Building Smart Communities

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1 Building Smart Communities

2 Why Mobile? Mobile adoption is gaining momentum in every vertical market Mobile use is increasing everywhere with no signs of slowing down as the preferred method of content consumption Start small and grow as solution is scalable over time Compared to print publishing content can be updated real time and daily Anytime, Anywhere, Any Device 100% Nomadic Access with Cellular, Wi-Fi, LAN, and WAN.

3 Mobile Optimized Vs. Native Apps Mobile optimized web sites are not the same as a native Mobile Application. A native application gives you the ability to have interactivity and real time updates. A mobile optimized site, while maintaining the visual integrity of your brand, does not provide for real-time interaction with your community of users. In addition, these sites often require panning and zooming which younger audiences abandon more frequently. More than 2 clicks in they will abandon an app.

4 The Mobile Publishing Landscape A mobile publishing platform different from a mobile web site allows small business owners to create a seamless experience for the customer that translates across multiple touch points in both the digital and physical spaces on mobile channels at the same time.

5 Why is This Important? Mobile has created NEW paradigms for content creation and consumption Gives Chamber NEW and untapped revenue potential with monetization models Creates a platform for communities to have One Voice to reach visitors, residents, and local consumers with a singular communications platform Provides economies of scope and scale in one App for chamber, town, and tourism. Creates unique user experiences for visitors, business, customers and residents with real time pay-offs, promotions, and community connectivity

6 Chambers & Main Street Programs Support Member Businesses & Economic Development Multimedia Business Listings Interactive GPS Maps Community Event Calendar Historic Walking Tours Push Notifications for Announcements & Local News Digital Loyalty Cards or Passport Program Banners or Interstitial Ads for Business Spotlights & Revenue Options BAR-Z.COM

7 Why Kirkwood? Our commitment is to provide our customers innovative, scalable mobile solutions to improve multi channel connectivity, future communications, and overall relationship effectiveness.

8 Community Based Community Mobile Publishing Platform App Analytics BAR-Z.COM

9 Responsive and Robust BAR-Z.COM

10 K Card Mobile Interactive Business Card BAR-Z.COM

11 Keeping Client Apps Relevant Fresh content is key. To keep users coming back to your App you have to keep your content updated. You can do this easily ad creation and delivery Push Notifications Community 311 platform, weather alerts, school closings, power outages, etc User generated engagement Contests, games, voting, best of, and more Regular Features Stories of interest, topics, groups, lifestyle, food, etc

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13 Making Money in Mobile Kirkwood offers a variety of ways Apps can be used as a revenue generator Pay to Play models. Basic, Enhanced and Premium listings Event listings Coupon & Deal listings App within an App concept Sell Advertising to Best of Winners Sell sponsorship for the postcard template Underwritten App by a master sponsor Create a partnership with another organization to co-brand the App

14 App Marketing Assitance Kirkwood Provides Marketing Consultations & Resources Client Marketing Examples & Best Practices App Store Optimization with Keyword Review App Store Badges, Device Images & Branding Guidelines Ideas for Partnerships Example Signage, Outdoor, Print & Promotional Advertising Website & Digital Promotion Analysis Social Media Announcements & Press Releases BAR-Z.COM

15 Annual App Refresh & App Review Consultation Annual App Refresh is Included Free of Charge Opportunity to Add New Features & Updates to Graphics Annual App Review Consultation & Market Analysis is Provided Prior to Making App Update Suggestions Review of App Analytics: Downloads, Sessions, Popular Content/Features Analysis of App Store Optimization Evaluation of Current Monetization Strategies Review of All Platform Features & Suggestions for Implementation BAR-Z.COM

16 Analytics provided to measure app & marketing success Determine user interests for future content Report usage information to advertisers Analyze all types of activity Number of Users Location, Video & Event Views Session Length Frequency of Use BAR-Z.COM

17 Kirkwood Mobile BAR-Z.COM

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