ICT Spending Predictor Account prioritization and share of wallet intelligence by industry and region

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1 ICT Spending Predictor 2018 Account prioritization and share of wallet intelligence by industry and region

2 Revolutionize your sales planning, target identification, and account planning Which prospects have the largest ICT budgets? How much more should our customers be spending with us? Which accounts should sales and marketing prioritize? How does ICT spending break down by segment and channel for each of my accounts? Target and compete What proportion of our customers ICT spend by technology do we currently receive? The challenge for vendors is gaining a detailed understanding of demand for both existing customers and prospects 2 Ovum TMT intelligence informa

3 ICT Spending Predictor allows you to prioritize and evaluate sales targets based on company-specific spend on your market segments 3 Ovum TMT intelligence informa

4 Understand and evaluate company spend opportunity across two spend taxonomies (enterprise and vendor view) 4 Ovum TMT intelligence informa

5 With additional IT spending granularity & functionality added to 2018 version Further data and detail added around IT security, cloud, and communications ICT spending, with additional functionality to understand and use data Additional granularity in 2017 & 2018 versions Additional functionality Providing greater insight into company-specific spending on your ICT markets 5 Ovum TMT intelligence informa

6 Using extensive, primary-sourced actual ICT spend data Ovum is uniquely qualified to provide ICT spending estimations Ovum Collects ICT budget information annually for over 7,000 enterprises as part of the largest ICT decision-maker survey With over 10 years of historical data Applies the expertise of our horizontal technology and industry technology analysts Tracks demographic data for over 60,000 companies Understands that companies are heterogeneous in structure and profile, and supplements modelled data with actual data to validate and improve the model 6 Ovum TMT intelligence informa

7 Delivering account-level insight into the ICT spending of 60,000 organizations Three tools in one: Company Lookup Discover the size and composition of the ICT budget of a specific enterprise. Browse by industry and country. List Builder Identify and prioritize target clients by industry, country, and technology type. Custom Profiler Model the expected ICT spend of any company based on its demographic profile. Ovum provides the most effective tool for vendors to prioritize prospects and ascertain share of wallet with existing customers 7 Ovum TMT intelligence informa

8 Account-level profile Functional segmentation Parent company ICT budget Budget outlook Internal and external spend Spend by function and segment Spend by channel IT security spend Extract each table to Excel 8 Ovum TMT intelligence informa

9 Account-level profile Technology segmentation ICT budget Budget outlook Spend by technology and segment Internal and external spend Spend by channel Spend on cloud IT security spend Extract each table to Excel 9 Ovum TMT intelligence informa

10 List builder Find top, middle or low tier spenders Select currency Create lists by industry segment Create lists based on spend on specific technologies Create lists at regional or country level 10 Ovum TMT intelligence informa

11 List builder full data export View & select all technology segments on one tab for easy data export 11 Ovum TMT intelligence informa

12 Custom profiler Model expected ICT spend of any company based on its demographic Annual revenues Primary industry vertical Primary geography Total number of employees 12 Ovum TMT intelligence informa

13 For more information about Ovum s ICT Spending Predictor please contact us. Europe: Americas: Asia Pacific: marketingdepartment@ovum.com 13 Ovum TMT intelligence informa