Liquor POS Guidelines for New

Transcription

1 Liquor POS Guidelines for New

2 Overview New is designed to highlight new products that add to our range of new and innovative products Example 1 Example 2 New New ONLY AT WOOLWORTHS LIQUOR New New Only at Woolworths Liquor Liquor POS Guidlines - NEW page 2

3 Promotion Criteria The Woolworths Liquor criteria of acceptance for point of sale are as follows: This ticket should be used with products that are being launched with significant above the line media investment by the vendor including television, press and/or other forms of brand advertising e.g. magazine support Value packs, new packaging etc do not qualify for this type of POS. These can be tied up in store using the regular price tickets for four weeks Display time POS can be on show for up to and no longer than four (4) weeks The NEW Only at Woolworths Liquor creative has been designed to highlight exclusive products that are available only in Woolworths Liquor stores. Exclusive products and/or exclusive flavours can use this to highlight the line It is advised that the price point is only to be used when the price is the same in all states Liquor POS Guidlines - NEW page 3

4 Typography and Colour Aa Bb Cc Dd Ee Ff Gg Hh Ii J j Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii J j Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Semi-bold Process Colours A C0 M72 Y11 K0 White PMS Colours A Process Colour The process background colour is Light Pink C0 M72 Y11 K0 PMS Colours The PMS background colour is Light Pink PMS 212 PMS 212 White TYPOGRAPHY New text Font Myriad Pro Bold Product description text Font Myriad Pro Semi-Bold Liquor POS Guidlines - NEW page 4

5 Approval Process 1. Vendor and LIQUOR BUSINESS TEAM to decide on the offer 2. Vendor to organise a designer to create the POS using the original templates as supplied on the Woolworths website in conjunction with these guidelines (all POS templates can be downloaded) Note: Vendor is also responsible for the printing, distribution and removal of all New POS at their expense 3. Vendor submits the POS to the LIQUOR BUSINESS TEAM for approval of the offer (allow 3-5 working days for the approved number) 4. Woolworths LIQUOR BUSINESS TEAM submits print outs of New artwork with dimensions to Woolworths POS Department (with the signed Woolworths Promo Checklist Vendor POS) 5. Woolworths LIQUOR BUSINESS TEAM will be advised of the approval number which is to be forwarded to the vendor 6. Approval number must be clearly printed in white text in the bottom left hand corner of each POS item element that will appear in store (use Helvetica Neue 55 Roman 10 pt) Liquor POS Guidlines - NEW page 5

6 Graphic Elements NEW text Font Myriad Pro Bold 185 pt Product Placement Place image here Price Point (Optional) Myriad Pro Black in White Large number: 105pt Small number: 55pt Baseline shift: 33pt Note: For prices over $9.99, reduce copy together New ONLY AT WOOLWORTHS LIQUOR Background colour (pink) C0 M72 Y11 K0 (PMS 212) Where applicable, products which are new and exclusive to Woolworths should feature graphic: 35mm W x 21mm H rectangular box. Approval Number Use Helvetica Neue 55 Roman in white. Place in bottom right of element 10 pt Note: Due to copyright laws, Woolworths are unable to provide these fonts. Therefore it is the responsibility of the vendor to purchase the required fonts. X XX xxxxxx Product Description Myriad Pro Semi-Bold in White Place in bottom left corner, 22 pt with 26 pt leading For long descriptions that don t fit, kerning can be taken to -3 to fit Liquor POS Guidlines - NEW page 6

7 Graphic Elements for 90º Wobblers ONLY AT WOOLWORTHS LIQUOR X XX X XX Example 1 Example 2 Print Specifications 90 wobblers must be printed on 340gsm artboard, double sided. Liquor POS Guidlines - NEW page 7

8 POS Elements for Electrostatic Sticker ONLY AT WOOLWORTHS LIQUOR X XX X XX Example 1 Example 2 Electrostatic Sticker Electrostatic stickers are the alternative POS display for standard locations in chilled areas. No more than one (1) electrostatic sticker per coolroom door is to be used. Print Specifications Electrostatic stickers should be printed on electrostatic vinyl. Adhesive substances should never be used to affix to the surface in store. Liquor POS Guidlines - NEW page 8

9 POS Elements for Landscape Ticket New 4 22 xxxxxxxxxxx 70 XXX-XXXXXX 210 Print Specifications Landscape tickets to be printed on 340gsm artboard, single side. Liquor POS Guidlines - NEW page 9

10 POS Elements for Landscape Ticket New ONLY AT WOOLWO LIQUOR 4 22 xxxxxxxxxxx RTHS Print Specifications Landscape tickets to be printed on 340gsm artboard, single side. Liquor POS Guidlines - NEW page 10