Analytics Everywhere

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1 Analytics Everywhere Updated for 2010

2 About Fortune 500 Consumer Goods» It is a global marketer of consumer and commercial products that touch the lives of people where they work, live and play.» Headquartered in a large Southeastern City.» Approximately 19,000 employees worldwide» NYSE: xyz More than 90 percent of U.S. households have at least one Fortune 500 Consumer Goods product.

3 Our Global Presence Percent of sales in 2009 Percent of Region Live on SAP US & Canada 75% 85% Europe 14% 0% APAC 6% 0% Latin America 5% 0%

4 Three Business Segments Office Products Group Channels & Customers $1,674.7 MM Home & Family Group Tools, Hardware & Commercial Products Group $2,377.2 MM $1,525.7 MM 2009 NWL Sales $5.6 billion

5 Home & Family 5 Global Business Units: - Culinary Lifestyles - Décor - Beauty & Style - Baby & Parenting Essentials - Rubbermaid Consumer

6 Office Products 4 Global Business Units: - Technology - Everyday Writing & Coloring - Fine Writing & Luxury Accessories - Markers, Highlighters, Art & Office Organization

7 Tools, Hardware & Commercial Products 4 Global Business Units: - Industrial Products & Services - Commercial Products - Construction Tools & Accessories - Hardware

8 Our Business Is Transforming» Becoming known for Brands That Matter» Investing in consumer-driven branding» Leveraging one global company to drive innovation and achieve scale efficiencies» Strengthening our financials with top-line, bottom-line and gross margin increases» Expanding our global footprint» SAP Successes & Future Releases Office Products Live October 1, 2007* Home & Family Live April 1, 2008* Tools & Hardware Live August 1, 2009*** Cleaning & Organizational Live April 1, 2010*** Décor Scheduled July 2011 EMEA Scheduled October 2011

9 Rewind to June 2008 So What About Reporting & Analytics? Undefined Content Running on SAP BI 3.5 No Plans to Upgrade 100% BEx Reporting (All Excel Based) Slow Speed To Market Poor Performance Difficult Usability Many BI Issues Poor Communication Low Confidence in Data Lack of Dashboards No SAP Portal for BI Communication Method Inconsistent and/or Inaccurate Data in BI vs. ERP Long & Costly Training Technology Implementation 3

10 Why Implement SAP BusinessObjects Tools? No question about SAP BusinessObjects being solidly engrained in the SAP BI Roadmap so be very open to how we could leverage the platform Addresses multiple business groups (demographics) of users Very fast to implement with potentially enormous payback Instantly addresses Usability and Communication User adoption is exponentially higher than previous applications Fortune 500 Consumer Good s Information Needs Xcelsius dashboards net it out for management who do not have time to study large reports with piles of data and information Webi reports provide the ability for users to access information anywhere on the web from a company portal BusinessObjects Explorer provides easy and instantaneous data exploration capabilities for any casual user with no training required Mobile devices provide reach to information where typical application access does not exists These tools allow Newell to more easily define standard & approved corporate reports to be used for all regions and business units 1

11 Formalize a Realistic and Actionable Roadmap To Follow Mature The Platform Technical Upgrade (Feb 09) Reporting Upgrade (Sep 09) Address Performance BIA (Apr 09) Re-architect (Oct 09) Improve User Confidence Reconciliation Between ERP and BW (Oct 09) Improve Communication Communication Portal (Sep09) Take On Usability Roll Out Multiple Tools Xcelsius, WEBI, BO Explorer & Mobile Take On Usability Collaboration Tools Forums, Wiki, Stream work 11

12 Taking BI To The Next Performance Level - BWA 12

13 Improving End User Confidence & Communication Clarity Of Content Documentation of Pre- Configured Reports Search of Documentation BI Communication Portal One Communication Training Materials Release Details Data Availability Report 13

14 Determine The Most Appropriate BI Toolset/Application Know What To Measure Information Delivery End User Request Objective Information Discovery What I Don t Know Time Critical? Type Of View? Type Of Discovery? Business Analytics / KPI Pre Configured Report Some-what defined Search & Exploration Type Of Analysis? Advanced Casual BI Tools Mobile Xcelsius BEx WEBI BO Explorer 14

15 Credit Dashboard Using Excel Before... 1

16 Credit Dashboard Using Xcelsius After... All Metrics Viewable On A Single Screen Fully Interactive With Multiple Drop Downs 16

17 Dashboard Ability (S&OP) Using BEx Before There was difficulty in presenting the overall business results for executives with just a few mouse clicks There is no visualization for overall view of how the company is performing None of these reports were available through the web using our SAP Portal There are dramatic ease of use issues with multiple reports for the same basic use case There were multiple series of data layout sheets and not a consolidated view 1

18 Dashboard (S&OP) Using Xcelsius After Select Different a Product Group and GBU Select Time Period Service & Demand KPIs GBU window Actual vs. Target Supply KPIs Other KPIs GBT window Performance by Region Actual vs. Target for GBU and Region 18 18

19 Typical Ad Hoc Analysis Using BEx Before Some Key Constraints All Key Figures & Measures must be laid out on the report There is no flexibility to select only Key Figures that need to be displayed There is limited formatting compared to WEBI which has free form formatting capability. 1

20 Ad Hoc Analysis Using Webi After All table based reports easily converted into graphical representations of the same data values 1

21 Data Exploration & Discovery Using Business Explorer Accelerated Ask a simple question to see a result set that will show some core reports with your question s answer The data exploration Information Space will show key figures that relate to your question s key item (i.e. sales by category) The results are categorized by a scoring system of highest to lowest. These Information Spaces are prebuilt by the BI Team using logic that would best correspond to the user s original question 3

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23 Mobile Reporting - Before» Hey, Matt..is there a way you can easily provide me metrics like Line Fill, On Time Performance, and Perfect Order % without me always having to login to my laptop and digging for it?» Why can t you just push something simply to my Blackberry so I can check it out on my way into work?

24 Mobile Reporting The Next Wave» Mobile platforms will allow us to take snippets of key information that may reside in larger dashboards and reports and push them directly to end users who only want to see pieces of information at any time wherever they may be» Blackberry, iphone, ipad platforms will all be leveraged in this capacity 1

25 Summary and Recommendations Understand your company s real issues, not the hyperbole or simply the headlines Do not underestimate the importance of Speed to Market Be very clear on where you want to focus and exactly what applications can get you there Categorize your end users into groups that can be mapped to the appropriate applications to deliver them analytics they can actually use and make decisions with Define a clear roadmap and communicate it to the masses don t surprise people (unless it s a really good one) Understand that the SAP BI Platform is not just BW anymore You will need to seriously consider BWA, WEBI, Xcelsius, Explorer, Portal, Mobile as an application architecture to appease the masses