need: Unlock Buried Functionality The recruiting department had a difficult time accessing the standard Oracle CRM screens to get leads, status leads and to follow up on leads. Most field advisors had very poor connectivity due to location and lack of high speed broadband. Even with higher speeds the process was too slow for the advisors to be effective E-Business Suite - Oracle Student System (OSS) and Oracle CRM Solution: Oracle ADF + Oracle SOA Custom web JSP based application utilizing back end services to retrieve and update information The access time for an advisor through the company portal dropped from 10+ minutes for a single lead to less than 30 seconds over a Sprint wireless card The Oracle Fusion Middleware provides standard s based powerful tools to unlock many of the features in Oracle E-Business that are buried under the standard interface through application specific connectors and other productive enhancement features.

15 Rethink your Extension Strategy Typical Scenario E-Business Suite UI Extension Native UI Extension with Native Tools Logic Extension Native Logic Hard to upgrade!

16 Standards-Based SOA Mid- Tier Rethink your Extension Strategy Leverage FMW for your Extensions SSO with ALL Applications Human workflow UI Portal or WebCenter BAM WS WS = Web Service Process Error Handling WS WS Logic Extension WS UI Logic Easy to upgrade!

17 Standards-Based SOA Mid- Tier Rethink your Extension Strategy Leverage FMW for your Extensions SSO with ALL Applications Human workflow UI Portal or WebCenter BAM WS WS = Web Service Process Error Handling WS WS WS WS Logic Extension WS UI Logic ORACLE APPLICATIONS Partner Custom Legacy Easy to upgrade! Easy to upgrade!

18 Rethink your Extension Strategy Customer Success Major University E-Business Suite Implementation Extending EBS to larger group of users using BPEL Steel Products Oracle EBS for order entry, inventory and CRM Extend Helpdesk System to the web with ADF and BPEL Leader in visual display products Runs E-Business Suite SOA Suite and ADF orchestrate special pricing approval High Tech Printing Solutions Implementing E-Business Suite R12, Siebel & Agile No customizations policy Use of entire FMW stack $16B VAR Implementing E-Business Suite R12 SOA Suite, ADF, IdM as platform for composite apps

19 <Insert Picture Here> Embrace SOA-Based Integration Leverage Next Generation Technology Today

20 Embrace SOA-Based Integration Customer s SOA Roadmap with Oracle Consider pre-built SOA - Customers priorities: Performance Scalability Availability Security Build your SOA - Customers priorities: Modify business processes Introduce new capabilities Extend business service portfolio Process Integration Packs Loosely coupled composite business processes Foundation Packs Comprehensive process composition framework Direct Integrations

21 Embrace SOA-Based Integration E-Business Suite SOA-Enablement Oracle Integration Repository Compilation of information about the numerous service endpoints exposed by the Oracle E-Business Suite of applications. Provides a complete catalog of Oracle E-Business Suite's business service interfaces Hosted for > Shipped with R12 E-Business Suite Adapter Part of Oracle FMW Provides, bidirectional, multimodal, synchronous, and asynchronous connectivity Exposes E-Business Suite Integration Interfaces as Web Services Interfaces with irep to expose only recommended public integration interfaces

22 E-Business Suite SOA-Enablement Schematic Architecture Open Interface Tables, View, PL/SQL APIs XML & ecommerce Gateway Business Events Concurrent Programs Integration Repository Oracle E-Business Suite Adapter Business Service as Web Service

23 Embrace SOA-Based Integration Build your Own SOA Oracle SOA Platform Connect & Route Oracle ESB (Enterprise Service Bus) Orchestrate & Transform Oracle BPEL PM Monitor & Optimize Oracle BAM (Business Activity Monitoring) SOA Governance WebService Manager and Enterprise Manager Oracle Data Integrator (for bulk data transfer/copy)

24 Build your Own SOA SOA Patterns SOA-Based Integration (from EAI to SOA) Legacy Modernization (SOA-Enabling the Mainframe) B2B Services Network Multi-Channel Applications Master Data Management integration Business process Management

25 SOA - Business Process Management Customer Success Dutch Government (Collection Agency) E-Business Suite with particular process flows BPEL, B2B orchestrating EBS capabilities Regional Bank E-Business Suite and Temenos Implementation BPA Suite Process Modeling across both Apps Leading manufacturer of computer control devices Logitech runs Oracle E-Business Suite and SalesForce.com SOA Suite provides order visibility to OEM salesforce $2.5B For-Profit Education Provider Uses PeopleSoft HR as well as E-Business Suite SOA Suite enables rules-based student loan processing

26 SOA - Business Process Management Customer Success Business Issues: Paper-based approvals (multiple signatures) Custom PHP service request application With FMW: Automated provisioning processes including 11i and PSFT HR Leveraged BPEL system integration & human workflow capabilities Solution in 7 weeks

27 SOA - Data Integration Customer Success Major High Tech Company One of world s largest E-Business Suite implementation Integration platform: BPEL, ESB, BAM, OWSM Manufacturer of home improvement and building products E-Business Suite, JDE, OTM BPEL, BAM for integration error handing Office Supplies Company E-Business Suite, OTM, Manhattan, Red Prairie End-to-end integration with BPEL Leading Pharma Company Runs E-Business Suite, Siebel Oracle SOA Suite with Coherence as SOA Platform

28 SOA - Data Integration Customer Success Business Issue: Race $200M start-up to market With FMW: Reduced integration efforts from 100 to 50 weeks Internal team maintains BPEL after 2 days of training

29 Best Practice Centers Oracle E-Business Suite Best Practice Center PeopleSoft Best Practice Center Siebel Best Practice Center JD Edwards Best Practice Center

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31 R12 Slide provided by Oracle

32 R12 Five implementations of Oracle EBS planned R12 R12 R12 R12 Other Applications

33 Purchased ERP solution presents risks Incomplete functionality fit Upgrades/Patches Customizations/Enhancements Use of middleware mitigates risks Decouples business logic Allows layered on extension or enhancement Standardizes application interaction Embraces orchestration Solutions become agnostic of service providers Use B2B principles between major applications

34 Integration Mechanisms Oracle EBS Application Adapter Business Events Direct Table CRUD JMS/AQ Queues FTP ODI Staging Tables Interface Tables AIA Foundation Pack Strengthens governance Business Services Repository Oracle Services Registry Web Services Manager Canonicals Error Handling & Logging Concerns/Considerations Application Identification Where did I come from? Where am I going to? End to End transaction Monitoring Unique ID for service Shared ID for transaction Incident/problem Management Single triage console Resolution & Escalation Solution Migration HP PPM using ant scripts

35 <Insert Picture Here> Extend your Business Intelligence Applications Portfolio Leverage Next Generation Technology Today

36 Oracle Daily Business Intelligence (DBI) Dashboards Within E-Business Suite Role Based Dashboards Leverages EBS Infrastructure and Materialized Views No Data Movement Required Drill Directly to Transactions from Summaries Implements in Days Fastest Path to Information from EBS Part of EBS Rapid Install No Training Required

37 Extend your Business Intelligence Applications Typical Scenario Financial Analyst Financials

38 Extend your Business Intelligence Applications Typical Scenario Call Center Agent Warehouse Manager Financial Analyst Business Intelligence Analyst CRM SCM Financials Enterprise Data Warehouse Data Marts Custom ETL

39 Extend your Business Intelligence Applications Adopt Enterprise Analytics Strategy with Oracle BI Define Analyze Report Consistent Multi-Source Intelligence BI EE Analytic Server Enterprise Semantic Model Multi-Source Data Warehouse Model Pre-Packaged Dashboards Pre-Packaged ETL Maps CRM SCM Financials

40 Extend your Business Intelligence Applications Customer Success Data Center Services Quote to Order Completion with EBS Oracle s Financial and Order Management BI Applications World s largest Manufacturer of Electric Motors Oracle EBS, SAP, Man Man, Star System (Mainframe) BI EE, SCM BI Apps for operational dashboard ; EPM HFM Medical Products Stryker Pulse dahboard on top of E-Business Suite BI EE, BI Sales Apps, EPM within BI EE Educational Publishing EBS, SAP, SF; Planning for Employees, Revenue, Expenses Planning Cubes with Essbase, Plan to use ODI

41 <Insert Picture Here> Jon Chandler Quality Director The Analytics capabilities in OBI EE and work-flow automation in BPEL PM together have the potential to fulfill our QAPI requirements. The offering is unique to Oracle amongst the various BI vendor offerings. Collect Data Data Determine Measures Select Projects More More Data Data Analyze Data Data QA Quality Assessment Identify Gaps PI Performance Improvement Develop a Plan Plan Report Data Data Implement Plan Plan

42 <Insert Picture Here> Secure your Global Enterprise Leverage Next Generation Technology Today

43 Secure your Global Enterprise E-Business Suite Security Data Model Users Users User User Responsibilities Responsibilities Report Report Security Security Groups Groups Responsibilities Responsibilities Menus Menus Menu Menu Entries Entries Functions Functions Forms Forms

44 Secure your Global Enterprise Typical Scenario Reset Pwd Pwd 1 Pwd 2 Pwd 3 HR System (Oracle HCM) manual entry System manual entry IT Admin Business Applications manual entry IS Admin helpdesk ticket Approving Manager Approving Manager HR Admin helpdesk ticket Facilities Manager

45 Secure your Global Enterprise Recommendation for Compliance & Risk Mgmt. HR System (Oracle HCM) System Business Applications HR Admin Facilities Manager

46 Oracle Identity Management Customer Success Fast Food Chain E-Business Suite and WebCenter User Interaction Store Portal OAM, OIM and OVD for Store Portal on top of EBS Global Temp Staffing Leader Runs E-Business Suite and PeopleSoft Oracle Identity Mgr. & Access Mgr. for SOX Compliance #1 Networking Company Large E-Business Suite deployment IdM Suite central platform for managing 70k employees Ivy League College E-Business Suite OIM replaces home-grown system & manual processes

47 Identity Management Customer Success Business Issue: Lack of automated processes for on- /off-boarding employees Provisioning of key accounts for SOX auditing With FMW HR has one system to work with IT get requests that have been preapproved SOX auditors are happy - controls are very tight and de-provisioning is fast.

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