IRONLACE.COM. AFFIS - Ironlace Advantage

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1 IRONLACE.COM AFFIS - Ironlace Advantage

2 Table of Contents: 3 The Solution 4 Strategic Advantages - Stronger Than Steel - Conventional Laces - Chemical & Water Resistance - Low Creep Properties - Multi-Use - Product Comparison 12 Manufacturing Facility - Continual Improvement - In- House Testing - Quality Control 16 Future Growth - Ironlace Commercial Brand - Ironlace Tactical Brand - Ironlace Sport 19 - POP Display 21 - Conclusion

3 The Solution For Breaking Laces Ironlace high performance boot laces have been field tested in the most abusive environments on earth and will perform for life. Our laces not only last, they lace up tight and will not stretch or come undone. Our technology uses stronger-than-steel fibres that are specially woven and treated to create the most abrasion, chemical, water and wear resistant boot and shoe laces in the world. Ironlace Sport the next advantage for the enthusiast!

4 Strategic Advantages Stronger Than Steel Light Weight Non Corrosive Chemical Resistant Fatigue Resistant Outstanding Dampening Properties Cut Resistant Non Kinking No Stretch Heat Resistant Abrasion Resistant Minimal Moisture Absorption

5 Stronger Than Steel Material Ironlace Titanium Stainless Steel Aluminum Aluminuim E-Glass Graphite (AS4) Density Tensile Specific Tensile Tenisle Specific (g/cm3) Strenght Strength Strength Modulus Modulus (Gpa) (km*) (Gpa) (km**) *Specific strength = Strength/Density (also divided by force of gravity for SI units). Also known as breaking length, the length of fiber that can be held in a vertical direction without breaking. ** Specific modulus = Modulus/Density (also divided by force of gravity for SI units). This measure increases with increasing stiffness and decreasing density. (KAI data)

6 Compared to Conventional Laces Fiber Type Tenacity (g/denier) Modulus (CN/tex) Melting Point ( F) Ironlace , Nylon Polyester TM

7 Chemical, & Water Resistant Ironlace Ironlace Ironlace Aramid Aramid

8 Low Creep (Elongation) Properties Creep Behaviour At Ambient Temperature (30% of Break Load) Creep (%) 0.6 Standard Aramid Stretch Results Ironlace Stretch Results Time (hours) Ironlace Stretch Results Standard Aramid Stretch Results

9 Multi-Use Our laces can be used in a variety of applications: The most dependable on the Job lace in the world Superb fishing, hunting & hiking boot laces that will not Stretch or absorb water. The ultimate Sport lace! Support Climbers Act as a belt Create on the go slings/supports Tied in to carry backpacks Swinging a chemlight in emergency situations Stronger than 550 Cord, and not susceptible to moisture

10 Product Comparison

11 Advantages Spring Summer Fall Winter All Season Product No Expiration Dates Proven on the job reliability Dedicated to Continuous Growth Multiple Use Product The Sport Advantage

12 Manufacturing Facility

13 Continual Improvement Research and Development Team New Product Development Team Quality and Engineering Team

14 In House Testing Capabilities Generation 2 Coating 4X Abrasion Resistance VS Gen 1 Expanding Coating Capabilities High Performance Fibers Market Expansion NEW Sport Lace New Material Developments Supplier Relationships Testing Capabilities Yarn on Yarn Abrasion Tensile Strength

15 Quality Control Fully developed QMS that meets the highest requirements for many industries known for high quality standards ISO-9001:2000 Certified We Live Our Quality System Raw Material, In-Process and Post Manufacturing Quality Control Specialized Maintenance on Equipment Average employee tenure of more than 12 years Customer-Specific quality control systems available Our manufacturing partner has been in business for over 100 years and is capable of supporting exponential growth

16 Future Growth Ironlace Sport

17 Amazon.com RLCB #1 Best Selling Shoe Lace, for entire year 2013 We continue to be a top seller for 2014 Top Rated performance, excellent customer service Introducing our Sport Lace for 2015 We support Fulfillment and Packaging provided by the Raleigh Lions Clinic f/t Blind Work Wearhouses Mark s Whistle Workwear Mr Safety Shoes Inc Jobsite Workwear Working Persons MATCO Tools National rollout, 2013 New and innovative product of the year nominee for 2014 Franchisee Trade Show top performer 2014

18 Work Environment -Ironlace is unmatched in durability and performance -Designed for the most rugged demanding jobs in the world! -Built to handle extreme environments and won t absorb water or freeze up. -Providing proven durability and reliable laces for the toughest jobs Sports & Outdoors Ironlace Sport -Ironlace Sport lace is perfect for the adventurous and extreme hunters -Get in the Game. The worlds strongest Sport Lace. - Custom Cobranding Opportunities -Dependable and proven to withstand the most severe conditions -Co-Branded opportunities for those who wish to expand their current product line Dealer Enquiries Welcome

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20 After developing our line of Commercial Boot Laces, our R&D team went to work and created the Sport Laces. Not only do these laces offer a significant safety benefit, they re a game changer! Available Now! The Ultimate Sport Lace Hockey Skates Football/Soccer/Golf Skateboard Laces Snowboard

21 Conclusion: Ironlace & Ironlace Sport are quite simply the strongest most durable laces in the world. Our break through technology showed twenty times the strength of our competitors, and our Gen2 Military Grade boot lace proves to be one hundred times the durability of any other boot lace on the market. Throughout our journey at Ironlace two things have remained the same, our passion for what we do, and the determination to succeed.