IMb+ How to leverage your Imb and Full Service investments beyond Postal Discounts

Transcription

1 IMb+ How to leverage your Imb and Full Service investments beyond Postal Discounts Oct 23, 2013 Humberto Prospero Ricoh 1

2 Agenda IMb Getting There Leveraging your ADF Exploiting your ADF/IMb 2

3 IMb Getting There Steps to implement IMb: Determine goals for IMb Continue to qualify for discounts Basic or Full Service Create platform that extends beyond IMb for discounts Create plan to transition to IMb Execute plan 3

4 IMb to Qualify for Discounts Basic Service Update composition process to replace postnet with IMb Or implement a utility to replace postnet with IMb after composition Full Service Same as Basic plus: mail.dat Create and Submit edocs to Postal One Create tray tags and pallet packards Assign correct Service Type ID for Mailpieces Create and assign Serial number for Mailpieces Note: Serial numbers must be unique for 45 days 4

5 A platform for IMb+ Requires Full Service Required to create a unique tracking IMb for every mailpiece Tracking / Management capabilities Track after print Track through finishing up to ship to USPS Track through the insertion process Reporting to validate compliance Ability to automatically reprint any lost/mutilated mailpieces Benefits Account for all mailpieces Mailpiece reconciliation Visibility of print mail process End-to-End Process Control, Monitoring, and Reporting integration with CRM, marketing campaign systems Document Design Input Transform and Output Delivery Preparation Control and Reporting Manage Response 5

6 An ADF foundation is required for IMB+ An ADF can provide the infrastructure to allow you to: Implement the IMb barcode Build the database Receive data on IMb status Consolidate and report on MP Enable new capabilities Provide reports Mail Web2Print Spooler ProcessDirector Express Release Jobs Printer Sortation Insertion Manifest Hot Folder Reprint 6

7 An example on leveraging your ADF For IMb Tracking, you will need to implement a database to store the data received from IMb tracing and ACS and update mailpiece history Mailpiece data IMb Tracing ACS Destination Origin NIXIE COA 7

8 Leverage your IMb+ ADF solution to: Improve Marketing ROI Reduce returned mail Production Management 8

9 Improving Marketing ROI Requires Destination Tracing Link feedback to marketing campaigns Leverage time-based data Improve Marketing ROI 9

10 Leveraging IMb Tracing Linking Mailpiece data with IMb Tracing back to Marketing Campaigns Marketing Campaigns Mailpiece data IMb Tracing ACS Destination Origin NIXIE COA 10

11 Establishing sound portfolio segments HIGH HIGH VOLUME ELITE ENGAGED ELITE Opportunity HIGH VOLUME (LOW RISK / HIGH POTENTIAL) ENGAGED (HIGH RISK / HIGH POTENTIAL) ONE OFF (LOW RISK / LOW POTENTIAL) OCCASIONAL (HIGH RISK / LOW POTENTIAL) LOW Risk HIGH 11

12 Engaged Elite Segment HIGH Historical Analysis Assess time-based data Used to identify the Engaged Elite segment For example, Elite behavior is to respond to mailing within 4 days. 80% customers 20% customers Revenue Usage Potential LOW HIGH ENGAGED VOLUME ELITE ELITE HIGH VOLUME ENGAGED (HIGH RISK / HIGH (LOW RISK/ HIGH POTENTIAL) POTENTIAL) OCCASIONAL ONE OFF (LOW RISK / LOW (HIGH RISK / LOW POTENTIAL) POTENTIAL) HIGH Risk Potential Marketing Strategy Different strategy for each segment Design the marketing strategy to move Engaged Elite to High Volume Elite Demographic Tenured customers Age range Home ownership Home value Sample Strategies Quarterly Campaign: Promote Loyalty and Bundling strategies to address high risk issues in the portfolio Education: Personalize your communications to this segment via portfolio analytics for improved efforts and targeted / relevant direct mail or statement messaging 12

13 Production Management IMb provides visibility of the mailpiece during production Tracking is enabled Mailpiece management Improve production efficiencies 13

14 Manage and Track Jobs Use IMb to track MP status Reconcile Jobs Scan the IMb to enable mailpiece reprinting Workload management 14

15 Use IMb to manage the inserter Use your ADF to create IMb and inserter control files for inserter reconciliation Use same IMb barcode to scan MP id s at inserter Enable automated reprint capability Preserve the document presentation with fewer barcodes 15

16 Reduce Return Mail IMb provides the capability to reduce or eliminate returned mail Instead of receiving returned mail, you receive a data feed from the USPS Data includes what mailpieces were undeliverable Undeliverable mailpieces are destroyed by USPS Use USPS data to route information to customer databases 16

17 Leveraging IMb for returned mail Linking Mailpiece data from IMb USPS feedback to Customer Databases Customer Databases Mailpiece data IMb USPS feedback 17

18 ADF and IMb+ offer HUGE benefits Improve Production Management Track work every step of the way Meet Compliance requirements Reduce or eliminate return mail Improve Marketing ROI Leverage your IMb+ transition with your ADF to transform how your operation provides value 18

19 ? Humberto Prospero Director, Consulting and Integration Services Ricoh Global Marketing Center Boulder, CO bpublished/solos_automated-document-factory_en 19