IBM WebSphere Digital Media Enabler: Distribution Solution for Rich Media

Transcription

1 Software Announcement April 1, 2003 IBM : Distribution Solution for Rich Media Your Overview You can maximize your current investments and generate new revenue for already-owned assets with IBM WebSphere Digital Media Enabler. WDME incorporates the award-winning WebSphere Commerce, enabling businesses to create, store, search, view, collaborate, purchase, download, distribute, market, and sell content in ways that before were unachievable. From the ability to rapidly evaluate, index, and browse high-resolution video to handling vast tracks of text and images, WDME provides you with out-of-the-box capabilities that are fully supported by a viable e-commerce solution. WDME can strengthen your online initiatives to: Optimize revenue by selling rich media already created via an enhanced distribution system Deliver personalized content and reduce production costs using real-time collaboration, maximizing your business efficiencies Enrich the buying experience of customers and trading partners through a variety of options for payment, delivery, and format Synchronize your marketing messages across media, thereby improving customer service and marketing programs Leverage the open standards of Java technology to deliver a flexible, easy-to-maintain solution WDME is a comprehensive solution that enables you to generate new revenue quickly from assets that you currently own, thereby maximizing your existing investments. Key Prerequisites Refer to the Technical Information section for details. Planned Availability Dates April 4, 2003: Electronic Download, English April 11, 2003: Electronic Download, Multilingual April 25, 2003: Media Pack At a Glance IBM WebSphere Digital Media Enabler (WDME) can generate new revenue through an improved business model that lets you sell and distribute digital content (images, video, and audio) more effectively and efficiently than standard fulfillment processes. WDME can strengthen and streamline your processes for: E-learning Training content Corporate marketing communications Distribution of stock footage and photography And many other forms of content For ordering, contact: Your IBM representative, an IBM Business Partner, or the Americas Call Centers at 800-IBM-CALL Reference: YE001 This announcement is provided for your information only. For additional information, contact your IBM representative, call 800-IBM-4YOU, or visit the IBM home page at: IBM United States IBM is a registered trademark of International Business Machines Corporation

2 Description

3 IBM (WDME) will securely deliver rich media, digital video, audio, and images, to your employees, Business Partners, and consumers. It can also generate new revenue through an improved business model that allows you to sell and distribute digital content more effectively and efficiently than standard fulfillment processes. With online sales and multiple payment options, including purchase order, credit card, and subscription method, WDME can enable you to make content immediately accessible to team members, as well as external buyers and clients. WDME dynamic Web technologies leverage multiple systems and databases of information. Unlike static content, which uses the server as a storage device for an entire file and must be edited individually in the appropriate software application, WDME pages separate out the logic, data, and presentation layers, which allows presentation and learning logic to be authored once on the server and used in many instances for delivery. The online content management system with e-commerce capabilities can streamline your business and reduce the sales cycle. By automating the data management and sale of your content, you can free up valuable staff time and resources. Your digital assets can be available for purchase and download 24 hours per day, 7 days per week. What was once a service business taking three to five days from start to finish, is now a Web self-service application taking only minutes. WDME also offers rich, online collaboration features. Creative teams can use media folders to select, review, discuss, and purchase content over the Web. Real-time collaboration allows your team to work together, regardless of where they are located, reducing time zone frustrations and encouraging a faster turnaround. Your digital assets are important assets of your business. As such, they need to be protected from unauthorized use. WDME allows you to use watermarking features, text overlays, or both to ensure that your valuable intellectual property is used only by those who purchase it through the proper channels. Section 508 of the U.S. Rehabilitation Act IBM is capable as of April 4, 2003, when used in accordance with IBM s associated documentation, of satisfying the applicable requirements of Section 508 of the Rehabilitation Act, provided that any assistive technology used with the product properly interoperates with it. Product Positioning Under the umbrella of WebSphere, WDME is an open-technology framework comprised of IBM e-business infrastructure that can help all types of companies manage, store, protect, and distribute digital video, audio, and images. Trademarks WebSphere is a registered trademark of International Business Machines Corporation in the United States or other countries or both. Java is a trademark of Sun Microsystems, Inc. Other company, product, and service names may be trademarks or service marks of others

4 IBM US Announcement Supplemental Information April 1, 2003 Education Support Refer to the below Consulting and Services section for available education. Consulting and Services Avoid needless delays and system downtime! Allow IBM to assist you with the proper installation and customization of WebSphere Digital Media Enabler (WDME) so that you may begin to realize the value of your digital assets, be they software, multimedia presentations, lectures, educational materials, images, Web content, and/or video. IBM solution specialists can help you make sense of the software requirements and prerequisites so that you may efficiently integrate WDME with your existing e-commerce system over the course of a few weeks. In addition, IBM solution specialists can enable your system administrators, if you desire, to support your WDME solution post-implementation. These services will strengthen your ability to not only implement the solution, but to maintain, and as demand warrants, to update it to support the uninterrupted sale and distribution of your digital assets to both existing and new customers alike. Develop the appropriate skills now to support your continuous revenue generation from your assets. IBM will engage the appropriate mix of project experts and solution specialists from its software services consulting teams to provide the following services in support of WDME V5.4.2: WDME Skills Transfer WDME Implementation Services Custom Services The WDME Skills Transfer affords you the opportunity to implement, and then customize a WDME solution. During a skills transfer, you can learn core WDME installation, configuration, and customization tasks, as well as have the opportunity to discuss specific WDME implementation topics with experienced IBM solution specialists. Learn from the experts who developed the solution. A typical skills transfer engagement begins with two days of lecture that highlight the solution architecture, components, tooling, software, and skill requirements. Depending on your participation in IBM PIC WebSphere Commerce workshops, or any prior experience you may have had with the WDME solution, IBM s services teams will be more than happy to adjust the lecture outline to suit your specific level of training/knowledge. After completing the lectures, IBM solution specialists will initiate the mentored portion of the engagement. You will start the training by following the WDME Installation Guide, with appropriate pointers provided by your IBM solution specialist, to install WDME on a simulated environment, namely one that already has the requisite infrastructure software installed and configured. Throughout the installation process, you are encouraged to seek specific assistance from your mentor, the IBM solution specialist. The installation exercise is followed by a day of structured training that covers core WDME customization and administration topics. The lab exercises are designed to maximize your time by enabling you to discuss WDME customization, to conduct specific customization tasks, and then to review your outcome. After completing the skills transfer, you should have developed the fundamental skills needed to assess the implementation of WDME on your production system. A typical skills transfer requires up to 70 consulting hours. Once you have determined WDME is right for you, IBM can help you integrate it with your existing infrastructure. The WDME Implementation Services are designed to enable you to define your hardware and software requirements, to validate your business requirements, and after having documented each, to support your installing, configuring, and then customizing WDME software to align it with your business requirements. IBM, through its software services teams, will work with you to verify that your hardware, software, and skills are adequate to support the implementation of WDME. Having validated your requirements and verified your infrastructure, IBM solution specialists will assist you to adapt WDME to ensure it is properly integrated with the registration fields, data model, and site design of your e-commerce store. After testing your customized code on a test environment, preferably one created in one of IBM s software labs, IBM solution specialists will guide you through the installation and configuration of your customized code on your host system. The solutions specialists conclude the engagement by providing an overview of core administration you will need to know to support the solution post-implementation. A typical implementation engagement requires approximately 750 consulting hours, but it can be tailored to suite your particular requirements. A streamlined engagement, one where only WDME is installed on pre-configured software, is likely to require 100 hours of assistance. In addition to the above standard offerings, IBM s software services teams can provide custom WDME services. All custom services must first be scoped and defined by an IBM services team before they can and will be proposed by IBM. IBM services representatives will work with you to discuss, assess, document, and refine your requirements so that they may present a statement of work to you outlining the requisite services. Your review and acceptance of this statement of work must precede the start of any custom services. Whether you select one of the standard services offerings or pursue custom services, you will be charged for time worked and materials provided. The total labor charge will be calculated using IBM s standard consulting rates for your geographic region, and all travel and living This announcement is provided for your information only. For additional information, contact your IBM representative, call 800-IBM-4YOU, or visit the IBM home page at: IBM United States IBM is a registered trademark of International Business Machines Corporation

5 expenses result from the work effort will be billed to you at cost. IBM can enable you to streamline the implementation of WDME so that you can market, sell, and distribute your digital assets quickly and efficiently. Realize the value of your assets sooner; engage IBM solution specialists. To learn more about WDME services, contact your IBM software services representative. The link below will aid your identifying the regional contact who resides closest to you: contacts.html Offering Information Product information will be available through the Offering Information tool at: And, through the Passport Advantage Web site at: Publications No hardcopy publications are shipped with this program. All publications are softcopy and shipped on the product CD. The IBM Publications Notification System: messages/welcome The Publications Notification System (PNS) enables subscribers to set up profiles of interest by order number/product number. PNS subscribers automatically receive notifications by of all new publications defined in their profiles. These may then be ordered/downloaded via the Publications Center. Displayable Softcopy Publications The WDME publications are part of the product in PDF format on the product CD-ROM. They may be displayed or printed using Adobe Acrobat Reader. The following publications are included: IBM Installation and Configuration Guide IBM Administration Guide IBM Customization Guide Technical Information Specified Operating Environment Hardware Requirements For Windows NT or Windows 2000 versions: IBM PC server with Pentium III, or compatible processor, 733 MHz, or higher 768 MB of RAM 2 GB of free disk space CD-ROM drive For the AIX version: RS/6000 (44P Model 170, or higher) or IBM pseries GB of RAM 6 GB of free disk space CD-ROM drive For the Solaris version: Sun UltraSPARCstation (Ultra 10, or higher) 1 GB of RAM 6 GB of free disk space CD-ROM drive The hardware requirements vary based on the customer s digital media requirements. Software Requirements Operating system software: One of the following: For a Microsoft Windows operating system, one of the following: -- Windows NT Server V4.0 with SP 6a -- Windows 2000 Server Edition with Service Pack 2 -- Windows 2000 Advanced Server Edition with Service Pack 2 IBM AIX 5.1 Solaris 8i Operating Environment, Maintenance Level 5, or later Adobe Acrobat Reader Database system software: For a Windows operating system, one of the following: DB2 7.2 with Fixpak 6, or later, with the DB2 Software Developer s Kit Oracle Enterprise Edition or Standard Edition 9i For an AIX operating system, one of the following: DB2 7.2 with Fixpak 6, or later, with the DB2 Software Developer s Kit Oracle Enterprise Edition or Standard Edition 9i For a Solaris operating system, one of the following: DB2 7.2 with Fixpak 6, or later, with the DB2 Software Developer s Kit Oracle Enterprise Edition or Standard Edition 9i Web server-related software: 1. IBM HTTP Server or IBM WebSphere Application Server or If implementing a two-tiered system, IBM WebSphere Application Server Plugins V4.0 IBM WebSphere Commerce V or V (Business or Professional Edition) Digital Asset Management-related software:

6 For Windows or AIX platform, IBM Content Manager system related software (or equivalent products): 1. IBM Content Manager V7.1 or V8.1, either with Library Server and Object Server 2. IBM Enterprise Information Portal V8.1 For the Solaris platform, IBM Content Manager system related software (or equivalent products): 1. IBM Content Manager V IBM Enterprise Information Portal V8.1 Performance Considerations: Response time in an Internet environment depends on a variety of network and telecommunication factors, such as line speeds, local network constraints, and available processing capacity on the server. Planning Information Direct Customer Support: Direct customer support is provided by IBM Operational Support Services Support Line. This fee service enhances customers productivity by providing voice and electronic access into the IBM support organization. IBM Operational Support Services Support Line will help answer questions pertaining to usage, and suspected software defects for eligible products. Installation and technical support is provided by Global Services. For more information, call 800-IBM-4YOU ( ). For technical support or assistance, go to: Or, contact your IBM representative for assistance. additional Packaging: WDME is shipped on CD-ROM media only. The following are included: Media Pack Passport Advantage Media Pack Pointer Sheet V5.4.2 CD This program when downloaded from a Web site, contains the applicable IBM license agreement, and License Information (LI), if appropriate, and will be presented for acceptance at the time of installation of the program. The license and LI will be stored in a directory such as LICENSE.TXT for future reference. Security, Auditability, and Control The WDME product uses the security and auditability features of the Windows NT, Windows 2000, AIX, and Solaris operating systems. The customer is responsible for evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in application systems and communication facilities. Ordering Information This product is only available via Passport Advantage. It is not available as shrinkwrap. Product Group: IBM Net Commerce (NETCMRC) Product Identifier Description (PID) 5724-E19 Product Category: WebSphere Commerce Suite Tradename: WebSphere Commerce Suite (WEBCOMST) Pillar/Set: IBM E-commerce (IBNET) WDME is a server product having one charge unit: processor installs. The price of WDME is based on the number of processors in the system. Program Name/ Description Passport Advantage V5.4.2 AIX, SOL, and Windows Media Pack Multilingual 2 Anniv Processor SW Maintenance Renewal Processor SW Maintenance After- License Terms and Conditions Part Number BK02EML D525MLL D525NLL E00NMLL D525PLL This product is only available via Passport Advantage. is not available as shrinkwrap. Licensing: IBM International Program License Agreement. Proofs of Entitlement (PoEs) are required for all authorized use. Part number products only, offered outside of Passport Advantage, where applicable, are license only and do not include Software Maintenance. License Information Form Number: L-JMCL-5HCMRE Limited Warranty Applies: Yes Program Services: Program services will be available for a period of at least one year following the effective marketing withdrawal date which will be announced at a future date. Money-Back Guarantee: If for any reason you are dissatisfied with the Program, return it within 30 days from the invoice date, to the party (either IBM or its reseller) from whom you acquired it, for a refund. This applies only to your first acquisition of the Program. Copy and Use on Home/Portable Computer: No Volume Orders (IVO): No Passport Advantage Applies: Yes, and through the Passport Advantage Web site at: Software Maintenance Applies: Yes Software Maintenance, previously referred to as Subscription and Technical Support, is now included in the Passport Advantage Agreement. Installation and technical support for the product(s) announced in this letter is provided by the Software Maintenance offering It

7 of the IBM International Passport Advantage Agreement. This fee service enhances customer productivity by providing voice and/or electronic access into the IBM support organizations. IBM includes Software Maintenance with each program acquired during the coverage period. The coverage period means the period commencing on the date you acquire the program up to the first or second anniversary date, depending on whether you acquired coverage for one or two anniversaries. The coverage period for Software Maintenance acquired in the two months preceding an anniversary date will be extended to the next applicable anniversary date. While your Software Maintenance is in effect, IBM provides you assistance for your (1) routine, short duration installation and usage (how-to) questions; and (2) code-related questions. IBM provides assistance via telephone and, if available, electronic access, only to your information systems (IS) technical support personnel during the normal business hours (published prime shift hours) of your IBM support center. (This assistance is not available to your end users.) IBM provides Severity 1 assistance 24 hours a day, every day of the year. For additional details, consult your IBM Software Support Guide at: handbook.html Software Maintenance does not include assistance for (1) the design and development of applications, (2) your use of programs in other than their specified operating environment or (3) failures caused by products for which IBM is not responsible under this agreement. For more information, about the Passport Advantage Agreement, refer to the IBM International Passport Advantage Agreement Software Announcement , dated July 10, 2001, or visit the Passport Advantage Web site at: IBM Operational Support Services Support Line: No AIX/UNIX Upgrade Protection Applies: No Entitled Upgrade for Current AIX/UNIX Upgrade Protection Licensees: No iseries Software Subscription Applies: No Variable Charges Apply: No Educational Allowance Available: Not applicable Prices The price of WDME is based on the number of processors executing any part of the program. Each processor license for WDME entitles the licensee to run on one processor. One-time charges are only available through Passport Advantage. Program Name/ Description Passport Advantage V5.4.2 AIX, SOL, & Windows Media Pack Multilingual Part Number BK02EML Program Name/ Description 2 Anniv Processor SW Maintenance Renewal Processor SW Maintenance After- License Part Number D525MLL D525NLL E00NMLL D525PLL Passport Advantage For Passport Advantage and charges, contact your authorized IBM Lotus Business Partner. Additional information is also available on the Passport Advantage Web site: Global Financing IBM Global Financing offers competitive financing to credit-qualified customers to assist them in acquiring IT solutions. Our offerings include financing for IT acquisition, including hardware, software, and services, both from IBM and other manufacturers or vendors. Offerings (for all customer segments: small, medium, and large enterprise), rates, terms, and availability can vary by country. Contact your local IBM Global Financing organization or visit the Web at: Order Now To order, contact the Americas Call Centers, your local IBM representative, or your IBM Business Partner. To identify your local IBM representative or IBM Business Partner, call 800-IBM-4YOU ( ). Phone: 800-IBM-CALL ( ) Fax: 800-2IBM-FAX ( ) Internet: ibm direct@vnet.ibm.com Mail: The Americas Call Centers Dept. YE001 P.O. Box 2690 Atlanta, GA Reference: YE001 The Americas Call Centers, our national direct marketing organization, can add your name to the mailing list for catalogs of IBM products. Note: Shipments will begin after the planned availability date. Trademarks The e-business logo, pseries, SP, and iseries are trademarks of International Business Machines Corporation in the United States or other countries or both. WebSphere, AIX, RS/6000, and DB2 are registered trademarks of International Business Machines Corporation in the United States or other countries or both. Pentium is a registered trademark of Intel Corporation. Microsoft is a trademark of Microsoft Corporation. Windows NT and Windows are registered trademarks of Microsoft Corporation. UNIX is a registered trademark of the Open Company in the United States and other countries. Lotus is a registered trademark of Lotus Development Corporation and/or IBM Corporation. Other company, product, and service names may be trademarks or service marks of others