Luiz Fernando do Amaral

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1 UNEP ICTSD ITC CINPE Diálogo sobre Las oportunidades de los países de América Latina en una transición hacia la economía verde Luiz Fernando do Amaral Sustainability Manager, UNICA Counselor, National Climate Change Fund Head of the Brazilian Delegation, ISO San José, July 27th 2012

2 Introduction / Conclusions The era of multi-institutional multilateralism Standards: Differentiation of commodities of commoditization of sustainability? No silver bullet : promoting sustainability with adequate tools

3 An international multi-stakeholder certification of best sustainability practices 16 Brazilian mills certified 1.7% of global sugarcane area (all in Brazil) Some of the 50+ Bonsucro members In less than 1 year: enough to meet 20% of all EU consumption target for 2020.

4 Market share of international multi-stakeholder certification initiatives for agriculture and fishery Sector Roundtable Market share Forestry FSC ~9% Fishery MSC 1% Coffee (all) 17% Palm RSPO 12% Soy RTRS 0,2% Sugarcane Bonsucro 1,7% Cotton BCI (not operational) Roundtables for northern commodities? Participation of northern producers?

5 Current certification models for agricultural commodities Number of producers OUT IN Certification initiatives Sustainability level Based on: AMARAL (2010). Certification: differentiation of commodities or commoditization of sustainability?. Agroanalysis, Dec

6 Different agricultural chains also demand different models INDUSTRY Differentiated products Paper & Pulp Sugar & ethanol Soybean Commodities Beef Field (Production) End consumer (Label) Based on: AMARAL (2010). Certification: differentiation of commodities or commoditization of sustainability?. Agroanalysis, Dec

7 Lessons learned Palm oil supply and sales of RSPO-certified palm oil

8 The sustainability portfolio: different tools for different objectives Environmental Social Economic PRIVATE Nacional (but with International impacts) The National Commitment Internacional NATIONAL POLICY INTERNATIONAL POLICY Self-regulatory Pluri-stakeholder Volutary = Wide adoption rate

9 The Green Protocol signed between UNICA and the São Paulo state government is a voluntary agreement to end the use of fire in sugarcane harvesting and to protect riparian areas. Currently, in the state, 65% of the cane is harvested mechanically and 25% of all the riparian areas are protected by the sector. The green protocol Requalification Program for Sugarcane Rural Workers Program to train and requalify 3,000 workers and community members per year for jobs in sugar mills and ethanol plants and to work in other sectors, as a response to the process of mechanizing the sugarcane harvest. It is coordinated by UNICA in partnership with the Union of the Agricultural Workers of São Paulo (FERAESP). UNICA s associates trained, individually, four times more people. A trilateral agreement - between Government, Private Sector and Labor Unions - of voluntary participation which sets around 30 better work practices that goes beyond legislation demand. Positive List of verified companies to be included in the website of the General Secretary of the Presidency of the Republic. Seal received by 139 mills. The National Commitment To improve labor conditions in the sugarcane activity CONSECANA-SP The Council of Sugarcane, Sugar and Ethanol Producers in São Paulo State A bilateral private sector arrangement between sugar /ethanol industry and sugarcane growers, Consecana elaborates a dynamic and transparent model to define the price paid by ton of cane. Subject to revisions of its parameters and improvement of its rules on a regular basis, the objective is to make the revenue of the sugarcane grower is proportional to the industrial revenue.

10 Introduction / Conclusions The era of multi-institutional multilateralism Standards: Differentiation of commodities of commoditization of sustainability? No silver bullet : promoting sustainability with adequate tools

11 gracias!

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