Event Sustainability Case Study

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Stuart Butler
6 years ago
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1 Event Sustainability Case Study 1

2 Objectives of Session Learn how to leverage your brand's CR values Take away practical experience of the do's and don'ts at large scale corporate events Understand how a structured approach and integration of sustainability in every step leads to success 2

3 VISION CONFERENCE November 13th to 15th, 2012 Symantec World s 4th largest software company 2042 attendees: clients, partners + staff 162,537 m2 conference space 120 breakout sessions 26 Sponsors

4 Aligning events with brand values 4

5 Business case for sustainable events Creating value and positive results Enhance brand and public image Increased transparency, credibility and corporate reputation Improvement and standardization of event management processes Innovation and differentiation opportunities Unique communication opportunity Optimized efficiencies through sustainable supply chain Cost savings through green meeting event management practices Planet protection: Carbon emission, waste reduction, conservation of resources 5

6 Operations

7 Step 1: Develop a Strategy Overall goal: Use sustainability to improve the quality, experience and results of the Vision Conferences for Symantec and the participants Approach: 7

8 Challenges and opportunities 8

9 Setting objectives STRATEGIC AREA OBJECTIVE KPI ENGAGE Engage key suppliers to support sustainability program % of suppliers signing policy ACT MEASURE COMMUNICATE IMPROVE Reduce waste created by event and increase the waste diversion rate Increase healthiness, variety and sustainability of food offering Organize social responsibility projects to support local community Measure and analyze the environmental impacts of Vision Produce Sustainability Report following GRI G3 Guidelines Raise awareness of global sustainability concerns and Symantec's commitment to sustainability throughout the conference Review progress and develop standard operating procedures to simplify and improve performance Total Waste Waste Divertion Rate % of signage recycled and reused % local % organic % vegetarian Raise $x Number charities support Amount of Donation % of suppliers provide measurement data Report produced Number of tweets Number articles Blog posts MeetGreenScore higher than 45 9

10 Step 2: Educate the team 10

11 Step 3: Engage with the suppliers 11

12 Stakeholder Engagement + Communications Inspire And Raise awareness: New Ideas And Taking Action Sphere of influence within groups affected: Conference delegates: customers and prospects Workforce: Employees Partnerships: Exhibitors and Sponsors Media Analysts Shareholders Vendors Community NGO Authorities / Government / Trade Associations Objectives Inform and raise awareness Educate and engage Communicate your sustainability efforts in authentic, accurate and engaging way 12

13 Step 3: Use APEX/ASTM Standards approach DESTINATION VENUE ACCOMODATION FOOD AND BEVERAGE Support through MeetGreen tool providing over 150 guidelines for measuring and improving the environmental and social performance of an event EXHIBITION MARKETING COMMUNICATIONS TRANSPORT AUDIOVISUAL EVENT OFFICE MeetGreen was created and based on the Convention Industry Council Green Meetings Task Force Report, It supports the APEX and BS8901 / ISO20121 Standards 13

14 Identify opportunities: Improve waste management 14

15 Opportunities: 2747m 2 carpeting Reduce amount of carpeting Switch to carpet tiles (for some or all) 15

16 Opportunities: 1317m 2 signage and 408m 2 banners Use more sustainable signage options (A-Frame and rip off folios) Switch from PVC banners to more sustainable fabric options Improve recycling and donation procedures 16

17 Opportunities: items of merchandising Work with procurement and partners to increase responsible sourcing of merchandising 17

18 Opportunities: Improve the 7479 meals produced Use sustainability to total revamp the eating experience FLOSS Fresh Local Organic Seasonal Sustainable 18

19 Opportunities: Community Action 19

20 Opportunities: Community Action 20

21 Step 4: Understand - Measure and report results 21

22 Measurable Outcomes Gather Data To Report Progress Against Sustainability Goals Environmental Economic Social Waste Energy Water CO2e (GHG) Reuse Shipping Local Virtual Reduction = Dollars Social activities Environmental activities Reuse of Material Donations material, food Claudia van t Hullenaar, Global Events, EMEA 22

23 Greenhouse Gas Emissions 1,017 tons CO 2 e 0.5 tonsco 2 e / participant Equivalent to annual emissions of 138 Spanish families 23

24 9.8tons of waste were created Equivalent to 7 Minis 5kg per participant 24

25 Waste breakdown 9.8tons 49% diverted from landfill 25

Claudia van t Hullenaar, Symantec Email: Claudia_hullenaar@symantec.

26 Claudia van t Hullenaar, Symantec Claudia_hullenaar@symantec.com/ Roger Simons, MCI Sustainability Services Roger.Simons@mci-group.com/ 26

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World Cocoa Foundation Partnership Meeting SUSTAINABILITY REPORT October 23-25, Prepared by

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