Welcome to the CleanPower Community Partners Meeting. January 24, 2008

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1 Welcome to the CleanPower Community Partners Meeting January 24, 2008

2 Welcome and Introduction Commissioner Christine Bator NJ Board of Public Utilities

3 Recognition of Goals and Milestones Commissioner Christine Bator NJ Board of Public Utilities

4 Whole House, Whole Community Savings: 2008 Clean Energy Programs Office of Clean Energy

5 Commercial Services 2008 Overview Greg Coleman Commercial/Industrial Market Manager, New Jersey s Clean Energy Program

6 2007 Clean Energy C&I Programs New Construction Retrofit/Renovation School Construction Combined Heat & Power (Cogeneration) 6

7 2008 New C&I Programs Pay for Performance Direct Install Municipal/Local Government Audit Schools Energy Education Pilot 7

8 Pay for Performance Program Eligible: C&I Customers, Peak Demand > 100kW Promote: Whole Building Approach Minimum: 20% total energy reduction Required: Energy Reduction Plan Required: Use Pay for Performance Partners Incentives: Milestone-based Payments Plan, Install, Verify Savings Reward: Higher savings 8

9 Direct Install Program Eligible: C&I Customers, Peak Demand <100kW Select: Regional Contractors Develop: Comprehensive Unit Pricing List Provide: Incentives to 80% (Paid to Contractor) 9

10 Municipal/Local Government Audit Eligible: Municipal/Local Government Entities (Contracting Authority) Required: Use Treasury pre-selected contractors (RFP out, closes 1/31/08) Phase I Incentives: 75% of Audit Fee Phase II Incentives: 25% of Audit Fee upon installation of upgrades 10

11 Municipal/Local Government Audit 2008 Program Goals: Market Transformation: 100 applications Market Penetration: 40 completed audits Energy Savings: 20 completed post-audit upgrades 11

12 SEEP Pilot Community Outreach to K-12 Sector Recruit 6-9 districts, ~100 schools, ~500 staff Provide 2-Year Energy Benchmarking Reports & Quarterly Updates Deliver ASE Green Schools Tools, Student Energy Auditing Resources, & other Services Deliver external Pilot evaluation 12

13 New Program Roll Out Schedule Pay for Performance April 2008 Direct Install April 2008 Municipal Audit April 2008 SEEP April

14 C&I Marketing Plan Tactics: Trade Publication Advertising Trade Shows Direct Marketing Collaterals/Case Studies Public Relations 14

15 Residential Energy Efficiency Services 2008 Overview Linda Russo Marketing Manager, New Jersey s Clean Energy Program

16 Whole House Solutions to save energy, money and the environment

17 What if everyone did it? Change a Light, Change the World Year-round Take the pledge to change out five light bulbs with ENERGY STAR qualified compact fluorescent bulbs in your home. Action: Go to your local retailer and ask for ENERGY STAR bulbs and fixtures Take the pledge at njcleanenergy.com/cal 2008 Goal: 20,000 pledges; 100,000 bulbs (Sales of 5 million CFLs)

18 A better spin on clean Replace your appliances with ENERGY STAR qualified models Action: Go to your local retailer and ask for ENERGY STAR appliances or visit njcleanenergy.com. Incentives are available for select high efficiency clothes washers and room air conditioners Goal: 20,000 clothes washers, 10,750 room air conditioners

19 Keep warm and Be Cool year-round Take advantage of Warm/Advantage and Cool/Advantage programs for high efficiency heating and cooling equipment Properly sized and installed Action: Call NJSMART or visit njcleanenergy.com for list of participating contractors that can offer you better equipment, service and financial incentives for making the right choice 2008 Goal: 7820 central air conditioners, 17,600 gas heating or water heating systems, at least 400 participants in installation and maintenance pilots

20 Before you break ground Build a better home that uses 15-35% less energy than conventionally built homes with New Jersey ENERGY STAR Homes Action: Ask your builder for ENERGY STAR Call NJSMART or visit njcleanenergy.com for list of participating builders Request in your community that every new home under construction be built to ENERGY STAR standards 2008 Goal: 27% of new permits, 5400 units; 28% of certificate of occupancy, 5640 units

21 The best for you and your family For maximum savings and comfort in existing homes, take the Whole House Solutions Approach to save up to 30% on energy costs through Home Performance with ENERGY STAR Comprehensive Home Improvement Package includes Computerized Testing, Insulation Upgrades, Air Sealing, Duct Sealing, Heating/Cooling Equipment, Appliances/Lighting, Ventilation based on the needs of the home. Our electric bills have gone down, our home is more comfortable and there is even less outside noise coming into our house as a result of the insulation and air sealing we had done through Home Performance with ENEGY STAR. Anita Bamford, Summit Action: Call NJSMART or visit njcleanenergy.com to Request your comprehensive Home Performance with ENERGY STAR Assessment with a certified contractor 2008 Goal: 1,000 homes completed

22 1 home 10 homes 100 homes 1000 homes Home Performance with ENERGY STAR (based on average participant) kwh Savings 992 9,920 99, ,000 Therm Savings 300 3,000 30, ,000 Carbon Savings (pounds) 1,260 12, ,600 1,266,000 # of passenger vehicles emitting greenhouse gas emissions in one year Equivalent of trees planted ,700 97,000 ENERGY STAR Qualified Lighting (change out 5 bulbs) kwh Savings 255 2,550 25, ,000 Carbon Savings (pounds) 320 3,200 32, ,000 # of passenger vehicles emitting greenhouse gas emissions in one year Equivalent of trees planted ,000

23 Renewable Services 2008 Overview Maureen Quaid Renewable Market Lead, New Jersey s Clean Energy Program

24 Voluntary clean power purchase to help develop renewable energy: Clean Power Choice Program Action: Residents, businesses and community governments sign up Enroll using utility bill insert, call NJSMART or visit (especially if it s not possible to install solar or other renewable systems) 2008 Goals: to increase enrollment to at least 36,000 by 2009: Simplify enrollment process Offer new products and offerings by clean power marketers Increase emphasis on Community Partners and marketing Whole House, Whole Community campaign

25 Provides rebates to customers installing on-site renewable energy generation for homes, businesses, or public buildings Customer On-Site Renewable Energy (CORE) Program Action: Enroll to receive rebates for 700 kw wind and biomass (solar projects through April 2008) for schools and municipal facilities 2008 Goals: Fund maximum number of projects from existing solar rebate queues Transition from rebates to SREC Only & New 2009 Rebate Program Emphasize development of non-solar projects

26 Customer On-Site Renewable Energy (CORE) Program The BPU has funded 47 municipal projects worth about 10 MW or $28 million: Ocean City: Installing solar on 5 municipal buildings Jersey City: Putting solar on 3 schools Fort Lee: Installing solar on 3 municipal buildings Atlantic County Utilities Authority: Solar and wind to power municipal water treatment Ocean Gate: Passed model wind ordinance and installing 2 wind turbines Monmouth County: Adding biopower to landfill

27 EXAMPLES OF ENVIRONMENTAL BENEFITS 1 Home 10 Homes 100 Homes 1000 Homes CleanPower Choice (avg home: 750 kwh/mo) Electricity Generated (kwh/yr) 9,000 90, ,000 9,000,000 Carbon Savings (tons) ,700 Equivalent trees planted 146 1,460 14, ,000 CORE: SMALL Solar System (5 kw) Electricity Generated (kwh) 5, , ,500 5,935,000 Carbon emission reduction (tons) ,800 Equivalent trees planted ,709 97,091 CORE: LARGE Solar System (10kW) Electricity Generated (kwh) 11, ,470 1,184,700 11,847,000 Carbon Savings (tons) ,600 Equivalent trees planted 194 1,938 19, ,805

28 Renewable Energy Credit (REC) Program Market based payments for renewable energy generation necessary to meet NJ RPS goals Action: Install renewable projects and sell RECs to generate revenue 2008 Goals: Transition from pilot to full scale program Replaces up-front rebate payments for large (solar) projects

29 Renewable Energy Development Initiative (REDI) New initiative: rapid deployment of large, non-solar renewable resources ( Class I - wind, biomass) Action: Businesses and municipalities apply for grants and loans 2008 Goals: Support for rapid growth of non-solar resources to meeting growing NJ Renewable Portfolio Standard requirements Competitive solicitations Start up grants and milestone based incentives

30 Together, we can make the difference Select programs you want to promote this year Determine best way to communicate with your constituents Select educational materials to best meet your needs, i.e. literature, web information, signage, etc. Distribute communications templates to help you customize your message Track and communicate our progress to success Please contact New Jersey s Clean Energy Program at NJSmart

31 Community Partners Programs and Campaigns Anne Marie McShea Office of Clean Energy

32 New Jersey is a National Leader New Jersey s Clean Energy Program Statewide clean energy initiative, administered by the NJ Board of Public Utilities, provides information, services and financial incentives to help New Jersey residents, businesses, and communities reduce their energy use, lower costs, and protect the environment. Provides approximately $180 million a year in financial incentives and rebates for energy efficient and renewable energy technologies.

33 Clean Power Community Partners Communities set clean energy goals to save energy, lower costs and help protect the environment Public outreach campaigns to educate their residents, businesses, and municipalities about NJCEP programs and financial incentives Launched in April 2007 Currently 20+ partners

34 NJ CleanPower Community Partners NJCEP will support your efforts by Establish goals and metrics Provide Technical assistance on energy saving measures and renewable energy technologies Facilitate outreach local outreach and education programs to residents, businesses, schools and governments Provide outreach and education support to build awareness and enrollment in key programs Track and report progress

35 Clean Power Community Partners Our focus Clean Power Choice (April) Change A Light (October) Targeted efforts for residents, local businesses and government

36 NJ CleanPower Community Partners Enrollment forms Letters of endorsement Inclusion of Community Partner in statewide and/or local newspaper advertising A CleanPower Choice Community banner for use outdoors to your residents Web banners for your web site Press release and press conference

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38 NJ CleanPower Community Partners Materials and/or attendance at your event(s) Recognition on the NJCleanEnergy.com web site Press release and press conference support Support from the New Jersey CleanPower marketers including event planning, tabling at events, community outreach, etc. Special recognition at the 2008 New Jersey Clean Energy Conference and Leadership Awards presentation plus 2 free admissions to the 2008 Clean Energy Conference for community partners that reach their goal

39 NJ CleanPower Community Partners In return for this recognition and support, NJCEP asks that you commit to engaging your constituents by completing the following: Set a target participation or enrollment level for your community or constituent base Provide a distribution plan for enrollment forms and/or other communication (direct mail, s, etc.) Identify an event(s) that NJCEP can attend, have information distributed at, or speak at Promote in your newsletters, web site, s, at meetings, etc. Write a letter to the editor of your local newspaper or NJ/US legislator Sign up, yourself, for CleanPower Choice and take the Change A Light Pledge

40 Key Dates Spring Press Release: 1/28/08- announcement of Milestone-setters for 2007 and call for communities in 2008 Enrollment Due: 2/21/08 Partners Update: 3/14/08 CleanPower Enrollment Period: 4/1/08 5/31/08 Fall

41 Community Partners Input and Discussion Joe Gennello, Operations Manager, New Jersey s Clean Energy Program

42 Getting There: Strategies for Change Commissioner Joe Fiordaliso NJ Board of Public Utilities

43 Engaging Hearts and Minds: Highlights from the Princeton Environmental Film Festival Wendy Kaczerski Chair of the Princeton Environmental Commission

44 Training Sessions: Strategies for Success Meg Denney, Community Energy John Holtz, Green Mountain Energy Bob Maddox, Sterling Planet

45 2008 Whole House, Whole Community Media Campaign Anne Marie McShea Office of Clean Energy

46 Whole House, Whole Community Helping New Jersey build a cleaner, safer future through energy solutions that reduce emissions and save money throughout their whole house, business and community

47 Seasonal advertising efforts to support your efforts Statewide and local Print, radio and television advertising Transit events to be determined Support materials including banners, clings, and palm cards

48 Community Partners Website and Communications Planned enhancements include More prominent placement on the NJCleanEnergy.com web site Partner Achievement displays New Program Overview and Enrollment forms Events Calendar News and media section Campaign and Program overviews Targeted Quarterly Newsletter

49 Key Dates Spring Press Release: 1/28/08- announcement of Milestone-setters for 2007 and call for communities in 2008 Enrollment Due: 2/7/08 Next Meeting: 2/21/08 CleanPower Enrollment Period Fall

50 Thank you! Questions?