Making Smart Investments for a smarter and future-proof Asian HortiCulture 3/12/2017

Transcription

1 Making Smart Investments for a smarter and future-proof Asian HortiCulture 1

2 Making Smart Investments for a smarter and future-proof Asian Horticulture Mr Arjen Janmaat Global Sales Director 30 years of experience in global HortiCulture Ridder-HortiMaX 2

3 Worldwide trends The ASIAN challenges of tomorrow World population growth & density Global increase & distribution of wealth Globalization Climate (shifts) becoming increasingly harsh Importance of secure, safe and local food production Shortage of water / shortage of fertilizers 3

4 Our future depends on Having financial and happy growers Secure Food Production Safe Food Supply Prevent Crop Waste Sufficient Local Production Weather Independent Production Efficient Use of Water Efficient Use of fertilizer Financial Healthy and happy Growers 4

5 Our future depends on Managing Greenhouse Growing Investments Total Harvested Area Protected horticulture Area Greenhouse Protection Area Outside greenhouse structure (cover) Glass Greenhouse Poly Greenhouse High Poly Tunnel Simple Protection Venlo Widespan Widespan Gutter connected Freestanding Freestanding Shade- and Nethouses Walk-in and Low tunnels Direct Cover and Mulch Solar lean to green Automated irrigation Automated fertigation High Investment Maximum yield High quality Predictable yield Closed greenhouse CHP Suppl. light Forced ventilation Fogging Central heating Screening Local heating Motor ventilation Natural ventilation Open Field Low Investment Low yield Survival of the crop Passive -Low tech Active - Medium tech Active - High tech Inside Greenhouse Technology 5

6 Our future depends on Managing Greenhouse Growing Investments Total Harvested Area Protected horticulture Area Greenhouse Protection Area Outside greenhouse structure (cover) Glass Greenhouse Poly Greenhouse High Poly Tunnel Simple Protection Venlo Widespan Widespan Gutter connected Freestanding Freestanding Shade- and Nethouses Walk-in and Low tunnels Direct Cover and Mulch Solar lean to green Automated irrigation Automated fertigation High Investment Maximum yield High quality Predictable yield Closed greenhouse CHP Suppl. light Forced ventilation Fogging Central heating Screening Local heating Motor ventilation Natural ventilation Adaptive technology can be easily adapted to follow the development of the growers needs and (expansion) plans based on their financial situation Open Field Low Investment Low yield Survival of the crop Passive -Low tech Active - Medium tech Active - High tech Inside Greenhouse Technology 6

7 Enhancing customer value By offering Adaptive Greenhouse Growing Technology Screening Systems Intelligent Motor Controls Greenhouse control Plant Monitoring Disinfection Solutions Consultancy / Support / Projects Ventilation Systems Management Systems Fertilizer solutions The most user friendly Greenhouse Management Software Synopta Climate Screens 7

8 What s best for the plant? It all depends Plant growth factors Light CO 2 Temperature Humidity Optimal climate Economic factors Investments Costs of resources Output (crop yield) Return on Investment Future plans H 2 O O 2 Nutrients (NO 3, K, Ca, P,.) Photosynthesis Plant development Transpiration Evaporation Humidity control Water flow o for cooling o for nutrients Ventilation Cooling Other factors Fungi / bacteria / pests Knowledge grower 8

9 What s best for the plant? It all depends Plant growth factors Light CO 2 Temperature Humidity H 2 O O 2 Nutrients (NO 3, K, Ca, P,.) Economic factors Investments Costs of resources Output (crop yield) Return on Investment Future plans Other factors Fungi / bacteria / pests Knowledge grower 9

10 A Greenhouse Growing Model Look into the future. Finance Investments / Infrastructure / maintenance Human Resources & Salary Purchasing Tracking & tracing 10 Seeds Substrate Fertilizer Electric Energy heating gas- CO2, diesel Chemicals / Bio. inputs Water Transport Labour Sorting & packing Ready product Growing Product development Sales Marketing Primary activities Purchasing Customer, Target group Requirements support activities

11 A Greenhouse Growing Model Look into the future. Finance support activities Investments / Infrastructure / maintenance Fixed costs Human Resources & Salary Purchasing Tracking & tracing Customer, Target group Seeds Substrate Fertilizer Electric Energy heating gas- CO2, diesel Chemicals / Bio. inputs Variable costs Water Labour Sorting & packing Ready product Transport Growing Product development (Future) revenues Marketing Sales Purchasing Requirements Primary activities 11

12 The rational Business Case What will it bring me and the grower? Key indicators Cost / m2 tomatoes Cost / m2 Cherry tomatoes Tomatoes Cherry Tomatoes Size of enterprise (total m2) Yield per Unit (kg/m2) Average sales price (US$/kg) 0,65 0,65 1,02 1,02 Total income Product Income Total operation costs Variable costs Seed/seedings 0,32 0, Substrate cultivation 0,38 0, Fertilizers 0,50 0, Packaging 1,24 1, Electric Energy 0,21 0, Heating gas CO2, diesel 1,54 1, Quimical / biol. Inputs 0,42 0, Water 0,02 0, Labour 0,98 0, Transport 0,75 0, Marketing 0,94 0, Total variable costs Fixed costs Administration 0,25 0, Depreciation of assets Other fixed costst (maintenance) 0,01 0, Total fixed costs Investment in Assets (US$) Assets per Size of Enterprise (US$/m2) 21,01 21,70 21,47 21,55 Depreciation on assets (percentage) 6,8% 6,8% 6,8% 6,8% Revenue With depreciation Without depreciation Return on assets With depreciation 8,1% 24,4% 6,8% 20,1% Without depreciation 9,6% 28,4% 8,3% 24,1% 12

13 The Smart factor Only ratio is not sufficient. Success = Quality x Acceptance x Implementation Financial Healthy and happy Growers Value for Money Culture and habits Greenhouse Growing Knowledge 13

14 Serving the Greenhouse Growing Industry With a clear mission we understand and support greenhouse growers to achieve better results by offering best fit growing technology and sharing our greenhouse growing knowledge. We will do this together with our partners in the industry 14

15 So lets make it Smart for a better future don t forget the Smart factor knowledge! Mr Arjen Janmaat Global Sales Director 30 years of experience in global HortiCulture Ridder-HortiMaX 15