Alignment of Strategies to Operations Using TM Forum Frameworx

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1 Alignment of Strategies to Operations Using TM Forum Frameworx Denis Gagné CEO & CTO Trisotech 2017 TM Forum 1

2 A digital enterprise is characterized by the fact that information technology and software affects all aspects of its business model. Strategies, Design and Technology must come together to provide business guidance and insight in this digital enterprise age. Visualize Innovate Transform Improve the way you do business 2017 TM Forum 2

3 It s here. Can you see it? Traditional businesses do not take enough into consideration how fast and how drastically their landscape can change. To thrive in this market, organizations need to change the way they engage their customers, which may mean changing their core business model TM Forum 3

4 The Digital Revolution By now, every company in the world should be on the lookout for the digital disruption that will threaten their existence. Rapid Technological Adoption Increasing Competition Changing Customer Behaviour Your industry has either already been disrupted, is in the process of being disrupted or will be disrupted it in the near future TM Forum 4

5 Evolve or Die Dx This digital revolution affects every organization and every industry. Some industries have already successfully transitioned. Digital Transformation 2017 TM Forum 5

6 Emerging technologies The intersection of customer power and rapidly advancing enabling technologies is fostering a time of unprecedented opportunity and risk for organizations. Do not confuse Digital Transformation with increased technology spending TM Forum 6

7 Becoming a Digital Enterprise Companies are continuously facing serious problems: Visualize, Innovate, Transform, and Improve your organization Organizations need to transform their business, not only to be more efficient and effective, but also more agile in delivering and improving customer experience TM Forum 7

8 Focus on Value Creation Value creation and benefits to customers should shape your digital transformation. Not just value to your organization. Outside In Value to the Customer Value to the Organization Inside Out To stay ahead, organizations need to reassess the fundamentals of their business; from corporate strategy, to operational management TM Forum 8

9 Align Strategy and Operations Mature standards can help make your operations more efficient and effective. But you must also enable ideation and creative thinking. Strategic Canvases Brainstorm Creative Thinking Critical Thinking Analysis Models Operational Enabling considerations from both your customers and from within your own organization as well TM Forum 9

10 Digital Strategy Each enterprise must seek its own path to Digital Transformation. Success may come from reinventing an industry or simply from traditional business models. X X O X X X X O X O O O Without a digital strategy, an existing business can drift away from its customers and become uncompetitive within its environment TM Forum 10

11 Ideation Too often strategies only live in the minds of the leaders who run the organization. You can increase quantity and quality of innovative ideas for your Digital Transformation by tapping into crowd knowledge. Seek to enable real-time team contribution of innovative ideas TM Forum 11

12 Outside In Landscape for Strategies and Operations Strategy Inside Out Canvases Operation Value Proposition Canvas (VPC) Empathy Map (EM) Customer Journey Map (CJM) Gaining customer understanding (intimacy) will undoubtedly help you shape and develop ideas into solid grounds for your Digital Transformation. Strategic Brainstorm Golden Circle (GC) Business Motivation Model (BMM) Business Model Canvas (BMC) Strengths Weaknesses Opportunities Treats (SWOT) Recognized methods and visual canvases can help you better understand your customers and their journey TM Forum 12

13 Outside In Structure and Improve But you are not going to run your business on just a Customer Journey Map. Your operations need to be malleable to become anything you want or more importantly anything your customers want. Strategy Inside Out Why, Who, What, When, Where, How (HW5) Balance Score Card (BSC) Operation Supplier, Input, Process, Output, Customer (SIPOC) Value Map (VM) Responsible, Accountable, Consulted, Informed (RACI) Case Management Model and Notation (CMMN) Business Process Model and Notation (BPMN) Decision Model and Notation (DMN) Analysis Operational Models Mature business standards such as BPMN, CMMN and DMN exist that can help make your operations more efficient and effective TM Forum 13

14 Discovery and Analysis Before diving into a reengineering effort, you need to understand and analyse the current situation. More particularly you need to clearly specify business goals, analyze how they relate to initiatives and assign responsibilities for them. HW5 RACI SIPOC Specify business goals, analyze how they relate to initiatives and assign responsibilities. BSC 2017 TM Forum 14

15 TM Forum Frameworx as an accelerator The Business Process Framework from TM Forum provides a comprehensive, industry agreed view of the key business processes a service provider requires. FASTER It can be used to accelerate your transformation TM Forum 15

16 Business Process Management You can then start using a standards such as BPMN to document how things should get done. BPMN Business Process Management is the perfect approach when efficiency and control is key to your Digital Transformation success. The Business Process Model and Notation (BPMN) standard is a core enabler of a successful BPM practice TM Forum 16

17 Case Management At the other hand of the spectrum, Case management offers a paradigm shift to support knowledge-intensive work and more data-driven processes. CMMN CMMN being declarative by nature enables more dynamic and emergent behaviours. The Case Management Model and Notation (CMMN) standard is a core enabler of a flexible and adaptive Case Management practice TM Forum 17

18 Business Decision Management Whether procedural or declarative, central to your operations is good decision making. DMN DMN increases an organizations agility and adaptability by defining both the requirements of the business decision and the structured decision logic. The Decision Model and Notation (DMN) standard is the leading the way to the future of Decision Management TM Forum 18

19 Outside In Business Capabilities Canvases Analysis At the juncture of your strategy and operations are what are called Business Capabilities. Business Capabilities are enabled by people, process, technology and information. Strategic Brainstorm Capability Map (CM) Operational Models Inside Out Once recognized, they can be used in various combinations to achieve the desired business outcomes TM Forum 19

20 Capability Map Outside In A business capability map is a key artefact on a Digital Transformation journey. Strategy Inside Out Operation It informs the organization from a neutral viewpoint enabling the identification of new needed strategic capabilities for the Digital future. A Capability Map also provides insight into the maturity and performance of your existing capabilities TM Forum 20

21 Communication is key You now have to socialize how you will achieve your digital transformation. By properly socializing your strategy along with your operational model you can achieve a shared vision for the success of this digital transformation. A Communication Plan is an effective tool for attaining a shared vision within your organization TM Forum 21

22 Digital Enterprise Graph Why A digital enterprise graph is a semantically rich fabric that brings together your more unstructured strategies with your structured operational elements. Who How What When Where Capture the Why, Who, What, When Where and How things get done TM Forum 22

23 Digital Insight Using such a graph all relevant business entities like, actors and activities, goals and artefacts, events and systems are all interconnected. Quantitative and qualitative insights is then available based on the interrelationship between the various graph elements TM Forum 23

24 2017 TM Forum 24

25 Outside In Trisotech Digital Enterprise Suite Strategic Canvases VPC EM CJM SIPOC Analysis CMMN Operational What ever the path you decide to follow for your Digital Transformation, Trisotech Digital Enterprise Suite offers the collection of software tools that together will ensure your Digital Transformation success. GC BMM Brainstorm BMC SWOT CM HW5 BSC Inside Out VM RACI BPMN DMN Models 2017 TM Forum 25

26 Alignment of Strategies to Operations using TM Forum Frameworx Questions? Come do a trial of the future 2017 TM Forum 26