SAP Real-time Data Platform 9 th October Matteo Losi Head of Presales and Business Development Italy Italy EMEA

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1 SAP Real-time Data Platform 9 th October 2012 Matteo Losi Head of Presales and Business Development Italy Italy EMEA

2 SAP s Database & Technology Business Market Categories and Strategic Objectives SAP is doubling its addressable market Expanding leadership in Database & Technology Objective -> Be the fastest growing Database company -> Second largest Database company 2012 SAP AG. All rights reserved. 3

3 New trends in data management adding to the mix Current trends increase opportunities for business transformation Big Data Analytics Cloud Mobile Social Requires new approach to Data Management 2012 SAP AG. All rights reserved. 4

4 SAP data management vision Protect current and extend customers future needs Big Data Analytics Cloud Mobile Social SAP Real-time Data Platform Extreme capabilities to transact move store process analyze 2012 SAP AG. All rights reserved. 5

5 Traditional Approach Latency Time of data Massive data movement OLTP only Cost vs. Speed 2012 SAP AG. All rights reserved. 6

6 New Architecture In Memory Based Real Time Speed > x1000 OLTP and OLAP Lower TCO 2012 SAP AG. All rights reserved. 7

7 SAP HANA appliance software An appliance for processing high volumes of transactional data in real time Includes tools for data modeling, data and lifecycle management, security, and operations Provides support for multiple interfaces based on industry standards SAP Business Suite Other data sources SAP NetWeaver Business Warehouse Real-time copy Other query tools SAP HANA SAP BusinessObjects tools Batch bulk uploads Modeling with SAP HANA 2012 SAP AG. All rights reserved. 8

8 Common Modeling Sybase PowerDesigner MPP Scale-Out HADOOP 3 rd Party DB Common Landscape Management Next generation SAP Real-time Data Platform 3rd Party BI Client SAP Business Suite SAP Business Warehouse SAP Big Data Applications SAP Analytics SAP NetWeaver (On Premise / Cloud) SAP Mobile SAP Business Suite & SAP NetWeaver & SAP Mobile Custom Apps SAP Real-time Data Platform Open APIs and Protocols SAP Sybase SQLA SAP Sybase ASE SAP HANA Platform SAP Sybase ESP SAP Sybase IQ SAP Sybase Replication Server SAP Data Services SAP MDG, MDM SAP Smart Data Services Platform SAP innovation without customer disruption 2012 SAP AG. All rights reserved. 9

9 SAP Real-time Data Platform For every kind of data and events in enterprise SAP HANA SAP HANA SQL Anywhere Sybase ASE Synchronized data and realtime analysis Extreme transaction and analysis with low latency SAP HANA SAP HANA HANA Modeler, Data Services Dev Env SAP Data Services Sybase IQ Sybase ESP PowerDesigner Rep Server Next-Gen platform with real-time decision support on in-memory grid Real-time intelligence on streaming and operational data Common metadata and modeling across lifecycle Flexible data movement, improved data quality across data sources 2012 SAP AG. All rights reserved. 10

10 Some HANA Customer Quotes We relocated our teams to California to co-innovate with SAP on HANA We were blown away by HANA HANA is helping us become a strategic partner to our customers and preventing us from being commoditized The CO-PA project with HANA was so successful that we are now receiving multiple requests from other lines of business to do the same We access information today with HANA that we didn t think was possible to see We see the vision of Analytics and Transactions coming together with HANA to transform our business The HANA project was a great success on top of which Kraft now wants to build high value use-cases HANA opens the door into an unconstrained environment We want to do more with SAP HANA than just real-time analytics With HANA, I can get speed, simplification and personalization I was just impressed when I saw the speed of Explorer running on an ipad at a Starbucks Café 2012 SAP AG. All rights reserved. 11

11 SYBASE IQ #1 Columnar Analytical Database 14 years of history and installations on decision maker space from10 to 1000 times faster in ad-hoc query executions More than 3200 installations in more than 1800 companies 2012 SAP AG. All rights reserved. 12

12 SAP Sybase ASE for SAP Business Suite power by Real Time Data Platform Best Optimized Maintained by SAP and optimized for SAP Business Suite applications. Will feature native interoperation with complementary products such as Replication Server and SAP HANA. Best Savings Industry analysts agree, Sybase ASE has lowest total cost of ownership of leading RDBMS products. SAP Business Suite customers benefit from industry-leading database platform at the lowest cost. Best Support Simplify support of SAP Business Suite through single vendor. Sybase ASE and SAP Business Suite have integrated development, testing and support teams SAP AG. All rights reserved. 13

13 IDC Finds ASE s TCO to be 28% Less Than Other RDBMS IDC research conducted in-depth interviews with organizations to develop insights into the true costs associated with deploying ASE in comparison with other RDBMS products. Sybase ASE Five-Year Savings per 100 Users Sybase ASE installations were more efficient than the other systems, requiring 24% less storage capacity and running on 29% less server processor power. Sybase ASE required 27% fewer IT staff resources overall IDC White Paper (Dec 2011): Calculating the True Cost of RDBMS Ownership and How Sybase ASE Stacks Up: A Guide for SAP Business Suite Users 2012 SAP AG. All rights reserved. 14

14 SAP IT runs SAP Sybase ASE on HP-UX and Integrity Systems And here is what they got: Quick ROI with a fast and straightforward migration Lower total operational costs Less downtime with increased availability Better use of IT resources with integrated management tools such as the DBA Cockpit tool A good night s sleep with the protection of HP Serviceguard & HP Services Simple, efficient mission-critical IT with HP Converged Infrastructure SAP Global Headquarters, Walldorf, Germany; photo: Associated Press 2012 SAP AG. All rights reserved. 15

15 HP and SAP joint Portfolio SAP HANA ANALYTICS SYBASE ASE 2012 SAP AG. All rights reserved. 16

16 Summary 1 SAP has a comprehensive data management vision and strategy to address their business issues 2 SAP and Sybase come together to build a Real-time Data Platform for next generation customer applications 3 SAP customers have a clear path to reduced complexity and nondisruptive innovation 4 Sybase customers will benefit from SAP HANA in-memory innovation 2012 SAP AG. All rights reserved. 17

17 SAP Real-time Data Platform 9 th October 2012 Matteo Losi Head of Presales and Business Development Italy Italy EMEA