Communication in Waste Operations in Portugal. ISWA World Environment Congress & Exhibition Buenos Aires November 2005 Ana Loureiro Portugal

Transcription

1 Communication in Waste Operations in Portugal ISWA World Environment Congress & Exhibition Buenos Aires November 2005 Ana Loureiro Portugal

2 What to do? When? Where? Keep it simple With who? How?

3 What to do? Communication strategy Implementation Evaluation When? Forever

4 With who? Stakeholders in Waste Management Waste operators Waste producers Government Local authorities Population/Neighbours Politicians Universities Schools Journalists Workers NGO s Scientific Commitee Where? In your range of action: Local Municipal National World-wide

5 How? Each case, one case.

6 Where is Valorsul?

7 Portugal

8 What does Valorsul do? Valorsul processes and transforms Municipal Solid Waste from five Portuguese municipalities: Amadora, Lisbon, Loures, Odivelas and Vila Franca de Xira.

9 Lisbon Metropolitan Area (North) Data: 2004 Area 0,66% 593 km 2 Population inhab. 11,23% MSW Production Mg /year 15,67%

10 Valorsul Operational Facilities Incineration Plant and Head- Office Sanitary Landfill Vila Franca de Xira Bottom-Ash Plant Sorting Plant Sanitary Landfill Anaerobic Digestion Plant and Bottom-Ash Plant Loures Incineration Plant and Head-Office Odivelas Sorting Plant Amadora Lisboa Anaerobic Digestion Plant

11 Incineration Plant: Case Study Vila Franca de Xira Loures Odivelas Amadora Lisboa S. João da Talha Municipality of Loures

12 Fears related to waste plants: more pollution; bad smells; more noise; more traffic; more diseases... NIMBY Not In My Back Yard Pay attention, or : constraints, long delays on construction, increased costs Create acceptance and partnerships

13 Create acceptance and partnerships from the early beginning: Plan actions directed to the different stakeholders; Create evaluation instruments; Be available to listen and cooperate; Be honest; Admit mistakes; Cooperate with credible sources, that give credibility; Be available to the media; Promise only what is possible; Give similar examples from other places; Be careful with technical language.

14 Incineration Plant: Case Study Technical Figures INCINERATION CAPACITY: Mg/day (nominal) Incinerated Waste 2004: 1493 Mg/day (avg.) Mg/year Mg 90% availability Net Energy 2004: 455 kwh/mg MSW 248 GWh/year Power for REN (net): 28MWh (avg.)

15 Air Quality (continuous & discontinuous) Valorsul and Instituto do Ambiente e Desenvolvimento Water and Sediments Quality Instituto Hidrográfico Terrestrial and estuary ecosystems Instituto de Oceanografia Fac. Ciências da Univ. de Lisboa Trace elements Instituto Tecnológico e Nuclear Noise DB Lab Laboratório de Acústica e Vibrações, Lda. Public health surveillance Instituto de Medicina Preventiva Fac. Medicina de Lisboa Residents attitude (Psycho-social) social) Centro de Investigação e Intervenção Social CTRSU 5 km 10 km

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17 Environmental Impact Assessment Study Position on the construction of Incineration Plant 11% - it shouldn t be constructed any incinerator in Portugal - total refuse of the incineration (Not in Any Back Yard answer). 53% - they should build the incinerator in another place A NIMBY (Not in My Back Yard) answer. 12% answered, I don t mind that they build the incinerator here. a passive acceptance of the situation. 23% stated, I think that more incinerators should be constructed in Portugal. An answer clearly favourable to the incineration. Expected Consequences Consequences: The increasing of the trucks traffic; the increasing of the air pollution; the growth of diseases; the disturbance of the population quiet.

18 Incineration Plant: Case Study Problem: population didn t want the incineration plant they had fears related to public health and polution Problem: It was the first incineration plant in Portugal, with much speculation about it people had few information. Problem: The NGO s didn t agree with the decision to built the incineration plant and they made actions and news of terror in the newspapers about the effects of incineration.

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21 Incineration Plant: Case Study Valorsul solution: The Administration of Valorsul was always available to listen and explain the projects, and did some specific actions:. Regular meetings with local and central Government;. Visits to similar incineration plants in Europe with the municipal government, journalists and neighbours committees;. Regular visits with the stakeholders during the construction and after functioning;. Public information sessions in public spaces to give information to the population;

22 Incineration Plant: Case Study Valorsul solution:. Publication of articles in the newspapers and continuous support to the media with information.. Pro-active attitude with schools and associations from Valorsul area, developing scholar programmes;. Enforcement of studies about Valorsul activities, participation in conferences, development of a web portal, publication of regular reports and other communication supports;. Environmental and Social Patronage;. Development of partnerships with public and private entities, national and international references in Environmental subjects.

23 Campaigns

24 Campaigns for the population Everything Has Value Programme

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31 Campaigns for commerce - Personalized communication to each selected target; - Special agents for information campaigns.

32 Campaigns for schools The Ecovalor Program is the program with more external visibility and it's an environmental education program created for schools.

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34 See you in Portugal. ISWA World Environment Congress & Exhibition, Rome/Italy 19 October 2004 Ana Loureiro Portugal