North Texas Municipal Water District

Transcription

1 North Texas Municipal Water District Water Conservation Local and Regional Initiatives Presented by: Denise Hickey June 2, 2008

2 Overview NTMWD Service Area Education Program Water IQ Program Regional Efforts

3 13 Member Cities Allen Farmersville Forney Frisco Garland McKinney Mesquite Richardson Plano Princeton Rockwall Royse City Wylie NTMWD Treated Water 49 Customer Cities, Towns, and Entities Service Area

4 Get Water Wise Resource Action School Curriculum 10 year commitment for water conservation education Implemented in NTMWD 13 Member City ISD Program includes: Lesson plans regarding water cycle, role of water, action to conserve Activities to promote water conservation Retrofit shower heads, kitchen and bath faucet aerators, irrigation gauges etc

5 Water IQ: Know Your Water

6 Triggers For Implementing Water IQ: Know Your Water Ongoing drought in North Texas (began 2005 continued to persist) With the implementation of the drought plan, recognized the need to increase the consumer s level of water awareness

7 Water IQ: Know Your Water 2006 Objectives Create awareness within the NTMWD service area about Lavon Lake as the source of water Increase understanding effects of drought on water source (Lavon Lake) Empower consumers with easy sensible water saving tips

8 2006 Campaign Drought Specific Messaging North Texas is experiencing the worst drought since the 1950s. Raise your Water IQ: Know your water. Lavon Lake is our primary water source and it s low. Help make it last. Save 5 percent.

9 Water IQ: Know Your Water 2007 Objectives Leverage momentum of the 2006 campaign to increase awareness and action Increase understanding of why conservation is necessary Continue awareness of Lavon Lake as water source Expand on how to correctly implement water wise tips/actions

10 2007 Campaign Weather-proof Campaign Possibility of moving from Stage 3 Drought to Stage 4 Relief in drought Messages that could be amended easily

11 & 2007 Post Campaign Research Increased knowledge of primary water source (Lavon Lake) 42% compared to 24% statewide, 2004 study #1 motivation - Ensuring enough water for future 2007 Increased Water IQ brand recognition Knowledge of water source held steady 92% who know water source conserve 79% agree with watering schedule and guidelines #1 motivation - Ensuring enough water for future Baselice & Associates, for NTMWD, October 2006

12 2008 Campaign Objectives Communicate the importance of conserving current water supply to ensure there is enough water for the future Expand the definition of Water IQ: Know your water beyond knowledge of water source Encourage consumers to consider the effect their everyday lifestyle choices have on the current and future water supply

13 2008 Campaign: Billboards

14 Water IQ Program Funding 2006 $2.0 million 2007 $1.8 million 2008 $1.6 million

15 700 North Texas Municipal Water District Year 2000 with Projected Increases vs Actual Usage Daily Water Consumption Water Pumpage (Million Gallons) Stage 2 Initiated 1/11/06 Initiated Water IQ Stage 3 Initiated 6/1/06 0 J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D All Drought Stages Terminated 7/3/ Rainfall (Inches) 0 5 Year Avg Rainfall (7 day avg) 2000 Demand Plus 27.77% Increase to 2006, 31.60% Increase to 2007 and 35.55% Increase to 2008

16 NTMWD, DWU, TRWD Regional Efforts Conservation messaging and programs Consistent time of day water restrictions Conservation plans similar or patterned after each other to be as consistent as possible for water provider Ordinances developed to address conservation strategies Reductions seen as of result of conservation efforts Water conservation managers/educators within city staff Regional Symposium Metroplex wide for NTMWD/DWU/TRWD customers

17 Regional Efforts Water conservation managers/educators monthly meetings NTMWD/DWU customer meetings TRWD customer meetings Regional meetings Numerous conservation and rebate programs in place within the regions served by NTMWD, DWU, TRWD Toilet replacement rebates ET/smart controller rebates Water efficient clothes washer rebates Rain/freeze censors List varies per individual city initiatives

18 Regional Approach Promote the wise and efficient use of water to extend existing supplies Recognize that conservation strategies alone will not meet the projected needs Conservation is a sustainable strategy Numerous conservation strategies are being implemented across the metroplex Performance or savings of various strategies are not easily quantifiable Change in social behaviors and attitudes

19 Contact Information: Denise Hickey Public Relations Coordinator North Texas Municipal Water District