PSI Packaging Call Series Call #2 Goals for increasing material recovery and barriers to achieving them

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1 PSI Packaging Call Series Call #2 Goals for increasing material recovery and barriers to achieving them The Product Stewardship Institute July 25, 2012

2 Participants on Packaging Call Series (130+) Manufacturers (10) Retailers (1) Trade associations and steward organizations (23) Waste management and recycling service providers (6) US EPA (7) State and local government (21 states, 1 province) British Columbia, CA, CT, CO, FL, IA, IL, MA, ME, MI, MN, NC, NE, NJ, NY, OK, OR, RI, TN, VT, WA, WI Other key stakeholders, including environmental groups and other organizations (17) Private consultants (12) 2

3 Ground Rules Authorized to represent company, agency, or organization. Ensure your interests/others interests are met. Comments made during call are not for attribution. Discuss/negotiate in good faith. 3

4 Context for Packaging Call Series Technical conference call series, similar to working groups as part of a dialogue (not webinars). Part education, but mostly collaborative discussion. Provide a forum for discussion and broadcast the latest information on existing initiatives. Three two-hour calls that build on each other. Highly interactive calls are open to all interested parties. Action oriented, advance a common agenda NOT to reinvent the wheel, duplicate existing initiatives, or control current efforts. Calls will explore all viable strategies, both voluntary and legislative. 4

5 Agenda for Call #2 Welcome Recap of Call #1 and overview of Call #2 (12:00 12:05 ET) Summary of public & private sector goals related to packaging and printed materials, introduce draft goals statement (12:05 12:20 ET) Panel discussion: Goals and barriers, Roundtable Q&A (12:20 pm 12:50 pm ET) Facilitated discussion (including Q&A with the audience) (12:50 pm 1:45 pm ET) Wrap-up and next steps (1:45 pm 2:00 pm ET) 5

6 PSI Packaging Call Series Call #1 (July 10) Data-focused problem and opportunities pertaining to the reduction, reuse, and recycling of packaging and printed materials. Characterized the state of recycling for packaging and printed materials in the U.S. Draft call summary sent July 20 Areas of agreement, issues for further discussion, other comments Feedback requested by Friday, July 27 6

7 PSI Packaging Call Series Call #1 Key Highlights Areas of agreement Big opportunities: multi-family, single family, small business Away-from-home is small portion of total MSW Contamination increasing Problem is often material specific Key data gaps Total MSW generation Separate data for residential and commercial sources Regional data analysis Volume vs. weight 7

8 PSI Packaging Call Series Call #1 Key Highlights (Cont.) Issues for Continued Discussion Does 1 percentage point increase per year recycling for containers and packaging over the past decade represent a satisfactory rate of recycling, or does it represent room for significant improvement? --> Agreement? Does the cost of residential recycling and waste management represent a burden for taxpayers and municipalities, and does this burden impact recycling? --> Agreement PSIPkgCalls@list.productstewardship.us 8

9 PSI Packaging Call Series Call #2 Goals for Increasing Material Recovery and Barriers to Achieving Them 5 representatives from the commodity industry and 2 government officials will discuss their publicly stated goals, how they arrived at their goals, how they plan to achieve those goals, and the barriers that each group perceives is preventing it from being successful. Call seeks to develop a high-level consensus on joint goals, where additional material will come from, and a discussion on the need for unified goal setting. 9

10 PSI Packaging Call Series Call #3 Key Strategies Voluntary and Regulatory Approaches Thursday, August 2 1:00pm 3:00pm ET 7 representatives companies, organizations, governments Brief updates on packaging-related initiatives (e.g., progress to date, strategies to address key barriers). Discuss priority strategies based on goals identified on Call #2 Are current initiatives already focused on these strategies? Do those efforts need to be supplemented or gaps filled? Determine next steps following packaging call series. 10

11 Objective of Call #2 You will leave this call with an understanding of: How leading companies, associations, and governments have set goals for packaging and printed materials. The key barriers faced by companies, associations, and governments to reaching their goals. The degree of consensus on the goals to be achieved and the barriers to be overcome how far apart are we really. Gaps in data, who is currently addressing those gaps, who believes that filling those gaps is a priority, and who might you work with on a project. 11

12 Summary of Private and Public Sector Goals 12

13 Goals Summary Private Sector Increase Recycling Rates Alcoa 75% of beverage containers by American Forest & Paper Association exceed 70% paper recycling by National Association for PET Container Resources 48% of PET beverage containers by the end of Nestlé Waters North America 60% PET beverage containers by

14 Goals Summary Private Sector Recycled Content Glass Packaging Institute 50% recycled content in bottles and jars by Owens-Illinois Average of 60% recycled content used in O-I plants globally. 14

15 Goals Summary Private Sector Improve Access to Recycling Carton Council 50% of U.S. to have access to carton recycling by Starbucks Provide customer facing recycling in 100% of company owned stores by Increase Recyclability Starbucks Declare single-serve cups recyclable by

16 Goals Summary Public Sector Increase MSW Diversion and Recycling Rates California 75% of solid waste generated statewide must be source-reduced, recycled or composted by Maine 50% overall recycling rate for MSW annually. Minnesota 35% of MSW to be recycled in Greater Minnesota Counties by 1996; 50%of MSW to be recycled in Metropolitan Counties by Washington 50% recycling rate for MSW (including C&D wastes). City of Tacoma, WA 75% diversion by 2030; Annual reductions in per capita waste generation. 16

17 Common Themes Increasing Material Recovery Infrastructure Lack of funding for MRF improvements/upgrades Collection infrastructure (inconsistencies across states) Contamination Single stream Poor education can increase contamination 17

18 Common Themes Increasing Material Recovery (Cont.) Education and changing consumer behavior Lack of funding for education and awareness campaigns Need for consistent messaging Lack of participation in recycling (lack of incentives) Perceived lack of market value for materials (e.g., glass) What happens to recyclables after they are collected Need for more accurate state and national data 18

19 Common Themes Increasing Material Recovery Voluntary initiatives Conduct pilot projects (e.g., grocery stores) Optimization of current system (e.g., switch from bins to carts) Regulatory initiatives Landfill bans Promote consumer incentive programs (e.g., deposit legislation) EPR legislation 19

20 Draft Goals GOALS 1. To identify top strategies for each stakeholder group to pursue to maximize the source reduction, collection, reuse, and recycling of packaging and printed materials in the U.S. 2. To improve recycling at single-family, multi-family, and away from home locations. 3. To identify mechanisms that address shortfalls in the current patchwork of recycling systems - including the need for longterm financing - and opportunities for optimizing existing system components. 20

21 Panel Discussion: Goals and Barriers Commodities Glass: Ryan Modlin, Owens-Illinois Aluminum: Beth Schmitt, Alcoa Paper: Cathy Foley, American Forest & Paper Association Cartons: Elisabeth Comere, Tetra Pak/Carton Council Steel: Jim Wood, Steel Recycling Institute Plastics: Steve Navedo, Association of Postconsumer Plastic Recyclers Government State Government: Garth Hickle, MN Pollution Control Agency Local Government: Bill Smith, City of Tacoma, WA 21

22 Sample Questions Where is there common understanding on goals? How do we differ? How do public and private sector goals relate? How can we help each other reach our goals? Which barriers are the same for multiple entities? Is there a need for unified goal setting? What specific strategies and tactics are companies pursuing to achieve their goals? 22

23 How to Participate Today We want to hear what you have to say! All call participants are muted (default setting). Press *6 to unmute your line to make a comment or ask a question. OR your questions and comments to Stefanie@productstewardship.us during the call Please prepare your questions/comments during the presentations so we can get to as many as we can! 23

24 PSI Packaging Call Series Call #3 Key Strategies Voluntary and Regulatory Approaches Thursday, August 2 1:00pm 3:00pm ET 7 representatives companies, organizations, governments Brief updates on packaging-related initiatives (e.g., progress to date, strategies to address key barriers). Discuss priority strategies based on goals identified on Call #2 Are current initiatives already focused on these strategies? Do those efforts need to be supplemented or gaps filled? Determine next steps following packaging call series. 24

25 PSI Packaging Call Series Call #3 Panelists Paul Gardner, Recycling Reinvented Allison Buchanan, Alcoa Joan Pierce, Ameripen Nina Goodrich, PAC NEXT Cathy Jamieson, VT Dept. of Environmental Conservation Susan Collins, Container Recycling Institute Anne Bedarf, Sustainable Packaging Coalition 25