Pureflow Water Solutions

Transcription

1 Pureflow Water Solutions 2009

2 Clean & Safe Water for All

3 Who Are We? 1. Water International (K) Ltd. is a water solutions company. Our parent company. 2. Pureflow is a Water International (K) Ltd. brand handling water treatment. 3. Pureflow Manages Three (3) Brands TrojanUV (Ultra Violet Light Water Disinfection Systems) 35+ years (World Leader in Municipal UV) H2O International (Water Filtration & Pre-UV Systems) 40+ years (Over 42 Countries) Eureka Forbes International (Reverse Osmosis Systems) 25+ Years (20 Million End Users) Trojan Technologies, Canada H2O International, USA Eureka Forbes, Singapore 4. We have two retail outlets (Village Market & Nakumatt Mega, Nairobi) 5. We diagnose water challenges, design solutions, install & provide technical support

4 Our Core Business Water Quality Improvement Water Analysis Water Quality Diagnosis Water Treatment Solution Design Water Treatment Equipment Sales & Installation Water Quality Analysis & Diagnosis Water Treatment Solution Design & Installation Poor Quality Water Water Quality Diagnosis (Chemical & Biological Water Tests) Filtration (Remove Physical Contaminants) Purification (Neutralize Chemical Pollutants) Disinfection (Destroy Microbial Pathogens) Good Quality Water

5 Small Business Development in E. Africa Opportunities Along The Water Value Chain

6 The Bottom of The Pyramid Concept THE BOTTOM OF THE PYRAMID (BOP) The distribution of wealth and the capacity to generate incomes in the world can be captured in the form of an economic pyramid. At the top of the pyramid are the wealthy, with numerous opportunities for generating high levels of income. More than 4 billion people live at the BOP on less than $2 per day. The strength of these innovative approaches, as you will come to appreciate, is that they tend to create opportunities for the poor by offering them choices and encouraging self-esteem. - C.K. Prahalad. Reaching The Underserved Build on success of tried and proven models and technology Establish sustainable entities at the top of the pyramid Develop experience and competence to contextualize Gather progressive VOC through ACTION RESEARCH Move from the known to the unknown, down the pyramid Drive down the pyramid The base of The pyramid as a Sustainable New Market don t start here

7 3 Perspectives on the B.O.P. As sector development pioneers, everything starts with whether we clear the hurdle and keep running to the goal! Get down to business and present the solutions we have today. The problems we address will appear elsewhere! Innovate to contextualize sustainability! half the water quality problems are due to poor distribution systems half are due to non-existent distribution systems the consumer accepts responsibility for water quality much earlier than our current markets The poor as an intractable problem with apologies to Prahalad The poor as an active market The base of the pyramid as a Sustainable new market Driving Innovations how to avoid water-bugging Where we have a beginning presence in middle income areas 4% 9% 22% 65% where majority live states of emergency Where we do most of our business today and majority of our knowledge transfer Where we will move with sustainable models to provide clean & safe water Active Pilots & Continued Learning Significant cost reduction Optimize municipal-consumer strategies Strategies for reaching Low Income Pops with HWTS Integrated technologies New creative channels & sustainable models high volume lower margin business globally the base of pyramid is defined as households below $3,000 per annum (72% of the world s population (5.575bn)) the bottom is not the place for a market-orientation this is where aid & development play a role BUT 1.2bn people are in the $3,000 - $20,000 range We believe we can reach this segment if we innovate on several fronts

8 The APPENDIX Regulatory Framework Today Kenya Water

9 The Water Network in most Western Cities Areas served by city mains or small local networks Lake/Reservoir/ Dam City Water Mains treatment plant(s) Individual household connection This model has its own complexity, but at different points than what is faced in most cities of the world. Households

10 Locating the issues.and the Opportunities Areas served by city mains or small local networks City water mains treatment plant(s) Lake/Reservoir/ Dam UFW Peri-urban and other areas beyond the pipe Individual household connection Illegal household connection Public standpipe Private standpipe Standpipe manager Feeds small network housing, hotels, etc. well spring Middle and high income households connected to the main (%?) Re-sellers of household tap water Low income households draw water from standpipe, kiosk, or neighbour (%?) Middle and high income households receive door-todoor delivery (%?) Some households sell water from sources they own Very low income households without access to city water draw water mostly from free sources (%?) Hand-carters, bottlers, vendors, truckers with reference to WSP studies esp. Collignon and Vezina 2000

11 The Core Hypothesis If a strictly traditional approach to providing consumer-safe water through centralized water treatment facilities is neither preferable nor affordable, might 1 2 Optimizing a combination of Centralized treatment at the DWTPs Decentralized treatment at Household Level Community water Service Provider Level Community Water Points and Kiosks Community Boreholes, Wells and Springs be an innovative and cost-saving strategy to provide clean and safe water And does bringing together the resources and mandates of the public and private sectors to find an optimal solution present an opportunity to model a new strategy for water treatment We must be bold enough to take on the challenge of doing things differently than we have done them before if we expect a different result.one that will see a brighter, healthier and sustainable future for future generations

12 The Small Business Approach Prepare Small Businesses to Add Value along the Water Value Chain Areas of opportunity are in; Storage, Supply & Delivery Quality/Safety and Packaging Related Services e.g. Tank & Equipment Installation, Tank Cleaning, etc. Test and Prove Models of Sustainable Business Operations to help Small Businesses Increase Success Rates. Develop creative indigenous models of replicating successful business concepts. (70% of all new businesses fail within 3 years Vs. 14% of franchises) Organize water fraternity to build up a body of committed professionals, experts and scientists dedicated devolving the water service provision value chain in a structured and sustainable driven manner

13 The Small Business Approach Household Level Wholesalers, retailers & Distributors P.O.U. Solutions for Homes & Businesses P.O.E. Solutions for Homes & Businesses Installation Maintenance & Servicing Community Water Service Provider Level Water Treatment Plants Water Treatment Solutions for Small WSPs Delivery & Transportation

14 The Small Business Approach Community Water Points and Kiosks Water Kiosks Water Re-fill Stations Water Delivery Water Billing & Client Service Community Boreholes, Wells and Springs Borehole Drilling & Maintenance Community Water Treatment Plants Community Water Supply Water Delivery Water Billing & Client Service

15 Where To Find Us

16 Product Sales, Service & Support Village Market, Gigiri (Next to Water Slides, Near Steers) Water Shop: Water Quality Diagnosis Water Treatment Solution Design Water Purifier Sales Product Support Technical Assistance Nakumatt Mega, Uhuru Highway (Inside Nakumatt, Next to Bathroom Section) Water Shop: Water Quality Diagnosis Water Treatment Solution Design Water Purifier Sales Product Support Technical Assistance

17 Our Offices PureFlow Machera Court, Suite A2 Komo Lane, Off Wood Avenue, Kilimani, Nairobi T> /6 M> E> W> PureFlow Water Solutions is a Water International (K) Ltd. brand.

18 A Water International (K) Ltd. Brand. Distributors of; w w w. p u r e f l o w. c o. k e