MBA I Year Curriculum Applicable w.e.f. AY MBA II Year Curriculum Applicable w.e.f. AY

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1 Savitribai Phule Pune Revised Syllabus Master of Business Administration (MBA) Choice Based Credit System and Grading System Two Year Full Time Four Semester POST GRADUATE PROGRAMME MBA I Year Curriculum Applicable w.e.f. AY MBA II Year Curriculum Applicable w.e.f. AY Savitribai Phule Pune MBA Revised Syllabus Page 1

2 Table IV A: Generic Core Courses Annexure I - Detailed Programme Structure Generic Core Courses 101 Accounting for Business 3 I Decisions 102 Economic Analysis for 3 I Business Decisions 103 Legal Aspects of Business 3 I Business Research Methods 3 I Organizational Behaviour 3 I Basics of Marketing 3 I Marketing 3 II Financial 3 II Human Resource 3 II Decision Science 3 II Operations & Supply Chain 3 II Information 3 II Systems 301 Strategic 302 Enterprise Performance 303 Startup and New Venture 304 Summer Internship Project 4 III Managing for Sustainability 402 Dissertation 4 IV Note: Each Generic Core Course is a Full Credit course of 45 hours. Out of 45 hours 35 hours shall be devoted to teaching learning sessions and 10 hours for evaluation/projects. 30 marks shall be reserved for concurrent evaluation to be carried out by the Institute, 20 marks for online midterm evaluation to be conducted by the and 50 marks shall be term end written examination to be conducted by the. Course SIP shall have 4 and 100 marks. (50 for Concurrent & 50 for ) Course 402 Dissertation shall have 4 and 100 marks. (50 for Concurrent & 50 for ) Savitribai Phule Pune MBA Revised Syllabus Page 27

3 Table IV B: Generic Elective Courses Generic Elective Courses 107 Fundamentals 2 I Business Communication Lab 2 I MS Excel & Advanced Excel Lab 2 I Selling & Negotiation Skills Lab 2 I Business, Government & Society 2 I Leadership Lab 2 I Personality Development Lab 2 I Foreign Language - I Lab 2 I Enterprise Analysis - Desk Research 2 I Emotional Intelligence and Managerial II Effectiveness Lab Statistical Software Lab 2 II MS Project Lab 2 II Life Skills Lab 2 II Geopolitics & the World Economic System 2 II Business Systems & Procedures 2 II Computer Aided Personal Productivity Tools Lab 2 II Foreign Language - II Lab 2 II Industry Analysis - Desk Research 2 II Note: Each Generic Elective Course is a Half Credit course of 30 hours. Out of 30 hours 25 hours shall be devoted to teaching learning sessions and 5 hours for evaluation/projects. 50 marks shall be devoted for concurrent evaluation to be carried out by the Institute. There shall not be any evaluation by the (online / subjective) for all Half Credit Courses. Savitribai Phule Pune MBA Revised Syllabus Page 28

4 Table IV C: (Marketing) 305MKT Contemporary Marketing Research 306MKT Consumer Behaviour 403MKT Services Marketing 404MKT Sales and Distribution (Finance) 305 FIN Direct Taxation 306 FIN Financial System of India, Markets and Services 403 FIN Indirect Taxation 404 FIN International Finance (Information Technology) 305 IT I T and Cyber Laws 306 IT E-Business and Business Intelligence 403 IT Software Project 404 IT Enterprise Resource Planning (ERP) (Operations ) 305 OPE Planning & Control of Operations 306 OPE Inventory 403 OPE Operations Strategy and Research 404 OPE Quality (Human Resources ) 305 HR Labour & Social Security Laws 306 HR Human Resource Accounting & Compensation Savitribai Phule Pune MBA Revised Syllabus Page 29

5 403 HR Employment Relations 404 HR Strategic Human Resource (International Business ) 305 IB International Business Economics 306 IB Export Documentation and Procedures 403 IB International Business Environment 404 IB Indian Economy and Trade Dependencies (Supply Chain ) 305 SCM Essentials of Supply Chain 306 SCM Logistics 403 SCM Strategic Supply Chain 404 SCM Knowledge in Supply Chains (Rural & Agribusiness ) 305RABM Agriculture and Indian Economy 306RABM Rural Marketing I 403RABM Rural Credit and Finance 404RABM Rural Marketing II (Family Business ) 305FBM Essentials of Family Business I 306 FBM Managing Innovation - I 403 FBM Essentials of Family Business II 404 FBM Managing Innovation II (Technology Savitribai Phule Pune MBA Revised Syllabus Page 30

6 ) 305TM Fundamentals of Technology 306TM Managing Innovation I 403TM Technology Competition and Strategy 404TM Managing Innovation II (Banking and Insurance ) 305BIM Banking Concepts and Operations 306BIM Principles and Practices of Insurance 403BIM Banking Regulations and Legal Aspects 404BIM Trends in Insurance (Healthcare ) 305HM Introduction to Healthcare 306HM Information Technology in Healthcare 403HM Introduction to Medical / Healthcare Terminology 404HM Strategic Planning and Healthcare (Entrepreneurship Development) 305 ED Change,Creativity,Innovation and Entrepreneurship 306 ED Finance for Entrepreneurs 403 ED Social Entrepreneurship 404 ED Investing in Science & Technology (Services ) Savitribai Phule Pune MBA Revised Syllabus Page 31

7 305SER Services Business 306SER Services Performance 403SER Strategic Services Marketing 404SER Sectoral Services (Retail ) 305RM Introduction to Retailing 306RM Retail Stores & Operation 403RM E- commerece and Digital marketing in Retail 404RM International Retailing 305MC (Digital Media Communication Marketing) Integrated Marketing Communication 306MC Internet Marketing I 403MC Strategic Brand 404MC Internet Marketing II 305THM 306THM 403THM 404THM Subject Core Courses (Tourism and Hospitality ) Fundamentals of Hospitality Tourism and Travel Strategic Hospitality Tourism Planning and Development Savitribai Phule Pune MBA Revised Syllabus Page 32

8 Subject Core Courses (Defense (DF)) Semester Concurrent 305 DFM 306 DFM 403 DFM 404 DFM Evolution of Strategic Thought of Defence Strategic Defence Defence Economics National Power and Defence Policy Note: Each Subject Core Course is a Full Credit course of 45 hours. Out of 45 hours 35 hours shall be devoted to teaching learning sessions and 10 hours for evaluation/projects. 30 marks shall be reserved for concurrent evaluation to be carried out by the Institute, 20 marks for online midterm evaluation to be conducted by the and 50 marks shall be term end written examination to be conducted by the. Savitribai Phule Pune MBA Revised Syllabus Page 33

9 Table IV D: Subject Elective Courses Subject Elective Courses (Marketing ) 307MKT Integrated Marketing Communications 2 III MKT Product 2 III MKT Strategic Brand 2 III MKT Personal Selling Lab 2 III MKT Qualitative Marketing Research 2 III MKT Customer Relationship 2 III MKT Marketing and the Law 2 III MKT Finance for Marketing Professionals 2 III MKT Marketing of Financial Services - I 2 III MKT Tourism Marketing 317MKT Agricultural Marketing 318MKT Business to Business Marketing 405MKT Retail Marketing 406MKT Rural Marketing 407MKT Service Operations 408MKT International Marketing 409MKT Export Documentation & Procedures 410MKT Marketing Strategy 411MKT Marketing Decision Models 412MKT Marketing of High Technology Products 413MKT E-Marketing and analytics 414MKT Marketing to Emerging Markets &Bottom of the Pyramid 415MKT Marketing of Financial Services - II 416MKT Cross Cultural Relationship Marketing Subject Elective Courses (Financial ) 307 FIN Strategic Cost 2 III FIN Corporate & International Financial Reporting 2 III FIN Corporate Finance 2 III FIN Corporate Financial Restructuring 2 III FIN Equity Research, Credit Analysis & Appraisal. 2 III FIN Rural Financial Institutions 2 III FIN Banking Operations - I 2 III FIN Treasury 2 III Savitribai Phule Pune MBA Revised Syllabus Page 34

10 315 FIN Futures and Options 2 III FIN Financial Instruments & Derivatives 2 III FIN Behavioral Finance 406 FIN Financial Modeling Using Excel 407 FIN Financial Risk 408 FIN Trading of Financial Assets 409 FIN Banking Operations II 410 FIN Wealth & Portfolio 411 FIN Fixed Income Securities & Technical Analysis 412 FIN Commodity Markets 413 FIN Financing Rural Development 414 FIN Principles of Insurance Subject Elective Courses (Information Technology ) 307 IT Software Engineering 2 III IT Mobile Computing with Android 2 III IT RDBMS with Oracle 2 III IT Software Quality Assurance 2 III IT E-Learning 2 III IT Software Marketing 2 III IT IT for Retailing 2 III IT Technical Writing 2 III IT Web Designing and Multimedia 406 IT Network Technologies and Security 407 IT Database Administration 408 IT Software Testing 409 IT Information Security and Audit 410 IT Data Warehousing and Data Mining 411 IT Geographical Information System 412 IT E-Governance 413 IT Internet Marketing 414 IT Microsoft Office 2010 Lab Subject Elective Courses (Operations ) 307 OPE Productivity 2 III Savitribai Phule Pune MBA Revised Syllabus Page 35

11 308 OPE Maintenance 2 III OPE Facilities Planning 2 III OPE Manufacturing Resource Planning 2 III OPE Technology 2 III OPE Six Sigma 2 III OPE Designing Operations Systems 2 III OPE Toyota Production System 2 III OPE Project 2 III OPE Theory of Constraints 2 III OPE Quality Standards 406 OPE World Class Manufacturing 407 OPE Business Process reengineering 408 OPE Enterprise Resource Planning 409 OPE Financial Perspectives in Operations 410 OPE Service Operations 411 OPE Business Process 412 OPE Challenges and Opportunities in Operations 413 OPE Lean Manufacturing Subject Elective Courses (Human Resources ) 307 HR Employee Health, Safety& Welfare 2 III HR Compensation 2 III HR HR Audit 2 III HR Human Resource Information System 2 III HR Outsourcing of HR 2 III HR Public Relations & Corporate Communication 2 III HR Quality System 2 III HR Lab in Recruitment and Selection 2 III HR Lab in Job Design and Analysis 2 III HR Lab in Training 2 III HR Lab in Labour Laws I 2 III HR Lab in Personnel Administration & Appln 2 III Procedures 405 HR Organizational Design and Development 406 HR Global HRl 407 HR Employee Reward 408 HR Change Savitribai Phule Pune MBA Revised Syllabus Page 36

12 409 HR Conflict & Negotiation 410 HR Lab in CSR 411 HR Lab in Industrial Relations 412 HR Lab in Legal Compliances 413HR Lab in Mentoring and Coaching 414 HR Emerging Trends in HR 415 HR Designing HR Policies 416 HR Competency Mapping Subject Elective Courses (International Business ) 307 IB International 2 III IB International Marketing 2 III IB International Marketing Research 2 III IB International Financial 2 III IB Global IT 2 III IB Global Logistics & Supply Chains 2 III IB Designing Organizations for Uncertain 2 III Environment 314 IB Legal Dimensions of International Business 2 III IB Global Strategic 2 III IB International Relations & 2 III IB Foreign Language for International Business 2 III I 405 IB Environment & Global Competitiveness 406 IB Marketing to Emerging Markets & Bottom of the Pyramid 407 IB Cross-Cultural Relationship Marketing 408 IB Foreign Exchange 409 IB E Commerce 410 IB Enterprise Resource Planning 411 IB Global HR 412 IB WTO and Intellectual Property Rights 413 IB Global Competitiveness and Strategic Alliances 414 IB International Diversity 415 IB Foreign Language for International Business II Subject Elective Courses (Supply Chain ) 307 SCM Managing Material Flow in Supply Chains 2 III Savitribai Phule Pune MBA Revised Syllabus Page 37

13 308 SCM Inventory 2 III SCM Purchasing & Supplier Relationship 2 III I 310 SCM Six Sigma 2 III SCM Supply Chain Planning 2 III SCM Supply Chain Coordination 2 III SCM Decision Modeling for Supply Chains 2 III SCM Theory of Constraints 2 III SCM Supply Chain Practices I 2 III SCM Green Logistics & Supply Chains 406 SCM Enterprise Resource Planning 407 SCM Purchasing & Supplier Relationship II 408 SCM Supply Chain Risk 409 SCM Project 410 SCM Supply Chain Performance Measurement 411 SCM Supply Chain - Financial Perspectives 412 SCM Global Logistics 413 SCM Supply Chain Practices II Subject Elective Courses (Rural & Agribusiness ) 307RABM Rural Development I 2 III RABM Special Areas in Rural Marketing 2 III RABM Commodity Markets I 2 III RABM Agricultural Marketing & Price Analysis I 2 III RABM Microfinance 2 III RABM Agricultural Marketing 2 III RABM Rural Research Methods 2 III RABM Rural Banking 2 III RABM AgriSupply Chains 2 III RABM ICT for Agriculture 2 III RABM Tourism Marketing I 2 III RABM Millennium Development Goals 2 III RABM Rural Development II 406RABM Special Areas in Agro produce 407RABM Commodity Markets II 408RABM Agricultural Marketing and Price Analysis II 409RABM Agricultural Finance and Project 410RABM of Agricultural Input Marketing Savitribai Phule Pune MBA Revised Syllabus Page 38

14 411RABM Intellectual Property 412RABM Food Retail 413RABM Agri-Entreprenuership 414RABM of Agribusiness Cooperatives 415RABM Tourism Marketing II 416RABM Agriculture & WTO Subject Elective Courses (Family Business ) 307 FBM Business Plan 2 III FBM Private Equity 2 III FBM Franchising 2 III FBM Social Entrepreneurship 2 III FBM Intraprenuership 2 III FBM Trends in Entrepreneurship 2 III FBM Small Scale Industries 2 III FBM Entrepreneurial Case Study 2 III FBM Creativity and Change in Organizations 406 FBM Accounting for Small Business 407 FBM of Intellectual Property Rights 408 FBM Managing, Growing and Exiting the new Venture 409 FBM Project 410 FBM Environment and Laws 411 FBM Information, Disaster and Health 412 FBM Business Incubation Subject Elective Courses (Technology ) 307TM Technology Forecasting 2 III TM Strategies for information goods and network 2 III economies I 309TM Advanced Manufacturing Technology 2 III TM Product Strategies for High Technology 2 III Companies I 311TM Foundations of Knowledge 2 III TM Business Intelligence and Analytics 2 III TM Designing Organizations for Uncertain 2 III Environment 314TM Technology Transfer and Commercialization 2 III TM Digital Marketing 2 III TM Innovation, Product Development and Commercialization Savitribai Phule Pune MBA Revised Syllabus Page 39

15 406TM Strategies for information goods and network economies II 407TM Technology Use and Assessment 408TM Product Strategies for High Technology Companies II 409TM Systems & Technologies for Knowledge 410TM Strategic of Intellectual Property Rights 411TM Change, Creativity & Innovation 412TM Seminar on Managing Emerging technologies 413TM Marketing of High Technology Products Subject Elective Courses (Banking and Insurance ) 307BIM Treasury 2 III BIM Practice of Life Insurance 2 III BIM Retail & Universal Banking 2 III BIM Practice of General Insurance 2 III BIM E- Banking 2 III BIM Financial Inclusion 2 III BIM Corporate Insurance 2 III BIM Marketing of Financial Services 2 III BIM Marketing of Insurance Services 2 III BIM Rural Banking and Micro-finance 2 III BIM Personal Financial Planning 2 III BIM Property Insurance 2 III BIM Advance Technology in Banking & Insurance 406BIM Practice of Marine Insurance 407BIM Fire and Consequential Loss Insurance 408BIM Health Insurance & Medi-claim Insurance 409BIM Agricultural Insurance 410BIM Agency 411BIM International Banking 412BIM Vehicle Insurance 413BIM Life Insurance Products 414BIM Commercial Banking and Cooperative Banking 415BIM Central Banking 416BIM Innovations in Banking and Insurance Industry Subject Elective Courses (Healthcare ) Savitribai Phule Pune MBA Revised Syllabus Page 40

16 307HM Healthcare System in India Public and 2 III Private 308HM Healthcare System in the US / UK 2 III HM Healthcare Data Analytics Part - I 2 III HM Healthcare Operations Part - I 2 III HM Health Insurance Industry 2 III HM Healthcare clinical and Non clinical services 2 III HM Healthcare Organizational Behavior 406HM Healthcare Organizational Leadership 407HM Healthcare Operations Part - II 408HM Healthcare Data Analytics Part - II 409HM Healthcare Services 410HM Indian Health Statistics and Information of Health in India Subject Elective Courses (Entrepreneurship Development) 307ED Women Entrepreneurship 2 III ED Managing Inventory 2 III ED Planning for Operational Efficiency 2 III ED Manufacturing Resource Planning 2 III ED Legal Compliances for Entrepreneurs 2 III ED Managing Entrepreneurial Profile 2 III ED Quality System 2 III ED Microfinance 2 III ED IT for Entrepreneurs 2 III ED Supply Chain 2 III ED UsingExcel for Business Intelligence 2 III ED Leadership Skills for Entrepreneurs 2 III ED Digital Entrepreneurship 406ED Understanding Logistics for International Business 407ED Legal Issues ininternationalbusiness 408ED International Marketing 409ED Avenues for Entrepreneurs Savitribai Phule Pune MBA Revised Syllabus Page 41

17 410ED IPR Strategies 411ED Managing for Growth 412ED Agri-Entreprenuership 413ED Documentation for International Business 414ED Marketing to Emerging Markets & Bottom of the Pyramid 415ED Project & Feasibility Analysis 416ED Corporate Entrepreneurship Subject Elective Courses (Services ) 307SER Project in Services 2 III SER Relationship in Services 2 III SER Information Technology Enabled Services 2 III SER Sevice Value Chain Lab 2 III SER Service Technology Lab 2 III SER Service Leadership Lab 2 III SER Global Scenario of Services 406SER Corporate Governance & Legal Framework in Services 407SER Computer Application in Service 408SER Services 0perations 409SER Service Excellence 410SER Documentation in services Subject Elective Courses (Retail ) 307RM Retail Merchandise 2 III RM Warehouse 2 III RM Retail selling skill 2 III RM IT for Retailing 2 III RM Food Retail 2 III RM Managing retail store 2 III RM Retail Logistics 406RM Retail Customer Service 407RM Retail Pricing 408RM Retail customer buying behavior and CRM Savitribai Phule Pune MBA Revised Syllabus Page 42

18 409RM Retail promotion 410RM Retailing Strategy Subject Elective Courses (Digital Media Communication Marketing) 307MC Mass Communication Media and Culture - I 2 III MC Public Relations I 2 III MC Event 2 III MC Communications Theory I 2 III MC Media Planning & Buying 2 III MC Digital Consumer and Digital Branding 2 III MC Social Media Marketing 2 III MC Marketing 2 III MC Mobile Marketing 2 III MC Mass Communication Media and Culture II 406 MC Public Relations II 407 MC Global Marketing Communications 408 MC Communications Theory II 409 MC Media and the Laws 410 MC Digital Analytics for Marketers 411 MC Data Mining for Marketing Insights 412 MC Affiliate Marketing 413 MC Measuring Brand Equity Course Code Subject Elective Courses(Tourism and Hospitality Semester Concurr ent Evaluati on 307THM Hospitality and Tourism Laws 2 III THM Financial for Hospitality 2 III THM Accounting for Hospitality 2 III Savitribai Phule Pune MBA Revised Syllabus Page 43

19 310 THM Information and Communication Technology for Hospitality 2 III THM Services 2 III THM Accommodation 2 III THM Facilities and Securities 2 III THM Culture and Ethics 2 III THM Hotel Administration 406 THM Data Analytics Lab 407 THM Economic Analysis for services 408 THM Event 409 THM Logistics and Supply Chain 410 THM Food and Beverages 411 THM Professional Skills Development Lab 412 THM Statistics for Hospitality and Tourism Subject Elective Courses (Defense (DFM)) 307 DFM Legal aspects of Security & Defence 2 III DFM Defence Marketing I 2 III DFM Defence Acquisition Planning Procedure 2 III DFM Defence Manpower I 2 III DFM Defence Information System 2 III DFM Defence Operation 2 III DFM Defence Supply Chain I 2 III DFM Negotiating in Business & Organisation 2 III DFM International Business Economics - I 2 III DFM Export Documentation & Procedure 2 III DFM Defence mechanism of India 2 III DFM Defence Marketing II 406 DFM Economics of Organisations & Strategy 407 DFM Defence - Manpower II 408 DFM Defence Enterprise Resource Planning 409 DFM Cyber Laws 410 DFM Defence Quality Standards 411 DFM Defence Supply Chain -II 412 DFM Defence Procurement Procedure 413 DFM Managing Strategic Innovations - Defence 414 DFM International Business Economics II 415 DFM International Law Note: Each Subject Elective Course is a Half Credit course of 30 hours. Out of 30 hours 25 hours shall be devoted to teaching learning sessions and 5 hours for evaluation/projects. 50 marks shall be devoted for concurrent evaluation to be carried out by the Institute. Savitribai Phule Pune MBA Revised Syllabus Page 44