DO BUSINESS WITH SERIOUS BUYERS. Value of annual contracts/projects reported by 62% of registrants

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1 The concrete and masonry industry s largest annual trade show gives you prime access to your customers more than 50,000 construction professionals come to World of every year looking for the latest equipment and best products for their business. We bring buyers and sellers together make sure you re here to get your share of the market. DO BUSINESS WITH SERIOUS BUYERS. FIND BUYERS FROM ACROSS THE U.S. Value of annual contracts/projects reported by 62% of registrants Estimated replacement budget for new equipment, trucks, tools and accessories reported by 43% of registrants Construction professionals who come to World of % Make or approve purchases 37.5% Recommend products to be purchased 22.2% Specify products to be purchased MOUNTAIN CENTRAL NORTHEAST SEAL THE DEAL. Show surveys indicate that 62% of attendees plan to purchase these products in the next 12 MONTHS: Products Coatings/Stains/Sealers Decorative General Construction Tools, Mortar & Grout Admixtures Cutting & Drilling Cementitous Products Finishing Tools & Equipment Joints and Sealants Foundation/Slab Repair General Construction Equipment Coatings, Masonry General Construction Materials Business Management Forming Accessories Anchors Form Types Aggregates Safety Equipment Sawing & Coring Moisture Control Work Wear Demolition Equipment & Materials Technology For Construction Trucks Cleaning Materials & Equipment Pumping Equipment and Accessories Reinforcement Tools & Materials Repair Material & Equipment Masonry Anchors and Fasteners Curing Blankets Surface Preparation Products/ Equipment Scaffolding and Shoring Miscellaneous Mixers Ready Mixed Computer Hardware/Software Cranes Placing Equipment Water Drainage/Protection Batching Equipment Mixing/Mixer Materials for Earthmoving Equipment Trailers & Attachments Coatings Inspection/ Measurement Insulation Structural Elements ADA Products Mortar Materials Insulation Forms Precast/Prestressed Products Mixer Trucks Aggregates Processing Pervious Masonry Veneers Testing Services, Equipment & Materials Masonry Units WEST (includes AK and HI) SOUTH

2 Repair & Demolition Hardscapes Surfaces & Decorative Information Technology Commercial Construction Production Material Handling INCREASE YOUR MARKET PENETRATION. Expand your business by developing new markets and finding new customers. You ll find 50,000+ professionals from all of these industry segments at World of. 6,240 Contractor 3,656 General Building Contractor 2,916 Commercial/Industrial Construction 2,835 Distributor 2,320 Specialty Contractor 2,263 Decorative Contractor 2,207 Coatings Applicator 2,105 Residential Construction 2,019 Foundations Contractor 2,006 Cutting 1,733 Polishing Contractor 1,570 Pumping Contractor 1,242 Other Heavy Construction 1,103 Public Works 1,035 Paving/Highway/Bridge Construction 1,023 Repair & Demolition Contractor 861 Construction Management 601 Post-Tensioning Contractor 530 Architectural/Engineering Firm 526 Tilt-Up Contractor 479 Shotcrete Contractor 429 Landscape Architect/Contractor 416 Pervious Installer 405 General Rental Center 396 Precast Erector 352 Government Agency, Testing Lab, Educational Institution 162 Recycled Contractor Material Handling Heavy equipment buyers will easily find you when you exhibit in this WOC show section. Trucks Loaders Backhoes Aerial work platforms Mini-excavators Cranes Other heavy equipment used for material delivery, distribution, concrete placement or earth moving TARGETED SHOW SECTIONS SEND HIGH-INTEREST PROSPECTS STRAIGHT TO YOU. Technology for Construction World of brings you high-level decision makers eager to find the latest technologies that save time and money. 1,392 General Contractor 1,299 Construction Management 1,050 Engineering 1,037 Design/Build 803 Civil Structural Engineering 610 Architectural 362 Developer 144 Mechanical/Electrical 112 Government Facility Management 98 Mapping/GIS Producer Center Your business will be in front of thousands of materials suppliers (cement, aggregate, admixtures, reinforcing steel, prestressing strand) and producers of ready-mix, precast, block and prestressed concrete. 1,252 Ready-Mix Producer 1,157 Materials Supplier 709 Precast Producer 693 Distributor 367 Block Producer 211 Prestressed Producer Repair & Demolition Repair & demolition specialists head here first showcase your equipment here and close the deal. Commercial concrete Industrial concrete Residential concrete Roads Slabs Other concrete structures Decorative The number of attendees interested in decorative concrete grows every year show off your products and skills and you ll find new business. Floors Walls Driveways Walkways Decks Patios Courtyards Other commercial and residential applications or earth moving

3 World of s outdoor action area replicates a job site and gives you high visibility for demonstrating your machines and technology live. You ll show off your products in the best possible way in action. GET THEM EXCITED TO BUY. Thousands of interested attendees will see firsthand what your equipment can do it s the best possible way to make the sale. Batch Plants Boom Trucks Buggies Compactors Cranes Decorative Drilling & Demolition Tools Forklifts Grinders Hoists Mixers Power Saws Pumps Ride-On Power Trowels Scaffolding Platforms Scarifiers Screeds Shot Blasting Equipment Skid Steer Loaders Sprayers Staining Stamping Surface Preparation Equipment Trucks Vacuums Vibrators Walk-Behind Power Trowels Wall Saws Waterproofing And much, much more... Order a slab, wall, sandbox or custom prop to help demonstrate your products in action. TRADE SHOWS SAVE MONEY AND PRODUCE SALES. No other marketing strategy has proven more cost-effective than a trade show. It costs nearly twice as much to close a deal from a personal sales call than from an exhibition lead, according to the Center for Exhibition Industry Research (CEIR). In-person Events Industry-specific Trade Magazines Public Relations Online Marketing Direct Mail Custom Publications TV Printed Newsletters General Business Magazines Newspaper Printed Directories Radio $997 average to close with a sales call $550 average to close from an exhibition lead 62.6% 47.4% 45.4% 42.1% 42.0% 41.3% 36.3% 35.3% 34.6% Trade shows are the most effective tool for generating qualified leads. 33.3% 31.7% 30.7% Closing a deal from a personal sales call costs almost twice as much as closing an exhibition lead.

4 MCAA MASON CONTRACTORS ASSOCIATION OF AMERICA World of hosts the largest annual gathering of masonry professionals in the world. Held concurrently with the Mason Contractors Association of America s (MCAA) annual convention, WOC is the smartest way for you to target the masonry industry s key buyers and decision makers. INTERACTIVE MASONRY EXHIBITS of the show floor is dedicated to masonry. When you exhibit here, you ll give your potential customers and key masonry professionals an opportunity to see, learn and try the latest masonry products, equipment and technology you have to offer a compelling strategy that ll help make the sale. World of Masonry The industry s main meeting place, World of Masonry provides a forum to display market specific products and equipment, and to interact with important commercial, residential, repair & restoration contractors, brick & block producers, and more. 1,164 Masonry Contractor/Specialty Masonry Contractor 1,044 General Building Contractor 874 Distributor 763 Masonry Repair Contractor 719 Residential Construction 564 Masonry Craftsman/Bricklayer 505 Restoration Contractor 421 Commercial/Industrial Construction 376 Thin Brick/Thin Stone Applicator 284 Self Retaining Wall Contractor 267 Architectural/Design/Engineering Firm 253 Landscape Architect/Contractor 207 Construction Mgmt Doing Masonry Construction 162 Block Producer 153 General Rental Center 127 Government Agency, Testing Lab, Educational Institution, Trade Assoc. 78 Brick Producer MASONRY SEMINARS AND EVENTS MCAA partners with WOC to offer certified education seminars specifically tailored for masonry professionals. Other highlights include Masonry Veneer Live! where installers, masons, manufacturers and designers come together to showcase the best cast stone, brick, adhered masonry, and natural stone products and crowd-pleasing outdoor competitions that test participants masonry skills and attract thousands of spectators. Masonry events include: SPEC MIX BRICKLAYER 500 Toughest Tender Competition International Masonry Skills Challenge Fastest Trowel on the Block

5 World of helps you succeed, with aggressive marketing and extensive exhibitor support that produces results and ensures your show success. MARKETING TOOLS INCLUDE: 1 MILLION+ TARGETED DIRECT MAIL & DIGITAL PIECES. 3 MILLION+ GLOBAL PRINT & DIGITAL EXPOSURE Cooperative PAGE VIEWS per year on the WOC website. 3 MILLION+ IMPRESSIONS in trade publications worldwide. Including placement in leading international industry publications such as Construction, The Producer, Public Works, and Masonry Construction Online. Targeted blasts and website advertising A top-ranked educational program attended by 6,000+ SERIOUS BUYERS. marketing with leading trade associations > PROMOTE YOUR BUSINESS EVEN MORE. Sponsorships and advertising opportunities will maximize your exposure and your investment. For information on the custom packages available, visit or sponsorships@worldofconcrete.com. EXHIBITOR PERKS THAT MAXIMIZE YOUR INVESTMENT: h Y Attendee Mailing List Rental access through a third-party mailhouse provider allows for pre- and post-show promotions. h Y WOC APP Attendees can find exhibitors, education, events and more from any web-enabled mobile device. h Y Web Listing Your company description is posted on h Y Buyer Invitations Give your customers and prospects discounted Exhibits-Only admission. h Y Press Relations WOC provides free media lists, press conference space, product publicity, press kit distribution and a staffed onsite Press Room. h Y Exhibitor Service Manual Online All the information you need for a successful show is here. h Y International Business Center These services assist international visitors doing business with U.S. manufacturers. h Y Program & Exhibits Guide/Floor Plan Your company gets a complementary listing. h Y Experienced Show Management Your success is our priority.