17,500 38,986. Europe's largest exhibition for batteries and energy storage systems POST SHOW REPORT 2017

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1 POST SHOW REPORT 2017 Europe's largest exhibition for batteries and energy storage systems EES EUROPE 2017: THE ENERGY STORAGE MARKET IS TRANSFORMING AND GROWING ees Europe has never covered a wider spectrum of topics. Besides large-scale storage systems, grid integration and smart renewable energy, the conversations in the exhibition halls and during the side events also centered on how to optimize on-site consumption in private homes and commercial enterprises. 251 companies from around the world (+20%) presented their products, services and solutions over an exhibition area of 17,500 square meters (+40%). Together with Intersolar Europe, the world s leading exhibition for the solar industry and its partners, 442 of the 1,091 exhibitors were presenting innovative energy storage solutions. 38,986 visitors from 150 countries came to Munich. 94% of exhibitors rated ees Europe 2017 as good to excellent. What s more, 97% of exhibitors stated that they would participate in ees Europe again in Just six weeks after the exhibition closed its doors, more than 60% of the exhibition space had been booked for the 2018 event. Energy storage technology is indispensable for the energy transition and is set to become increasingly attractive thanks to lower prices for consumers. But attention was also paid to e-mobility at ees Europe With the new Power2Drive Europe exhibition taking place at the same time from 2018, the organizers will be concentrating on the field of traction batteries and charging infrastructure for e-mobility more intensively than ever before, due to the significant interest. EXHIBITORS 251 SPACE 17,500 sqm VISITORS 38,986 COUNTRIES 150

2 EES EUROPE EXHIBITORS CHARGING THE FUTURE

3 2 3 EES EUROPE: EUROPE S LARGEST ENERGY STORAGE EXHIBITION GROWS BY A FURTHER 40% ees Europe registered strong growth for the third year in a row, reflecting the dynamic development of the industry, with the exhibition area increasing by 40% to 17,500 sqm and the number of exhibitors by just under 20% to 251. The link between ees Europe and Intersolar Europe the world s leading exhibition for the solar industry is a unique selling point for Europe s largest and most-visited energy storage exhibition, which was rated as good or very good by 91% of exhibitors. 442 of the total 1,091 exhibitors based their participation in the exhibition around futureoriented solutions for energy storage systems. Overall Assessment 94% of the exhibitors rated ees Europe 2017 from excellent to good. 93% of exhibitors see ees Europe as the leading exhibition in their industry. ees Europe 2017 has once again achieved the very highest satisfaction ratings: 94% of exhibitors rate ees Europe as excellent to good. With 38,986 visitors from 150 countries visiting Munich in 2017, the exhibition is the most international industry event in the annual calendar worldwide. Usefullness for Exhibitors 92% Exhibition Space at ees Europe (gross, in sqm) of the exhibitors rated the usefullness of their participation from excellent to good. 20,000 16,000 Internationality 12,000 8,000 4,000 63% (expected) Power2Drive Europe ees Europe of the exhibitors came from abroad

4 EES EUROPE METHODOLOGY AND DATA SOURCES EXHIBITOR VOICES METHODOLOGY AND DATA BASIS The Post Show Report for ees Europe 2017 is based on a poll of exhibitors, a representative visitor survey, a survey of conference attendees, as well as the registration data for the exhibitors, visitors and conference attendees. The exhibitor and visitor surveys were carried out by the organizers in cooperation with MMG-Market Research, collaborating with the specialist market research firm GMM Gelszus Messemarktforschung GmbH. The number of visitors was calculated together with Intersolar Europe. The visitors ratings were gathered via a poll of the visitors who exclusively or primarily visited ees Europe. The survey for the accompanying conference was carried out by Solar Promotion GmbH following the event. Rounding differences are possible. All exhibitor and visitor numbers given for ees Europe have been independently verified and bear the FKM (Society for Voluntary Control of Fair and Exhibition Statistics) seal of certification. Further information available at Organizers Surveys Numbers checked by

5 4 5 HERE S WHAT EES EUROPE EXHIBITORS ARE SAYING... ees Europe is the most important date in the exhibition calendar because it opens up great opportunities for business and its excellent marketing attracts a first-class international customer base. We find the contacts to support the development of sustainable solutions for industry and commerce here at the exhibition. Although industry and commerce are the largest energy consumers, there is a certain lack of the kind of innovative storage solutions that we offer. It is a great pleasure for us to be at ees Europe. Daniel Hannemann, Managing Director at Tesvolt GmbH In particular for Germany and Europe, ees Europe is absolutely the leading exhibition in the field of electrical storage systems. It s a platform for us to reach exactly the public we aim to attract with our products. It s simply a great deal of fun to be here. Jörg Erdmann, Vice President Marketing & Communication at SOLARWATT ees Europe, together with Intersolar Europe, addresses fundamental topics regarding decentralized and renewable energy supply. Intersolar Europe s successful photovoltaics track record is enhanced by ees Europe, which takes place at the same time and offers a range of innovative energy storage systems. This has allowed Intersolar Europe to bolster its important role in the field of PV generation and expand its portfolio to include storage systems for energy usage close to the point of generation. A logical combination, which is future-oriented and forms a crucial element of the continuing energy transition. Thomas Speidel, Managing Director at ads-tec GmbH Exhibitors at ees Europe Top 10 Exhibitor Countries Germany 92 China 71 Italy 11 USA 11 Great Britain 6 France 5 Austria 5 Belgium 4 Reunion 4 South Korea (expected) Power2Drive Europe ees Europe

6 EES EUROPE EXHIBITORS RESULTS OF THE EXHIBITOR SURVEY: TOP RATINGS FOR EES EUROPE 93% of exhibitors see ees Europe as the leading exhibition in their industry. Over 90% of exhibitors rate the quality and international character of the visitors as good to excellent. 97% of exhibitors stated that they would participate in ees Europe again in ees Europe is Europe s largest and most international exhibition with the greatest number of visitors for the battery and energy storage industry One of the most important battery and energy storage exhibitions worldwide The industry platform for the leading manufacturers, distributors, project developers and suppliers in the battery and energy storage industry A showcase for products and innovations from the entire supply chain of batteries and energy storage systems: From components to production through to concrete examples of application in stationary or mobile ESS A spotlight on international industry trends and solutions that will transform the market: Guaranteed by the accompanying program including a conference, special exhibits, workshops and forums and the award ceremony for the renowned ees AWARD Joining forces for the energy and transport transition: From production to storage to e-mobility, the umbrella brand The smarter E unites four international energy exhibitions under one roof A meeting point for the influencers and drivers of the new energy world. Where you ll find the know-how and the contacts you need Verified figures and quality: Quality seals from AUMA, FKM and UFI ensure numbers you can rely on State-of-the-art facilities in an ideal location: The modern exhibition and conference site Messe München lies in the heart of Europe close to Munich s large international airport and in one of the world s top 5 national energy storage markets! Top objectives from participation¹ 91% 91% 91% 91% 90% 88% 85% 84% Customer Care Observing the Competition/Market Overview Exchange of Experience Information on /Presentation of Innovations Presenting the Company/Products, Image Building Initiate New Business Relationships Post-Show Business Opening up New Markets Exhibitors' assessment of the exhibition in detail¹ 95% 94% 93% 92% 92% 89% Exhibition Atmosphere Quality of Visitors Status/Role as the Industry's Leading Exhibition Internationality of Visitors Completeness and Scope of Exhibition Quality of Exhibitor Service Exhibitors ability to adress top visitor target groups: electrical energy storage¹ 90% 88% 85% 84% 83% 82% 74% Component Manufacturer Distributors Equipment & Material Manufacturer Project Developer & Planners, EPC Installer & Integrator Energy Storage Manufacturer Electric Transportation 1 Assessment excellent/very good and good. Multiple responses possible.

7 6 7 Exhibitors' ability to adress top visitor target groups: photovoltaics¹ 94% 94% 91% 87% 87% 85% 85% Equipment & Material Manufacturer Component Manufacturer Project Developer & Planner, EPC Cell & Module Manufacturer Distributor Installer & Integrator System Technology Manufacturer Exhibitors' ability to adress top visitor target groups: other areas¹ 96% 94% 90% 84% 81% 76% 69% Provider for Smart Home/Smart Buidling Solutions Provider for Information & Communications Technology Smart Grid Technology Provider, Grid Management Company Energy Consulting Research & Development Investment Company/Financial Consulting Utility Company 1 Assessment excellent/very good and good. Multiple responses possible.

8 EES EUROPE VISITORS NUMBER OF VISITORS 38,986 visitors from 150 countries attended ees and Intersolar Europe % of visitors came from Germany, and 50% came from abroad. 93% of visitors were industry professionals. Visitors to ees Europe give excellent scores of over 90% for the presence of market leaders, the international character of the exhibitors, ees Europe s nature as a leading exhibition, and the atmosphere of the exhibition. Overall Assessment Decision-makers Industry Professionals 97% 78% 93% of the visitors rated ees Europe with excellent/ very good and good of the visitors are involved in procurement decisions. of the visitors are industry professionals.

9 8 9 Exhibition areas of interst in the field of electrical energy storage¹ 100% 92% 87% 86% 82% 80% 77% Energy Storage Stationary Applications Batteries, Fuel Cells Energy Storage Systems for Mobile Applications Energy Storage Manufacturing Equipment, Materials & Components System Technology Financing, Promotion Electric Vehicles & Charging Infrastructure 59% Hydrogen/Methane (Power to Gas) Exhibition areas of interst in the field of photovoltaics¹ 100% 98% 97% 97% 97% Power Plants Cell & Modules Inverters Measurement & Control Technology Stand Alone Systems Exhibition areas of interest in the field of Smart Renewable Energy¹ 90% 89% 86% 74% 68% Smart Home/Smart Buidlings Smart Grid Technologies, Grid Management Information & Communications Technology, Software Virtual Power Plants/Combined Power Plants Electricity Trading & Markets 1 Assessment excellent/very good and good. Multiple responses possible.

10 EES EUROPE VISITORS CONFERENCE PRESS Overall Assessment 96% of all conference attendees rated the conference as very good and good. EES EUROPE CONFERENCE AND ACCOMPANYING PROGRAM Over 1,700 participants from 87 countries visited the ees Europe Conference and Intersolar Europe Conference 2017 and their side events. This corresponds to an increase of around 30% over the previous year. Like the exhibition, the conference serves as a meeting point for international experts and provides decision makers with valuable inspiration on current industry topics. Intention to Participate again 88% The comprehensive accompanying program provided additional up-to-date information: ees Forum: Expert presentation program on the topics of stationary energy storage systems, e-mobility and systems integration. Smart Renewable Energy Forum: Expert presentation program on solutions for the energy transition, prosumer solutions in the new energy world, concepts for municipalities and municipal utilities, the award ceremony for the energy transition AWARD for innovative utilities, power-to-gas projects and intelligent systems technology. ees AWARD and Intersolar AWARD ceremony: For years, the award ceremony for the renowned industry prize on the first exhibition day has been a highlight of the exhibitions and a source of excellent publicity for the finalists and winners. Off-Grid Power Forum: Expert presentation program with a focus on off-grid applications and microgrids. Special exhibit E-Mobility & Renewable Energy: From PV carports through charging technologies to innovative electric vehicles and battery production technologies, the special exhibit demonstrated how individual innovative products can be combined to create a sustainable system. of this years conference attendees will definitely or probably participate again next year. Internationality 74% of all conference attendees came from abroad.

11 10 11 MEDIA RESPONSE 512 journalists from more than 20 countries along with numerous television crews attended ees and Intersolar Europe, resulting in the event receiving international media coverage. ees TV ran special reports on the event during the exhibition days. News & Press ees TV In total, around 10,000 reports were published globally across all forms of media, from daily newspapers and online media to radio and television reports. Together with companies from the energy storage and renewable energy industries, ees Europe succeeded in attracting positive attention to both industry innovations and new global markets! JOURNALISTS 512 COUNTRIES 20+

12 BE PART OF THE SMARTER E EUROPE INTERSOLAR EUROPE EES EUROPE EM-POWER POWER2DRIVE EUROPE ORGANIZERS Solar Promotion GmbH Kiehnlestrasse Pforzheim Tel.: Fax: info@ees-europe.com FWTM Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG Messe Freiburg, Europaplatz Freiburg i. Br. Tel.: Fax: TheSmarterE@fwtm.de Memberships Certifications