Cognitive business - Where digital business meets digital intelligence. Anders Quitzau IBM Watson Advocate

Transcription

1 Cognitive business - Where digital business meets digital intelligence Anders Quitzau IBM Watson Advocate

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3 Disruption is upon us. The biggest taxi company owns no cars. The largest accommodation company owns no real estate. The largest retailer carries no inventory. The biggest media company owns no content.

4 This disruption is fueled by three forces. The proliferation of different types of data. The ability to build business in code with the API economy. The powerful capabilities and outcomes brought on by cognitive computing.

5 44 Zettabytes Sensors & Devices Gap You are here Images/ Multimedia Text Enterprise Data Traditional

6 Oil & Gas 80,000 sensors in a facility produce 15 petabytes of data Public Safety 520 terabytes of data are produced by New York City's surveillance cameras each day Energy & Utilities 680m+ smart meters will produce 280 petabytes of data by 2017 Healthcare The equivalent of 300 million books of health related data is produced per human in a lifetime

7 Source: futureoflife.org 7

8 Winners in the cognitive era will be organizations that can converge digital business with a new level of digital intelligence. Cognitive business Digital business + Digital intelligence 8

9 Cognitive businesses can access and use all types of data. + + Data you possess Data outside your firewall Customer records Transactional systems Predictive models Institutional expertise Operational systems Digital archives News, blogs Knowledge repositories Events Social media Weather Geospatial information Data that s coming Internet of Things (IoT) Sensory data Images Video Structured and active + Unstructured and dark 9

10 cog ni tive \ˈkäg-nə-tiv\ Understand Like humans do Reason to extract ideas Learn From past results Interact In a natural way

11 I CAN T DO THAT, DAVE

12 Cognitive systems forge a new partnership between man and machine. Humans excel at: Common Sense Morals Imagination Compassion Abstraction Dilemmas Dreaming Generalization Cognitive Systems excel at: Locating Knowledge Pattern Identification Natural Language Machine Learning Eliminate Bias Endless Capacity

13 The price of not knowing - what is already known 2016 IBM Corporation 15

14 Dec 14, 2016: IBM s Watson supercomputer discovers 5 new genes linked to ALS 17

15 Watson at work in the world.

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17 Business Development / Marketplaces Litigation Funding Legal Education E-discovery Legal Tech Startup Landscape Practice Management Document Automation Legal Research Contract Management / Analysis Consumer Case Mgmt /Analytics Online Dispute Resolution 21

18 DoNotPay.UK Legal Analytics Legal Quantitative Prediction 22

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20 H&R Block with IBM Watson Reinventing Tax Preparation 24

21 AI emerging in the IP work arena

22 STORIES

23 An empathic flower sales specialist named GWYN Opportunity Approach Results Offer a gifting concierge that helps guide individuals throughout the product-choosing and purchasing processes. Developed - GWYN to interact with customers in a natural language with a series of qualifying questions such as type of occasion and sentiment to ensure the right product suggestion is given. GWYN was launched in May 2016 as a new concierge to help their customers pick a gift that is perfect from across their entire family of brands. Try it: Watson Marketing Watson Commerce Watson Supply Chain 9/28/17

24 PERSONALIZED ENGAGEMENT Saatchi Trained IBM Watson to Write Thousands of Ads for Toyota

25 Watson partner Ross Intelligence develops an artificially intelligent legal associate Attorney Dialog w/ Assistant Watson Research Assistant Case Law Research Repository Law Review Internal Memos Blogs Industry Journal Data Rooms 31

26 2014 International Business Machines Corporation 32

27 IBM is rapidly becoming a cognitive business, integrating Watson s intelligent capabilities in business processes, such as: HR Finding experts with IBM Expertise Blue Matching prompting the right employee with right job opportunities in IBM Chip Personal Cognitive Onboarding Assistant Recruitment find your fit Transformation & Operations Quality issue analyses Risk Management M&A Contract analyses with BLUE HOUND Sales Client Experience Navigator Technical Support Virtual help desk and prescriptive IT maintenance

28 BlueHound: Legal document clause compare A Compare any clause in the current version of the contract to: previous versions of the same contract other completed contracts standard clauses document The tool will Identify other documents with similar relevant clauses Provide a rank ordered assessment as to the degree of similarity B 2017 International Business Machines Corporation 34

29 Business of Corporate legal Budget & Fee analysis Compare actual billing to qualitative litigation data - Time expended - Narrative - Task descriptions - Pleadings - Judicial orders - Opinions - Expertise required - Timeline - Jurisdiction

30 WATSON REGULATORY COMPLIANCE ANALYTICS HELPS COMPLIANCE SPECIALISTS STREAMLINE THE IDENTIFICATION OF POTENTIAL OBLIGATIONS AND CONTROLS REQUIRED TO ADDRESS CONSTANTLY CHANGING REGULATIONS AND MANAGE THE LIFECYCLE OF IMPLEMENTING THOSE CONTROLS Regulation Ingestion Natural Language Processing Document Parsing Machine Learning Obligation and Control Identification & Mapping Obligation Lifecycle Management

31 COGNITIVE SUPPLY CHAIN - Reducing risk through foresight The Watson Cognitive Business Narrative / Narrative

32 WOODSIDE: SHARING EXPERTISE Cognitive IoT = IoT+ Anlytics +AI+Human interface

33 COGNITIVE SIGHT -Safety, efficiency, quality

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35 42 The Cognitive Business Narrative /

36 Trend Spotting in Fashion Below is a sample of hundreds of photos Watson parsed for color trend data, and the 5 resulting colors it recommended 44

37 COGNITIVE INNOVATION - Ideas & creations for food 45 The Cognitive Business Narrative /

38 RICOH Interactive, Collaborative Smartboard With IBM Watson, inside. - Records speech & Images - Meeting Minutes - Actions - Realtime translation 46

39 Watson Narrative

40 If a business is not reinventing itself to changing market conditions then it is highly likely it will go into decline or be taken over by those that are better adapted to the new environment. This statement is no less true for law firms than for any business The Law Society of England and Wales Future s Panel 48

41 IBM Watson Anders Quitzau Watson Advocate