UNECE/FAO Timber Branch Market Related Outputs Survey 2005-Results

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1 UNECE/FAO Timber Branch Market Related Outputs Survey 2005-Results Team of Specialists on Forest Products Markets and Marketing Annual Meeting Geneva September 26, 2005 Richard Vlosky

2 Outline Overview Objectives Methodology Results Stakeholder Respondent Demographics Publications Website Participation Where do we go in the future?

3 Overview The UNECE/FAO Team of Specialists on Forest Products Markets and Marketing conducted a survey of the UNECE/FAO Timber Branch s s market-related related outputs in March 2005, at the request of the FAO/UNECE Working Party on Forest Economics and Statistics, and in fulfillment of one of its mandate items.

4 Mandate Item Objectives 1. Evaluate all market-related related outputs to enable a sound basis for decision on their content, timing and quality level. 2. Facilitate a Timber Branch stakeholder analysis. 3. Measure selected achievements of the UNECE/FAO Forest Products Marketing Programme.

5 Methodology The Team drafted the survey to include all market-related related outputs, including publications, UNECE Timber Committee Market Discussions, and the Timber Committee/European Forestry Commission Website. Preceded by a pre-notification message, the survey was sent by e to the Timber Branch s s entire contact database (approximately 1,300 e addresses), followed by a reminder notice. Survey allowed respondents to find more information via web links and to skip questions for unfamiliar outputs.

6 Results Response rate was 10%. All stakeholder groups were represented: family, partners, policy heads, supervisors, beneficiaries, contributors, commentators, opinion makers and outsiders.

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8 Demographics Stakeholder Class (Multiple Responses Possible) "Family" Teams of Specialists 34% Delegates TC, EFC, WPFES, workshops 31% National contact points for market statistics, forest resources, certification 31% Heads of delegations to TC or EFC 13% 0% 10% 20% 30% 40% Percent of Respondents

9 Nat'l forest admin/services Demographics Stakeholder Class (Multiple Responses Possible) "Beneficiaries/Contributors" 25% Research institutions Consultants 23% 22% Universities 18% Companies Info-seekers Trade associations 10% 9% 12% 0% 5% 10% 15% 20% 25% 30% Percent of Respondents

10 Demographics Stakeholder Class (Multiple Responses possible) "Partners" FAO Forestry Department UNECE (secretariat) EU including DGs & Eurostat IUFRO MCPFE EFI ITTO UNFF ILO 5% 7% 8% 15% 14% 13% 13% 19% 19% 0% 5% 10% 15% 20% Percent of Respondents

11 Demographics Stakeholder Class (Multiple Responses Possible) "Outsiders" in Other Sectors Environment Trade 15% 15% Agriculture Regional development 7% 8% Energy 5% Transportation 1% 0% 5% 10% 15% 20% Percent of Respondents

12 Demographics Stakeholder Class (Multiple Responses Possible) "Policy Heads" Heads of Forest Services 11% Forest Ministers 3% 0% 5% 10% 15% Percent of Respondents

13 Demographics Stakeholder Class (Multiple Responses Possible) "Commentators/Opinion Makers" ENGOs 11% Media 11% 0% 2% 4% 6% 8% 10% 12% Percent of Respondents

14 Demographics Stakeholder Class (Multiple Responses Possible) "Supervisors" FAO 8% UNECE (Commission) 8% Missions Geneva and NY 3% Auditors 3% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% Percent of Respondents

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16 Forest Products Annual Market Review Publications Rating of Content and Quality 1% 41% 58% Excellent Satisfactory Unsatisfactory Country market profiles 3% 45% 52% Status of Forest Certification in the UNECE Region 2% 26% 72% 0% 20% 40% 60% 80% 100% Percent of Respondents

17 Publications Recommended Frequency of Publication Forest Products Annual Market Review 1% 10% 89% Annually Periodically Discontinue Status of Forest Certification in the UNECE Region 2% 38% 60% 39% Country market profiles 60% 5% 0% 20% 40% 60% 80% 100% Percent of Respondents

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19 Timber Committee Market Discussions Rating of Content and Quality Expert Presentations TC annual market statements TC annual market forecasts Discussions in session between experts and delegates Country market statements prepared for annual TC session Exchange of market-related policy issues during the TC Market Discussions 1% 2% 6% 5% 0% 10% 40% 47% 51% 44% 50% 41% 53% 41% 49% 39% 59% 61% 0% 20% 40% 60% 80% 100% Percent of Respondents Excellent Satisfactory Unsatisfactory

20 Timber Committee Market Discussions Recommended Frequency TC annual market statements 1% 14% 85% Annually Periodically Discontinue Country market statements prepared for annual TC session 0% 15% 85% TC annual market forecasts 14% 3% 83% Discussions in session between experts and delegates 0% 17% 83% Expert Presentations 0% 33% 67% 0% 20% 40% 60% 80% 100% Percent of Respondents

21 Outputs Redistributed to Respondent Clientele (Multiple responses possible) Market Analyses 71% Resource Analyses 59% Long-term Outlook Studies 51% None 10% 0% 20% 40% 60% 80% 100% Percent of Respondents

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23 Website Rating of Content and Quality TIMBER database of forest products consumption, production and trade 39% 54% Excellent Satisfactory Unsatisfactory 7% TC Market Discussions, reports, presentations, press releases 44% 56% 0% 21% Certification website 71% 7% 0% 20% 40% 60% 80% 100% Percent of Respondents

24 TIMBER database of forest products consumption, production and trade Website Recommended Frequency 1% 25% 74% Annually Periodically Discontinue TC Market Discussions, reports, presentations, press releases 39% 61% 0% 56% Certification website 40% 4% 0% 20% 40% 60% 80% 100% Percent of Respondents

25 Website TIMBER database of forest products consumption, production and trade Ease of Use 73% The statistics are easy to find, download and use 25% I have difficulty finding the specific statistics I need 2% I find access to TIMBER statistics impossible 0% 20% 40% 60% 80% 100% Percent of Respondents

26 Website Frequency of Checking the TC/EFC Website Less than once a month 40% Never 1% Once or more times each month 23% Once a month 36%

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28 Participation How often do you participate at one of our meetings? Never 26% More than once a year 11% Once a year 23% Less than once a year 41%

29 Participation Which work area(s) within the Timber Branch do you interact with? WA1 Markets and statistics 73% WA2 Forest resources assessment 43% WA3 Long-term outlook studies 41% WA5 Policy analysis 37% WA4 Social aspects of forestry 25% None 2% 0% 20% 40% 60% 80% 100% Percent of Respondents

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31 ToSFPMM Value Offering Will Need to Continue to Evolve Based on Stakeholder Needs

32 Questions? Comments?