Davide Albo MobileFirst: a new way of working

Transcription

1 Davide Albo MobileFirst: a new way of working

2 AGENDA IL MERCATO MOBILE ITALIANO PUNTI D ATTENZIONE DEL MOBILE MOBILEFIRST: LA VALUE PROPOSITION TECNOLOGICA IBM PERCHE IBM IBM Corporation

3 AGENDA IL MERCATO MOBILE ITALIANO PUNTI D ATTENZIONE DEL MOBILE MOBILEFIRST: LA VALUE PROPOSITION TECNOLOGICA IBM PERCHE IBM IBM Corporation

4 Italy: Mobility Adoption and Plans by solution area Q: Has your organisation already deployed, or do you plan to deploy the following mobile software? -- % of companies Source: IDC European Vertical Markets Survey, October 2013; n=210 4

5 Italy: Mobility Devices Q: Which user devices are currently used, or likely to be used in the short term, to access corporate resources or services in a mobile environment?--% of companies Employees with devices Q: Which % of employees use these handheld devices for business purposes?--% of employees Source: IDC European Vertical Markets Survey, October 2013; n=261 5

6 IDC: Improved worker productivity tops B2E expectations Benefits expected from mobile solutions Percent of respondents Improve/enhance worker productivity Increased sales/revenue Improve field service response time Improve competitive advantage/market share Provide ease of information access Improve customer service Decreased costs Offer employee more flexibility Enhance portability within the office or work Eliminate paperwork Speed the sales process Provide perception of an advanced company to

7 AGENDA IL MERCATO MOBILE ITALIANO PUNTI D ATTENZIONE DEL MOBILE MOBILEFIRST: LA VALUE PROPOSITION TECNOLOGICA IBM PERCHE IBM IBM Corporation

8 Mobile Business Transformation Prioritize on value Understand the individuals journey Reduce task steps Predict the next best action Focus on Context Engagement Intelligence Results Deeper relationship with customers Improve business processes More productive employees New business models

9 Which is the context? Business to Enterprise Business to Consumer Increase worker productivity Improved processing times Extend existing applications to mobile workers and customers Increase employee and business partner responsiveness and decisions Resolve internal IT issues faster Reduce personnel cost utilizing personal devices Improve customer satisfaction Deeper customer engagement and loyalty Drive increased sales through personalized offers Customer service Competitive differentiator Improve brand perception Deeper insight into customer buying behavior for up sell and cross sell

10

11

12

13 Why mobile development is different Mobile apps are different. They are more strategic Greater urgency urgency and immediacy of engagement They are context-aware know where you are and what you are doing They run on unstable networks interruption is the norm, not the exception Smaller footprint More challenging to make compelling and easy to use Always on An opportunity to deliver greater value Management is different. Smaller screens pulling content from more sources: need to choreograph content from multiple repositories and applications, both on premises and in the cloud Greater challenges of application governance, distribution, and version management AppStore Terms of Service present challenges for managing B2C apps Development is different. Faster development cycles More devices to support, each with its own set of capabilities, OS and UI behaviors More development approaches to choose from Web, HTML, Native More third-party and open-source tools, frameworks and libraries to choose from Security is different. Greater risks of exposing applications and data on small, light and always on portable devices Greater authentication challenges associated with content mashups AppStore Terms of Service can limit security options

14 AGENDA IL MERCATO MOBILE ITALIANO PUNTI D ATTENZIONE DEL MOBILE MOBILEFIRST: LA VALUE PROPOSITION TECNOLOGICA IBM PERCHE IBM IBM Corporation

15 IBM go to market plan (CxO, LOB Exec) Drive revenue and productivity through mobile Transform the value chain with mobile Create new value at the moment of awareness (CIO, IT Exec) Maintain Visibility and control over the mobile enterprise Enable our employees to work anytime and anywhere Ensure trusted mobile interactions Integrate mobile into the fabric of the organization Connect with customers in context (CMO) Create deeper engagement by delivering contextually relevant experiences Discover new opportunities using mobile information Develop and run applications (CIO, IT Architects/Developers) Deliver differentiated mobile apps that run on any device Unlock back office capabilities to create better front office engagement

16 Offering Portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Strategy & Design Services IBM & Partner Applications Application & Data Platform Management Security Analytics Development & Integration Services Devices Network Servers Cloud & Managed Services

17 MobileFirst Life Cycle Obtain Insight Use Tealeaf to continuously analyze and improve the effectiveness of your application design by viewing detailed customer usage patterns Manage Manage your deployed application with Worklight s application console Design your application user experience EndPoint Manager Design The IBM Mobile Enterprise App Development Lifecycle IBM Mobile Development Lifecycle Solution adds ALM features to industrialize this process Develop Develop cross platform applications Discover and Consume Instrument Use CastIron to discover data from third-party, and enterprise, backend services and adapt that data to mobile usage patterns Instrument your application for analytics, security, and management control. Deploy Test Distribute your applications to managed devices with Endpoint Manager, Worklights s integrated catalog for unmanaged devices, and external App Stores Certify Scan, evaluate, and certify your application Test your application with Rational Test Workbench

18 AGENDA IL MERCATO MOBILE ITALIANO PUNTI D ATTENZIONE DEL MOBILE MOBILEFIRST: LA VALUE PROPOSITION TECNOLOGICA IBM PERCHE IBM IBM Corporation

19 Why IBM IBM MobileFirst offers you true end-to-end mobile solutions. Some providers specialize in service offerings; some focus on platform and application development; some offer only mobile security; while others focus just on mobile device management. We bring it all. We help your customers initiate transactions at the moment of awareness. You can encourage customer-building touchpoints and deepen relationships with your customers with realtime, one-to-one engagements. Learn what they want with powerful mobile analytics and usage data, then create more compelling interactions. We can also help you increase workforce productivity through mobile apps that enhance collaboration, improve knowledge sharing, and speed responses. Gain efficiency by extending existing business capabilities and applications to mobile workers, partners, and customers.

20 Best player in the market MDM SOFTWARE 2013 MEAP 2013

21

22 Three ways to get started with IBM MobileFirst 1 Learn 2 more: ibm.com/mobilefirst Join the conversation: twitter.com/ibmmobile (#IBMMobile) facebook.com/ibmmobile 3 Talk with your IBM representative or Business Partner to find the right next step for you

23 Learn more at: Copyright IBM Corporation All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warrantyof any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, orservice names may be trademarks or service marks of others.