SHANNON MILANOWSKI AMBERG

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1 SHANNON MILANOWSKI AMBERG PURDUE UNIVERSITY Department of Forestry and Natural Resources Forestry Building 201A 195 Marsteller Street, West Lafayette, IN Office Phone: ; Office Fax: EDUCATION University of Idaho at Moscow, Idaho Ph.D., Natural Resources, May 2008 Department of Conservation Social Sciences Dissertation Title: Public Perceptions of Aquaculture: Exploring the Influences of Media Information and Decision Heuristics in Shaping Risk Perceptions Chair of Dissertation Committee: Dr. Troy Hall Ohio University at Athens, Ohio M.A., Geography, June 2002 Concentration: Environmental Geography and Conservation Biology Aquinas College at Grand Rapids, Michigan B.S., Geography and Environmental Studies, May 2000 RESEARCH & TEACHING INTERESTS Applications of communication theory in natural resource management; Human dimensions of natural resource management (forestry, fisheries & wildlife); Quantitative and qualitative social science research methods; Public perceptions of risk regarding various natural resource issues; Public adoption of environmentally responsible behaviors and sustainable life choices; Media representations of natural resource issues COURSES TAUGHT CSS 506 Fundamentals of Research Survey of quantitative and qualitative social science research methods CSS 510 Applications of Communication Theory in Natural Resource Management FNR 365 Natural Resource Issues, Policy & Administration FNR 375 Human Dimensions of Natural Resource Management ACADEMIC & TEACHING APPOINTMENTS Assistant Professor, Human Dimensions of Natural Resources August present Purdue University, Department of Forestry and Natural Resources Courses: Natural Resource Issues, Policy, and Administration; Human Dimensions of Natural Resource Management Graduate Instructor Spring & Fall 2007 Courses: CSS 506 Fundamentals of Research; CSS 510 Applications of Communication Theory in Natural Resource Management 1

2 Research Assistant May 2003-May 2008 Study of Public Perceptions of Aquaculture Idaho & Washington U.S. Forest Service Wilderness Visitor Experiences Study Pacific Northwest U.S. Forest Service Wilderness Campsite Impact Inventory Study Monitoring Visitor Experiences on the Snake River in Hells Canyon National Recreation Area Teaching Assistant Fall 2005 Courses: CSS 235 Society and Natural Resources; CSS 310 Social Science Research Methods (regular guest lecturer) Teaching Assistant Fall 2000-Spring 2002 Ohio University, Department of Geography Courses: GEOG 201 Environmental Geography; GEOG 268 Computer Applications in Geography (GIS) PEER-REVIEWED JOURNAL ARTICLES Amberg, S. M. and T. E. Hall Communicating risks and benefits of aquaculture: A content analysis of U.S. newsprint representations of farmed salmon. Journal of the World Aquaculture Society 39(2): Articles in Review Amberg, S. M. and T. E. Hall. Precision and Rhetoric in Media Reporting about Contamination in Farmed Salmon. Submitted to Science Communication January REPORTS Amberg, S. M., T. E. Hall Factors Influencing Public Attitudes Toward and Consumption of Aquaculture Products in Idaho and Washington. Report prepared for the UI/WSU Aquaculture Initiative. University of Idaho, Moscow, Idaho. 43p. Amberg, S. M., T. E. Hall Effigy Mounds National Monument. National Parks Conservation Association. State of the Parks Natural Resources Assessment Report. University of Idaho, Moscow, Idaho. 110p. Amberg, S., T. E. Hall, and E. E. Krumpe Monitoring Boaters Experiences on the Snake River in Hells Canyon. Report prepared for USDA Forest Service, Hells Canyon National Recreation Area. Moscow, Idaho: Department of Conservation Social Sciences. 307p. ARTICLES IN PROGRESS Amberg, S. M. and T. E. Hall. The role of decision heuristics and impact of media information on consumers perceptions of aquaculture and farmed seafood. To be submitted to Health, Risk & Society in March Amberg, S. M. and T. E. Hall. Factors that influence public attitudes toward and consumption of aquaculture products: Results from a quantitative mail survey. To be submitted to Appetite in April

3 INVITED PRESENTATIONS Amberg, S Technology, Natural Resources, and Perceived Risk. Consumers and Technology Symposium. Burton D. Morgan Center for Entrepreneurship, Purdue University, West Lafayette, IN. October 10, CONFERENCE PRESENTATIONS Amberg, S. M. and T. E. Hall Public Opinions of Aquaculture in Idaho and Washington: Results from a Qualitative Study and Insights into a General Population Assessment. 19 th Annual Meeting of the Idaho Aquaculture Association (IAA). Twin Falls, ID. June 21 & 22, Amberg, S. M. and T. E. Hall An Investigation of Media Effects and Heuristics on Consumers Decisions about Farmed Fish and Seafood. Aquaculture America Orlando, FL. February 9-14, Amberg, S. M. and T. E. Hall An Investigation of Media Effects on Consumers Decisions about Fish and Seafood. 13 th International Symposium on Society and Resource Management (ISSRM). Park City, UT. June 17-22, Amberg, S. M. and T. E. Hall Media Representations of Farmed Salmon and the Effects on Public Perceptions of Risks and Benefits of Aquaculture. 18 th Annual Meeting of the Idaho Aquaculture Association (IAA). Twin Falls, ID. June 9 & 10, Amberg, S. M Media Representations of Farmed Salmon and the Effects on Public Perceptions of Risks and Benefits of Aquaculture. National Aquaculture Extension Conference 2007 (NAEC). Cincinnati, OH. April 30 May 4, Amberg, S. M. and T. E. Hall Fairness, Balance and the Certainty of Risks and Benefits in U.S. Newspaper Coverage of Farmed Salmon. Aquaculture 2007 (World Aquaculture Society). San Antonio, TX. February 26 March 2, Amberg, S. M. and T. E. Hall Communicating Risks and Benefits: Representations of Farmed Salmon in U.S. Newsprint Coverage. 12 th International Symposium on Society and Resource Management (ISSRM). Vancouver, British Columbia, Canada. June 3-8, Amberg, S. M Communicating Risks & Benefits: Representations of Farmed Salmon in U.S. Newsprint Coverage University of Idaho Graduate Student Expo March Amberg, S. M. and T. E. Hall Communicating Benefits and Risks: Representations of Wild and Farm- Raised Salmon in the Popular Media. Aquaculture America Las Vegas, Nevada, USA. February 13-16, Amberg, S. M., T. E. Hall, and E. E. Krumpe The Challenge of Evaluating the Accomplishment of River Management Objectives for Hells Canyon National Recreation Area. 10 th International Symposium on Society and Resource Management (ISSRM). Keystone, Colorado, USA. June 2-6,

4 GRANTS Awarded Upper White River Watershed Alliance Stormwater Surveys of Central Indiana Residents. Co-PI with L. Prokopy. Contract amount: $35,000. Purdue Climate Change Research Center (PCCRC) Competitive Grant (FY09). Explaining participation in environmental meetings in Indiana. Co-PI with L. Prokopy and D. Aldrich. Award amount: $9,998. Purdue University, College of Agriculture Mission-Oriented Grant (FY09). The ecological and socio-economic impacts of forest management on public and private lands in Indiana. Co-PI with J. Dunning, J. Holland, Z. Lowe, B. MacGowan, P. Pope, R. Rathfon, and M. Saunders. Award amount: $23,600. Purdue University, College of Agriculture Mission-Oriented Grant (FY09). Public participation in environmental and conservation issues in Indiana. Co-PI with L. Prokopy, J. Ayers, and D. Aldrich. Award amount: $24,954. USDA-CSREES Aquaculture Program Factors influencing public consumption of aquaculture products in Washington and Idaho Co-PI with Troy Hall, University of Idaho. Awarded $35,000. USDA-CSREES Aquaculture Program and the Northwest Center for Aquaculture Research and Education Public perceptions of aquaculture: Influences of media information and decision heuristics on perceived risks and benefits of farmed fish and seafood Co-PI with Troy Hall. Awarded $35,000. Pending NOAA-Saltonstall-Kennedy Grant Program (FY09). Fisheries Research and Development. Assessing factors that influence consumer seafood preferences and the competitiveness of Yellow perch (Perca flavescens) products in the Great Lakes region. Principal investigator. Award amount: $239,159. USDA-Integrated Pest Management Program (FY09). Integrated control of invasive weeds for the restoration of tallgrass prairies in the North Central United States. Co-PI with H. Rowe. Award amount: $169,077. AWARDS Award Recipient University of Idaho Graduate and Professional Student Association s Award for Excellence in Graduate Student Teaching Awarded $150.. Outstanding Graduate Student, Sea Grant Association Best Student Oral Presentation Award Winner. World Aquaculture Society Meeting Presentation Entitled: Fairness, balance, and the certainty of risks and benefits in U.S. newspaper coverage of farmed salmon. San Antonio, TX (March 2007) $350. Award Recipient University of Idaho Graduate Expo Award for Graduate Research Excellence; Presentation Entitled: Communicating risks and benefits Representations of farmed salmon in U.S. newsprint coverage (March 2006) $150. University of Idaho, Graduate Professional Student Association Travel Award. Three time award recipient. Total award amount: $

5 PROFESSIONAL EXPERIENCE Wildlife Biological Technician Idaho Department of Fish & Game Spring 2003 Mountain quail (Oreortyx pictus) population & habitat suitability assessment specialist Hydrological Field Technician May 2002 Jan 2003 West Virginia Division of Natural Resources Stream modeling and restoration technician SERVICE Reviewer Society & Natural Resources: An International Journal Tenure-track Faculty Search Committee, Department of Forest Resources, University of Idaho (Fall Spring 2005) Department Head Search Committee, Department of Conservation Social Sciences, University of Idaho (Fall 2007-Spring 2008) PROFESSIONAL AFFILIATIONS International Association for Society & Natural Resources (IASNR) World Aquaculture Society (WAS); U.S. Chapter WAS 5