AN EMPIRICAL STUDY ON MARKETING STRATEGY OF TELECOM SECTOR IN GUJARAT STATE LIST OF TABLES

Transcription

1 AN EMPIRICAL STUDY ON MARKETING STRATEGY OF TELECOM SECTOR IN GUJARAT STATE LIST OF TABLES Sr. Table. Particulates Page Two factor ANOVA without Replication of Local Calls Two factor ANOVA without Replication of STD Calls Two factor ANOVA without Replication of ISD Calls Two factor ANOVA without Replication of Roaming Charges Two factor ANOVA without Replication of Value added 225 services Two factor ANOVA without Replication of GPRS Two factor ANOVA without Replication of Internet Two factor ANOVA without Replication of Talk Time Scheme Purpose of Usage To stay in touch Table: Purpose of Usage for business or professional use Purpose of Usage as a status symbol Purpose of Usage advantageous over land line Purpose of Usage add to mobility Purpose of Usage convinces of calling at any time Purpose of Usage makes you easily accessible Overall purpose of Usage Two factor ANOVA without Replication of short message 240 iv

2 services Two factor ANOVA without Replication of GPRS/internet Two factor ANOVA without Replication of Call Diverting Two factor ANOVA without Replication of Information Base 244 Services Two factor ANOVA without Replication for STD Calling Two factor ANOVA without Replication for Local Calling Two factor ANOVA without Replication for Get New Updates Two factor ANOVA without Replication for other services KMO and Bartlett s test for BSNL KMO and Bartlett s test for TATA KMO and Bartlett s test for RELIANCE KMO and Bartlett s test for AIRTEL KMO and Bartlett s test for VODAFONE KMO and Bartlett s test for IDEA KMO and Bartlett s test of OVERALL Evaluation of Source of Information Evaluation of customer care service as easy assessable Evaluation of customer care service as Humble and soft spoken 268 personal Evaluation of customer care service as Able to provide complete 269 resolution Evaluation of customer care service as Overall customer care 270 v

3 service Table: Evaluation of customer care service as Overall after sales 270 services Evaluation of satisfaction level of tariff/price call rate Evaluation of satisfaction level of Network connectivity Evaluation of satisfaction level of coverage area Evaluation of satisfaction level of Value added service offered Evaluation of satisfaction level of Roaming Facility Evaluation of satisfaction level of Transparency in billing Evaluation of satisfaction level of Easy availability of recharge Evaluation of satisfaction level of Customer care services Evaluation of satisfaction level of Sales Promotion effect Evaluation of satisfaction level of Voice Quality Evaluation of satisfaction level of Dealer Network Evaluation of satisfaction level of Overall Service Quality 279 vi

4 AN EMPIRICAL STUDY ON MARKETING STRATEGY OF TELECOM SECTOR IN GUJARAT STATE LIST OF FIGURES Sr. Figure. Particulates Page Occupation wise classification Gender wise classification Age wise classification Education Classification % wise Distribution of Disposable Income % wise Distribution of service used % wise Distribution of service Experience % of service wise Distribution of Service Connection % of area wise Distribution of Used Calls % of minute wise distribution of daily uses % wise distribution of monthly uses in Rupees % wise distribution of preferred buying channel % wise distribution of influence factor % wise distribution of advertising media influence % wise distribution of preferred fault booking medium % wise distribution of purchase decision influence factor Dealership of Telecom Company s 280 vii

5 Evaluation Of Service Provider Company s with to Dealer Dealers Participation in Marketing Decision Customer Feedback and After Sale Service Effectiveness of Product Strategy Effectiveness of Price Strategy compensation and sales support 287 viii