Floor Advertising System for Full Coverage, Short- to Medium-Term Promotions is the

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1 Indoor Floor Advertising System For Full Coverage, Short- to Medium-Term Promotions High-Gloss Clear Vinyl Base/Silver Double-Faced Adhesive Underlaminate In an effort to increase presence at the point-of-purchase, savvy marketers are creating branded zones/aisles within the retail store with full-floor coverage graphics that have more depth and dimension and are more eye-catching to the consumer. Pressure-sensitive film solutions for floors must withstand abrasion from heavy foot traffic, floor buffers, chemicals, waxes and solvents, while also meeting ASTM non-slip standards. The adhesive must hold the graphic in place, and be removable after the promotion is over. Floor advertising is an effective way to increase your product s exposure and appeal and ultimately its lift rate. For more information on FLEXcon s pressure-sensitive film solutions for floor advertising, contact your local Sales Representative or Product Branding Business Team at (508) While indoor floor advertising is ideal for attracting heightened foot traffic, it must also endure the associated wear and tear to be completely effective throughout the life of the promotion. FLEXcon s product system ensures application success with complete satisfaction. When the products are used in this system format, they meet the graphic and functional requirements of the application. Our system provides an exceptional bond to waxed and non-waxed commercial PVC tile, certain ceramic tile, sealed concrete, and linoleum with removability while meeting industry standards for non-slip performance (ASTM D 2047). For the best use of your indoor floor advertisements, FLEXcon s Indoor Floor Advertising System for Full Coverage, Short- to Medium-Term Promotions is the ideal choice.

2 Indoor Floor Advertising System Product: FLEXmark floor art 6605 (Reverse Printable, High-Gloss Clear Vinyl Base Film) Benefits: Designed for full floor advertising coverage versus traditional small format Subsurface printed graphics have more depth and dimension 2.8 mil high-gloss clear vinyl resists tearing and abrasion Vinyl is protected with a removable clear premask* Vinyl is designed for durability to withstand heavy foot traffic Excellent printability via a wide range of ink systems, including UV and solvent screen, and UV inkjet Top film can be topcoated for HP Indigo printing FLEXcon recommends using an ASTM D 2047 certified wax on graphics (please follow manufacturer s guidelines) Reverse printable vinyl base film, when used as a system with FLEXmark floor art 6625 double-faced adhesive underlaminate, meets industry standards for non-slip performance (ASTM D 2047) *The premask provides protection for the topside of the film when the underside is subsurface-reverse printed. It also protects the film from dirt and abrasion during installation. In addition, it provides the structure with rigidity for installation purposes. Product: FLEXmark floor art 6625 (Silver Double-Faced Adhesive Underlaminate) Benefits: 1.0 mil silver double-faced polyester provides silver metallic base for printed graphic Allows silver metallic film to become part of the graphic Inks pop off the silver; ideal to match a brand s look and feel Underlaminate s permanent adhesive bonds well to the reverse printed, high-gloss vinyl FLEXmark floor art 6605/6625 laminated graphic must be allowed to set up for 72 hours before being applied to the application surface The removable adhesive of the underlaminate is adhered to the floor and allows graphics to be removed at the end of the promotion for up to 180 days after installation The removable pressure-sensitive acrylic adhesive bonds well to waxed and non-waxed commercial PVC tile, certain ceramic tile, sealed concrete and linoleum Film meets industry standards for non-slip performance (ASTM D 2047) when used as the underlaminate with FLEXmark floor art 6605 base film Recommendations for Base Film & Underlaminate: Please refer to FLEXcon s FLEXmark floor art System Application Instructions for more information Please Note: The FLEXmark floor art system of products is designed to be used via the direct printing of printed graphics. The FLEXmark floor art system is not designed to be used with the lamination of any traditional silver halide photographic prints. (For more information see USPTO US , Bisker). Product Performance and Suitability All of the descriptive information, the typical performance data, and recommendations for the use of FLEXcon products shall be used only as a guide and do not reflect the specification or specification range for any particular property of the product. Furnishing such information is merely an attempt to assist you after you have indicated your contemplated use and shall in no event constitute a warranty of any kind by FLEXcon. All purchasers of FLEXcon products shall be responsible for independently determining the suitability of the material for the purpose for which it is purchased. No distributor, salesman, or representative of FLEXcon is authorized to give any warranty, guaranty, or make any representation in addition or contrary to the above.

3 FLEXmark floor art 6605 (Base Film) PRODUCT DATA VALUE TEST METHOD Physical Properties: Thickness (mils[microns]) Film: Premask: 2.8 (71) +/- 10% 5.0 (127) +/- 10% ASTM D 3652 Dimensional Stability (%) MD: TD: Applied Shrinkage: 24 hour dwell time on aluminum panel then 24 hours at 160 F (71 C) Expected Exterior Life: Service Temperature Range: Minimum Application Temperature: Storage Stability: Indoor Use Only -40 F to 176 F (-40 C to 80 C) 50 F (10 C) One year when stored at 70 F (21 C) and 50% relative humidity ASTM D 3654 Method A a. 1 hr. dwell b. 1 sq. in. surface c. 4 lb. load Product Performance and Suitability All of the descriptive information, the typical performance data, and recommendations for the use of FLEXcon products shall be used only as a guide and do not reflect the specification or specification range for any particular property of the product. Furnishing such information is merely an attempt to assist you after you have indicated your contemplated use and shall in no event constitute a warranty of any kind by FLEXcon. All purchasers of FLEXcon products shall be responsible for independently determining the suitability of the material for the purpose for which it is purchased. No distributor, salesman, or representative of FLEXcon is authorized to give any warranty, guaranty, or make any representation in addition or contrary to the above.

4 FLEXmark floor art 6625 (Underlaminate) PRODUCT DATA VALUE TEST METHOD Physical Properties: Thickness (mils[microns]) Film: Removable Adhesive: Liner: Permanent Adhesive: Liner: 1.0 (25) +/- 10% (25-28) +/- 0.1 (3) 6.9 (175) +/- 10% (20-23) +/- 0.1 (3) 1.0 (25) +/- 5% ASTM D 3652 (Modified for use with non-tape products) Dimensional Stability (%) MD: TD: Applied Shrinkage: 24 hour dwell time on aluminum panel then 24 hours at 160 F (71 C) Adhesion Properties: Ultimate Peel from Average Removable Adhesive ASTM D 903 Oz/in (N/m) (Modified for 72 hour Ceramic Tile 12 (132) dwell time) Linoleum 2 (22) Non-waxed PVC Tile 24 (264) Sealed Concrete 7 (77) Waxed PVC Tile 14 (154) Expected Shear: ASTM D 3654 Method A a. 1 hr. dwell b. 1 sq. in. surface c. 4 lb. load Room Temp (hours) 100+ Tack (gm/sq cm): 170 ASTM D 2979 Expected Exterior Life: Service Temperature Range: Minimum Application Temperature: Storage Stability: Indoor use only -20 F to 302 F (-29 C to 150 C) 50 F (10 C) Two years when stored at 70 F (21 C) and 50% relative humidity Product Performance and Suitability All of the descriptive information, the typical performance data, and recommendations for the use of FLEXcon products shall be used only as a guide and do not reflect the specification or specification range for any particular property of the product. Furnishing such information is merely an attempt to assist you after you have indicated your contemplated use and shall in no event constitute a warranty of any kind by FLEXcon. All purchasers of FLEXcon products shall be responsible for independently determining the suitability of the material for the purpose for which it is purchased. No distributor, salesman, or representative of FLEXcon is authorized to give any warranty, guaranty, or make any representation in addition or contrary to the above. 03/26/12

5 FLEXmark floor art System Application Instructions FLEXcon s System for Graphic Advertising for Floors is designed to be applied to smooth surfaces including waxed and non-waxed commercial PVC tile, certain ceramic tile, sealed concrete, and linoleum. FLOOR CONDITION: Floor surface must be free from all dust or small particles prior to application of graphics. Traditional floor cleaning methods can be used to prepare the surface. Insure that the floor surface is adequately dry before application of graphics. WET APPLICATION METHOD: 1. Spray Windex * or soapy H2O solution over the floor surface. Lightly wipe off with a paper towel leaving some solution on the floor. 2. Peel the backing paper (release liner) 1" down from the top. Fold, and crease the backing paper. 3. Align and apply the graphic starting at the top with firm strokes using a plastic squeegee. Continue removing the backing paper and smooth out with the squeegee. Re-squeegee the edges of the graphic using firm strokes to insure edge adhesion. 4. Remove premask 5. Wipe surface and the edges 6. We recommend waxing/sealing the graphics with the use of an ASTM D 2047 certified wax. ROUTINE MAINTENANCE: 1. When selecting a floor wax, insure it meets or exceeds ASTM D 2047 standards for appropriate static coefficient of friction (.5 min). 2. Avoid damaging graphics by heavy equipment traffic (fork trucks, pallets, or other heavy equipment). 3. Traditional floor cleaning methods can be used for routine maintenance. NOTE: To avoid risk of injury, immediately remove graphics if any edge of the graphic lifts, and replace with a new graphic. REMOVAL INSTRUCTIONS: Lift one edge of the graphic and pull, using short quick strokes. Pull at an angle less than 45 degrees for best results. *Windex is a registered trademark of S.C. Johnson & Son, Inc. 04/03/09 1 FLEXcon Industrial Park, Spencer, MA USA Tel +1 (508)

6 IN THE SHOP: Details for FLEXcon s FLEXmark floor art Advertising System for Indoor Floors (Full Coverage, Short- to Medium-Term) Step 1. Reverse Print Premask High-Gloss Clear Vinyl (FLEXmark floor art 6605 or FLEXmark floor art 6280DG) Step 2. Laminate Premask/ Clear Gloss Vinyl To Double-Faced Polyester Premask High-Gloss Clear Vinyl (FLEXmark floor art 6605 or FLEXmark floor art 6280DG) Print Permanent Adhesive FLEXmark floor art Double-Faced White (6600), Clear (6615), Silver (6625) or Brushed Silver (6630) Polyester Removable Adhesive Release Liner ON THE FLOOR : Step 1: Premask Step 2: Remove release Remove premask liner and adhere High-Gloss Clear Vinyl (FLEXmark floor art 6605 or to floor FLEXmark floor art 6280DG) Print Permanent Adhesive FLEXmark floor art Double-Faced White (6600), Clear (6615), Silver (6625) or Brushed Silver (6630) Polyester Removable Adhesive Release Liner FLOOR 09/28/ FLEXcon Industrial Park, Spencer, MA USA Tel +1 (508)