WORLD RECONNECTING CURRICULUM

Transcription

1 RECONNECTING WORLD CURRICULUM Advanced Excel Course - Overview of the Basics of Excel Customizing common options in Excel Absolute and relative cells Protecting and un-protecting worksheets and cells Advanced Excel Course - Working with Functions Writing conditional expressions (using IF) Using logical functions (AND, OR, NOT) Using lookup and reference functions (VLOOKUP, HLOOKUP, MATCH, INDEX) VlookUP with Exact Match, Approximate Match Nested VlookUP with Exact Match VlookUP with Tables, Dynamic Ranges Nested VlookUP with Exact Match Using VLookUP to consolidate Data from Multiple Sheets Advanced Excel Course - Data Validations Specifying a valid range of values for a cell Specifying a list of valid values for a cell Specifying custom validations based on formula for a cell Advanced Excel Course - Working with Templates Designing the structure of a template Using templates for standardization of worksheets Advanced Excel Course - Sorting and Filtering Data Sorting tables Using multiple-level sorting Using custom sorting Filtering data for selected view (AutoFilter) Using advanced filter options Advanced Excel Course - Working with Reports Creating subtotals Multiple-level subtotals Creating Pivot tables Formatting and customizing Pivot tables Using advanced options of Pivot tables Pivot charts Consolidating data from multiple sheets and files using Pivot tables Using external data sources Using data consolidation feature to consolidate data Show Value As ( % of Row, % of Column, Running Total, Compare with Specific Field) Viewing Subtotal under Pivot Creating Slicers ( Version 2010 & Above)

2 Advanced Excel Course - More Functions Date and time functions Text functions Database functions Power Functions (CountIf, CountIFS, SumIF, SumIfS) Advanced Excel Course - Formatting Using auto formatting option for worksheets Using conditional formatting option for rows, columns and cells Advanced Excel Course - Macros Relative & Absolute Macros Editing Macro's Advanced Excel Course - WhatIf Analysis Goal Seek Data Tables Scenario Manager Advanced Excel Course - Charts Using Charts Formatting Charts Using 3D Graphs Using Bar and Line Chart together Using Secondary Axis in Graphs Sharing Charts with PowerPoint / MS Word, Dynamically (Data Modified in Excel, Chart would automatically get updated) Advanced Excel Course - New Features Of Excel Sparklines, Inline Charts, data Charts Overview of all the new features Advanced Excel Course - Final Assignment The Final Assignment would test contains questions to be solved at the end of the Course Partners : Java Reconnecting World info@reconnecting.com NOIDA C-2, Sector-35, Noida , (U.P.) INDIA Ph. : Mb. : GREATER NOIDA E-2003, Sector-1, Greater Noida Mb. :

3 Analytic Techniques using Excel & Power BI 26,500+ Participants 10,000+ Brands Trainings 55+ Countries [Since 2015] Training Partner for

4 Course Highlights This Course is for People from all functional areas such as HR, Marketing, Sales, Supply Chain, Customer Satisfaction, Logistics, Accounting & Finance, Operations, Trading, Administration, Purchase & Production, Manufacturing, Research & Development Salient Features 3 Hrs/Week Live Instructor-Led Online Sessions 2 Weeks of Project Work Active Q/A Forum Class Labs/Home Assignment (10 hours/week Learning Time) Govt. of India (Vskills Certified Course) Placement Support Individual Attention to Each Learner Lifetime Access to Updated Content and Videos Industry and Academia Faculty Top Excel & Power Bi Tools Covered Internal Competitions with Prizes Industry s Top Excel & Power Bi Advisors Industry Relevant Curriculum Career Mentoring Hands-on Approach Money Back Guarantee

5 Course Curriculum This Excel and Power BI course is thoughtfully designed for people with different functions that own data like Sales, Marketing, Customer Acquisition, Customer Satisfaction, Operations, Supply-Chain, Logistics, Finance, Trading; and would like to leverage their data for action driven insights. The 2017 European Data Science Salary Survey, puts Excel just under 70% as the most used tool by analysts, and this will possibly span in most markets. The curriculum allows learners to enhance their analytical skills and make a transition into the analytics industry with high-in-demand skillsets of Advanced Excel, Business Intelligence or Visualization tools PowerBI and SQL. It is designed in a way that in a few weeks the program, learners be prepared to devise solutions for real time problems in the industry. Introduction to Analytics Techniques Overview of the Analytics Techniques Analytics Business Analytics Business Intelligence Industry Examples Fundamentals of Excel Introduction GUI Cell Referencing Freeze Panes Sum Function Sorting & Filtering Multi-level Sort Custom Filter Function on Filter Subtotal function (New) Useful Functions Counting functions Summing functions Averaging functions Rounding functions Sumproduct (New) Duplicates Remove Duplicates Entering Data Correctly Data Validation How to Use in-built options (New) Custom Data Validations with Formulas (New) Data Cleaning and Working with Conditions using Excel Working with Text Concatenate Left, Right, Upper, Lower Datebase Functions DSUM, DCOUNT, DAVERAGE, DMAX, DMIN Working with Conditions Conditional Formatting Custom Conditional Formatting with Formulas (New) "Logical Operations IF, AND, OR, Nested IF" Date Functions Splitting Creating Dates

6 Data Manipulation using Advanced Excel Fetching & Comparing Data Sets $ Referencing Vlookup & Hlookup Named Ranges Name Box (New) Dependant Dropdowns Dependant Data Validation Lists (New) Advanced Lookup Functions Match & Index (New) Indirect (New) Offset (New) Choose (New) Mode (New) Large, Small (New) Excel Tables Capabilities & Why to use (New) Protection Password Protection Sheet level (New) Data Analysis & Visualization using Advanced Excel What-if-Analysis Goal Seek Data Table Scenario Manager Grouping & Subtotal Grouping (New) Subtotal feature (New) Pivot Tables Dimensions & Measures Multi-layer Pivot Table Summarize Values by Show Values as Grouping Solver Plug-in Solver Plug-in Charts Various Charts Pivot Charts Combo Charts Sparklines Array Functions Introduction to Array Functions Basics (New) 3 uses (New)

7 Debugging Formulas How to debug Precedents, Dependents (New) Watch Window (New) Introduction to VBA Macros What are macros (New) How to write a basic VBA code (New) Recording Macros (New) Editing recorded macros (New) Finding VBA codes on the internet (New)

8 Power BI - Introduction Calculated Columns & Measures Calculated Columns Measures Excel Tables Why use Tables Referencing Syntax Formulas Named Ranges Dashboard Dashboard using Pivot Tables, Slicers, Timeline Importing Data From Excel From Access, Folder, other sources Power BI Components Old v/s New Technologies Power BI Desktop Power BI Service Power BI Mobile Clean & Transform Data Query Editor Advanced Methods Pivoted data / Unpivoted Data Modeling Relationships Calculated Columns & Measures Calculated Tables Time-based Data Power BI - Building Dashboards, Manipulating Data using DAX, Importing Data from Multiple Sources DAX Functions Introduction to DAX Data Types Calculated Columns & Measures DAX Functions Relating Excel Functions with DAX Functions Variables Tables Referencing Filtering Visualizations Create Simple Visualizations Combination Charts Slicers Map Visualizations Tables & Matrix Scatter Charts Waterfall & Funnel Charts Gauges & Single Number Cards Styling the Visualizations Categories with no Data Introduction to Power BI Service Sign up for Power BI Service Parts of the Power BI Service Datasets Reports Dashboards Power BI Mobile Installing the App Viewing Dashboards Viewing Reports Sharing Publishing Publish from Power BI Desktop to Service Power BI and Excel Import an Excel Table in Power BI Service Directly Dashboards Pinning the Required Reports from across Reports Ask Questions on your Data Focus Mode Edit Tile Details Import from data other Services Mailchimp Google Analytics QuickBooks

9 Capstone Project Tools Covered (2 Weeks) The Capstone project is the culminating assignment that will allow you to have an integrated experience of the program. The approach to this project is to think, define, design, and work your way to your solution, in such a way that you apply several aspects of your learning. 1:Risk Assessment of Credit Card Customers "As a Data Scientist, this Capstone project will help you understand how to analyse credit card customers data in terms of Risk assessment. You will be able to identify what kind of customers are risky, what kind are not, which one s should be blacklisted, etc 2:IPL Data Analysis As a Data Scientist, this Capstone project will help you analyze IPL data of several years. You will be able to identify each player has been performing as a Batsman, Bowler, Fielder and also how each Team has been performing. Your skills of Excel & Power BI will be put to test with the kind of analysis that you have to solve. Note: It is mandatory to complete one project for your Course Completion and Certification. We encourage our students to leverage all opportunities to sharpen their problem-solving skills as a Data Analyst. Placement Services We partner with 10+ organizations who directly source their Data Analytics manpower needs from us. From resume creation to helping you crack the final interview, our dedicated placement team is always on toes to connect talent with the right opportunity. The Placement Process The Candidates resume is refined and polished as per Market Standards to help them be searchable. The Resume is shared with relevant organisations by our placement team. The Candidates are prepared for an initial quiz and a coding test. Finally, the candidates are prepared for the final round of interview. Our Course Participants Work at

10 DIGITAL MARKETING CURRICULUM Overview of Digital Marketing What is marketing and digital marketing? Understanding Marketing and Digital Marketing Process? Website Creation Understanding about Internet, websites, Planning of a website Statics, Dynamics (Informative & Ecommerce) HTML Basic About CMS and creating website in Wordpress Domain Booking Server & Hosting One Live Project Search Engine Optimization What is SEO? What are search engines and their functions? Understanding traffic, keywords etc. On page optimization Site Analysis Keyword Research With Google Keyword Planner Keyword Planning Domain URL Structure Title Tag Meta Tag Google Analytics (Code Generation) Canonical Tag H1 Tag Image Optimization (Alt Tag) Anchor Tag Content Optimization Sitemap Creation & Submission (html and xml) Robots.txt Custom Redirect.htaccess Off page optimization What is Off page SEO? Why Off page is Important

11 What are Backlinks? Backlinks Creation Methods Difference Between Do Follow and No Follow Backlinks What is Google Page Rank How to Increase Google Page Rank Web Directory Submissions Social Bookmarking Article Writing & Submission Press Release Writing & Submission Comment Blogging Classifieds Posting Forum Posting Link Exchange (One way, two way and three way) Search Engine Submissions RSS Feeds Google Web Master Tool (Search Console ) Bing Web Master Tool SEO Interview Questions Others SEO Tools Local SEO Google My Business (MAP) PPC Advertising (Google Adwords & Express) Understanding in organic search results Introduction to Google adwords & PPC advertising Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google adwords account Understanding adwords account structure Campaigns, Adgroups, Ads, Keywords, etc. Types of Advertising campaigns-search, Display, Video Difference between search & display campaign How does adwords rank ads Understanding adwords algorithm (adrank) in detail with examples What is quality score Why quality score is important What is CTR? Why CTR is important Understanding bids Advanced level bid strategies Enhanced CPC What are flexible bidding strategies Understanding ad-extensions Types of ad-extensions Adding ad-extensions in our Campaign Creating adgroups Finding relevant adgroups options using tool Creating adgroups using tool Understanding keywords Finding relevant keywords Adding keywords in ad-group using keyword planner tool Understanding types of keywords Board, Phrase, Exact, Synonym & Negative Examples of types of keywords Creating ads Understanding ad metrics Display & destination URL How to write a compelling ad copy

12 Best & worst examples of ads Creating ads Tracking Performance/Conversion What is conversion tracking Why is it important How to set up conversion tracking Adding tracking code in your website Checking conversion stats Optimizing Search Campaigns Remarketing GOOGLE ADWORD CERTIFICATION AdWords Fundamental Search Advertising Display Advertising Video Advertising Shopping Advertising Mobile Advertising Social Media Marketing What is social media Understanding the existing social media paradigms & psychology How social media marketing is different than others Facebook Marketing Understanding Facebook marketing practical session Creating Facebook Page Increasing fans on fan page How to do marketing on fan page (with examples) Fan engagement Important apps to do fan page merketing Facebook Advertising Types of Facebook advertising Best practices for Facebook advertising Creating Facebook advertising campaign Targeting in ad campaign Payment module-cpc vs CPM-CPA Setting up conversion tracking Using power editor tool for adv. Linkedin Marketing What is Linkedin Understanding Linkedin Company profile vs Individual Profiles (Difference between Individual and Company Profiles) Understanding Linkedin Groups (Manage Linkedin groups) How to do marketing on Linkedin groups Linkedin Advertising & it best Practices Increase ROI from Linkedin ads Linkedin Publishing Company Pages Twitter Advertising Understanding twitter Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex How to do marketing on Twitter Black hat techniques of Twitter Marketing

13 Advertising on Twitter Creating Campaigns Types of Ads Tools of twitter Marketing Video Marketing Understanding Video Campaigns Creating 1st Video campaign Importance of Video marketing Benefits of Video marketing Using you tube for Business Developing you tube video for Marketing strategy Get traffic through you tube channel/video to your website Create video adgroup Targeting options YouTube Monetization How to Increase Youtube (Views, Subscriber Etc.) Google Analytics Introduction to Google analytics How Google analytics works Understanding Google analytics account structure Understanding Gooogle analytics insights Understanding cookie tracking Types of cookie tracking used by Google analytics How to set up analytics account Hot to add analytics code in website Understanding goals and conversion how to setup goals? Understanding different types of goals Understanding bounce & bounce rate Difference between exit rate & bounce rate how to reduce bounce rate How to setup goals Importance of funnels How to integrate adwords and analytics account Benefits of integrating adwords & analytics Measuring performance of marketing campaigns via Google analytics Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required GOOGLE ANALYTICS CERTIFICATION Mobile Web Marketing Understanding Mobile Devices Mobile Marketing and Social Media Mobile Marketing Measurement and Analytics Fundamentals of Mobile marketing Marketing Database Collection of Id s Service provider (Mailchimp, Sendgrid) Mail Templates

14 App Store optimization (ASO) Addmob SMS marketing Whatsapp Marketing Online Reputation Management (ORM) What is online reputation management Why online reputation management Understanding ORM scenario How to deal with criticism online Ways to create positive brand image online Understanding tools for monitoring online reputation Step by step guide to overcome negative online reputation Best examples of online reputation management Adsense & Blogging What is Adsense How to get approved for Adsense Cool trick to get Adsense approval by Google Using your adsense account interface Placing ads on your blog Creating blogs with our Free theme What is Blogging How to Blog What is Wordpress and How to Create with Wordpress Wordpress Themes and Plugins Affiliates What is Affiliates How to join and Earn with Affiliates Top Indian and Worldwide Bloggers How ot Earn Money with Blogging Ecommerce Marketing What is Ecommerce Top Ecommerce Website around the world Ecommerce scenario in India How to do SEO of an Ecommerce website Why you need a solid Ecommerce marketing strategy Formulating right Ecommerce marketing strategy Ecommerce business Case studies on Ecommerce website Opencart How To Grab Freelancing Projects? Partners : Java