HortiMaX Corporate Presentation 2012

Transcription

1 HortiMaX Corporate Presentation 2012 Drive to innovate in growing solutions

2 Who and what is HortiMaX 50 years of innovation history HortiMaX s mission Who are we? What is it we do? Our portfolio Easy and convenient Worldwide, Green Global Growing Solutions The market is changing Innovations in 2012 Our customers and references An overview of our benefits

3 50 years of innovation history 1959: Market entry of Van Vliet (now HortiMaX) 1960: Automated irrigation system 1969: Automated air control system 1972: Climate control computer 1981: Clima 1986: Aqua 1989: FertiMiX 1997: Synopta (software) 1999: MultiMa (hardware) 2002: Merger of Van Vliet and PBsystems into HortiMaX 2002: Delivery of first MultiMa / Synopta : P-Plus 2006: MultiMa XP released 2007: ProDrain released 2007: Start of development on Productive 2008: Start of development on CompactiMa hardware 2010: CropView and MultiMa series II (32 bits) 2011: HortiMaX Productive 2011: Takeover by Ridder Group

4 The Ridder Group Ridder Data Systems Harderwijk, the Netherlands 60 fte Ridder Drive Systems Harderwijk, the Netherlands 120 fte Climate Control System integrator

5 The Ridder companies Ridder Drive Systems Harderwijk, the Netherlands 120 fte Ridder Drive Systems develops, manufactures and markets a complete range of electro-mechanical drive systems for the movement of air vents, screens, valves, heating and nutrient lines throughout the world, primarily in the agricultural sector. We are a leading supplier in the global market and set ourselves apart by our product innovation, reliability and level of service. Our focus is on long-term growth and cooperation by creating added value for our customers and users. Ridder Data Systems Harderwijk, the Netherlands 60 fte Ridder Data Systems Our aim is to effectively automate all of the business processes of our customers and make those processes as transparent as possible (by means of ERP (Ridder IQ))'. It is all about generating reports and data for our customers. This transparent data enables our customers to move their businesses forward and take informed decisions on key issues.

6 HortiMaX s mission Our continual aim is to increase the profitability of our customers by providing intelligent, innovative and user-friendly overall solutions in commercial horticulture. We do this throughout the world with a team of dedicated and expert staff.

7 Who are we? Worldwide supplier of horticultural solutions: o Advanced Climate & Energy control o Water & Nutrition control o Labour & Productivity management software More than 8,000 customers in 68 countries More than 50 years of experience as an innovator High quality standard: o ISO9000 o HortiQ certificate Main office in the town of Pijnacker, the Netherlands o Sales offices in the UK, France, Spain, Mexico, US and Canada o Represented by dealers on all continents o Locale After-Sales Service by own subsidiaries and dealers

8 Unique and distinctive Unique user-friendly interfaces - easy and convenient Operation & analysis A complete range Water & Nutrition Aimed at the technical equipment of greenhouses Worldwide, Global Green Growing Solutions Climate & energy Labour & Productivity

9 What is it we do - our portfolio Climate & Energy Water & Nutrition Labour & Productivity HortiMaX Synopta HortiMaX Productive softw Operation & analysis RadarWatch HortiMaX 2,3 and 8 screens HortiMaX CropView HortiMaX P-Plus software Weather Forecast HortiMaX MultiMa HortiMaX Productive Control HortiMaX Clima HortiMaX Aqua HortiMaX FertiMix HortiMaX P-Plus HortiMaX Fixed Terminals HortiMaX VitaLite HortiMaX MiniMaX HortiMaX FertiFill HortiMaX Ektron III HortiMaX ProDrain P-Plus weighing equipment Monitoring & measuring HortiMaX SensorTom HortiMaX Fans HortiMaX Weather station More.. HortiMaX Newton Matweger HortiMaX Irrigation Checker

10 Easy and convenient (I) Synopta

11 Easy and convenient (II) Synopta - Synview EC: 3.7 ph:

12 Easy and convenient (III) Synopta webpages / Multi Monitor

13 Worldwide Main office in the Netherlands Sales offices in the UK, France, Spain, Mexico, US and Canada Represented by our dealers on all continents Market leader in: o Belgium, France, Spain and Norway Focal countries for growth: o Canada, USA, Mexico, Turkey, South Korea and Africa Local After-Sales Service by own subsidiaries and dealers Global Green Growing Solutions

14 Global Green Growing Solutions

15 Global Green Growing Solutions From the design phase.. To long-term solutions.and the final product

16 Global Green Growing Solutions From the design phase.. To long-term solutions.and the final product Design and Supply water technical installations electrical installations Supervision Commissioning Projects with local installers

17 Global Green Growing Solutions example HortiMaX FertiMiX

18 Green Global Growing Solutions example HortiMaX P-Plus HortiMaX FertiMiX HortiMaX PT-meter HortiMaX Vitalite HortiMaX Ektron III

19 The market is changing Worldwide increase / distribution of wealth Concentration of the world population (e.g. Eating patterns) Globalisation Importance of own food supply Climate becoming more extreme (differences & water shortages) Increased scale in horticulture o Larger horticultural businesses -> need for control and profit o Remote control or local control -> remote vs. local o Need for more intelligent solutions The Netherlands Saudi Arabia China Spain

20 Market characteristics. Top Venlo Glasshouses Northern climate zone Expensive production in terms of energy and land costs Intense pressure on yield, investments & cost reduction Output: superior quality; high market price/margin Aimed at high level of prosperity Nearby population densities -> for own consumption High-end Segment Widespan Glass or Poly Greenhouses Gutter connected poly tunnels Moderate/Mediterranean climate zone Effective production vs. cold climate zones Higher yields: price versus quality Aimed at developing level of prosperity Production mainly for export market Middle-end Segment Free standing high poly tunnel Low-End Segment Low poly tunnels, Shade houses, screenhouses, windbreaks, rain shelters Subtropical/tropical climate zone Basic protection for natural cultivation Secure yield -> volume Aimed at low level of prosperity Cheap energy, land and labour Production mainly for export market

21 Differences in technology.. Outside greenhouse structure Top Venlo Glasshouses High Investment Maximum yield High quality Predictable yield Closed greenhouse CHP Suppl. light High Mid Wide-span Glass or Poly Greenhouses Gutter connected poly tunnels Free standing high poly tunnel Forced ventilation Screening Fogging Central heating Local heating Automated fertigation Low Low poly tunnels, Shade houses, screen houses, wind- breaks, rain shelters Motor ventilation Automated irrigation No Low Investment Low yield Survival of the crop Low tech Medium tech High tech Inside greenhouse equipment

22 Innovations in 2012 Climate & Energy Water & Nutrition Labour & Productivity Operation, analysis & management HortiMaX ComBIview (Business Intelligence) Control HortiMaX CX500 (Process computer: Water and climate) Monitoring & measuring

23 HortiMaX combiview Combines data from different data sources (information systems). Presents data in a management and business decision view (cockpit) The process of converting data into information, which then leads to knowledge. The aim of BI (Business Intelligence) is to create a competitive advantage and is considered a valuable core competency. The Netherlands Saudi Arabia China Spain

24 Datadefinities (metadata) HortiMaX combiview concept Grower, Manager Information Rapportage Infrastructuur ComBIview Monitor Kostprijsberekening Datawarehouse (DataCrophouse) Datamodel Opbrengsten Business Intelligence Datamodel Personeel Datamodel Water Datamodel Voeding Datamodel Energie Datamodel Financien BI-proces Staging environment Extractie, transforming and loading (ETL) Operational systems (customer situation) HortiMaX Productive x JD Edwards y Climate computer (water, nutrition, energy) z Finances Data

25 HortiMaX combiview Monitor Intelligent filtering of information Summarised, drill down Comprehensive information, interconnections Easy-tounderstand information Changes over time, trend analysis Performance compared to targets and norms Intuitive and Intelligent Dynamic

26 HortiMaX CX500 Outside: greenhouse structure Top Venlo Glasshouses MultiMa High Mid Widespan Glass or Poly Greenhouses Gutter connected poly tunnels Free-standing, high poly tunnel HortiMaX CX500 Low Low poly tunnels, Shade houses, screen houses, wind- breaks, rain shelters No Low tech Medium tech High tech Inside: greenhouse equipment

27 Large surfaces, often limited functionality, built in phases HortiMaX CX500: The new standard Do you need water control?..combined with climate control? Are you looking to replace your current equipment? Are you planning to build a new greenhouse? Do you want to be less dependent on a supplier? Do you want to make a partner of your installer? Would you like to educate your climate computer? Are you planning to expand your greenhouse? But you re not sure when yet? Is your future not fully planned out yet? But do you want to make the right decisions now? Based on the latest hardware? And only pay for what you use?..for the Professional Greenhouse industry worldwide

28 Distinctiveness Easy to configure and order Easy to install Easy to operate Only pay for what you use CX500 Upgradeable Modern highresolution IO Reliable Remote controllable

29 Easy to use.. File: New Use existing (pre-defined) Save Compose Grower and installer Configure Upload: Configuration Works instantly 30-day activation time Activate: Within 30 days Send installation to HortiMaX Activation key distributed by HortiMaX Licence value: Automatic calculation Based on HortiCoins More HortiCoins provided with new license Supplier Software

30 Easy to use.. File: New Use existing (pre-defined) Save Compose Grower and installer Configure Upload: Configuration Works instantly 30-day activation time Activate: Within 30 days Send installation to HortiMaX Activation key distributed by HortiMaX Licence value: Automatic calculation Based on HortiCoins More HortiCoins provided with new license Drag and Drop of functions and icons Configure functionality, Supplier use only what you need Easy automatic update of complete Software system Flexible arrange cabinets Configure connections

31 Easy to use.. File: New Use existing (pre-defined) Save Compose Grower and installer Configure Upload: Configuration Works instantly 30-day activation time Activate: Within 30 days Send installation to HortiMaX Activation key distributed by HortiMaX Licence value: Automatic calculation Based on HortiCoins Compose: More HortiCoins provided with new license Select options Switch Supplier controls on/off Software

32 Easy to use.. File: New Use existing (pre-defined) Save Compose Drag and drop functions and icons Configure functionality, only Grower and installer use what you need Automatically update entire system with no fuss Configure Upload: Configuration Works instantly 30-day activation time Activate: Within 30 days Send installation to HortiMaX Activation key distributed by HortiMaX Licence value: Automatic calculation Based on HortiCoins More HortiCoins provided with new license Supplier Includes flexible setup options for control cabinets Software Configure connections

33 Eenvoudig te gebruiken.. File: New Use existing (pre-defined) Save Compose Grower and installer Configure Upload: Configuration Works instantly 30-day activation time Activate: Within 30 days Send installation to HortiMaX Activation key distributed by HortiMaX Licence value: Automatic calculation Based on HortiCoins More HortiCoins provided with new license Supplier Software

34 Easy to use.. File: New Use existing (pre-defined) Save Compose Grower and installer Configure Upload: Configuration Works instantly 30-day activation time Activate: Within 30 days Send installation to HortiMaX Activation key distributed by HortiMaX Licence value: Automatic calculation Based on HortiCoins More HortiCoins provided with new license Supplier Software

35 Innovation partner Pijnacker The Netherlands Approx. 13 hectares

36 Other references

37 An overview of our benefits 50 years of experience in commercial horticulture Wealth of knowledge and experience A large customer base Experts in any type of crop Worldwide operation and local services A complete product portfolio From partial deliveries to complete projects Unique user interface and operation software We foster effective partnerships Innovative products HortiMaX is constantly developing new innovations

38 Questions and/or discussion Thank you for meeting with HortiMaX

39 HortiMaX Corporate Presentation 2012 Drive to innovate in growing solutions

40 HortiMaX FertiMiX Configurable, scalable and reliable unit for mixing water with simple and compound fertilisers Unique features Suitable for simple and compound fertilisers Capable of mixing fertilisers in any desired ratio Includes mixing tank and advanced EC/PH control Suitable for any crop or irrigation method Easy to program irrigation programs Flexible irrigation programs can be linked to any valves Capacity from 5 to 180m 3 per hour Various, tailor-made models FertiMiX CX300 Basic model, autonomous 3-8 fertiliser tanks 100 valves, 10 valve groups FertiMiX 500 Upgraded model, autonomous 8 fertiliser tanks 256 valves, 20 valve groups FertiMiX 600 Designed for use with MultiMa, OEM 8 fertiliser tanks 500 valves, 50 valve groups

41 HortiMaX Productive HortiMaX Productive is the latest generation of labour and production registration software and helps you keep track of hours worked, costs, worker performance and observations. Greenhouse-in-View: Monitor production and performance at a glance Performance bonuses: Quickly recover your investment through higher productivity Define an unlimited number of workers and activities Real-time information on worker performance, production and costs Intelligent reports with extensive analysis options Supports mobile workers, and is intelligent and easy to use

42 HortiMaX Vitalite Unique features & benefits Three different types of radiation chamber available; The radiation chambers have a modular design; A radiation dose of up to 250 mj/cm2 eliminates nematodes, fungi and various waterborne viruses; The VitaLite utilises a very specific wavelength of UV light, killing micro-organisms without altering the water composition; UV radiation is very effective in neutralising potentially harmful micro-organisms; Water is disinfected from up to 4 drain water tanks; The unit can be equipped with a sand filter or selfcleaning sieve filter; The VitaLite can be programmed to operate during periods of low-cost electricity, saving you money. The most energy-efficient, reliable and tried-and-tested unit for optimimum disinfection of your drain water. Highly effective LP-UV o only radiation at 254 nm o High UV-c output of 36% HP-UV o Broad radiation curve o Low UV-c output to 10%