RHEOLATE 175. Newly developed HASE thickener for decora ve coa ngs. Application Leaflet. Key Benefits. Cost effective for mid-to-high PVC latex paints

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1 Rheology leadership plus so much more... Application Leaflet Dec. 202 Key Benefits RHEOLATE 75 Cost effective for mid-to-high PVC latex paints Efficient mid-tohigh shear builder Reduces spattering during roller application Newly developed HASE thickener for decora ve coa ngs Innova on Compliance High Performance

2 Introduction Our newly developed rheological additive RHEOLATE 75 is a hydrophobically modified alkali swellable thickener (HASE) designed to give efficient mid-to-high shear build. It is particularly aimed for low cost mid-to-high PVC latex paints and is solvent-, VOC- and APEO-free. The use of RHEOLATE 75 provides excellent film build, levelling and resistance in interior Matt and Satin finishes. The RHEOLATE 75 meets the performance of leading HASE thickeners. Key Benefits Cost effective for mid-to-high PVC latex paint Provides excellent mid-to-high shear build Reduces spattering during roller application Product positioning low shear (Note: in the net or spider diagram, the higher the value, the better the performance.) high shear (HASE) RHEOLATE 50 (HASE) Chemical and Physical Data Incorporation Composition Appearance Viscosity Acrylic emulsion in water Milky white liquid 20 mpa.s (Brookfield, 25 C, 00rpm) ph value ca. 2.5 Non-volatile content 30 % Solvent Water Specific gravity ca..05 Levels of Use The typical levels of use for RHEOLATE 75 are 0.5 % to 2.0 % (as delivered) by weight in paints or inks. Higher dosages might be required in adhesives and sealants. It is advised to run a ladder test to determine the most suitable dosage before use. RHEOLATE 75 is an alkali swellable thickener and requires proper ph adjustment with an alkali (like ammonium hydroxide or amino methyl propanol) for complete activation. In a typical latex paint, a ph of 8-9 is usually recommended. Addition is normally made in the let-down or towards the end of the formulation process. At this stage RHEOLATE 75 can be added slowly to the formulation under good mixing without dilution. Under slow speed mixing conditions, dilution with water (RHEOLATE 75: water ratio : to :5 by weight) is recommended to ensure efficient activation of the additive and to avoid shock. RHEOLATE 75 can also be used alone or together with other rheological additives to achieve ideal performance properties. 2

3 In the following practical examples, the RHEOLATE 75 was tested in 3 different binder technologies in a PVC 50% paint formulation and was compared against the. Overview PVC 50% - Loading level as delivered.4 Loading level comparison as delivered in % PVC 50% Styrene Acrylic PVC 50% Vina-VeoVa PVC 50% Vinylacetate/ Ethylene (VAE) In all tested binder chemistries RHEOLATE 75 shows excellent. Depending on the specific latex used, the loading level increases relative to the increase of particle size. [Styrene Acrylic: 0. µm, Vina-VeoVa: µm, VAE: µm.] PVC 50% - Viscosity results Concentration [%] KU ICI Brookfield at rpm [mpas], Spindle No.6 Product [Units] [P] PVC 50% Styrene Acrylic RHEOLATE PVC 50% Vina-VeoVa RHEOLATE PVC 50% Vinylacetate/Ethylene (VAE) RHEOLATE The RHEOLATE 75 matches the flow of the. 3

4 PVC 50% Styrene Acrylic Rheograms 0 2 Pa s 0 η /s,000 Shear Rate γ. Application test results Performance comparison PVC 50% Styrene Acrylic high shear low shear The paint based on RHEOLATE 75 shows excellent resistance and of the additive. 4

5 PVC 50% Vina-VeoVa Rheograms 00 Pa s 0 η /s,000 Shear Rate γ. Application test results Performance comparison PVC 50% Vina-VeoVa high shear low shear In the test paint based on Vina-VeoVa we see a great benefit in in comparison to the Market reference. 5

6 PVC 50% Vinylacetate/ Ethylene Rheograms,000 Pa s 00 η /s,000 Shear Rate γ. Application test results Performance comparison PVC 50% Vinylacetate/Ethylene (VAE) high shear low shear In the VAE latex, meets the performance and again outperforms in. 6

7 General application comparison 5 Performance comparison of, RHEOLATE 50 and the low shear mid shear high shear RHEOLATE 50 RHEOLATE 75 is specially designed for the mid-to-high shear rate range. This provides excellent film build and levelling together with outstanding resistance to. RHEOLATE 50, on the other hand provides excellent low shear build and so imparts good sag resistance. RHEOLATE 50 is more shear thinning than RHEOLATE 75. Both thickeners are very cost effective for mid-to-high PVC latex paints. Summary The use of RHEOLATE 75 HASE rheological additive provides excellent paint application properties: Superb thickening, especially for mid-to-high PVC latex paints, based on commonly used binder technologies Noticeably reduced Very good balance of flow and levelling RHEOLATE 75 matches or surpasses the performance of the leading in a range of typical latex systems. Learn more about our products and visit our website! or us at: waterinfo@elementis.com Elementis UK Ltd c/o Elementis GmbH Stolberger Strasse Cologne, Germany Tel: Fax: Elementis Specialties, Inc. 469 Old Trenton Road East Windsor, NJ 0852 USA Tel: Fax: Elementis Specialties Asia No. 99 Lian Yang Road Songjiang Industrial Zone Shanghai 2063 P.R. China Tel: