Thunder Bay CEDC Promotional Video SCRIPT

Transcription

1 Thunder Bay CEDC Promotional Video SCRIPT Objective: The Thunder Bay Community Economic Development Commission (CEDC) promotional video aims to promote Thunder Bay and the region to prospective businesses and entrepreneurs seeking to establish operations in Northwestern Ontario. The video is intended primarily for web and event use with a goal of capturing the attention of interested parties and stimulating further inquiries and dialogue between the CEDC and decision makers in the private sector. Tone: The video concept is built around the attached monologue (script) to be delivered by an actor in a positive, confident and inspired way. Key delivery elements will include: Matter of Fact Strong Proud Confident Relevant b roll will be used to visually complement the script and a suggested shot list is included with the script. The supporting visuals will have a reasonably fast pace as they will need to keep up with the speaker. Emotion On an emotional level, both verbally and visually, the video aims to communicate a strong business tradition in Thunder Bay and Northwestern Ontario, the strength and dignity of our people and the adaptable, connected and modern business climate. Theme The key themes highlighted in this video will include: A Tradition of Trade & Commerce Thunder Bay as a Hub / Gateway / Link to the world A Modern, Connected & Innovative Community With a Global Reach

2 Page 2 of 5 Visuals Suggestions: Voice Over 1. [INTRO:] Wide Shot Reveal Actor In Thunder Bay (Hillcrest Park) ANIMATED MAP Sliding north to Thunder Bay Revealing Northwestern Ontario NWO overlapping part of US. B ROLL Scenic Shots People Shots HISTORY First Nations Trade Fur Trade B ROLL Industry Wide Shots Forestry & Shipping B Roll Modern Business Community Shot This is Thunder Bay It s the gateway to Northwestern Ontario which is big. Really, really big. In fact, Northwestern Ontario covers a larger land area than every American States except Texas and Alaska and is bigger than most Canadian provinces. That s over five hundred twentysix thousand square kilometers. In every direction, Thunder Bay links this vast land to the continent and the continent to this land and its people. It is a place with a proud tradition of trade and commerce that has lasted over twenty five hundred years: from traditional First Nation copper trade to becoming a major hub in the fur trade of the seventeenth century. Through forestry and shipping booms to today, where a new, connected and economically diverse Thunder Bay remains the regional hub and the link that connects Northwestern Ontario to the world. 2. [TELECOMUNICATIONS:] Cell Towers and/or Cables Tbaytel Building Business Communications Cell phones, computers, computer networks Business Environment This is a wired north, home of Thunder Bay s Tbaytel, the largest independently owned telecommunications provider in Canada. Yes, we built that. Today, Tbaytel connects the remote north to Thunder Bay and Thunder Bay to the whole world spurring new, global trade opportunities. This is a north that is state ofthe art and open for business with anyone, anywhere. 3. [TRANSPORTATION:] Highways / Transport Trucks There is no better starting point for moving goods. A major north south corridor and a gateway to the east and west, Thunder Bay really is a central location.

3 Page 3 of 5 Goods Loading / Unloading Airport Wide Airport People Cargo Plane Bush Plane In Fishing Attire Rail B Roll Ports B Roll And that trade tradition, we ve still got it: highways, ports and airports that can move anything, anywhere. Need air transportation? We can do that. The Thunder Bay International Airport is the third largest in Ontario moving close to a million people annually and transporting goods to major markets not to mention remote places other airports simply can t reach. Remote fishing anyone? How about rail? We have rail service by both, Canadian National and Canadian Pacific Railways. And shipping? We can do shipping. The Thunder Bay Port Authority is a major international inland port, importing manufactured goods for the continent and exporting food products to the world. An important artery to the continent, the port moves seven million tons of cargo annually. Yes, we built that too and speaking of building: 4. [GREEN ENERGY POWER:] Lake Superior Scenic Shots Research Biomass products and/or Research We re green energy focused. With dynamic Lake Superior winds and the dense air, Thunder Bay enjoys a natural advantage for developing renewable energy from wind and water. As for biomass, Thunder Bay is a global leader in research and production of forest biomass products including wood pellets. That s high tech stuff. 5. [ADVANCED MANUFACTURING] Sawmill wide Paper Manufacturing Advanced manufacturing thrives here. Our modern sawmill is a technological marvel and we continue to produce the finest Kraft and Paper products anywhere. Thunder Bay manufacturers build other things

4 Page 4 of 5 too: Bombardier B Roll / Stills (Toronto) Cam Valley Cinevate Bi level Go Transit rail cars, subway and streetcars are made here. We re happy to help our friends in the Greater Toronto Area solve gridlock conditions. From precision machining, fabrication and invention to innovative design the north is a culture of adapting to change and embracing new technologies to seize opportunities and stimulate growth. 6. [ENTREPRENUSHIP & CULTURE] Actor (On Screen) Community B Roll Arts, Small Retail, Dining B Roll Property B Roll Commercial & Industrial Actor (On Screen) Entrepreneurs in Thunder Bay are creating a vibrant and thriving culture in the community. From artists, chefs, and farmers to entertainers, publishers, retailers and so much more, our local small business community is finding a strong appetite for their craft and goods. With some of the lowest corporate taxes in North America, healthy commercial and retail sectors and plenty of reasonably priced property, locally focused businesses and those with an eye on global markets continue to reshape the northern economy. 7. [KNOWLEDGE BASED] Health Science B Roll TBRRI B Roll TBRRI Patients TBRRI Technology TBRRI Cyclotron Concept Actor on Screen TBRHSC Wide TBRHSC Helicopter And there s a growing knowledge based economy in Thunder Bay that we re very proud of. The Thunder Bay Regional Research Institute is pioneering quality in healthcare through excellence in patient centered research. It is globally recognized for its work with imagingbased diagnostic technologies. The Thunder Bay Regional Research Institute is pioneering quality in healthcare through excellence in patient centered research and is globally recognized for its work with imagingbased diagnostic technologies. As a partner in the National Cyclotron Network, Thunder Bay Regional Research Institute is poised to produce one eighth of Canada s national

5 Page 5 of 5 isotope needs, isotopes that are requirement for use in bone, thyroid, brain, stomach, liver treatments and other applications including cardiac perfusion stress tests. Actor on Screen TBRHSC Video Conferencing TBRHSC Technology We re contributing to the best health care for all Canadians. The Thunder Bay Regional Health Sciences Centre, servicing all of Northwestern Ontario is pioneering numerous processes and services for remote regions and helping to train the worlds next generation of doctors with unique advanced technologies like linear accelerators in Cancer Care. 8. [EDUCATION] Education B Roll Schools / College / University Students Law School Wide Shot Our community is committed to education with over 60 primary and secondary schools in both official languages; Confederation College providing over seventy full time programs; Lakehead University with an annual enrolment of almost ten thousand students and the Northern Ontario Medical School and a brand new Law School, Thunder Bay has the infrastructure to help students acquire the skills employers need. 9. [MINING & EXPLORATION] Mining (Open Pit) Mining Equipment Mining Supplies People work) And the future is bright. With the ongoing development of Northwestern Ontario s Ring of Fire, Thunder Bay is positioned as a bedroom community and a mining Service and Supply Industries Hub for future mining operations in the north. Operations that include as many as fifteen new mines projected to create over eight thousand new jobs in the North. 10. [CLOSING] Waterfront Shoot in the direction of the city. Title Card This is Thunder Bay now. A gateway to the north; connected, plugged into the world, innovative and inspired by a bright future. Come Grow With Us