Thriving in a Hybrid World. Dean J. Marsh Vice President, Client Success IBM Analytic Solutions

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1 Thriving in a Hybrid World Dean J. Marsh Vice President, Client Success IBM Analytic Solutions

2 Today 3 technology forces are converging Data Cloud, Apps, and Services Cloud Smarter factories Smarter cities Smarter vehicles Engagement Smarter homes Smarter health Smarter transportation

3 We are on the threshold of massive explosion of connected things Over 10 billion devices around the world are currently connected to the Internet, including computers and smartphones The Internet of Things has the potential to create economic impact of $2.7 trillion to $6.2 trillion annually by 2025

4 What are these Devices? Wearables Building & Home Automation Smart Cities Smart Manufacturing Health Care Automotive 3

5 Cloud is redefining technology, business and entire industries. Fast Big Data analysis Global stock exchange cuts response times of market surveillance algorithms by 99% while lowering IT resources by Mobile customer targeting Card swipe in one 35% using a big data analysis platform. Just-in-time maintenance store attracts coupons from nearby store resulting in 109% incremental sales lift Global aircraft engine manufacturer increases service revenue by 12% in one year using real-time monitoring and proactive fault detection

6 Cloud enables opportunity. Faster, easier, for less! Shorten customer service call time by 70% Speed and Adaptability Improved Economics Business Scalability Connect, transact, and engage with customers to create mutual value. Digital Front Office Globally Integrated Enterprise Client Customization 99% Reduction of time for software error correction in 40% Reduction operating costs Improve company efficiency and effectiveness to enable new growth. Ecosystem Connectivity Reduced Complexity $700M In cost and performance benefits

7 Take customer experience to new heights Understand shopping behavior in real-time Personalized interaction and targeted marketing Apply powerful analytics to better serve customers Empower store associates to deliver a more personalized customer service. Enable store managers to be more productive and effective. Enhance cross-team collaboration. Cloud Pacesetters are 136% more likely to use cloud to reinvent customer relationships

8 . Enabling innovation through optimization Innovate Optimize Hybrid Cloud is emerging as the new model for service delivery Focus on Operational Costs Systems of Engagement Systems of Record Drives Need Knowledge Sharing Engagement Models Anywhere, Anytime Drives Investment Mobile Social To free funds to continuously fuel innovation, organizations must continuously optimize existing infrastructures to meet new demand. Optimize IT infrastructure, data and processes CRM HR DB ERP

9 Dynamic Hybrid Cloud: Evolving IT As a Service Automating Business Innovation Business Process as a Service Business Processes Recruiting Procurement Payment Processing Help Desk Accounting Collaboration IT Management Marketplace of High Value Consumable Business Applications Software as a Service Marketing Commerce Supply Chain Talent Management Analytics Rapid App Development through Composable and Integrated Platform Built using open standards Platform as a Service Mobile Security Big Data & Analytics Development & DevOps Integration Integration/ API Mgmt Enterprise Class, Optimized Infrastructure Built using open standards Infrastructure as a Service Compute Storage Networking Traditional Workloads

10 Dynamic Hybrid is the future Hybrid Cloud Definition The connection of one or more clouds to on-premises systems and/or the connection of one or more clouds to other clouds Private Cloud & IT Benefits: Fully customizable Dynamic Hybrid + Hybrid Cloud Robust management Secure by design Public Cloud Best of both worlds. Better outcomes. Maximize return on existing IT investments Benefits: Low entry cost Pay-per-use Highly elastic Match workloads to best-fit infrastructure Hit the right balance of risk to speed Meet seasonal capacity without CapEx Add new capabilities quickly

11 As workloads move to a Hybrid model, challenges are created Integration of information and business processes Business processes span multiple environments Portability of workloads Hybrid cloud management Maximizing flexibility for the future Fast, secure access to only the data your app needs

12 The new hybrid cloud The new hybrid cloud is more than the sum of it's parts. It is open by design, providing the freedom to choose and change your environments, data and services with visibility, control and security everywhere.

13 Portability for Cloud Workloads Public Building consistent APIs for Infrastructure and Services across cloud environments. Dedicated On-premises Containers are a critical foundation of Hybrid Cloud and portability. Applications can be built so that they can move from the data center to the cloud (for example) based on business priority and demands 2015 IBM Corporation

14 Management takes a new twist in Hybrid mode Public 2015 IBM Corporation Dedicated On-premises

15 These are the key IT architecture elements to consider when planning for Hybrid Cloud Integration Synchronization of data and information across applications and business processes that extend into the cloud Portability Ability to move workloads across different delivery models (Private cloud, public cloud) based on business need Data Distribution and location of data based on need and regulatory compliance Delivery 2015 IBM Corporation A DevOps approach that delivers rapid iteration, bursting and lifecycle management Visibility / Control Systems Management capabilities that can monitor and manage in the cloud and in the data center Security An enterprise security model that reaches into the cloud to secure applications endto-end

16 Three things to consider when moving forward in Hybrid 1. Develop your strategy multiple approaches to Hybrid 2. Evaluate your IT architecture for how it should evolve to address the challenges brought about by Hybrid environments 3. Consider evolving the role of IT to include one of Cloud Service Broker for the enterprise Create 2015 IBM Corporation Consume

17 Takeaways Cloud, Mobile, Social and Analytics are enabling business transformation at Internet scale and speed The resulting Hybrid environment creates both challenges and opportunities for enterprise IT Adapting to this new Hybrid world will be the key success factor for CIOs and their teams over the next few years 2015 IBM Corporation

18 Thank You! Questions? 2015 IBM Corporation