California 2015 Annual Report Jeremy Jones, West Coast Program Manager November 18, 2015

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1 California 2015 Annual Report Jeremy Jones, West Coast Program Manager November 18, 2015

2 History of California Program Program Outline Description of Goals and Activities Financing Mechanism Education and Outreach

3 PaintCare Inc. o Non-profit 501(c)(3) organization o Created in 2009 by the American Coatings Association to represent paint manufacturers in states that pass paint stewardship laws o Governed by Board of architectural paint manufacturers (and retailers) o Operational organization designs and implements all aspects of paint stewardship programs

4 PaintCare States California Colorado Connecticut District of Columbia Maine Minnesota Oregon Rhode Island Vermont Combined population of 61 million (19%) 200 manufacturers registered in program

5 CA Paint Stewardship Law AB1343 introduced Feb Passed Sept Requires manufacturers to develop and implement a program to collect, transport, and process post-consumer paint, with the goal of: Reducing the generation of post-consumer paints Promoting reuse/using up of post-consumer paints Ensuring proper recycling and disposal at end-oflife

6 Program Outline

7 Daria Kent Jeremy Jones West Coast Program Manager Nichole Dorr Terri Ryan Nicole Hall Brandon Nelson-Zarrahy Kevin Lynch

8 Registered Manufacturers & Products 222 registered manufacturers in CA (+32 from 2014) Program Products Latex paints Oil-based paints Sealers Stains Lacquers Varnishes Non-program Products Aerosols OEM and IM Specialty coatings Thinners, solvents Caulking compound Program products are assessed the PaintCare Fee and are accepted at drop-off sites.

9 Funding/PaintCare Fee Manufacturer 75 PaintCare Latex Paint Fee Structure Distributor/Retailer Latex Paint Consumer Less than 1/2 pint More than 1/2 pint to less than 1 gallon 1 gallon More than 1 gallon to 5 gallons $ 0.00 $ 0.35 $ 0.75 $ 1.60

10 Paint Collection Retailers HHW Facilities Transfer Stations/Landfills/Recycling Centers Paint Recyclers Reuse Stores HHW Events Paint-Only Events Large Volume Pick-ups (LVPs) Door-to-Door Programs

11 Who can use the program? Latex Products Residents All businesses Oil-based Products Residents Small businesses (CESQG)

12 Large Volume Pickup No additional cost 300 gallon minimum Factsheet and form available: PAINT-09

13 Large Volume Service Contract with PaintCare No additional cost Generator receives storage containers and packs the paint themselves Need at least 3 full bins to order a pickup

14 Paint Transportation Clean Harbors, Stericycle are statewide service providers Services include: On-call or pre-scheduled pick-ups Collection containers & spill kits Processing services Data on transportation and processing of all program products

15 Paint Processing Methods Latex Reuse Recycled paint Alternative products Energy recovery Alternative Daily Cover Landfill Oil-Based Reuse Energy recovery Incineration

16 Reuse

17 Paint Recycling

18 Alternative Products

19 Energy Recovery

20 Recycling Opportunities *Other includes fire stations, municipal public works yards, and other types of paint drop-off sites that do not fall into the primary categories. Appendix B of the Annual Report includes a full list of all sites and events during the reporting year.

21 Best Practices for Collection Sites Site Training & Guidelines Site Visits Collection Bins Volume Limits Pick-ups *Appendix C of the 2015 Annual Report provides the current version of the retail site guideline and training presentation

22 Coordination - Retail & HHW Programs Established 81 HHW partnerships as of June 30, 2015 (Orange County added in Sept. 2015) Presentations and updates at: Northern & Southern CA household hazardous waste information exchange (HHWIE) meetings Rural Counties Environmental Services Joint Powers Authority (ESJPA) meetings Conferences Stakeholder meetings Maintain mailing list of all CA paint retailers In-person recruitment has continued

23 Description of Goals and Activities

24 Convenience Goals Program Plan convenience goals: Distribution: one site within 15 miles for 90% of the state s residents Density: an additional site for every 30,000 residents of a population center as defined in the Program Plan The combination of new year-round drop-off sites and existing year-round HHW sites provided a site within 15 miles to 98.4% of the state s population satisfying the distribution goal of the program. Including the supplemental sites and events into the analysis increased the serviced population to 99.2%.

25 733 year-round drop-off sites 98.4% of CA residents are within 15 miles of a year-round site

26 Supplemental sites and events 99.2% of CA residents are within 15 miles of a yearround or supplemental site

27 184 direct largevolume pick-ups from 157 sites

28 Paint-only Collection Events Already Held Truckee (Placer County) Olivehurst (Yuba County) San Bernardino Hemet (Riverside County) Ontario (San Bernardino) San Juan Capistrano (Orange) Spring Valley (San Diego) Adelanto (San Bernardino) San Jose (Santa Clara) Chula Vista (San Diego) Planning for 2016 Santa Rosa (Sonoma) Siskiyou County Santa Clarita (LA County)

29 Paint Sales Volume Sales decrease: -4% from 2014

30 Paint Processed Total paint processed increase: +34% from 2014 Share of latex paint increase: +1% from 2014

31 Paint Processed 3% 72% 57% 41%

32 Financing Mechanism

33 Funding/PaintCare Fee Manufacturer 75 PaintCare Latex Paint Fee Structure Distributor/Retailer Latex Paint Consumer Less than 1/2 pint More than 1/2 pint to less than 1 gallon 1 gallon More than 1 gallon to 5 gallons $ 0.00 $ 0.35 $ 0.75 $ 1.60

34 How funds are used Paint transportation and processing Site supplies and assistance (paint collection containers, spill kits, canopy, fencing) Multilingual outreach In-state and all-state staff Insurance, legal fees, consulting services State agency fees

35 Program Cost Total Revenue $33,834,028 Assets, Beginning of the Year $27,462,632 Total Year 1 Program Cost $26,244,982 % of Total Education/Outreach $3,859, % Transportation & Processing $16,705, % Administration $1,964, % CalRecycle Payment $335, % Legal Fees $151, % Collection Support $2,304, % Other Program Expenses $904, % Cost per capita $0.70 Cost per gallon $9.66

36 Education and Outreach

37 2015 Media Mix

38 Signage

39 Print Materials Chinese, Korean, Spanish, Russian, Vietnamese translations are available for brochures and factsheets. (Other languages may be added upon request)

40 Facebook Followers 53% from California Yesterday we reached 30K

41 Print Advertising Red Plum (shared mail) for listing sites was used where available General newspaper ad in select areas with less fewer other media options Newspaper ad for one day event Newspaper ad where Red Plum was not available

42 Television and Digital Video Buy Right: How Are We Supposed to Know? Use It Up Also used in movie theaters Recycle the Rest Buy Right: Goldilocks (completed in October 2015)

43 Digital Billboards

44 Website Most visitors navigate to site locator tool to find a drop off site.

45 Survey Less paint being stored 50% decrease in those who said they prefer to dispose of paint in trash or store it 2x as many people said they would take leftover paint to a paint store. Using Survey Monkey, June 2015 No reported change in awareness that paint can be recycled.

46 2016 Priorities Increase reuse with financial incentive Maintain strong relationships with existing sites Engage HHW programs, retailers, reuse stores not yet in program Identify and recruit new sites in underserved and densely populated areas

47 Contact information Jeremy Jones West Coast Program Manager (415)