Canback INTRODUCTION TO CANBACK. January 2018 PREDICTIVE ANALYTICS INTEGRATORS. CANBACK Boston, Massachusetts

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1 A member of The Economist Group Canback INTRODUCTION TO CANBACK January 2018 PREDICTIVE ANALYTICS INTEGRATORS CANBACK Boston, Massachusetts

2 Canback Consulting is a global management consulting firm Founded by Dr. Staffan Canback, we are an elite management consulting firm anchored in predictive analytics and market knowledge. Canback serves clients through five practices: Strategy, M&A Due Diligence, Sources of Growth, Corporate Finance, and Organizational Performance. We operate globally with the world s largest companies as clients. This has taken us to 87 countries since our founding in We also offer analytic services with the Canback Global Income Distribution Database (C-GIDD) as our cardinal product. Canback is a subsidiary of The Economist Group since

3 Performance Canback is the leader in management consulting based on predictive analytics MANAGEMENT CONSULTING INDUSTRY S-CURVE - Datasets at the center of problemsolving - Repeatability and scalability for efficiency Predictive analytics management consulting A new approach with higher performance - Conceptually based problem-solving - Experience preferred over hard analysis Traditional management consulting Few, if any, breakthroughs since the early 1990s The future is already here, it is just unevenly distributed 3

4 Canback is often cited in the press, research reports, annual reports, and investor presentations Quarterly divisional seminar: Africa (2015) Quarterly divisional seminar: South Africa (2014) Quarterly divisional seminar: Asia-Pacific (2013) CiMi.COM Award: Global Savory Category Growth & Mix Influencer Analysis (2017) Mapping the Path to Future Prosperity: Emerging Markets Growth Index (2014) Year-End Results Presentation (2015) How being sceptical paid off for Massmart (2017) Abuja +12: Shaping the Future of Health in Africa (2013) 2014 New York Analyst Day (2014) Contextualising the Mass Market Banking Opportunity (2011) Consolidated Annual Report (2012) The Shifting Urban Economic Landscape: What Does it Mean for Cities? (2013) The Future of Retailer Brands (2010) Annual Results Presentation (2013) Chinese Politics: A Crisis of Faith (2016) Hot spots: Benchmarking Global City Competitiveness (2012) 4

5 Canback has worked on the ground in 87 countries CANBACK GLOBAL FOOTPRINT Global projects 21% United States 7% Europe 8% Mid America 8% Asia-Pacific 8% Offices Country projects Consultants work travel South America 23% Africa 25% 5

6 Canback has worked on a large variety of projects, usually with a commercial focus CANBACK PRACTICES Projects split Overview Strategy 52% Building corporate and business units strategies spanning global opportunities M&A Due Diligence 17% Managing the operational due diligence process across functional teams while completing the commercial evaluation Sources of Growth 17% Forecasting category, brand, and product demand using sophisticated statistical modeling techniques Organizational Performance 9% Evaluating board effectiveness and implementing new organizational structures to improve performance in areas like supply chain and RTM Corporate Finance 2% Creating sources of profitability through statistical analysis of pricing strategies and the evaluation of tax policies Other 4% Analyzing economic and socioeconomic trends using the Canback Global Income Distribution Database (includes subscriptions) 6

7 Canback works predominantly in five sectors serving industrial players and investment firms Consumer Goods Food & beverage Health, beauty & home care Fashion & luxury Consumer durables Tech & Media Social media Traditional media Cellular & cable operators Telecom products Retail Traditional and on-trade Modern trade E-commerce Restaurant chains Industrials Automotive Electrical & electronics Biotech & pharma Energy & chemicals Financial Services Banking Asset management Insurance Payments & remittances 7

8 Canback s practical and fact-based approach is appreciated by clients In the words of the CEO of a Mexican company with 45,000 employees Focus on issues that make a difference vs boiling the ocean Impactful insights Hands-on approach Hands on approach: You always do trade visits, get dirty Identify gaps in markets (through disciplined benchmarks) and initiatives to close them Gap Identification Actionable outcomes Actionable outcomes and not decks of theory and graphs for the business to interpret how to land Top-line expertise Market, consumer, and top line expertise vs just processes or analysis of hard variables 8

9 Beyond consulting, we offer the Canback Global Income Distribution Database (C-GIDD) C-GIDD COVERAGE The world's only database with complete subnational data series GDP, household income, size of income brackets, size of socioeconomic classes, population 213 countries, 697 subdivisions and 997 cities EXAMPLES OF C-GIDD USES Quantify number of households at specific income or socioeconomic levels Compare consumer market sizes across geographies in a uniform way Merge with category or sales data to spot new or under-developed opportunities Subnational: National: C-GIDD MODULES EXPLANATORY POWER OF C-GIDD Demand variance explained by income above category-specific thresholds Televison sets C-GIDD income distribution data Available as a commercial service at cgidd.com C-GIDD economic, demographic, social and psychographic data Internal to Canback C-GIDD benchmark products and services data Internal to Canback Oil consumption Cellphone subscribers Internet users Personal computers McDonald's restaurants Milk consumption Cash machines (ATMs) Insurance premiums Bank deposits Electricity consumption Airline passengers R 2 9

10 C-GIDD customers include a cross-section of large companies 10

11 Canback contact information AMERICAS Boston Canback Headquarters 210 Broadway, Suite 303 Cambridge MA Ying Li Chicago Canback USA 500 N. Michigan Ave. Suite 1925 Chicago IL or 3823 Ivan Izus Torossian C-GIDD Canback C-GIDD 210 Broadway, Suite 303 Cambridge MA Bobo Shen Mexico City Canback Mexico Bosque de Ciruelos 194, PH3 Bosques de las Lomas Ciudad de México, D.F Francisco Maciel Morfin EUROPE, MIDDLE EAST AND AFRICA London Canback Europe 20 Cabot Square London E14 4QW Caleb Darsch Johannesburg Canback Africa Inanda Greens Business Park Building 8 54 Wierda Road West Wierda Valley, Sandton, Arshad Abba arshad_abba@canback.com ASIA Beijing Canback China Unit 1711, 17/F, Block 1 Taikang Financial Tower 38 East 3rd Ring Rd. North Chaoyang District Alex van Kemenade avankemenade@canback.com Jakarta Canback SE Asia Jl. Tiang Bendera 5 no. 2A DKI Jakarta Teddy Purnomo tpurnomo@canback.com Shanghai Canback China Rm 2508A, 25/F, Rui Jin Bldg 205 Mao Ming South Rd, Shanghai Shuyuan Hu shu@canback.com 11