IP management challenges in open innovation environments. Strasbourg, 23 rd March Vincent Couteau, Head of Legal IPR

Transcription

1 IP management challenges in open innovation environments Strasbourg, 23 rd March 2015 Vincent Couteau, Head of Legal IPR 1

2 Contents Introduction Scientific Community IP Factory 2

3 Introduction Digitalization is on every customer s agenda One of the key objectives of Atos for 2015 is growth - which can only be obtained by differentiation Every year over 100 innovation workshops are organized with key customers - but still some clients are finding Atos not innovative enough Journey 2018 is the opportunity to go one step further by properly using unique content The content of Journey 2018 is not produced in isolation it is the result of 5 years of work by 1 hundred members of the Scientific Community coming from all service lines and GBU s, exposed in their day jobs with customers. 3

4 Atos is an international leader in Digital Services 4

5 Atos helps its clients to transform to successful firms of the future Delivering operational excellence Enabling the digital transformation Designing customer experience Providing the secure enterprise 5

6 Delivering services consulting managed operations systems integration big data and security cloud e-payment 6

7 Atos has grown through acquisitions and successful turn around 7

8 Clients (Siemens, Shell, IOC ) Scientific Community 109 Members, 10 R&D labs Public Innovation (European cloud partnership ) Business Partners (Samsung, EMC, ) Startups (bluekiwi, Typesafe ) Universities (UPMC chair, IT Challenge ) Analysts (Gartner, Forrester, Ovum ) 8

9 Various sources of IP generation Enterprise social networks (FISH/Blue Kiwi) Atos Scientific Community (POCs, White Papers, Ascent Lookout) Internal R&D (e.g. Atos Research & Innovation) Siemens R&D partnership and other R&D collaboration Customer innovation Partner innovation (e.g. C-Lab) Atos Technology & Innovation Centers IT Challenge M&A (acquisitions, JVs, etc) 9

10 The Atos Scientific Community has tackled the top disruptive technologies Ranking Media Tablets and beyond Mobile Devices Battles Mobile Device Diversity Computing Everywhere 02 Mobile-Centric Apps and Interfaces Mobile Apps and HTML5 Mobile Apps The Internet of Things 03 Contextual and Social User Experience Personal Cloud The Internet of Everything 3D printing 04 Internet of Things Internet of Things Hybrid Cloud and IT as Service Broker Advanced, Pervasive and Invisible Analytics 05 App Stores and Marketplaces Hybrid IT and Cloud computing Cloud / Client Architecture Context Rich Systems 06 Next-Generation Analytics Strategic Big Data The Era of Personal Cloud Smart Machines 07 Big Data Actionable Analytics Software defined Anything Cloud and Client Computing 08 In-Memory Computing In-Memory Computing Web-scale IT Software Defined Apps and Infrastructure 09 Extreme Low-Energy Servers Integrated Ecosystems Smart Machines Web-Scale IT 10 Cloud Enterprise App Stores 3D Printing Security Subject tackled by the Atos Scientific Community and Gartner Subject tackled by Gartner 10

11 Journey 2018 The 3rd Digital Revolution Atos 11

12 Focus on Webscale Computing : software-defined DC Scalability is the ability of a system, network, or process to handle a growing amount of work in a capable manner or its ability to be enlarged to accommodate that growth. Some main trends: Towards lean and low cost data center infrastructures. The Reactive Manifesto: new development tooling and frameworks and new programming model. DevOps: a culture of change automation of release management and operations standardization Functional Programming Event Driven Architecture Lean, Low Cost Software Defined DC Agile Development & Deployment Scalability and Service Continuity Atos Productive Development Environments 12

13 Examples of SC POCs Data Analytics as a Service Open Innovation around Tech City Real Time Traffic Forecasting for a major European City Mobile Payment with an Oil & Gas customer Video Social 2nd screen Cloud Application (Hybrid) Development 13

14 From traditional IP management to IP Factory

15 IT Services : a complex landscape Paradigm shift from a mostly labor based model (sale of bodies/projects/manhours) to a reusable asset model. Bundled IP assets constitute service platforms operated as a black-box require protection through a combination of all available legal titles or other measures (patents, trade secrets, copyrights, defensive publication). Patents increasingly are used for strategic purposes in addition to other legal titles e.g. traditionnally trade secrets - to ensure protection of Atos own IP and to ensure access to needed or useful 3rd party. Patent ownership has become more vital to companies active in the IT service business, following global trend of increased patenting in all technology domains. In the next years, Europe will become a new patent battle field due to the unitary patent taking effect in 2014.

16 An Atos Group IP Policy serving as a legal framework and supported by new or improved standard operational processes IP governance IP training Disclosure process/group IP database Invention disclosure management IP audits («PULL»harvesting) Inventor s incentive and reward scheme («PUSH» harvesting) Software registration guidelines Guidelines on protection of trade secrets and avoidance of IP leakage Trademarks and branding guidelines Domain name guidelines Open Source IP negotiation guidelines in contracts (+ practical «IP clauses toolbox») Open Source Software guidelines Pre-R&D pursuit process

17 IP triage

18 Practical case

19 Automation of our IP Factory pipeline Link on Blue Kiwi Invention Disclosure Interface Invention management platform Atos landing page, OTP access, Log-in, LDAP sync Business data Description Documents Business data Description Documents GROUP IP DATABASE Invention process 4 Review and rating (OPC) Novelty Inventive Commercial score Technical score Decision(s) Patent Keep secret Register software Publish

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